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THE CRAFT OF
SCIENTIFIC PRESENTATIONS
Jaramillo, D.; Ibarra, S.Pelaez, E.;
National University of Colombia | Campus Medelln
RESEARCH SEMINAR IIM.Sc. Julin Gaviria G
[Chapter 2 Speech: The Words You Say]
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The words you sayIt is simply what you say in a presentation
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
SPEECH
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TO TARGET THE AUDIENCEis essential for a presentations
success
audiencepurposeoccasion
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frompoints
fromreading
frommemory
ariseextemporaneously
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
THE SOURCE OF WORDSFOR THE SPEECH
...
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THE BEST SPEAKERSFLAVOR THEIR SPEECHES
analogiesexamples
stories
incorporate
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S.Pelaez, E.;
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THE ANALOGIESCAN BE POWERFUL
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
SPEECH: The words that you say
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EXAMPLESARE VERY USEFUL SOMETIMES
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
SPEECH: The words that you say
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STORIES HELP
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
SPEECH: The words that you say
THE AUDIENCE TO TAKE THE
SPEECH IN A MORE PERSONAL WAY
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PERSONAL CONNECTIONMAKE
Stating things about yourself.
Warm and personal atmosphere.
Showing connections between your
work and your audiences.
The audience concentratesmore during the presentation
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S.Pelaez, E.;
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SUPPORTING ARGUMENTSIN YOUR SPEECH
[all ways are valious]
Inductive reasoning
Statistics
Referenced findings
Examples
Analogies
Deductive reasoning
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S.Pelaez, E.;
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EMOTIONAPPEALING TO
Logic
Emotion
Mostused
byscientists.
Usefulalmostallthetimes.
Underestimatedbyscientists.
Usefulforpoliticaldecisions.
Veryusefulwithnontechnicalaudiences.
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S.Pelaez, E.;
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The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
CHARACTER[with deep influence in a persuasive presentation]
CONNECTION
with the audienceREPUTATION
with audiencesSTATEMENT
ourbackgroundagainst
APPEALING TO
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GIVING
criticalerror
THE WRONG SPEECH
CRITICAL ERROR 1
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GIVING
THE WRONG SPEECH
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
[or which elements influence in not failing]
Targering the audienceRecognizing the
pursposeAdressing the occasion
CRITICAL ERROR 1
... .._
._....
CRITICAL ERROR 1
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Giving the Wrong Speech
TARGERINGTHE AUDIENCE
CRITICAL ERROR 1
[specific - multiple]
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
CRITICAL ERROR 1
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Giving the Wrong Speech
CRITICAL ERROR 1
TARGERING THE AUDIENCE
MULTIPLE AUDIENCEsame fiel but less knowledgeinfluencing people
for your work
use the depth methodology
Nontechnical
General technical
Specialist
Intro Firstmajor topic
Secondmajor topic
Ending
time
depth
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
Author: Alley, M.
CRITICAL ERROR 1
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Giving the Wrong Speech
CRITICAL ERROR 1
THE PURPOSE
RECOGNIZING
AMultiproposePresentations
To informTo inspire
To persuade
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
CRITICAL ERROR 1
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Giving the Wrong Speech
CRITICAL ERROR 1
THE OCCASION
ADDRESSING
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
Formalityof presentation
The timeby witch apresentation occurs
LogisticLocation
Number ofpeople
Timelimit
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criticalerror
DRAWING WORDSFROM THE WRONG WELL
CRITICAL ERROR 2
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Drawing words from the wrong well
CRITICAL ERROR 2
memorizing
readingimprovise
speaking from points
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S.Pelaez, E.;
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CRITICAL ERROR 2
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Drawing words from the wrong well
CRITICAL ERROR 2
ease of adjustingspeech
use notesas a guide
focus in the main idea
SPEAKING FROM POINTS
...
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S.Pelaez, E.;
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MEMORIZING
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MEMORIZINGTHE SPEECH
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CRITICAL ERROR 2
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Drawing words from the wrong well
SPEAKING FROM POINTS
SITUATIONSFirst few wordsof presentation
...
Short introductionof a speaker
READING
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READINGA SPEECH
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SPEAKING OFF THE CUFF
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SPEAKING OFF THE CUFF
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CRITICAL ERROR 2
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Drawing words from the wrong well
SPEAKING OFF THE CUFF
Potentialfor disaster
Difficultyin organizing
the speakerwilllose the audience
The Craft of Scientific Presentations| Jaramillo, D.; Ibarra,
S.Pelaez, E.;
?
Lackof
visual aidsthe speaker
becoming lost
SITUATIONS
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SITUATIONSDuring questions periods
[ask/answer]
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The Craft ofScientific Presentations
Jaramillo, D.; Ibarra, S.Pelaez, E.;thanks
