PDFWorld s Most Admired Wine Brands PDF March 2014

8/12/2019 PDFWorld s Most Admired Wine Brands PDF March 2014

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MARCH 2014I!"#$%& #$()"$*(MOST ADMIRED WINE BRANDS SUPPLEMENTI!"#$%$'()*+

+,-. 0123451 6375 84971-

*fter narrowly missing outon the Most Admiredcrown for three years,Torres finally takes thetop spot. And what

might be the secret to this long-awaitedsuccess? Family, a loyal team andconsumers says Torres Group CEOMiguel Torres Maczassek but notnecessarily all consumers.

For us the Torres brand is astatement of quality. We do not changeour wines because of short-term trends we focus on a long-term relationshipwith our consumers based on qualityand consistency, Torres says. Every

wine we produce is an individual wine.Our main goal is to produce elegantwines but also to reflect the regionand ultimately the characteristics of aparticular vineyard itself.

The Torres family has been

producing wine in Spain since 1870.This year, the brand also beats 14 rival

European brands to claim the title ofMost Admired European Brand.

Among the first Spanish wineries

to introduce stainless steel tanksand French oak barrels back in the1980s, Torres is admired by many fortransforming the vinification processes.

We give as much importance toinnovation as we do to tradition,

Torres says, and the company annuallyexperiments and incorporates newtechniques. As well as its ownvineyards, Torres has long-termrelationships with more than 600suppliers and their families.

From those who work in the

vineyards to the sales force, all make aneffort to meet the expectations of ourwine lovers, Torres says.

This is something one academymember reaffirmed, saying: To me,

Torres is making a real attempt to moveconsumers out of the entrylevel sector.

In the past year the Torres & Earthproject has committed to reduce CO2emissions by 30% per bottle by 2020.

As part of this commitment, solar and

photovoltaic panels have been installedin the companys Priorat winery and

the Torres salesforce can now be seenwhizzing around in hybrid cars.

We have also been adapting ourviticulture to the new conditions andbuying more land in higher altitudes,Torres added.

And where does tradition come in?A fifth-generation family member,Torres appreciates the importance ofhonouring the past.

He says his father has been crucialduring the past few decades in guiding

the winery towards higher levels of

quality, as well as promoting its single-vineyard (Finca) wines.

My family remains very involvedin the business, from new wines to thefinal blends of each wine and even to

the names and labels of the wine. This isimportant because it keeps our focus onthe consumers and the quality at all levelsrather than becoming just corporate.

This is something with which

academy member David Longfield

agrees. He says: Torres displays itstraditional heart on its sleeve, in both

its presentation and the character of itscore wines, yet at the same time daresto pioneer exciting new wine styles.

Originally exported to Cuba, Torreswines are now enjoyed in more then160 countries worldwide.

While its main markets remain inEurope, we have good growth inAsia, Russia and South America, saysTorres. Today more and more wesee a split between the on and the off-trade, and fewer brands can be found

in both channels.

Tradition to Torres also meansmaintaining quality, even if this doesntmake the brand available to everyone.One of the key points in Torres is thatwe are a vertically integrated winery.

We incentivise quality with higherprices for the grapes and promoteviticultural techniques that respect theenvironment.

So, is it tradition that has secured the

Most Admired crown? I believe that

',445-COUNTRY OFORIGIN:Spain

OWNER:Torres SA

today there are more and morethat live and die quickly, says

Many do not have a clear mestheir origin or a focus on qualit

The consumer is integral to adds. Being close to our consvery important.

Torres is a safe bet for cons

I believe they know that insidebottle, whether it is a classic SToro or a single vineyard like MPlana, there is a wine that hasand cares for quality; the wineworth every cent.

Consumers can now find ori

Torres wines from Peedes, CoBarbera and Catalunya, but alfrom Rioja, Ribera del Duero,Rias Baixas and Priorato theled by Torress sister, Mireia. T

also operates in Chile and CalTorres concludes: The wor

wine can be very complicated intimidating, but with Torres wconsumer can better understan

enjoy Spanish wines.


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MARCH 2014I!"#$%& #$()"$*(MOST ADMIRED WINE BRANDS SUPPLEMENTI!"#$%$'()*+

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(his year Casillero delDiablo appears in the chart

for the first time. While inprevious years brand ownerConcha y Toro has received

the top honour, following feedbackfrom the academy Casillero del Diablonow stands in its own right to take

second place in the Worlds MostAdmired Wine Brands and top SouthAmerican brand.

A key part of Concha y Torosportfolio, Casillero del Diablo isavailable in more than 135 countries

worldwide.The legend of Casillero del Diablo

began more than a century ago, whenfounder Don Melchor de Concha yToro reserved an exclusive batch of

the best wines the company producedfor himself. He spread a rumour thatthe devil lived in his cellar to keepprying eyes and pilfering hands fromhis private reserve hence the nameCasillero del Diablo (Devils Cellar).

Sebastin Aguirre, marketingmanager for Casillero del Diablo, says:The brand appeals to a wide rangeof consumers, in terms of age andnationality. The story behind the brandand wine appeals to young consumers,

because of its communication style,

and it also appeals to more matureconsumers through its traditionalpackaging and its history.

Today, each bottle is said to beguarded by the devil it is fitting,

then, that Casillero del Diablo becameofficial wine partner to ManchesterRed Devils United in 2010.

Marcelo Papa, winemaker at Conchay Toro, insists there is more to the wine

than just clever marketing. We have

focused on quality and consistency to

attract a broad range of consumersfrom all over the world.

The story and presentation

have been designed to appeal to allconsumers who are looking for a greatwine at a reasonable price.

The competitive pricing and widedistribution means Casillero del Diablohas visibility throughout the world,

Papa says.The company has invested heavily

in the brand and quotes figures whichsuggest this is paying off, with salevolumes of 3.8 million cases and 12.2% volume growth rate in 2012.

The brand has gained market share

in the UK, Brazil, Mexico, Chile andthe US, as well as smaller markets suchas Belgium, Holland, Costa Rica andUruguay.

Papa puts this down to the value

consumers perceive in the brand. Itprovides them with quality consistency,the right image and is at the rightprice.

One academy member echoed this

sentiment, saying: Its consistency and

reliable quality created a stepping stone

and bar for further experimentation,which can only be good for theindustry.

Deaconu Lorena, oenologist andacademy member, said he voted for thebrand for its good expressiveness ofthe variety and terroir, well-structuredand balanced wines, constant qualityand good value for money.

When asked his thoughts on theMost Admired Regional accolade, Papasaid: Each Casillero del Diablo varietyreflects Chile as a country, more than aspecific region. There are several blendsthat aim for the best expression of each

grape, regardless of the region.

Papa expressed his concern about thedevelopment of more appropriate areasfor each grape variety.

Ten or 15 years ago Casillero delDiablo Sauvignon Blanc was made

from grapes from the Central Valley ofChile, but now it comes from vineyardsnear the coast.

We pay attention to the changesin terms of the trends. Years ago

Casillero del Diablo Chardonnay used

)9-3::54,15: !39;:,

to have a significant percentag

fermentation in barrels and tohave lowered the amount of wthe mix, looking for a more m

and juicy wine.The complete range compris

12 wines. The main focus is ongrapes for which Chile is best and which represent 80% of s Cabernet Sauvignon, Carme

Merlot, Sauvignon Blanc andChardonnay. The other, less trvarieties are Shiraz, Pinot NoiGrigio, Malbec, Viognier and Ros. There is a Sparkling BruChardonnay grapes and a Late

from Sauvignon Blanc.

Casillero del Diablo also offReserva Privada, a higher-pricfor special occasions.

It may be the first time CasilDiablo appears in this chart, b

firmly believes it wont be the Casillero del Diablo will conappeal to a broad range of conin terms of age and nationalityfocus on quality and making s

consumers enjoy every bottle.

COUNTRY OF ORIGIN:

Chile

OWNER:

Concha y Toro


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MARCH 2013 I!"#$%& #$()"$*(!"#$%$'()*+ IMOST ADMIRED WINE BRANDS SUPPLEMENT

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-aving only appearedin the Worlds Most

Admired Wines list once,in 10th place, it is fairto say Chteau Latour

wasnt predicted to take third place ortop the Most Admired Bordeaux winesthis year.

A single event might explain its suddenresurgence in the chart with such highranking. That is, the decision to disregardthe en primeur system and only sell itswine when it is ready to drink, ratherthan while it is still in the barrel.

Many admire this decision and thinkit bold; others bemoan it. Wine traders

who previously purchased the winebefore it had been bottled and sold itunproven at high prices will, starting

with the 2012 vintage, have to buyChteau Latour in the bottle.

Academy member Pierre Chapeausays: Chteau Latour must becommended for the strong move toredefine the relationship of Chteaux

owners with the Bordeaux negociants.Many speculate this is a move to

prevent wine traders, or negociants,from buying top wines before they havebeen bottled. Chteau Latour insiststhe move was not a calculated one and

that it has a tradition of working with

negoicants which it is keen to continue.Latour is widely documented as

saying the en primeur system workedfar better when people travelled lessand were able to cellar wines for long

periods of time in perfect storageconditions.

That is something Latour willbe able to do far better now it hascommissioned the construction of more

underground cellars, scheduled to be

finished by mid 2014.It is rumoured President Frdric

Engerer plans to store wine at thechteau for seven to eight years onaverage for the second wine and 10 to15 years for the first.

The question is, will ChteauLatour now be a wine sold for actual

drinking, rather than mainly long-terminvestment?

Academy member Gary Westby, ofK&L Wine Merchants, said: Latourshook the Bordeaux world by movingaway from en primeur sales and deciding

to hold wines until they are ready todrink. With first growths costing so

much, the cost of ageing should be bornby the house, and now it is.

But what of Chteau Latours past?

Latour is the highest-ranking brandin our chart to appear in the 1855classification.

Its vineyards are some of the oldestin the Mdoc. Established in the 1670s,the densely planted estate contains

more than 750,000 vines, some ofwhich pre-date the existing chteau.Just 300m from the Gironde river, the47ha that surround the chteau areworked on by 66 people. Many haveworked at the chteau for generations.

The first wine, Le Grand Vin, is made

solely from old vines. Latours secondwine was first labelled in 1966 andtakes its name from the plot in Enclos,Les Forts de Latour. While the grapevariety proportions vary each year,

one thing that is consistent is there isalways a higher proportion of Merlot(25%-30%) in Le Forts compared tothe Grand Vin.

Launched in 1973, the third wine Le

Pauillac de Chteau Latour, is produced

)?9.,>4COUNTRY OF ORIGIN:France

OWNER:Bernard Magrez

from young vines of lEnclos. The

cuves that are deemed unfit to go in to

the Grand Vin are used to produce thewine that has been produced every yearsince 1990.

Each individually silk paper hand-wrapped bottle will on average set you

back around 300 times more than abottle of basic Bordeaux.

From January 2013, every bottleof Chteau Latour is fitted with aspecial seal. An alphanumeric code

will grace the seal in an attempt to

prevent counterfeiting and stre

authentication.

Rolled out on the 2007 and Pauillac and Forts de Latour vthe system enables Chteau Lato authenticate the origin and technical and sales data.

It will be interesting to see ifLatours decision to break withtradition results in a breakdowen primeur system and a streamof how these top Bordeaux wi

to market.


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!" $%&'()*+UNTRY OF ORIGIN:Australia

NER:Treasury Wine Estate

unding off the top five, Penfoldsy have fallen two places in the chart,its riding high in the trophy stakes.arded top honours at the Australian3 Dan Murphys National Winew, Penfolds took home two trophiesa Top Gold accolade.

Penfolds has repositioned itselfctively over several years as ality, region-defining range ofes, said David Longfield, Freelance

e, spirits and packaging journalist.n January, a 50 Year Old Rare Tawny

announced in recognition of the 170-r winemaking tradition at Penfolds.hree generations of winemakerse watched over the wine, which hasinimum average blended age of 50rs. Individually numbered 1-330,limited bottles were hand blowndesigned by master glass craftsman

k Mount.

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NTRY OF ORIGIN:Canada

NER:Constellation Wines

en co-founders Donald Ziraldo andl Kaiser left Inniskillin in 2006,could be forgiven for predicting a

nsitional period, but Jackson-Triggsemaker Bruce Nicholsons arrival007 has helped the brand to go

m strength to strength. In 2009holsons move was rewarded withtop Premio Speciale Gran Award

Vinitaly.nnovation Inspired by Traditione Canadian winerys mantra andcewine, first produced in 1984m Vidal grapes frozen naturallyhe vine, continues to thaw judgesoth national and international

mpetition.he company exports 16,400 cases of

wine a year.Consistent attention to terroir,ovation and authenticity along

h continuous accolades keepskillin a trusted and sought-afterlity brand, said Nicholson.The winery at Niagara is a Meccawine lovers from around the world0,000 visitors annually).The exclusive Icewine Bar featuresrent and older vintages along withRiedel Icewine glass, which was

pired by Innskillin in collaborationh Riedel, the winemaker added.

!WS6LG


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UNTRY OF ORIGIN:Argentina

NER:Bemberg family

entinas largest exported premiume brand, Trapiche exports some 2.7ion cases to more than 80 countries

rldwide.With more than 130 years in therket and 1,000ha of its owneyards, this is Trapiches firstearance in the Most Admiredort.ounded in 1912 and located infoothills of the Andes Mountains,piche is the only Argentinian brandhis years list.ustavo Arroyat, winemaker, said:elieve there is no one reason thatlains a recognition like this itsd of intangible.Our conscious focus is trying to

derstand different consumers andr something tailored in all aspects:style of wines, the labels, the historythe price point each consumer is

king for.We like to offer a different journeyach of our wines.

a single year. A year later, the wineryinstalled the fastest bottling line in theworld, capable of processing 36,000bottles per hour.

Two years later Yellow Tail hit theUK with its Hello campaign and itwould appear that consumers are notyet ready to wave goodbye. Celebratingits 10th year in 2011, Yellow Tail soldmore than one million cases in its firstyear. Nine times the predicted amount,this success makes Yellow Tail the mostsuccessful wine brand launch in history.

COUNTRY OF ORIGIN:France

OWNER:Rothschild

Referred to as the kings wine, Lafitestarted in the late 17th century when

Jacques de Segur planted and cultivatedthe vineyards. Lafite boasts animpressive 100ha, making it one of thelargest vineyard areas in the Mdoc.

Lafite can also stake a claim as thepoliticians wine as both RobertWalpole (widely regarded as Britainsfirst prime minister 1721-1742) andUS president (1801-1809) Thomas

Jefferson are said to have gone to greatmeasures to get their hands on Lafite.

Walpole reportedly purchased abarrel of Lafite every three months and

Jefferson, having drunk Lafite duringhis stay in Bordeaux in 1787, is said tohave remained a steadfast customer ofthe Bordeaux wine following this trip.

,-./01./23456IMOST ADMIRED WINE BRANDS SUPPLEMENT

!SW 0DKCOUNTRY OF ORIGIN:South Africa

OWNER:KWV Holdings

Many have commented on themirroring of wine and political andsocial change. It is only right then that

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COUNTRY OF ORIGIN:US

OWNER:Jackson Family Wine

From humble beginnings as a pear andwalnut orchard in ruralLakeport, California, towinner of the Wine &Spirits magazine Wineryof the Year for a 10thtime.

Kendall Jacksonsold its grapes towineries until 1980when the potentiallycatastrophiccancellation of alarge order turnedinto a cause forcelebration as thefirst bottle of Kendall

Jackson wine wasproduced.

The winery wasstarted as an attemptat relaxation forpractising barristers

Jess Jackson and his wife, Barbara.

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2;B)COUNTRY OF ORIGIN:Australia

OWNER:Casella Wines

Created exclusively for the USmarket in 2001, the brand namedafter Australias Yellow-Footed RockWallaby has sprung far higher andfarther than its native land.

In 2005 Yellow Tail became the firstvariety wine to sell one million cases in

KB_; R%M*;COUNTRY OF ORIGIN:Chile

OWNER:San Pedro Group

Founded in 1998, Via Leyda calls a small sub-region of the San Antonio Valley

wine region in Chile its home. Its location makes it one of the coolest growing

sites in Chile. Just eight miles from the Pacific Ocean, traditionally Leyda Valley

has been an area of basic crops such as wheat and barley.

The train station that graces the label of Leyda is an historic passage point

on the line from Santiago to the coast. Once the last stop before travellers

from Santiago reached the Pacific Ocean, the station burnt down following an

accidental fire in 1983.

A landmark and a saying, la ida going/one-way ticket, has gone down in

the rankings this year, but still managed to scoop third Most Admired Chilean

brand. Via Leyda exports some 100,000 cases a year.

When Via Leyda first planted vines in 1998 Leyda Valley was dry farming

land. People probably thought we were crazy planting there. This innovation

and passionate spirit has guided us from the beginning and is what keeps us

investigating about soils and grape varieties because Leyda still has much more

to surprise the world with, said winemaker Viviana Navarrete.

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MARCH 2014I!"#$%& #$()"$*(#MOST ADMIRED WINE BRANDS SUPPLEMENTI!"#$%$'()*+

(he number of North Americanbrands in our top 50 hasfallen for the first time, fromeight last year to six this year.

Ridge retains the top spot, butlast years chart brands Delicato, BlossomHill and Fetzer fail to make the cut.

The only Canadian brand in the top 50,Inniskillin, bumps Kendall-Jackson and

Chteau Ste Michelle out of the top three

in the fight to take third Most AdmiredNorth American brand.

Gallo is once again only present in thesub-brand form of Barefoot, which placed

sixth on the list up from last years eight.With five winners in the top 40 and

two in the top 20, North America isproving why its 300 years in winemakingare making it a formidable force in the

Worlds Most Admired Wine Brands.

$,-./123-456

Above: Inniskillin

Below left to right: Ridg

Robert Mondavi, Innisk

Kendall-Jackson, Chte

Michelle, Barefoot

7Ridge Vineyards

8Robert Mondavi

9Inniskillin

: Kendall-Jackson

;Chteau Ste Michelle

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-or the fourth year in a row thenumber of South American

brands in the top 50 hasincreased.

Proving admiration doesnot always equate to volume sales,Chile which is the worlds ninth largest

producer of wine has four brands in

&,B./

123-456the list compared to fifth-largest pArgentinas one in Trapiche.Once again, Concha y Toro per

well with its Casillero del Diablotaking the top spot, independent parent companys name.

Leyda, a newcomer last year, h

its place in the top five.

Above: Trapiche

Below from left: Casillero del Diablo

Cono Sur

Trapiche

Undurraga

7Casillero del Diablo

8Cono Sur

9Trapiche

: Leyda

;Undurraga

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7Torres

8Chteau Latour

9Tignanello

:Chteau dYquem

; Chteau Margaux

DGuigal

EVega Sicilia

FLouis Latour

GChteau Haut-Brion

7HMichel Chapoutier

77Marques de Riscal

78 Petrus

79 Mouton Rothschild

7: Abadal

7; Royal Tokaji

7D Cheval Blanc7E Paul Mas

7FLafite

7G Mateus

8H Campo Viejo

CB-,


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MARCH 2014I!"#$%& #$()"$*(#MOST ADMIRED WINE BRANDS SUPPLEMENTI!"#$%$'()*+

7Penfolds

8Cloudy Bay

9Yalumba

:Jacobs Creek

;McGuigan

DWolf Blass

EOyster Bay

FYellowtail

GHardys

7HBanrock Sta

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Cloudy Bay vineyards

1BA.-6I46 L$3J K36I6=@

+ne-fifth of this yearswinners are winesproduced in Australia andNew Zealand.

Penfolds and Cloudy Bay

hold on to their top slots again this yearwhile Yalumba and Hardys both make thecut for the first time.

Neither Brancott Estate nor WyndhamEstate are present in this years top 50,despite placing well in previous years(third and ninth respectively in thisregional section).

Cloudy Bay and Oyster Bay are the onlytwo New Zealand brands to make it intothe chart.

Australia retains the dominance itachieved last year with eight brands.

With one more entry than last year andwith different brands making their debutfrom the two countries, Australia and

New Zealand are showing their breadth inproduction and quality in the estimationof our panel.

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PDFWorld s Most Admired Wine Brands PDF March 2014