PENING - keynotesads.comkeynotesads.com/wp-content/uploads/2016/03/Keynotes-SVT_Media… · 2016 MEDIA KIT & ADVERTISING RATES For more information, contact Publisher Adam Weiss:

2016 MEDIA KIT & ADVERTISING RATES

PENINGpossibilities

2016 MEDIA KIT & ADVERTISING

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For more information, contact

Publisher Adam Weiss:

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ABOUT

Our ExpertiseAs the official publication of ALOA, Keynotes magazine offers unprecedented access to the leaders of the locksmith and security industry, providing market-leading technical information. In fact, as the No. 1 source of industry information for security professionals, Keynotes is chosen by our readership over 2.5 times more than any other industry publication.

While ALOA members open locks, doors, safes and vaults, Keynotes opens possibilities — for you. Learn more about how we can help you reach your audience, promote your message and build your brand.

Editorial FocusOur award-winning publication provides diverse content in every issue, including your access to:

• Master keying systems• Digital video (CCTV)• Electronic access control• Door hardware• Automotive locksmithing• Institutional and investigative locksmithing• Industry legislation• Servicing safes and vaults• Business consultation and sales

2015 ALOA PRICING SURVEY

Installing a Detex Exit Device | Legislation Update | Removing a Dodge Caliber Ignition

April 2015

SECURING YOUR SUCCESS

Combining an Electric Strike With a Panic Bar

RCM Masters Made EasyDemystifying this potentially confusing process

PLUS

The official publication of ALOA SPAI, an international association of security professionals

An analytical look at the industry’s pricing practices


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100% Qualified Readership. Keynotes is mailed exclusively to certified locksmith and security professionals, ensuring that your message truly reaches the industry’s professionals and decision-makers.

Audience

12,000+ key decision makers

73% owners and managers

97% read every issue

40% read no other

industry publication

54% have show-

rooms for displaying products

60% plan to buy a

product seen in Keynotes within the next six months

$1,399,849,000estimated gross sale of ALOA members

$736,750,850estimated retail hardware sale of ALOA’s membership

45 minutes: time locksmith and security professionals spend on each issue

2/3readers keep and refer to each issue of for a year or more.

Keynotes. Opening Possibilities.


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Digital Audience

60% of our readers find emails

featuring product information to be somewhat or extremely valuable

43%of readers find the

digital editions valuable

205,000 page views yearly, and growing (ALOA website)

8,100 active monthly users

(ALOA website)

U.S.-based readership

83%


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In EVERY issue:• Electronics/CCTV• Institutional Locksmithing• Automotive Locksmithing• Investigative Locksmithing• Product Info/News• Industry News• Legislation• ALOA Member News

JanuaryInstitutional LocksmithingClosing Date: November 6, 2015Materials Due: November 13, 2015

FebruaryElectronic Access ControlClosing Date: December 7, 2015Materials Due: December 14, 2015

MarchAnnual Pricing ReportClosing Date: January 8, 2016Materials Due: January 15, 2016

AprilSafes and VaultsClosing Date: February 5, 2016Materials Due: February 12, 2016Bonus distribution at the SAFETECH (SAVTA) Convention!

MayDoors and HardwareClosing Date: March 4, 2016Materials Due: March 11, 2016

JuneAutomotiveClosing Date: April 13, 2016Materials Due: April 20, 2016

July/AugustALOA 2016 Convention PreviewClosing Date: May 9, 2016Materials Due: May 16, 2016Bonus distribution at the ALOA Convention!

OctoberInstitutional LocksmithingClosing Date: August 8, 2016Materials Due: August 15, 2016

NovemberAutomotiveClosing Date: September 12, 2016Materials Due: September 19, 2016

DecemberState of the Industry Roundtable/Year in ReviewClosing Date: October 10, 2016Materials Due: October 17, 2016

SeptemberALOA 2016 Convention Wrap-UpClosing Date: July 11, 2016Materials Due: July 18, 2016

Editorial Calendar

A Dangerous Fire Code Change | Automotive Forensic Analysis Protocol | Repairing a Metal Frame

May 2015


Opening a LA GARD 2200 Key Lock: Tips and Tricks

ABLOY PROTEC2 High-Security Cylinder SystemAn in-depth look at the system and its benefits

PLUS



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Month Closing Date Materials Due

January November 6, 2015 November 13, 2015

February December 7, 2015 December 14, 2015

March January 8, 2016 January 15, 2016

April February 5, 2016 February 12, 2016

May March 4, 2016 March 11, 2016

June April 13, 2016 April 20, 2016

July/August May 9, 2016 May 16, 2016

September July 11, 2016 July 18, 2016

October August 8, 2016 August 15, 2016

November September 12, 2016 September 19, 2016

December October 10, 2016 October 17, 2016

Key Dates

GET READY FOR A SECURITY BONANZA!

July / August 2015


SEO for Smart Locksmiths

PLUS


A preview of the 2015 ALOA Convention & Security Expo in fabulous Reno

2015 Election Results | ALOA SPAI Financial Report | State of the Association

28 KEYNOTES JULY / AUGUST 2015 WWW.ALOA.ORG

It is the responsibility of the executive director to report the State of the Association and the financial condi-tion to the membership annually prior to the convention membership meeting. (The financial report is on page 34.)

The ALOA board of directors establishes ends, or goals, for the association. The executive director establishes the means, or methods to fulfill the ends and, with the assistance of the ALOA board and the professional staff, carries out these means to achieve the ends.

The board of directors establishes and prioritizes the ends: education, recognition, communication, legislation, profes-sionalism and membership to better address the needs of the membership.

STATE OF THE ASSOCIATIONHere’s a summary of ALOA’s accomplishments on behalf of our members during the past year. By Mary A. May, Executive Director

WWW.ALOA.ORG JULY / AUGUST 2015 KEYNOTES 29

The governance requires that the execu-tive director and comptroller submit a re-port to the board during the spring and fall board meetings, as well as at the annual convention. This report is a condensed ver-sion of some of that reporting to the board over the past year, focusing on the ends.

The Bylaws of ALOA now allow for the establishment of divisions. Current divi-sions include the Safe and Vault Tech-nicians Association (SAVTA), the In-ternational Association of Investigative Locksmiths (IAIL), ALOA Latino and the ALOA Institutional Locksmiths (AIL), all of which make for a better association and enhancement to the security indus-try. Each member of ALOA is eligible to join the divisions if applicable to their professional skills, with the exception of the AIL, which includes those employed at institutions and facilities such as uni-versities, hospitals, government or other related entities.

EducationOne of ALOA’s chief priorities is to have an educated membership that’s prepared for the future.

Members shall have timely updates, technical assistance and access to basic, intermediate and advanced training, al-lowing members to become certified in the following security system specialties: 1.) Automotive 2.) Electronic Security 3.) Safes, Vaults, and Safe and Vault Servic-ing and 4.) Mechanical Security.

Members shall have available at dif-ferent levels: continuous management information; business information; man-agement and business assistance; and professional business instruction, which will allow members to be more successful.

The certification program (PRP) in-cludes a recertification program that promotes continuing education, and it also provides an updated Study Guide and tests. Through the support of the

locksmith industry contributions, the ALOA training center has been enhanced substantially, as well as taken on a new name: the Aaron M. Fish Security Train-ing Center. With the number of class-rooms now tripled, ALOA has the abil-ity to offer more classes year round from beginner to expert.

Computer-based testing is now avail-able at more locations across the country, allowing practically anyone to participate without having to travel very far from their homes. Most recent certifications es-tablished include ICRL, ICPL and ICML.

RecognitionALOA achieves recognition in many seg-ments of the industry and beyond, such as security product manufacturers through the ALOA Annual Convention and Secu-rity Expo; related industry associations by the development of joint initiatives with ESA, FSPA, IFDIA, DHI, SHDA and oth-ers; government through the U.S. De-partment of Labor with ongoing updat-ing of the ALOA National Apprenticeship Standards for Locksmiths; and the general public through the new Find-A-Locksmith website, consumer awareness info on the ALOA website and press releases to the media. Although the administration of the NASTF was transferred to ASA a few years ago, there is representation at the annual convention by way of a manned booth, as well as constant communica-tion from those desirous of that service.

The primary effort in increasing the use of the logo has been the assignment of a logo registration number to every member. The number must be used when the logo is displayed for advertising and promo-tional purposes. ALOA has several logos: the corporate logo with or without the slo-gan slogan “Locksmiths You Can Trust;” a logo with the slogan “Security Pros You Can Trust,” and the original logo with As-sociated Locksmiths of America.

Members can also access and download the ALOA logo in EPS and JPG formats in the Members Only section of the web-site for printing or website use. We also encourage our members to display the logo on their storefronts, service vehicles and uniforms. There is a wide variety of apparel, pins and decals available in the ALOA store.

In an effort to make the states aware of the “scammer locksmith” problem, the legislative representative addresses the National Association of Attorneys Gen-eral at their conferences; he also makes presentations at several other govern-ment-related gatherings, including the National Association of State Legisla-tors and the International Association of Security and Investigative Regulators (IASIR). A scammer committee was ap-pointed by the President. ALOA has ex-pressed its support of efforts by an indi-vidual locksmith against Google due to the scammers on a monthly basis. This increases awareness and has resulted in an increase in interest for the program.

CommunicationALOA puts forth great effort to commu-nicate with its members and the industry in a variety of ways.

One of the most visible methods of communication is the ALOA Weekly Update e-Newsletter, which is forwarded to the membership routinely, providing timely updates on ALOA activities as well as articles relative to the industry and businesses in general. Material for the newsletter is compiled from various news

STATE OF THE ASSOCIATION


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Standard print ads: ¼,L, ½, M and full pages

Back cover, inside front cover and inside back cover options

Two-page spreads

Advertorials

Belly bands

Polybagged inserts: brochures,

flyers, catalogs, CDs

Convention directory

Convention preview brochure

ELITE PARTNERSHIP PROGRAMEXCEPTIONAL LOCKSMITHS, INSTALLERS, AND TECHNICIANS EXCLUSIVE PARTNERSHIP PROGRAM

The ELITE Partnership ProgramThe ELITE Partnership Program offers valuable rebates, professional training, and free business development funds to a select group of America’s �nest locksmiths. Take advantage of these bene�ts whenever you purchase BEST, PRECISION, and STANLEY Commercial Hardware products from a participating distributor.

SS – 0181 • 3/15© 2015 Stanley Security Solutions, Inc.

stanleysecurity.com | 1-855-365-2407

STANLEY Security’s ELITE Partnership Program recognizes and rewards the expertise and contributions of the country’s top locksmiths. With membership extended only to a select few, the ELITE Partnership Program offers valuable bene�ts for you and your business.

STANLEY Security is a leading provider of security products that can make people, places and assets more secure and productive. With leading brands such as BEST, PRECISION, Sargent & Greenleaf, STANLEY, Pacom, Sonitrol, and Eyelock, the portfolio includes: mechanical and electronic locks, cores and keying systems, door closers, exit devices, architectural hardware, automatic door and entrance solutions, safe and vault locks, iris biometric identity authentication, intrusion and access control, and fully integrated access control software systems.

Print OptionsThe Authoritative Voice of Locksmith and Security Professionals.

As the official publication of ALOA, an international association representing the locksmith and physical security industry, Keynotes provides a multitude of possibilities for reaching this targeted segment. From belly bands and cover callouts to standard print ads and inserts, we have it all covered.


A SECURITY BONANZAA SECURITY BONANZAClasses: July 19-26, 2015 • Exhibits: July 24-25, 2015

Silver Legacy Resort Casino • Reno, Nevada

BEST VALUEIN EDUCATION

A Division of The Eastern Company | Telephone: 800.733.8588 | www.cclsecurity.com

Features:Designed to protect the lock from the elements such as water, ice, dirt and grime, so it can be usedin manufacturing environments, storefront andbusiness gates, and even on truck doors.

• Unique sliding bottom plate to protect the keyway

• Alloy shackle with PVC cover

• 4 pins in the M1 keyway

• Dual ball locking mechanism

• Anti-bumping, anti-picking, anti-drilling cylinder

Weather Covered Laminated 450 Series

Contact us for a Distributor near you!

No “Big Box”

Now Speaking All Languagesuniversally-understood color improves security identification

Keynotes 2014-15_CCL Keynotes July 2015 5/18/15 9:22 AM Page 1

94689_CHRY_Promaster_ALOA_Page.inddAngela Laskowski / Greg Parsons5-26-2015 4:29 PM alaskowski-mbp-09934

ClientJob #PrefixTrimBleedLiveLine ScreenProduct CodeUnitCaption

CHRYSLER SMALL BUSINESS151049700054946898.375” x 10.875”8.625” x 11.125”7.125” x 9.625”300 dpi000 - CHRYSLER SMALL BUSINESSMagazineRam Has The Key To Great Savings.

Job infoPrint ProducerAccount MgrArt DirectorCopywriterTrafficArt ProducerScaleProof #

Prepared by:Southfield, MI • 248.354.9700

Evans, JoeSmith, PaulArnold, MatthewFritchie, MerrittMilligan, CatherineLyons-Urbanek, KathyNone2

ApprovalsFonts:Knockout (HTF28 JuniorFeatherwt, HTF29 JuniorLiteweight, HTF30 JuniorWelterwt, HTF50 Welterweight), Veneer Three (Regular)

Link Name: 94689_CHR_14_657c_RM_4CSWOP.psd (CMYK; 300 ppi; 100%), CHRY_12_BL_OTJ_4C.eps (32.61%), CHRY_13_BizLink_4C.eps (26.23%), CHRY_14_CDFJR_3D_Horz_4C.eps

(71.94%), SignOff_out_K.eps (84%)

Used Swatches: Cyan, Magenta, Yellow, Black

NonebySaved at: From: Printed AtFonts

*Family members must reside in the same household as member. Not available on SRT models. †On The Job (OTJ) incentives vary depending on model of commercial truck chosen. See dealer for ALOA allowance and OTJ incentive details and eligibility requirements. ©2015 FCA US LLC. All Rights Reserved. Chrysler, Dodge, Jeep and Ram are registered trademarks of FCA US LLC. FIAT is a registered trademark of FCA Group Marketing S.p.A., used under license by FCA US LLC.

FCA US LLC IS A PROUD PARTNER OF THE ASSOCIATED LOCKSMITHS OF AMERICA.

WE’RE GIVING YOU THE KEY TO GREAT SAVINGS.

As a member, you as well as your employees and family members are being offered $500 cash allowance when purchasing almost any FCA US LLC (formerly Chrysler Group LLC) vehicle. And, ALOA members and their employees are eligible for On The Job incentives.

Get a $500 MEMBER INCENTIVE* on top of other incentives for you

and your family members.

No-Extra-Charge 2-Year Gas/Diesel Lube-Oil-Filter Allowance

Up to $1,000 Commercial Graphics Program Allowance

Up to $1,000 Commercial Equipment/Upfi t Allowance

Bosch Power Tool Package

Choose from one of these fourON THE JOB incentives†:

VISIT WWW.ALOA.ORG/MEMBERSHIP/FCA FOR DETAILS

S:7.125”

S:9.625”

T:8.375”

T:10.875”

B:8.625”

B:11.125”

94689_CHRY_Promaster_ALOA_Page.indd 1 5/26/15 4:31 PM

A Division of The Eastern Company | Telephone: 800.733.8588 | www.cclsecurity.com

Features:Designed to protect the lock from the elements such as water, ice, dirt and grime, so it can be usedin manufacturing environments, storefront andbusiness gates, and even on truck doors.

• Unique sliding bottom plate to protect the keyway

• Alloy shackle with PVC cover

• 4 pins in the M1 keyway

• Dual ball locking mechanism

• Anti-bumping, anti-picking, anti-drilling cylinder

Weather Covered Laminated 450 Series

Contact us for a Distributor near you!

No “Big Box”

Now Speaking All Languagesuniversally-understood color improves security identification

Keynotes 2014-15_CCL Keynotes July 2015 5/18/15 9:22 AM Page 1

94689_CHRY_Promaster_ALOA_Page.inddAngela Laskowski / Greg Parsons5-26-2015 4:29 PM alaskowski-mbp-09934

ClientJob #PrefixTrimBleedLiveLine ScreenProduct CodeUnitCaption

CHRYSLER SMALL BUSINESS151049700054946898.375” x 10.875”8.625” x 11.125”7.125” x 9.625”300 dpi000 - CHRYSLER SMALL BUSINESSMagazineRam Has The Key To Great Savings.

Job infoPrint ProducerAccount MgrArt DirectorCopywriterTrafficArt ProducerScaleProof #

Prepared by:Southfield, MI • 248.354.9700

Evans, JoeSmith, PaulArnold, MatthewFritchie, MerrittMilligan, CatherineLyons-Urbanek, KathyNone2

ApprovalsFonts:Knockout (HTF28 JuniorFeatherwt, HTF29 JuniorLiteweight, HTF30 JuniorWelterwt, HTF50 Welterweight), Veneer Three (Regular)

Link Name: 94689_CHR_14_657c_RM_4CSWOP.psd (CMYK; 300 ppi; 100%), CHRY_12_BL_OTJ_4C.eps (32.61%), CHRY_13_BizLink_4C.eps (26.23%), CHRY_14_CDFJR_3D_Horz_4C.eps

(71.94%), SignOff_out_K.eps (84%)

Used Swatches: Cyan, Magenta, Yellow, Black

NonebySaved at: From: Printed AtFonts

*Family members must reside in the same household as member. Not available on SRT models. †On The Job (OTJ) incentives vary depending on model of commercial truck chosen. See dealer for ALOA allowance and OTJ incentive details and eligibility requirements. ©2015 FCA US LLC. All Rights Reserved. Chrysler, Dodge, Jeep and Ram are registered trademarks of FCA US LLC. FIAT is a registered trademark of FCA Group Marketing S.p.A., used under license by FCA US LLC.

FCA US LLC IS A PROUD PARTNER OF THE ASSOCIATED LOCKSMITHS OF AMERICA.

WE’RE GIVING YOU THE KEY TO GREAT SAVINGS.

As a member, you as well as your employees and family members are being offered $500 cash allowance when purchasing almost any FCA US LLC (formerly Chrysler Group LLC) vehicle. And, ALOA members and their employees are eligible for On The Job incentives.

Get a $500 MEMBER INCENTIVE* on top of other incentives for you

and your family members.

No-Extra-Charge 2-Year Gas/Diesel Lube-Oil-Filter Allowance

Up to $1,000 Commercial Graphics Program Allowance

Up to $1,000 Commercial Equipment/Upfi t Allowance

Bosch Power Tool Package

Choose from one of these fourON THE JOB incentives†:

VISIT WWW.ALOA.ORG/MEMBERSHIP/FCA FOR DETAILS

S:7.125”

S:9.625”

T:8.375”

T:10.875”

B:8.625”

B:11.125”

94689_CHRY_Promaster_ALOA_Page.indd 1 5/26/15 4:31 PM

8 KEYNOTES SEPTEMBER 2015 WWW.ALOA.ORG

What’s NewNEWS

SARGENT, an ASSA ABLOY Group company, recently attained two in-

dustry certifications from the International Organization for Standardization (ISO). The first, ISO 14001, is one of a family of standards that help organizations minimize the environmental impact of their opera-tions and comply with applicable laws and regulations. The second certification, ISO 9001, specifies requirements for a qual-ity management system, ensuring that products and services meet customer and regulatory mandates. Each certifi-cation required a third-party review of the factory and its procedures, as well as a weeklong audit of records and staff.

The website for Securitron, an ASSA ABLOY company, has a

new look as well as additional informa-tion and content. Visit www.securitron.com to learn more.

Business Tip of the MonthA great way to earn more busi-

ness and respect in your commu-nity as a professional locksmith is to do-nate time to your local law enforcement departments: offer to host a one-hour

gaining entry to vehicles training course. You’d be surprised how many officers don’t know how to open a vehicle nonde-structively. This is valuable information for emergency situations such as having a person or pet locked in a car.

Now I know what you’re going to say: “If local police are doing car lockouts, then that takes business away from me.” I’ve found this not to be true. Police don’t like to take these calls unless a life is in danger (they don’t want the liability, nor do they have the time), so you really don’t lose business except on rare occasions. In fact, after hosting a class, I found a large increase in business because all the non-emergency calls were now being directed to me; I passed out business cards and key chains with my phone number on them.

This also opened up the door to start taking care of their locksmith work for the building. One year after I hosted a class, I installed more than $6,000 in elec-tronic access equipment to that same de-partment, and I still receive calls via the police for non-emergency lockouts for vehicles and homes. That one hour of time donated was the biggest return on investment I’ve ever made.–Wayne Winton

NEWS BRIEFS

Doug Gulvin, 62, passed away June 29 in Oregon. He was an avid lock-smith after beginning his career as a firefighter and was a member of the Clearstar Network and ALOA.

IN MEMORIAM

Sargent recently obtained two industry certifications from the International Organization for Standardization (ISO), which required a third-party review of the factory and its procedures.

Boost Pro�tabilityAs an ELITE Partnership Program member:

• Double your Lock-In Rewards on BEST, PRECISION, and STANLEY Commercial Hardware purchases. Exchange your points for tools, gift cards, travel, and more.

• Take advantage of discount pricing, members-only specials, and additional rebates up to 20% of order totals.

• Get valuable merchandise samples and marketing materials to educate your sales team and customer base.

YOU’RE ONE OF AMERICA’S TOP LOCKSMITHS. STAY ON THE CUTTING-EDGE AND BUILD YOUR BUSINESS WITH EXCLUSIVE BENEFITS FROM STANLEY SECURITY’S ELITE PARTNERSHIP.

Sharpen Your SkillsTake free courses from STANLEY covering the latest knowledge in master keying, con�gura-tion, installation, and more. Credentials from our trusted brands increase your skills and marketability.

Extend Your ReachExpand your customer base with branded marketing campaigns, cover travel expenses to conferences and training, or offset membership fees for professional organizations with business development funds earned on every purchase.

STANLEY Security’s ELITE Partnership Program unites the nation’s top security brands with its most respected locksmiths. Join the ELITE today at www.STANLEYsecurity.com.


JOIN THE ELITE.

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WWW.ALOA.ORG SEPTEMBER 2015 KEYNOTES 9

What’s New NEWS

Boost Pro�tabilityAs an ELITE Partnership Program member:

• Double your Lock-In Rewards on BEST, PRECISION, and STANLEY Commercial Hardware purchases. Exchange your points for tools, gift cards, travel, and more.

• Take advantage of discount pricing, members-only specials, and additional rebates up to 20% of order totals.

• Get valuable merchandise samples and marketing materials to educate your sales team and customer base.

YOU’RE ONE OF AMERICA’S TOP LOCKSMITHS. STAY ON THE CUTTING-EDGE AND BUILD YOUR BUSINESS WITH EXCLUSIVE BENEFITS FROM STANLEY SECURITY’S ELITE PARTNERSHIP.

Sharpen Your SkillsTake free courses from STANLEY covering the latest knowledge in master keying, con�gura-tion, installation, and more. Credentials from our trusted brands increase your skills and marketability.

Extend Your ReachExpand your customer base with branded marketing campaigns, cover travel expenses to conferences and training, or offset membership fees for professional organizations with business development funds earned on every purchase.

STANLEY Security’s ELITE Partnership Program unites the nation’s top security brands with its most respected locksmiths. Join the ELITE today at www.STANLEYsecurity.com.


JOIN THE ELITE.

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For ALOA 2015 information, registration forms and class descriptions, please complete and return this form.

Name________________________________

Title _________________________________

Company ____________________________

Address______________________________

City _________________________________

State ____________ Zip ________________

Phone _______________________________

Fax __________________________________

Email ________________________________

Send to:ALOA Security Professionals Association, Inc.3500 Easy Street • Dallas, Texas 75247(800) 532-2562 • Fax: (214) 819-9736www.aloa.org • [email protected]

PROFESSIONAL DEVELOPMENT THROUGH CLASSES, WORKSHOPS AND SEMINARSJuly 18–25, 2015

SECURITY EXPOJuly 24–25, 2015

VISIT US ONLINE AT

WWW.ALOA.ORG

Find Out More!A SECURITY BONANZAA SECURITY BONANZA

July 18–25, 2015Trade Show July 24–25, 2015.

ADVERTORIAL

32 KEYNOTES JULY / AUGUST 2015 WWW.ALOA.ORG

When you’re trying to source the right door security hard-ware, there’s no sub-stitute for a knowl-

edgeable, highly trained technical sales rep. A great sales rep will understand your business, draw on their own field experience to help solve problems, and go the extra mile for you.

That’s what Harry, a locksmith, recent-ly discovered. While placing a small or-der for key blanks with Security Lock Distributors, a large wholesale distribu-tor of door security hardware, he was amazed at the level of attention he re-ceived. A technical sales rep at Security Lock Distributors quickly provided the quote he needed, and readily answered all of his questions. Harry had initially apologized for the size of his order, but the rep assured him that no request was ever too small.

“Many tech support reps have given me wrong or outdated part information because they don’t give these small orders their full attention,” says Harry, “But the Security Lock Distributors rep always navigates the occasional messes and gives me the correct information for ordering and shipping.”

As Harry discovered, the best sales reps aren’t just waiting around to sell you products and process your order. They’re ready and willing to work hard to help de-termine your business needs and deliver the right solution.

Experienced locksmiths putting their knowledge to work One reason that great sales reps can of-fer such valuable, hands-on help is that many of them have years of experience doing your exact job. At Security Lock Distributors, the technical sales team is comprised of former locksmiths, systems

Technical product knowledge at your serviceHow experienced technical sales rep can offer smart advice to solve problems.

ADVERTORIAL

ADVERTORIAL

WWW.ALOA.ORG JULY / AUGUST 2015 KEYNOTES 33

integrators, and other professionals ex-perienced in areas like door hardware installation and access control technol-ogy. Tom, a former locksmith who’s now a Technical Sales Rep at Security Lock Distributors, explains, “Because of our experience in the field, we can visualize what our customers are doing and know which products they need to help com-plete their job”

As an example of the kind of useful knowledge sales reps can offer, Tom mentions the confusion that can hap-pen with electric strike installation. Fre-quently used with intercoms, an elec-tric strike must be compatible with the lock that needs to be released. “Since the locks often aren’t installed by the same locksmith, we have to first help the cus-tomer figure out what kind of lock they have. That can take a lot of time, but it’s worth it, because then we can tell them exactly what kind of strike they need,” he says.

Tom has also relied on his experience to help customers solve issues with exit devices, which are made specifically for either hollow metal and wood doors or narrow-stile doors. “We ask them to send pictures so we can understand exactly what we’re working with.” says Tom, “That way we can be sure that we’re help-ing them choose the right product.”

Talk to a voice you can trustWhen issues like the ones Tom describes arise, it can be helpful and comforting to talk to someone who can not only relate to your situation, but also offer solutions. “Our customers like having a familiar voice to talk to. We get a feel for their approach to problems and can anticipate what they need.”

And as far as the kind of product infor-mation a good sales rep can offer…well, that can range from traditional mechani-cal hardware to the very latest high-tech systems.

Ready to help you with new technology It used to be that locksmiths only worked with mechanical hardware. Now, many are encountering more high tech products and systems. And that’s another example where a good technical sales rep can be an invaluable asset. Many have experience in systems integration or have factory certification in access control technology. They can help you understand the newest electronic devices, their capabilities, and installation requirements.

Customers depend on technical sales reps for deep knowledge in all areas of door security hardware to help them get their jobs done right. That’s why Secu-rity Lock Distributors has invested in

a technical sales team that’s renowned throughout the industry for their high level of expertise and service. With over 700 years of experience between them and access to a huge inventory, the Tech-nical Sales Representatives at Security Lock Distributors are helping locksmiths throughout the country succeed at their business, every day.

ADVERTORIAL

231 Moorestown Dr., Bath, PA 18014 • 866.888.HATA (4282) • 866.299.4282FAX • HATAInc.com • Framon.com

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EXTREME Laser Key Machine

Duplicate and Originate Regular AND High Security Keys With One Machine!

• A milling cutter and an end mill run by two separate motors eliminates the need to change

• Automatic calibration

• Works seamlessly with Genericode code software

FRAMON KX-1

Quickly and accurately code cut cylinder keys, and in particular, high security keys.

• Interchangeable depth and space cams cut just about any cylinder key in use today

• Capable of cutting keys accurate to .0005" in about fifteen seconds

EXPRESS EXP-1

Quick & accurate duplication of almost any cylinder key.

• Built-in tip stops for shoulder-less keys that eliminates the need for key stops

• All aluminum castings

• Sealed bearings used throughout

• Accommodate keys up the 4 3/8" in length

GenericodeMEincluded with FRA2/SD2

Come see us at

BOOTH #831

CONTACT THESE WHOLESALERS FOR MORE INFORMATION ON HATA AND FRAMON PRODUCTS:

Accredited Lock SupplyAllied Locksmith Supply Clark Security Products

Craftmaters HardwareHans Johnsen CompanyH.L. Flake Company

IDN Hardware SalesIntermountain Lock & Security Supply

Lockmasters Inc.U.S. Lock Corporation

231 Moorestown Dr., Bath, PA 18014 • 866.888.HATA (4282) • 866.299.4282FAX • HATAInc.com • Framon.com

Like us on Facebook!

When you purchase ANY of these great FRAMON key machines from now thru July 31, 2014. (Extreme machine not included)5% OFF!

SIDEWINDER SD2-LX7

Get the power of a duplicating and code-cutting machine in one. The Sidewinder SD2-LX7 provides high-quality results time after time. Get seven code rods and everything else you need to duplicate just about any high-security automotive key in use today.

• Ford/GM, VW/Audi, Hyundai/Kia, Honda/Acura, Lexus Long & Short, code rods included

FRAMON FRA-2

Recognized throughout the industry as the most accurate & durable code machine available.

• Over 900 cylinder key charts

• 18 letterbox charts

• 32 safety deposit box charts

• GenericodeME included

EXTREME Laser Key Machine

Duplicate and Originate Regular AND High Security Keys With One Machine!

• A milling cutter and an end mill run by two separate motors eliminates the need to change

• Automatic calibration

• Works seamlessly with Genericode code software

FRAMON KX-1

Quickly and accurately code cut cylinder keys, and in particular, high security keys.

• Interchangeable depth and space cams cut just about any cylinder key in use today

• Capable of cutting keys accurate to .0005" in about fifteen seconds

EXPRESS EXP-1

Quick & accurate duplication of almost any cylinder key.

• Built-in tip stops for shoulder-less keys that eliminates the need for key stops

• All aluminum castings

• Sealed bearings used throughout

• Accommodate keys up the 4 3/8" in length

GenericodeMEincluded with FRA2/SD2

Come see us at

BOOTH #831

CONTACT THESE WHOLESALERS FOR MORE INFORMATION ON HATA AND FRAMON PRODUCTS:

Accredited Lock SupplyAllied Locksmith Supply Clark Security Products

Craftmaters HardwareHans Johnsen CompanyH.L. Flake Company

IDN Hardware SalesIntermountain Lock & Security Supply

Lockmasters Inc.U.S. Lock Corporation

© 2015 WD-40 Company

THERE’S NO GOOD TIME FOR A STUCK LOCK.Introducing 3‑IN‑ONE® Lock Dry Lube. Its clear, fast‑drying formula penetrates and loosens locks, so you’ll never have to worry about getting hung out to dry.

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AN EDUCATIONAL EXPERIENCE

Repairing Damaged Wooden Screw Holes | Opening a Liberty Model R-8 | New Products

January 2015


Features of the Common Key

15 Steps to a Secure Key Management System

PLUS


A step-by-step walkthrough of a Von Duprin installation at a school —

and what went wrong


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Digital Options


As the security industry becomes increasingly technology-focused, so are we. With more digital options than ever, the Keynotes family has an option - or three - to meet your needs.

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Your ad will appear in the Keynotes digital edition (“flip book”) and PDF version at no additional charge.

Special Keynotes and Safe & Vault Technology Ad Package: When you purchase an ad in Keynotes, get a 35% discount on any Safe & Vault Technology ad of equal or smaller size. Non-ALOA members: Add 15% to advertising rates.

GoingRetro

Legislative Update | ALOA 2015: Things to Do | Changes in Store for the PRP

June 2015


Installing Postal Key Keepers

Making a Cutlass Door Key from

the Trunk

PLUS


A classic technique for fitting keys to auto locks


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TOTAL VALUE $28,237

SPECIAL OFFER: $22,500 (a discount of approx. 20%)

Keynotes Special PackagesMaster Key System


Full Page 11 $1,047 $11,517

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SPECIALSAFE & VAULTISSUE

PRP Testing and Scoring | Opening a Two-Door Gary Safe | Business Opportunities Via Blogs

March 2015


Fighting the Scammers: How You Can Help

A Rare OpeningA look at an unusual safe opening

Secrets of Manipulating the S&G 2M: 6630/31Tips from an expert

Warranty WorriesDifficulty opening a vault door spurs questions about coverage

PLUS



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TOTAL VALUE $13,162

Keynotes Special PackagesCombination Lock


For details on these special offers, please contact Adam Weiss at [email protected] or (817) 908-7827

Special Keynotes and Safe & Vault Technology Ad Package:

When you purchase an ad in Keynotes, get a 35% discount on any Safe & Vault Technology ad of equal or smaller size.

Non-ALOA members: Add 15% to advertising rates.

SOLENOID REPLACEMENT

2015 ALOA Locksmith Pricing Survey | Forensic Door Inspections | New Products

February 2015


Cansec’s Wireless RS485 System

Multitenant + Multiproblems = MultisolutionsDesigning a master key system for multitenant facilities

PLUS


A field study using an old Von Duprin 6100 series electric strike

26 KEYNOTES FEBRUARY 2015 WWW.ALOA.ORG

LONGDAYSAT THEOFFICE

A seemingly quick and lucrative job lags in time — and profits. By Greg Perry, CML, CPS

The December 2014 issue of Key-notes included an article titled Op-portunity Knocks, about installing a Securitron DKC with a keypad. I mentioned another opportunity fol-

lowing right behind this one: a small start-up company that makes UAVs called as I was �nishing the �rst job. �ey wanted a quote for a 2-door system, installed on two build-ings: an o ce and a warehouse. Sounds like a quick and pro�table install.

The customer had a few requirements. First, they wanted proximity-card access only — no codes or PINs — for about 25 users. Next, they need the ability to log who entered the building, but no time restrictions. As a start-up, they have employees working day or night as the inspiration hits or a cus-tomer calls. �e catch? No conduit between the buildings. �e buildings are only 20 feet apart, but without the conduit, it would mean two separate controls or wireless.

WWW.ALOA.ORG FEBRUARY 2015 KEYNOTES 27

Considering Some Options�e warehouse has a cylindrical lever lock, and the o�ce has an aluminum glass door with an Adams Rite MS1851 deadbolt. I called my friend and ASSA ABLOY repre-sentative Tom Foxwell again to discuss the possibility of using the ASSA ABLOY Aperio hub system with another Securitron DKC. �e control seemed ideal: it’s a low-cost con-trol that would meet their needs perfectly. �e Aperio hub system is a wireless reader and hub to avoid the issues with running wires to the door reader.

Generally, the reader is mounted outside on the wall or door and the hub is installed inside on a wall or the ceiling. My catch is, normally on a job like this, you would place the control inside the o�ce and the wireless transmitter on the warehouse. Although we could place the reader on the warehouse and the control in the o�ce, the system does not o�er the ability to wirelessly trigger an output for a lock.

Tom suggested changing my plans to in-stall the control in the warehouse. �e Se-curitron DKC can connect with the Adams Rite A100-3090H lock combined with the Aperio wireless hub system, and because this is an “all-in-one” unit, the lock is trig-gered wirelessly.

First Things FirstI started by installing an electric transfer hinge in the warehouse door. I then wired it to a Marks 195F-EU 12-volt electri�ed lever lock. Going back the other way from the hinge, the DKC is mounted on the wall in the corner behind the door.

“The control seemed ideal: it’s a low-cost

control that would meet their needs perfectly.”

�ere are several reasons for the location of the control. First, it is close to the door, and the corner location is protected. Second, the USB connection should be installed in an ac-cessible location. �ird, the location allowed me to drill from the hinge to the wall behind the control, hiding the hole under the DKC control, and the same hole on the inside was used to drill through the wall to where the outside reader was installed. �e power supply was installed on the wall adjacent to the DKC, and an electrician connected the power sup-ply to the outlet box below the power supply.

Some ChallengesNext up was installing the outside prox reader. �is was a very thick wall with stucco on the outside and drywall on the inside. Drilling through the wall for the conduit to the outside reader was a little challenge; the building is a metal building with the sheet metal about 9 to 10 inches deep. I ended up having to go through the metal with a long twist drill,

All the parts of the Adams Rite Aperio lock trim.

A hole was drilled in the hinge mounting bracket.

The hinge had six small wires, so three were used for each conductor.

On the inside wall, a plastic frame was used to trim the opening. The conduit is sticking out of the wall.

Then a long drill bit was used to drill from the hinge to the lock cutout.

1 2 3

4 5 6


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PENING - keynotesads.comkeynotesads.com/wp-content/uploads/2016/03/Keynotes-SVT_Media… · 2016 MEDIA KIT & ADVERTISING RATES For more information, contact Publisher Adam Weiss: