Peak SportsMeeting Your Outdoor Needs Since 1972Leah ClarkKelly McCraryJason Mariner

Overview

• Through our analysis of Peak Sports we will look at the store’s history and location, then we will take a look into the internal and external makeup of Peak Sports.

• Internal: Layout/Atmosphere, target market, merchandise mix, and price structure.

• External: Advertising, events, and SWOT

History of Peak SportsPeak Sports has been an independently owned and operated outdoor store and bike shop in Corvallis Oregon since 1972.

Mission•Is to ensure that you have a wonderful shopping experience at Peak Sports. It is their goal to provide all customers with the knowledge, equipment, and resources needed for all of your outdoor adventures.

Location

• Location is downtown which is good retail space and in the central of the best shopping in Corvallis.

• MAP

Store Layout

• 3 different stores that specialize in your outdoor needs– Outdoor retail Shop – Bike Shop – Board Shop

• Create an atmosphere where the customer feels shopping at Peak Sports is fun.

• Can’t find what you need?

Merchandise Mix

• Sell for the season – Discount seasonal

clothing and equipment to make room for the next season

– Off season coupons online

What’s New!– New products and

equipment are introduced monthly and seasonally

Peak Sports’ Target Market• Main Retail Store

– Peak Sports targets the outdoor person who is looking for the equipment and the resources for an outdoor adventure

Peak Sports’ Target Market• Bicycle Shop

– Full range of price points

• Board shop– Targets the

alternative skate and snowboard crowd

Advertising

• Newspapers• Student Handouts• Internet• Word Of Mouth

– Little Competition

– Only Store of Its kind

In Store Advertising

• No HUGE Displays

• Small Point of Purchase Ads

• Small Ma and Pa Sort of Feel

Price Structure•Different, Well Known Product Lines

•Mostly Mid to Upper Price Range

•Accessory and Small Ticket Items

•Low End through High End Pricing

S W O T

Strengths•Tailored to different Consumers

•Store Layout

•Separate Doors

•Variety of Products

•Location in Central Willamette Valley

•Custom Orders

Weakness •Location

•Small Town – limited consumer base

•Management

•Retail Space Management

Opportunity •Expansion

•Internet Sales and Internet Catalogue

•Entry Level Price points

•Appeal to New Consumers

Threats •Big Box Stores

•Big 5

•Currently have a lower price point on similar equipment

•Online Retailer

Events

SKI BUS