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obvious 100% guaranteed
sure-fire no-doubt-about-it way
what’s the
to engage Jews in your community?
®
FOOD!It’s the one (and only) thing
we can all agree on. ®
“Chefs are this generation’s rock stars and food
is their rock ‘n roll” – Bono
Across the nation, there’s an explosion of food blogs, cooking shows, new
restaurants, and exotic recipes.
Red Velvet macaroonsKosher organic farmsBen & Jerry’s Charoset flavorZa’atar ravioli falafelJewish celebrity chefsMatzoh s’mores
JEWISH FOOD IS
EVOLVING, TOO
Kosher organic farms
Matzoh s’mor
es
Ben & Jerry’s Charoset flavor
Jewish celebrity chefs
Za’atar ravioli falafel
Red velvet
macaroons
TODAY’S EATERSDEMAND OPTIONS
Introducing Jewish Food Experience®...
TRADITION WITH A TWIST!
Since its 2012 launch, Jewish Food Experience® (JFE) has become a proven, successful Jewish engagement tool
WHO IS JFE REACHING?
“I buy sustainable, GMO-free products
without any artificial ingredients to
protect my family and the planet.”
ORGANIC ECO-WARRIOR JEWISH MOM
“I like a good schwarma, kebab, or burger.”
ISRAELI-AMERICAN MEAT LOVER
“My kids love chelo with tahdig and
shirazi salad.”
PERSIAN JEWISH GRANDMOTHER
“Love me some old-school
kreplech, kishka, and kugels,
just like my ancestors ate.”
YOUNG, URBAN JEWISH PROFESSIONAL
“Our mixed family enjoys the best
culinary traditions from various cultures.”
SOPHISTICATED MODERN INTERFAITH FAMILY
WHAT IS THEJEWISH FOODEXPERIENCE?
• News about the Jewish food scene• Hugely popular online recipe collections • Calendar of local food events• Blogs, stories, and reviews from chefs,
restaurateurs, wine experts, food critics, and travel writers
JFE ONLINE
JFE OFFLINE
• In-person tastings, workshops, classes, and other events
• Volunteer opportunities to fight hunger
The Jewish Federation of Greater Washington invites you to reap the benefits and rewards that JFE offers.
Apply today to be a part of the JFE 3-city Pilot Launch.
BRING JFE TO YOUR COMMUNITY
7 THINGS JFE CAN DO FOR YOUR COMMUNITY 12 3
Become relevant in the eyes of a new audience
Attract new community partners
Boost fundraising appeal
546 7
Engage new leadershipAttract media attention
Create new channels of dialogue
Increase interest in The Federation
visitors to the website
participants in local events
community partnerships formed
media stories and segments
national corporate sponsor — Whole Foods Market
351
403,500
180,000
JFE BY THE NUMBERS
Zilch. Test drive JFE in your market this Rosh Hashana through Chanukah.
JFE will provide all the tools you need to get started using food as a way to engage jewish community members in your city.
You provide the human resource capital to make it a huge success.
WHAT WILL IT COST?
THE THREE PILOT COMMUNITIES WILL RECEIVE...
Instructionsand guidanceon how to use food as a tool to reachorganizationalgoals
The E-Newsletter template
Access to the JFE Recipe Database
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Access to JFE Branding Assets to create your own giveaways
Recipes & food stories you can drop into your e-communications
Whole Foods Partnerships
Social Media toolkit
AND...
• Opportunity to pitch food stories from your city for the national site
• Access to JFE Director for consultation and training
• Easy to execute food event ideas and instruction
Selections will be made by Friday, June 26
Our short questionnaire will take you no more than 5-10 minutes to fill out.
Deadline: Friday, June 19
For questions call or email:
Paul Entis, Executive [email protected]
TAKE A SEAT AT OUR TABLE. Apply Today!
www.jewishfoodexperience.com
www.jewishfoodexperience.com/video
