In order to ensure I was categorising my audience efectively I
resethe Pearl and Dean Website to get some examples o how a
proregulatory body works and take inspiration. Pearl and Dean
ha
categorising audiences or lm advertisements since the !"#$s ato
successully prole audiences or a range o cinema view
%here are many ways Pearl and Dean prole their audiences.
&nedene their audiences is through age groups. ' lm trailer
releaseature lm in the cinema must have been regulated or the age
c
lm being shown. %his means that i the cinema audience have
paieature lm rated !#'( all trailers shown beore the lm must
com
appropriate conventions o a !#' lm. I trailers do not comply
wregulations they will be reused or viewing and have to target
appropriate eature lm to advertise their product with. %his is
loaudience o a !#' eature lm would be disturbed by the content oa
lm rated !). 's a result age has become a signicant actor i
audiences as the age o my target audience can limit the content
to produce. It can also limit representations( themes( language
an
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'nother way in which Pearl and Dean categoriseaudiences would be
through gender. %hey ofer b
*+'P targeting ,ales and another targeting emameans that a
producing institution could be assur
their eature will be shown to a ma-ority male or audience. 's a
result a producing institution ca
reassured that their trailer is being shown to their audience
and thereore making it more likely tha
achieve increased viewing numbers.
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I also ound that Pearl and Dean ofer a *amily ocus pack
institutions looking to promote their lms. %his package
wguarantee that their trailers are shown to amily audience
thereore categorised through liestyle. %his discovery
interesamilys are harder to dene individually considering the
sterpreerences o each amily member. /ategorising them all un
group thereore means that content appealing to parents is 0udue
to the presence o their children. or my own production
am not looking at targeting amily audiences but rather
indivi1niversity2'pprenticeship leavers going into the world o
