PE-FotolrMobile Interaction Redesign

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Application ::

PE-fotolrby Tiny Piece Co.

Description

Photo editor - Fotolr is a professional image processing app. No matter if you are a professional or a novice, you can make amazing photo effects within less than one minute with this app. The best features include, quick edit, color effects, portrait, text adding, photo enhancing, frame and scene,

other effects, album management, photo sharing.

Features

1. Quick Editphoto rotatingphoto cuttingsize adjustmentbrightness adjustment

2. Color Effectsfilter effectscoloring

overlay effects

3. Portraitface trimmingacne removalwrinkle removaleye zoomface whitening hair coloringeye makeuphairpieceblusher

4. Text Addingcommon text

5.Photo Enhancingweather featuresscene changingportrait

6. Othergraffiti mosaicbokehfish eye lens

7. Album Sharing

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User Reviews ::Review Analysis

There are 243 ratings that we all reviewed in order to better learn about the app. There is a general positive rating but there were a decent amount of negative and suggestive reviews to give a well-rounded report. Users found that the app crashes a lot, but more importantly that it did not have clear instructions. They found navigation to be difficult and too involved. Users loved the features and found the app very useful for editing their photos.

The design of the application is very basic and gives off a simplistic mood. It comes with no title page which threw users off and it is set up to look like a shelf but that seemed to be off from the overall purpose of the design.

The key reviews are listed below:quick edit has a mass amount of featuresdifficult navigationno instructionsgreat for editing pictures many bugs and adsfixes imperfectionscompetitors are better

Positive

Suggestive

Negative

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Competitors Reviews ::Competitor Reviews

Bases on the app and market research this is not one of the most popular editing app. Despite having high reviews it seems as though PicsArt Photo Studio is a high competitor and used by many of the customers rating PE-Fotolr. An overall method of researching reviews of recommended apps and apps that customers also bought was analyzed.

Key Points from the analysis of competing apps are listed below:easy navigationnearly endless featureswhimsicallinked in high regards to social mediasimplistic version of photoshopvariety of filterscrashes occasionallyneeds text cropfun to explore onadvertisements are presentneeds more options to editgreat social environmentneeds better picture qualitysleek layout and designvery modern and edgystraight forward font

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User Interviews ::Marcel MartinezSex: MaleAge: 21Race: HispanicJob: Full-time StudentHometown: Miami, Florida

Sara participated in a one-on-one interview where she was asked to take a picture of herself and record the steps she took to edit the photo. Sara began by editing her face and using the brightness and saturation to adjust the image. She also played with the face lift teeth whitening options. Sara enjoyed this app very much.

Marcel participated in a one-on-one interview where he was asked to take a picture of himself and record the steps he took to edit the photo. Marcel started by changing his hair and other features of his facial area. He also added text and different skin tones to his photo. He did not enjoy this app overall.

Some of the key points Marcel touched upon are listed below:

He didn’t like that there was no intro or title page/ felt incompleteHe found it easy to navigate.He thought the colors of the design were nice but that the wood texture paired with the gray color was tacky.If he was able to add a feature he would add facial hair and some other more masculine features to make it more inclusive to men.He says that he would never download this app.He would not recommend this app to a friend because he does not know anyone who would use it. His favorite feature was the hair and wig station.He is not into social media. nor does he edit pictures often.

Some of the key points Sara touched upon are listed below:

She found it easy to navigate and that it had a lot of interesting features.She found the design very attractive and enjoyed the wooden texture.She would have really liked to have backgrounds added to this app and other bodily enhancements.She would definitely download this app and even use it on a daily basis.She would definitely recommend this app to a friend because of all the promising feature it had to offer. Her favorite feature was the teeth whitening edit function.Sara is an avid social media user and edits her photos daily.

Sara D’ArcangeloSex: FemaleAge: 20Race: CaucasianJob: Full-time StudentHometown: Woburn, Mass

User Interviews ::

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Melissa ErcolinoSex: FemaleAge: 20Race: CaucasianJob: Full-time StudentHometown: Fishkill, New York

Sarah CastilloSex: FemaleAge: 21Race: HispanicJob: Full-time StudentHometown: Ramsy, New Jersey

Some of the key points Sarah touched upon are listed below:

She found it very hard to use and extremely underdeveloped.She would have really liked to see a tanning feature. She would not use this app nor would she recommend it to a friend.She is not heavily involved with social media, nor does she edit her picture often.

Some of the key points Melissa touched upon are listed below:

She found it very hard to use and got very frustrated with the lack of instructions.She couldn’t figure how to undo and she would have appreciated a guide with it being her first time experiencing this app. She thought the layout was ugly and that the fonts used were generic.She would have liked there to be more hair style options to chose from, as well as hair colors and eyebrow shapes.She loved the eyeshadow feature and found that it fit really well to her eye.She is not involved with social media, but she does edit her picture often.

Some of the key points Justine touched upon are listed below:

Her initial impression was that there was a lot of options but she was disappointed by them. She thought it was easy to navigate but she would have preferred instructions.She couldn’t find an undo button.She would have liked to see tattoos or piercings.She would use this app but not often.Her favorite option was the hair dye option but it was hard to use because it colored in everything including the background. She is not involved with social media, nor does she edit her photos.

Justine TynanSex: FemaleAge: 21Race: CaucasianJob: Full-time StudentHometown: Randolph, New Jersey

McKenzie Abraham

Age :: 21

Gender :: FemaleEducation :: Bachelors

Location :: Hamden, CTBiography ::Mckenzie resides in Hamden, CT but is originally from Cape Cod Massachusetts. There she enjoys going to the beach and spending time with her two cats and dog. She attends Quinnipiac University and is very involved in the Greek Community. She is the President of her sorority, Pi Beta Phi and has held two other previous positions. She is an Interactive Digital Design major but also studies elementary education. She works in a school ten hours a week and loves tutoring children in need. In her spare time she loves to sew and design clothing.

Myers and Brigg Personality Test ::ESFJ- “Extravert, Sensing, Feeling, Judging”

Warm, energetic, sympathetic and helpful. ESFJ are caregivers who take their responsibilities very seriously. They are very down-to-earth, practical, enthusiastic, and organized. ESFJ dislike conflict, clutter, and pessimism. They need to maintain a sense of order.

The Big Five Personality Test ::

Openness 16%Prefers tradition and familiar experiences.

Computer Usage-Advanced

Mckenzie owns a mac book pro and prefers apple over a pc because she finds it more user friendly. Her usage is pretty extensive and she manages multiple email accounts, and all of her adobe creative suite products as well. She uses her computer for social media but mainly she uses her laptop for educational purposes because she is an interactive digital design major.

Tablet Usage-Weak

Mckenzie owns a nook but does not use it very often. She doesn’t have any other type of tablet and doesn’t really want one. She finds them hard to use and not as functional as a real computer. She prefers the larger size of a laptop and isn’t very good at navigating on a tablet.

Smartphone Usage-Proficient

Mckenzie owns an Iphone 5 but has owned an android in the past. She enjoys her Iphone more because of its user friendly abilities and its’ easy navigation. She finds it easier for group chats and receiving emails.

Conscientiousness 21%Things are done haphazardly.

Extroversion 27%Tends to shy away from social situations.

Agreeable 32%Easy to express irritation with others.

Neuroticism 55%Not nervous, not calm.

Motivations :: simple navigation, family, friends, fast usage

Frustrations :: small font, ads, waiting, bad grammar

Technology ::

Amy Bennett

Age :: 23

Gender :: FemaleEducation :: Bachelors

Location :: New Haven, CTBiography ::Amy resides in North Haven, CT but is originally from Boston, Massachusetts. At home she enjoys shopping with her friends and watching netflix. She attends the University of New Haven and is very involved in her major, nursing, and she is the Vice President of the universities nursing club. In her spare time she volunteers at Yale-New Haven Hosipital and a local animal shelter. Amy is heavily involved in social media and her favorite app is Instagram, follwed by Twitter.

Myers and Brigg Personality Test ::ESFJ- “Extravert, Sensing, Feeling, Judging”

Warm, energetic, sympathetic and helpful. ESFJ are caregivers who take their responsibilities very seriously. They are very down-to-earth, practical, enthusiastic, and organized. ESFJ dislike conflict, clutter, and pessimism. They need to maintain a sense of order.

The Big Five Personality Test ::

Openness 63%Prefers new experiences and new ideas.

Computer Usage-Advanced

Amy owns a mac book pro and prefers apple over any other brand of computer. Her usage is pretty mild. Amy mainly uses her lap top for writing papers and researching things for her courses. She also uses her computer for social media, and she manages multiple email accounts to keep up with her heavily involved life.

Tablet Usage-Weak

Amy does not own a tablet. She feels as if her phone is adequate enough and she doesn’t want to be bogged down by too much technology. She likes that the technology. Amy likes the idea of having something portable like a tablet but doesn’t see the use when she can always have her phone.

Smartphone Usage-Advanced

Amy owns an Iphone 6 and is connected to it at all times of the day. She is an avid social media user and loves updating her pictures on Instagram. She has never owned an android in the past because she feels as though the Iphone has a user friendly experience that she likes more.

Conscientiousness 72%Organized and achievement oriented.

Extroversion 43%Enjoys some social situations.

Agreeable 77%Very sensitive and warm.

Neuroticism 55%Not nervous, not calm.

Motivations :: simple navigation, family, friends,

Frustrations :: small font, ads, waiting, bad grammar

Technology ::