1

Using the

PDR Learning Continuum

to Support Work Context

Gary Wise

Chief Learning Architect MYCA Multimedia & Learning Solutions

Founder/Principal Human Performance Outfitters, LLC

gwise@mycagroup.com

(317) 437-2555

30+ years in Learning Industry

12 years @ Director and above

Training – Sales, Client Ed., HR/L&D, Mfg., & Healthcare

Learning Strategy Consultant & Performance Consultant

4-LMSs…3-Virtual Classrooms…Web 2.0 & Learning 2.0

Design of Learning Technology Road Maps

Obsessed by the concept of Learning Ecosystems

PDR/Work Context Matrix Worksheet

My Background and…

2

et

What Are We Really Selling?

3

Knowledge &

Skills Transfer

Or…

Building Capacity &

Sustaining Capability

Days of Our Lives

How many hours do you think average knowledge

workers spend in formal Learning/Training

each year?

0 – 25 hours

26 – 50

51 – 75

76 – 100

101+

FormalLearning

InformalLearning

Learning Resource Imbalance?

Knowledge Worker’s time spent in Formal Learning

Average 100 hrs/yr out of 2,080 working hours

+/- 5%

Knowledge Worker’s time NOT spent in Formal Learning

+/- 95%

Are we spending the right amount of resources … on the wrong learner context?

Source: Josh Bersin comment on “Future of Business of Learning” – July 23, 2009

If learner’s are not in training,

they must be at work… in their

WORK CONTEXT

What percentage of training budgets/resources

does your organization allocate annually to formal

Learning/Training? (Not sure?...Guess)

0 – 20 %

21 – 40%

41 – 60%

61 – 80 %

81 – 100 %

Just Throw Money

FormalLearning

InformalLearning

Knowledge Worker’s time spent in Formal Learning

Average 100 hrs/yr out of 2,080 working hours

+/- 5%

Knowledge Worker’s time NOT spent in Formal Learning

+/- 95%

Current resource

allocations up to

80% on average

goes to formal learning

If learner’s are not in training,

they must be at work… in their

WORK CONTEXT

Learning Resource Imbalance?

Are we spending the right amount of resources … on the wrong learner context?

Source: Josh Bersin comment on “Future of Business of Learning – July 23, 2009

Discovery includes…

ATTRIBUTES of

WORK CONTEXT

INFORMAL

LEARNING

Environment

LEARNING MOMENTS of NEED !!!

Plus

WORK CONTEXT

Plus

Learning Ecosystem

Expanded “Design-Think”

Discovery focus…

KNOWLEDGE & SKILL

FORMAL

LEARNING

Environment

Desired Outcome…

SUCCESSFUL

TRANSFER

Desired Outcome…

FLAWLESS

PERFORMANCE

Plus

Learning Moments of Need (5)

…confronted by every learner

Copyright Conduit TecKnowledgy 2007

5. When something goes wrong –

“break/fix”

3. Trying to remember/apply

2. Learning more of something

FORMAL LEARNING

• Classroom / Virtual ILT

• On-line Training

• Webinar / Virtual Workshop

• Blends of any or all…

1. Learning something for 1st

time

4. When things change

INFORMAL LEARNING

• Performer Support

• Job Aids (PSOs) Quick Ref. Guides

• Coaching / Mentoring Guides

• Knowledge Bases

• Best Practice Repositories

• FAQs

• Collaboration

• Communities of Practice

• Social Media – Blogs/Wikis/Messaging

• Access to SMEs – Help Desk

WO

RK

C

ON

TE

XT

& Dr. Conrad Gottfredson

Used with Permission from Bob Mosher

What percent of knowledge is retained one month

following a formal Learning/Training event?

0 – 20 %

21 – 40%

41 – 60%

61 – 80 %

81 – 100 %

You Wanna Know What ???

100%

80%

60%

40%

20%

0%

30 Min

48 Hrs.

Time after course completion 3 Weeks

58%

33%

15%

Classroom Learning Retention

Learning Retention

…critical to performance in WORK CONTEXT

Copyright Conduit TecKnowledgy 2007

Source: Research Institute of America

INFORMAL LEARNING Performer Support Impact

Used with Permission from Bob Mosher

W O

R

K

C

O

N

T

E

X

T

ECOSYSTEM Attributes

Specific to “Learning Moments of Need”

SPACE

• Physical location of learner/stakeholder(s)

• Proximity to (& within) the workflow

• Urgency related to flawless performance

• Business Risk related to flawless execution

MEDIA

• Most compelling mix of medium, mode, &

transport venue

• Work Context-friendly amount

• Readily consumable format

Influenced by SPACE

• Most effective & efficient application of

learning “systems” & business technology

• Search, accessible, connectivity, security

Influenced by SPACE & MEDIA

SYSTEMS

PREPARE (Theory - Fact - Concept ) Create Learner Readiness

Pre-requisite Assignments Intro Flow/Tools & Support Objects

Preparatory Activity

Learning Spans the Entire

ECOSYSTEM

SPACE – MEDIA – SYSTEMS

REINFORCE

(Implementation - Routinization) Shift Emphasis to Performer Support

“Just-in-Time” Learning – Job Aids, Quick Reference, Support Objects Coaching / Mentoring – Help Desk & SME Support, REALITY BYTES TM

Collaboration – Communities of Practice – Social Learning – Blogs/Wikis Harvest – Best Practice – User-Generated Content – ID Top Guns Build Knowledge – FAQs – Best Practices – Blogs/Wikis Seek Feedback – Relevance/Usability Rating & Ranking – Track Usage

PDR Learning Continuum

DEPLOY

(Hands-On Application) Transfer Knowledge & Skills

Experiential Learning – ILT & online Scenario-based Simulations - Labs Utilize Tools in Safe Environment

95%

5%

5%

SALES

Scope of Ecosystem

SERVICE

MFG

HR

MKTG

FIN

DIST

Vendors

Suppliers

Resellers

Customers

Clients

IT

Colleges

What’s your opinion of the ADDIE design model?

- Great! A solid structure to support linear design

- I’d rather have my teeth cleaned than use ADDIE

- ADDIE died in the 2000’s, maybe earlier…

- It depends, sometimes it is useful

- Who is ADDIE?

Ain’t Tellin’…

Impact to Instructional Design

A Analysis

D Design

D Develop

I Implement

E Evaluate

P R E P A R E

(Theory – Fact – Concept)

D E P L O Y

(Hands-On Application)

R E I N F O R C E

(Implementation – Routinization)

S P

A

C

E

M E

D

I A

S Y

S

T

E

M

S

…expanded DISCOVERY leads to ITERATION

. . . . . D Discovery

5%

95%

D I S

C

O

V

E

R

Y

Work Context = “New Classroom”

Space

Learner & Instructor

Hotel – Corp office

Scheduled ILT event

Low/Minimal

Systems

Laptops

Virtual Classroom VC

Broadband/Wireless

LMS ID & Password

LMS & Test Tool

Systems

Smart Phone, Laptops, & VC

LMS (pull)-EPSS (push/pull)

Broadband cellular/Wi-Fi

Network ID & password

Relevance & Feedback

Systems

MP3 capable device

Streaming server

Broadband cellular

Direct email link

Return-receipt

Space

Learner-Boss-Help Desk

Mobile – Both @ Corp ofc

During sales activity

High/Potential revenue risk

Media

Synchronous - Virtual

PowerPoint

Embedded PSOs

Process-step chunks

Media

Synch Feedback & Asynch

SnagIt/Word (PDF)

Download PSO (Mobile)

PSO-level w/ push & pull

Media

Podcast - Workflow

Audacity - Visio

Streaming archive

15-minute podcast

Space

Learner

Mobile – In their car

Between client visits

Low/Minimal

Systems

End-User Devices

Delivery Systems

Network Access

Access to Content

Utilization Tracking

Space

Stakeholders

Physical Location

Where in Workflow

Urgency & Risk

Media

Medium/Mode/Venue

Authoring Tool(s)

Re-Use/Re-Purpose

Object Granularity

L E A R N I N G C O N T I N U U M Work Context

Attributes Reinforce Prepare Deploy

Learning ECOSYSTEM Using a Learning Continuum

In your opinion, which of the following stakeholder groups:

- Are the FIRST 2 GROUPS to accept the PDR Model?

- Are the LAST 2 GROUPS to accept the PDR Model?

- Learners – Knowledge Workers

- Client Managers/Departmental Leadership

- Organizational Leadership (Senior Level)

- Training Managers/Training Leadership

- Instructional Designers & Developers

- Vendors/Contractors

You Want Me To Do WHAT???

FIRST

LAST

CHANGE - Put on your “Sales Hat”

Fortress Training Client Picnic

VS.

• Minimize Threats/Leverage Opportunities

• Sell & lead increments of CHANGE

• Start with expanded discovery

• Prepare to move outside of training comfort zone

and go downstream with informal learning

• Build performance consulting competencies,

Learn 2.0 methods & Web 2.0 technology

• Stipulate training role – “Yes, and…”

• Define tangible performance outcomes

• Emphasize performance in work context

• Sell “sustained capability”

• “Localize” alignment to their mission

• Be prepared to prove sustainability

• Get a testimonial

Living in Learning – http://gdogwise.wordpress.com/

• EPSS: When Change Overruns Competency

• Velocity of Business Changing the Training Game

• Selling Change to Training – Please! Hurry!

• Work Context is Ground Zero for Expanded Role of Training

• PDR Design Model Supports Shift to Learning Design in the

Work Context

• The Learning Continuum – Using the PDR Design Model

• Harvesting Learning’s Fruit: A Downstream Training Investment

• Work Context: The New Classroom

Related Blog Posts

TrainingMagNetwork.com

Discussion Group

Gary Wise

gwise@mycagroup.com

(317) 437-2555

Contact Options

Twitter: gdogwise

Blog: Living in Learning - http://gdogwise.wordpress.com/