21
Pecha Kucha: Trendspotting W k Si l f th Ft Weak Signals from the Future Stephen Abram Internet Librarian Monterey, California Monterey, California Oct. 22, 2008

Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Pecha Kucha: TrendspottingW k Si l f th F tWeak Signals from the Future

Stephen Abramp

Internet LibrarianMonterey, CaliforniaMonterey, California

Oct. 22, 2008

Page 2: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

The Real Economy of Funding

Yahoo!Yahoo!ZillowEndecaEtc.

Any LibraryDarling

QuadrillionDarlingThat’s Free

Page 3: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Priorities . . .

Page 4: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

You can’t waitYou can t wait for everyone to change at once. . .once. . .

Page 5: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Weak Signals: Radio vs TVWeak Signals: Radio vs. TV

Page 6: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Blink, blink, blink, blink, blink, blink

Hey, that wink worked for Sarah!

Page 7: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

“I can see Russia from my Porch.”D h f TV AdDeath of TV Ads… or not.

Page 8: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

‘Flickr’ Freeze FrameFlickr Freeze Frame

Page 9: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

“Quayle in a Skirt”Quayle in a Skirt

Page 10: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Olympics 2008 - Yahoo Trumps NBC H h?!NBC, Huh?!

Page 11: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

My First TribbleMy First Tribble

Page 12: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Disney Kids on Social CrackDisney Kids on Social Crack

$700million – over 1 million kids

Page 13: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

TechCrunch is the new F**k dCF**kedCompany.com

Page 14: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Gamers are oldGamers are old.

Page 15: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

The Soccer Mom – Gamer, L TXT’ heLearner, TXT’er, hmmmmm

eLearning &gSingleMoms

Page 16: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Geocaching: Silicon Sally and GIS, M GPS d l l iMaps, GPS, and recalculating

Page 17: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

PortabilityPortabilityIs that the Internet in your pocket or are

j t ll t?you just really smart?

Page 18: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

AAMainlyMainly Mobile FFocus

Page 19: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Competitive AdvantageOn Target

Minus 25K!!!!!

Plus 20%

!!!!!

Global Change (China India EMEA)Global Change (China, India, EMEA)

Page 20: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

Watching The KidsWatching The Kids

Page 21: Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from ... · Pecha Kucha: Trendspotting WkSi lf thFtWeak Signals from the Future Stephen Abram Internet Librarian Monterey, CaliforniaMonterey,

For “e”, just like Mom said: “Be Careful Wh Y Pl i h El i i ”When You Play with Electricity”