Strategic Marketing

Topic:

Pelican College

Pelican College

Question no 1:

I would suggest “seeing first” strategy for Pelican College for future.

Arguments:

When problem is complex, seeing first approach is used. In this case study Pelican College

creates value propositions in the market but overall image of the private training institutions

are poor. So, new comers are reluctant to be the part of this college. So the Pelican College is in

critical situation and they should observe first the situation then formulate the future strategy

this will create positive image.

Pelican College should not continue “doing first” approach.

Arguments:

“Doing first” is used when there is no previous information about problems. Although using this

approach Pelican College is successful but there is need to give it a positive image. They have to

differentiate themselves to get value edge.

Postmodern approach

Everything has to be explained in subjective terms. Everyone has his own interpretation about

reality, the human mind do not mirror the reality as it actually is. So if some institutions

perform poor the overall perception of private training institutes become negative. But fact is

Pelican College is providing good services among them. So Pelican College’s strategy must be

formulated so the perception could be changed.

Question no 2:

Blending of the both approaches will be effective according to my point of view.

Justifications:

The contents are:

SEO

Branding & tone

Interaction

The graduate market of Pelican College should also be motivated that although they are in

private sector training institutes yet they will have best services at Pelican. They also need

confidence on selection of right institutes and they can be attracted and motivated by tease

marketing approach where the branding, appealing words and interactions matters most. In

SEO Pelican should be on their relevant searches on good institutes for training.

Mckinsey Model: seven S

7’s also play a significant role. The seven independent elements of this approach should

complement each other so that an organization may perform well.

These elements are:

1. Strategy2. Structure3. System4. Share value5. Skills6. Style7. staff