Penang, The Making of A Creative State

by Ms. Loo Lee Lian, Creative Cities Forum & Showcase Penang

1 August 2014 | Royale Bintang Hotel

• Penang has experienced 2 growth transformations to become a successful industrialized economy

• Penang’s economy targeted to move up the value-chain by driving the 3rd growth wave of knowledge intensive and innovation-led growth

• Promoting economic diversification e.g advanced technology, creative multimedia content, BPO-ITO, engineering design, R&D, ICT

1970s 1980s – 1990s

Jobs & GDP

Growth

2000 and beyond

Knowledge intensive, innovation-led

manufacturing and servicesSpecial Economic

Zone (“SEZ”)

1st Growth Wave:Malaysia’s First Free Trade Zone in Bayan

Lepas, Penang Industrialization

2nd Growth Wave:Expansion of SEZs into

Industry Clusters

3rd Growth Wave:Development of ICT Project

Move the PENANG ECONOMY up the value chain

THE MAKING OF CREATIVE STATE

1. Integrated and multi-functional development, green & open space network

2. A campus for technology & IP creations with over 300 MNCs

3. Liveable city status. City of heritage, art and culture

4. Connectivity - Land, sea and web. 1550 free hot spots in Penang Free WiFi

5. World class medical, medical tourism & service industry

Penang todayan international, intelligent & liveable city

PENANG STORY

Penang in the newsAn industrial base state, heritage city and

campus for technology

Top 10 dynamic industrial cluster locations in the world to have demonstrated a successful manufacturing experience among developing economies (UNIDO Industrial Development Report 2009)

Top 31 Business Processing Outsourcing (BPO) locations of the future (KPMG’s “Exploring Global Frontiers” Report 2009)

Georgetown – UNESCO World Heritage Site in 2008 The eighth most livable cities in Asia (ECA Intl. 2012) Top in Green initiatives in Malaysia Top 10 best city to visit in the world (The Guardian 2014) Top culinary spot (Lonely Planet 2014) Top 8 islands in the world ‘You must see before you die'

(Yahoo! Travel, Feb 2011) Top 15 best street art in the world (The Guardian 2013)

PENANG STORY

Penang, the NEW ECONOMIC ROADMAP: Making Penang A Rich State For Everyone & For A Long Time

Via 5

main approaches

Strengthening human capital, fostering talent creation & attraction

Developing the integrated industrial parks and Grade A office spaces (BPO-ITO / CAT) as tools to foster business development

Improve infrastructure, connectivity & business environment

Creating more innovation-driven entrepreneurs

Encourage EDUCATION development

THE MAKING OF CREATIVE STATE

MALAYSIA CREATIVE MULTIMEDIA INDUSTRY REVENUE

12ABOUT THE INDUSTRY

Source: MDeC

Multimedia Super Corridor (MSC) Malaysia at Penang CybercityBoost Penang Ecosystem in

Creative Multimedia Content (CMC)

>200 MSC status companies in PENANG

Penang Hosts >10 CMC companies

producing online games, digital art design & animation etc.

Supported by >1000 student output every year

ABOUT THE INDUSTRY

March 25th 2014: CEO’s speaks… - Promising Opportunities for Mobile Applications and Games DevelopmentObjectives: To gain insights and be inspired by the success stories of four young Taiwanese entrepreneurs in their development of mobile applications, mobile internet start-ups and games development.

OUR INITIATIVES

December 19th 2013: Conference on Unleashing Business Opportunities Crowdsourcing New Emerging TrendObjectives: Driving awareness with local enterprises on the power of crowdsourcing and the positive impact it can bring.

Initiatives to kickstart the Creative Industries

May 6th 2014: Penang Creative industry conference & ShowcaseObjectives: Create awareness on the available creative industry opportunities. Promote and generate visibility for Penang as a creative state. • Special invited guest speakers:

• Mr. John Hughes (Rhythm & Hues), Mr. Stefan M. Baier (Streamline), Mr. Nicholas Collins (Codemaster) and Mr. Wong Cheng Fei (Lemon Sky Animation)

OUR INITIATIVES

• Business clinics for startup companies• Local : Cradle, MDV, MDEC and My Creative Venture • Foreign : Expara (Singapore VC)

Initiatives to kickstart the Creative Industries

• Aims to nurture interest towards Science, Technology, English and Mathematics among young generations through the Penang Science Council (PSC) Program.

• Initiative between the industries and the State Government to cultivate innovation and research with the community.

PENANG SCIENCE COUNCIL (PSC)

OUR INITIATIVES

• PSC Science Fair organized over the last 2 years successfully drew over 35,000 visitors.

• PSC also set up a “Science Café” for students and public to participate in science-related programmes and activities on a daily basis.

Creative Animation Triggers (CAT)Strategic location in George Town Heritage Enclave

• 1st March 2014 - Launched Creative Animation Triggers (CAT) – offers >100,000 sqft of heritage building space

• These are buildings over 100 years old and will be retro-fitted with world class infrastructure and amenities but still maintain its character and charm.

• The George Town Heritage Enclave is a unique enclave has one of the highest concentration of historical buildings in Southeast-Asia.

• Penang aspires to become a creative city especially in the animation/gaming and interactive contents industry.

Rejuvenating Local Creativity

A platform for arts, heritage, culture and businesses

OUR INITIATIVES

CREATIVE ANIMATION TRIGGERS (CAT) AT UNESCO WORLD HERITAGE ENCLAVE OF GEORGE TOWN

CREATIVE ANIMATION TRIGGERS (CAT) AT SIA BOEY, GEORGE TOWN

OUR INITIATIVES

OUR INITIATIVES

BPO PRIMEA comprehensive, sustainable and multi-functional BPO development in the heart of Penang

BPO PrimeDesigns are indicative and pending

architectural finalization

NET FLOOR AREA : 1.2 Million sq ft

GROSS DEVT VALUE: MYR 1 Billion

JOB CREATION:4,000 K-Workers

Fast Facts of BPO Prime

FLOOR PLATE : 20,000 sq ft

TIME LINE: Q1, 2015- Q1, 2017

• Integrated mixed-use development• Designated MSC Cyber Centre

office • Lush greenery• Active public spaces • Eco-friendly and sustainable• Innovative car parking

solutions

SIZE : 6.8 Acres

Launch on 1st March By Prime Minister

OUR INITIATIVES

Penang: where you want to be….

“My continuing adventures – living in PENANG, working in PENANG and making PENANG home”

InvestPenang – investor’s point of contact

• The Principal Investment Promotion Agency of the Penang State Government for the promotion of the manufacturing & services sectors

• Point of contact for investors.• Collaborates with Federal/ State agencies

Promotion ABOUT INVESTPENANG

Thank you!www.investpenang.gov.my

Invest-in-Penang BerhadPSDC Building, 1, Jalan Sultan Azlan Shah, Bayan Lepas, 11900 Penang, Malaysia

Tel: 604-646 8833 Fax: 604-646 8811

Penang offers the right balance “invest, work, live and play”