PECHA-KUCHA

Daylesford & Macedon Ranges

MOORABOOL SHIRE:MOVING TO A DIGITAL EXPERIENCE

PICNIC AT HANING ROCKTV DRAMA

LIVE.LOVE.LIFE:NEW FESTIVAL NOV 14-18

MITCHELL SHIRE: MORE FLEXIBLE VISITOR SERVICING

GEELONG AND THE BELLARINE

GippslandCommunity Events: Something for Everyone

www.inspiredbygippsland.com.au

EAST GIPPSLAND

SALE/WELLINGTON/BAW BAW

SOUTH GIPPSLAND

INVERLOCH/BASS COAST

Goldfields

VISITOR SERVICES REVIEW

EVENTS: WHITE NIGHT BALLARAT & BENDIGO

VOLUNTEERISM

IMPROVING OUR DIGITAL WORLD

GRAMPIANS

VISITATION• Grampians Visitation increased by 15.7%

• Total number of annual visitors 931,000

• Overnight expenditure increased by 42.8%

• Overnight visitors spent $317 million in the region during the year.

• Visitors spent 2,367,000 nights in the Grampians from March 2017 to March 2018 – an increase of 26.6% from 2016 to 2017.

HIGHLIGHTS

Australia Tourism Awards –GOLD - Tourism Restaurants category

MasterChef Australia partnership on the opening of Wickins Restaurant.

Royal Mail Hotel, Dunkeld

GRAMPIANS PEAKS TRAIL

• The Grampians Peaks Trail will provide an economic benefit to the local community, the region and the State by supporting a wide range of investment opportunities for tourism, complementary services and infrastructure that provide an holistic and integrated walking experience.

• 144km from North to South• 13 Days• Estimated $26 million dollar project• Projected increase of 35,000 walkers annually

ON THE HORIZONGrampians Way Marketing Campaign

• Collaborative partnership between Grampians Tourism, Parks Victoria, Local Government and local industry partners

• Promote increased dispersal of visitors in and around the Grampians;

• 285 km ring road circling the Grampians National Park, and telling the story of how we do this the Grampians way

• Facilitate new tourism development in the Grampians Region

Great Ocean Road

TORQUAY

LORNE

APOLLO BAY & OTWAYS

PORT CAMPBELL

WARRNAMBOOL

PORT FAIRY

PORTLAND

High Country

RIDE HIGH COUNTRY

• www.ridehighcountry.com.au• Rail Trails• Road Riding• Mountain Biking• 7 Peaks Challenge – Oct – April

FEAST HIGH COUNTRY

• Drink• Wineries, Brewery Trails & Gin Distilleries

• Eat• Cafes, Pubs, Produce

• Cook

ARTS AND CULTURE• Explore Galleries, museums of follow in the footsteps of Ned Kelly.• Now showing –• Rutherglen

• Aboriginal Exhibitions Gallery at Rutherglen Estates• Benalla

• Silo art at Devenish and Goorambat

EVENTSComing Up –

• Bright Spring Festival – 20 October – 6 November• Beechworth Celtic Festival & Old Gaol Tattoo – 9 – 11 Nov • Mansfield Agricultural Show – 17 November

Mornington Peninsula

DROMANA: AMBASSADOR FAMILS, WORKSHOPS & EVENTS

Number of Ambassadors is 36.Ambassadors from 5 Mornington Peninsula Visitor Information Centres visited 25 regional tour operators on familiarisation days throughout 2017/18. Dromana ambassadors also attended workshops to keep their local knowledge current. We celebrated National Volunteer Week with a morning tea attended by volunteers, staff and Councillors.

DROMANA: VISITOR SERVICING BEYOND THE VISITOR CENTRE

Zendesk Chat was added to our website in October 2017 and we have serviced 917 chats in a 9 month period.

Roaming ambassadors attended the Red Hill Show in March 2018 giving out 270 regional touring maps and encouraged visitors to see more of the Peninsula. We are looking at extending our roaming ambassador program this year.

17,000 people visited the Baxter Service Station Visitor Information displays and 6500 maps were distributed. We are currently looking at different opportunities to use this valuable space.

FRANKSTON CITY

Finalised restructure of Tourism and

Visitor Services after 3 year Best

Service Value Review

Customer service hours changed

10am-4pm1 staff member during off peak season (May-

August)

Larger focus on online media and building audiences

Social – 11k+Web – 140k pa

Drive merchandise sales through

inventory review and target campaigns

Increase foot traffic through

the centre >50k in18/19

FRANKSTON CITY

Centre redesign taking place, works will take place in 18/19

Purchase of a vehicle to

compliment our roving

ambassador program

Increased brand awareness of Visit

Frankston and Enjoy Every

Moment Brand through

photography and videography

New Visit Frankston website

launch September

New membership offering released

in November, moving to a

online platform(Ungerboeck)

FRANKSTON CITY

Frankston Enjoy Every Moment Campaign:

Frankston Enjoy Every Moment Campaign

Murray

MILDURA

YARRAWONGA MULWALA

ECHUCA MOAMA

SHEPPARTON

Phillip Island

Yarra Valley