Pearl and Dean Audience profile.

To get a good idea of a target audience we looked and

researched a professional cinema and film website, Pearl

and Dean Pearl and Dean categorise their audience through

age gender and class. They have created a table to give you

a visual idea of their brake down of their target audiences.

If we broke down our target audience (age 15-24year olds)

also our Social class would be ABC1 this means

Our gender would be equally split between males and females.

We have decided to create our own pearl and dean table to help give us a visible view on our target

audience.

This is our audience graph, out majority was female but there

isnt much difference.

Social

Grade

Social Status Occupation

A upper middle

class

higher managerial, administrative

or professional

B middle class intermediate managerial,

administrative or professional

C1 lower middle

class

supervisory or clerical, junior

managerial, administrative or

professional

0

20

40

60

80

100

120

Gender

Male

Female

Here is our graph on social class for our target audience. The ABC1

group is more common in our results and has won by 10%.

Here is our graph on our age

groups in our target audience.

The majority of our target

audience is 15-24 year olds, but we have a wide range from 15-55+ although our smallest range is

55+ with only 5%.

All of our graphs are out of 100%.

0

20

40

60

80

100

120

Social Class

C2DE

ABC1

0

20

40

60

80

100

120

age groups

Chart Title

15-24 25-34 35-44 45-54 55+