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Peet's Coffee & Tea Introduces a New Iced Beverage the Scharffen Berger Chocolate Mocha Freddo(TM)
Company Partners With Scharffen Berger Chocolate(R) Maker to Create a Uniquely Delicious Beverage Made With Authentic, Hand-Crafted Ingredients, Available Only at Peet's
EMERYVILLE, Calif., June 14, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Peet's Coffee & Tea, Inc. (Nasdaq: PEET), a specialty coffee roaster and marketer, today introduced a new beverage to its specialty drink menu -- the Scharffen Berger Chocolate Mocha Freddo. Just in time for summer, this refreshing chocolaty beverage delivers pure flavor and delicious taste because it is made with authentic, hand-crafted ingredients. Freshly brewed Peet's Deep-Roasted(R) coffee is combined with rich, dark Scharffen Berger Cocoa. These ingredients are blended with ice and then topped with whipped cream and Scharffen Berger chocolate shavings to delight the palates of coffee and chocolate lovers.
The Scharffen Berger Chocolate Mocha Freddo is the latest collaboration between Peet's and Scharffen Berger -- two like-minded specialty food purveyors who share the same commitment to quality and artisan traditions. Peet's Coffee & Tea is committed to meticulous bean selection and the art of hand-roasting in small batches to ensure ultimate freshness and quality in every cup, while Scharffen Berger(R) Chocolate Maker focuses on small-batch manufacturing methods to ensure pure, deep flavor in each bite.
"In creating this new beverage, we wanted to offer our customers a drink that would allow them to discover new flavors and learn how fresh roasted coffee should taste when paired with other quality, hand-crafted ingredients," said Chris Lansing, chief marketing officer, Peet's Coffee & Tea, Inc. "Scharffen Berger was our choice because their commitment to quality and artisan traditions mirrors our own."
"Nowhere else will you find the exceptional coffee and chocolate flavors of Peet's and Scharffen Berger in one taste experience," said Jim Harris, Managing Director of Scharffen Berger Chocolate Maker. "The Scharffen Berger Chocolate Mocha Freddo truly is a revelation for your taste buds."
The Scharffen Berger Chocolate Mocha Freddo joins an expanded Peet's Blended Freddo(TM) line which includes Caffe Freddo (regular and Extra Bold), Mocha Freddo, Madagascar Vanilla Freddo, Pure Caramel Freddo and Chocolate & Caramel Swirl. Each Freddo is prepared with fresh roasted Peet's coffee and authentic, hand-crafted ingredients to deliver a pure, refreshing and delicious taste.
Availability
The Scharffen Berger Chocolate Mocha Freddo and other Peet's Freddo beverages are available in regular, decaf, without coffee or dairy. They are available in 16-ounce and 24-ounce cup sizes at Peet's Coffee & Tea retail stores nationwide. All beverages are made-to-order by Peet's expert baristas to deliver the fresh taste of Peet's Deep-Roasted coffee in every sip.
ABOUT PEET'S COFFEE & TEA, INC.
Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including grocery, home delivery, office and food service accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc. visit www.peets.com or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET.
ABOUT SCHARFFEN BERGER CHOCOLATE MAKER
Scharffen Berger(R) Chocolate Maker was established in 1996 in San Francisco, Calif. Producing bean to bar premium chocolates, Scharffen Berger is one of the world's finest chocolate makers. All Scharffen Berger chocolate is composed of proprietary bean blends from up to nine different cacao-growing regions throughout the world. Manufactured in small batches in Berkeley, Calif., Scharffen Berger chocolate has received recognition throughout the U.S. Scharffen Berger products are sold in retailers nationwide as well as Scharffen Berger's own retail locations in San Francisco, Berkeley and New York City and
their website www.scharffenberger.com.
SOURCE Peet's Coffee & Tea, Inc.
Jennifer Strasburg of Weber Shandwick, +1-415-248-3436, or [email protected], for Peet's Coffee & Tea, Inc.; or Liz Kaplanof Scharffen Berger Chocolate Maker, +1-510-981-4065, or [email protected]
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