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© 2006 Fraser Health Graphic Standards Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media. February 2006

FH graphic standards - Fraser Health 2006 Fraser Health Guidelines 4 Purpose of Graphic Standards 4 Trademarks, Copyrights and Licensing 4 Technical Support 4 The Logo

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© 2006 Fraser Health

Graphic Standards Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media.

February 2006

© 2006 Fraser Health

© 2006 Fraser Health

Guidelines ............................................4Purpose of Graphic Standards .................................... 4Trademarks, Copyrights and Licensing ........................ 4Technical Support ....................................................... 4The Logo .................................................................... 5

Colour versions ................................................... 5Proper use of the visual identity .......................... 5Logo Minimum Size ............................................. 6

Standard Signatures ................................................... 6Standard square signature .................................. 6Standard rectangular signature ........................... 6Standard horizontal signature ............................. 6

Signatures with Slogan .............................................. 7Standard square signature with slogan ................ 7Standard horizontal signature with slogan .......... 7Standard rectangular signature with slogan ........ 8

Slogan ....................................................................... 9Slogan minimum size ........................................... 9

Co-branding and Visual Identity Hierarchy ................ 10Primary identity .................................................. 10Facility primary identity ..................................... 10Program or other primary identity ..................... 10

Signage .................................................................... 11Hospital Signage ................................................ 11Hospital Signage - samples ................................ 12Hospital Signage - samples ................................ 13Community Site Signage .................................... 14Corporate Signage ............................................. 15Fraser Health Interior Signage Guidelines ........... 16

Improper Use of Signature ........................................ 17Logo fi les and how they are identifi ed ....................... 19

What’s in print-ready logo fi les? ........................ 19What’s in video and TV-ready logo fi les? ........... 19What’s in word processing-ready logo fi les? ...... 19What’s in presentation-ready logo fi les? ............ 19What’s in web-ready logo fi les? ........................ 19Providing fi les to suppliers ................................. 19

Fraser Health Colours ............................................... 20Fraser Health blue ............................................. 20Fraser Health orange ......................................... 20

Font Standards ......................................................... 21Supporting typography: ..................................... 21

Electronic Templates Available to All Fraser Health ..........22Report ...................................................................... 22

Letter size, multi-page ....................................... 22Ads ........................................................................... 23Brochures - standard ................................................. 24

Letter size, 4 page booklet ................................. 24Legal size, accordian fold ................................... 25Letter size, roll fold ............................................ 26

Brochures - scenic ..................................................... 27Letter size, 4 page booklet ................................. 27Legal size, accordian fold ................................... 28Letter size, roll fold ............................................ 29

Letterhead ................................................................ 30Corporate .......................................................... 30Facility ............................................................... 30

Fax ............................................................................ 31Memo ............................................................... 31

Mailing Labels ........................................................... 32Corporate and Facility ........................................ 32

PowerPoint ............................................................... 33Option 1 ............................................................ 33Option 2 ............................................................ 34Option 3 ............................................................ 35Option 4 ............................................................ 36

Preprinted Materials .........................37Note Card - general ........................................... 37Note Card - executive ........................................ 37Business Cards ................................................... 38ID Badge ............................................................ 39Name Tags ......................................................... 39Folder ................................................................ 40Envelope - Corporate ......................................... 41Envelope - Facility .............................................. 41Report Covers .................................................... 42

Electronic Templates used by the Communications Department .........43Bulletins .................................................................... 43

Keeping You Informed ....................................... 43CEO Message .................................................... 44Infocus Community Bulletins .............................. 45

Posters ...................................................................... 46Media Relations ........................................................ 47

News Release ..................................................... 47Backgrounder .................................................... 47Media Advisory .................................................. 48Public Service Announcement ............................ 48Healthful Information ........................................ 49Q&A .................................................................. 49

Contents

Graphics Standards design: www.kochink.com

© 2006 Fraser Health4

Graphic Standards Fraser Health

Guidelines

Guidelines

Purpose of Graphic Standards Fraser Health’s visual identity is an important part of its image, which projects the organization’s face and voice to diverse audiences through a wide variety of media. Using a consistent visual identity is the primary means communicators have to clarify authorship.

Trademarks such as the Fraser Heart are valuable properties. It is in the best interests of all Fraser Health stakeholders to respect and follow these graphic standards.

A key purpose of graphic standards and visual identity usage rules is to protect the integrity of trademarks and what they represent. Following these guidelines will promote better recognition and consistency. Regulating the use of the visual identity will also help to defend it against trademark infringement.

These graphic standards are primarily concerned with the Fraser Health visual identity, colours and use of typography. They are not intended to restrict the creativity of graphics professionals in designing a wide range of materials. Rather, the guidelines are meant to ensure that the visual identity is used consistently and correctly, and that every visual communication representing Fraser Health displays clear authorship to help promote public recognition of, and trust in, the health authority that serves the public’s needs.

Trademarks, Copyrights and Licensing These graphic standards have been developed for the exclusive use of the Fraser Health Authority and its suppliers or licensees – such as designers, printers, manufacturers and media – authorized by Fraser Health to apply the trademarks to materials.

The trademarks, graphics and other creative products in these fi les are original work, and have not been intentionally copied from any other existing work. Any similarities between these creative products and any other works are coincidental. Typography incorporated into the signatures was created using copyrighted fonts under non-exclusive license. Copyright to the work herein belongs to Fraser Health.

Identity elements contained in these Graphic Standards including the Fraser Heart symbol and the Fraser Health wordmark, are trademarks of the Fraser Health Authority, and are protected under the Trademark Act.

Reproduction of these elements is prohibited, except by license or express permission of the Fraser Health Authority and in accordance with guidelines and graphic standards issued by the Fraser Health Authority.

Use and licensing of Fraser Health Authority trademarks is regulated by the Communications Department, which also publishes, maintains and advises on graphic standards. For more information about the commercial use of trademarks under license and on graphic standards, please call Communications at (604) 587-4622.

Technical Support Fraser Health Printing Services provides technical support for the Fraser Health Graphic Standards. Printing Services also maintains electronic art fi les for some standardized applications using these Fraser Health trademarks, such as stationery, which is available for use by Fraser Health departments. Design and production services provided by Printing Services may involve service fees and expenses in addition to printing costs. Please direct technical printing enquiries and questions as follows:

For stationery, business cards, and general printing, contact: Louise Johnston, SupervisorFH Print Services - (604) 412-6340 or [email protected]

For online information about our graphic standards, go to our Intranet website: Printing Services Website: http://fhaweb/programs+and+services/support+services/materiel+management/print+shop/default.htm

Parts of the graphic standards manual, including the logo, are also available on the FH Internet website at www.fraserhealth.ca

Fraser Health Graphic Standards

5© 2006 Fraser Health

Guidelines

The LogoThe Fraser Heart visual identity is a symbol of the entire Fraser Health system, including all facilities and programs. Consistent use of this image for communication and identifi cation purposes will help raise awareness and understanding of the integrated regional health system and the services, facilities and programs the public can access.

The Fraser Heart stands for the organization’s vision of: “Better health, best in health care.” In addition to being an identifi er of Fraser Health facilities and programs, the visual identity clarifi es authorship of all Fraser Health communications. Over time, the visual identity will become a well-recognized symbol of valuable and trustworthy information about health matters. This will aid Fraser Health’s efforts in patient education, health promotion and disease prevention.

Colour versions There are three versions of the visual identity: a full-colour version for use in all colour reproduction, a black and white version, and a reverse version where the visual identity appears white on a dark background. The visual identity should not be reproduced in any other colours.

Proper use of the visual identity The visual identity should be used in conjunction with the Fraser Health name as a complete signature (shown on page 7), or with a combination of a facility name and Fraser Health (shown on page 10 and 11). In some cases, it may be used alone as a decorative motif, but only where the correct signature (with name) also appears in close proximity to ensure that authorship is clear. The visual identity must never be combined with other logos, names or identities except as prescribed in these graphic standards.

FULL COLOUR VERSION

BLACK AND WHITE VERSION

REVERSE VERSION

© 2006 Fraser Health6

Graphic Standards Fraser Health

Guidelines

Logo Minimum SizeUnder good reproduction conditions, the minimum size for colour and black and white reproduction is shown at right. Where reproduction quality is questionable, the minimum size should be increased. The minimum size of the visual identity also dictates the minimum size for the signatures as shown.

0.375”

0.375”

0.375”

Standard Signatures Most applications of the visual identity should include one of these standard signatures. Three standard versions of the Fraser Health signature have been designed to accommodate various layout requirements. The relative sizes of the visual identity and the Fraser Health name should not be changed in these standard signatures, and the elements should not be rearranged or altered.

Note: All signature versions shown here in colour are for illustration purposes.

Formatting of the black and white signature is identical.

Standard square signature This version is appropriate for most applications including print materials. It is very compact and fi ts in a square space. In this version, the visual identity is large relative to the size of the name, and it is especially suitable when a prominent image is wanted for visual impact.

Standard rectangular signature This version is appropriate for applications where a more horizontal shape or larger name size relative to the visual identity is required. It fi ts in a moderately horizontal space, similar to the shape of a TV screen.

Standard horizontal signature This version is especially appropriate for applications where there is limited room for the visual identity, such as forms. In this version, the name is large relative to the size of the image, and it fi ts in a horizontal banner-shaped space.

Fraser Health Graphic Standards

7© 2006 Fraser Health

Guidelines

Signatures with Slogan A variety of formats for the standard signatures accompanied by the slogan have been provided to accommodate a range of layout requirements. When the slogan is used, it should not be resized or placed in a different position from the formats shown.

Whether or not one should use the slogan with the signature must be decided on a case-by-case basis. Where room is available to include the whole signature and slogan legibly and the slogan message enhances the communication, it is the preferred option. The slogan should not be used as a tag line with the signature where it will not be legible.

Note: All signature and slogan versions shown here in colour are for illustration

purposes. Formatting of black and white signatures is identical.

Standard square signature with slogan These are suitable for use in most applications where the standard square signature is appropriate. Ensure that the slogan is legible at the size reproduced.

SQUARE B

HORIZONTAL A

HORIZONTAL B

SQUARE A

Standard horizontal signature with slogan Since the relative size of the slogan is small compared with the name, these versions are suitable only where the standard horizontal signature is large enough to ensure the legibility of the slogan.

© 2006 Fraser Health8

Graphic Standards Fraser Health

Guidelines

Standard rectangular signature with slogan These are suitable for use in most applications where the standard rectangular signature is appropriate. Ensure that the slogan is legible at the size reproduced.

RECTANGULAR A

RECTANGULAR B

RECTANGULAR C

Fraser Health Graphic Standards

9© 2006 Fraser Health

Guidelines

Slogan Typically, the Fraser Health slogan will be used as a tag line in conjunction with the visual identity signature (see pages 7 and 8). In applications where more emphasis on the slogan is desirable, it is permissable to reproduce the slogan wordmark in a larger size as a headline or design element. When used in this manner, the Fraser Health visual identity signature should also always appear in close proximity to ensure clarity of authorship.

When used within the logo, the slogan is a graphic symbol and must follow all logo guidelines. When the slogan is used within text, it is no longer a graphic symbol and does not have to appear exactly as it does within the logo. When the slogan is used within text, all the usual grammar and style conventions apply. If the slogan appears in the middle of a sentence, it should not be capitalized, but set apart with long dashes at either end. If it appears at the end of a sentence, it can also be set apart with a colon at the beginning and a period at the end. A comma between better health and best in health care is permitted.

For example:

Fraser Health’s vision is: Better health, best in health care.

Fraser Health’s vision — better health, best in health care — guides much of the work we do on behalf of our patients, residents and clients.

Three versions of the Fraser Health Authority slogan — better health, best in health care — have been provided as typographic wordmarks to accommodate various layouts. These wordmarks have been converted from type to a graphic to ensure accurate reproduction.

Note: All slogans shown here in one colour are for illustration purposes. Formatting of

the black and white slogan is identical.

TW0 LINES, FLUSH LEFT VERSION

TWO LINES, CENTRED VERSION

SINGLE LINE VERSION

0.5625”

Slogan minimum sizeUnder good reproduction conditions, the minimum size for colour and black and white reproduction is shown at right. Where reproduction quality is questionable, the minimum size should be increased.

© 2006 Fraser Health10

Graphic Standards Fraser Health

Guidelines

Co-branding and Visual Identity Hierarchy The Fraser Health signature is like an “umbrella trademark” that functions as the primary visual identity for a whole family of departments, programs, facilities and campaigns. Also, it may be used as a secondary mark by related organizations, such as foundations, to show their relationship with the Fraser Health facility or program they support.

In no case should the Fraser Heart visual identity ever be used without the name Fraser Health being clearly visible in close proximity, so that the linkage between the visual identity and the name is evident. The Fraser Heart visual identity may not be used by itself as the visual identity for any other entity or appear with any other name, except when used as shown to identify Fraser Health facilities.

When Fraser Health is a sponsor or co-sponsor of any communication or initiative, the complete Fraser Health signature should be used to signify participation.

Primary identityWhen Fraser Health is the primary identity, for example on corporate applications such as stationery, it should have visual prominence, with secondary emphasis on department or program names, set in Fraser Health supporting typestyle.

Facility primary identity When a Fraser Health facility is the primary identity, for example on a hospital brochure, or other publication, the facility name should have visual prominence, with the Fraser Heart visual identity and Fraser Health name used as secondary identifi ers to show that the facility is part of the Fraser Health system. Facilities should not exhibit other visual identities, and the Fraser Health supporting typestyle should be used for the facility name.

Human Resources

Program or other primary identity When a program or campaign is the primary identity, for example a health promotion initiative, one of the complete Fraser Health signatures should be included as a secondary identity to clarify Fraser Health authorship or sponsorship. Use of the Fraser Health signature as a secondary identity is allowable, but not required, in conjunction with related foundations.

Fraser Health Graphic Standards

11© 2006 Fraser Health

Guidelines

Signage

Hospital SignageOn exterior signage, the hospital name should have visual prominence, with the Fraser Heart and Fraser Health name used as secondary identities to show that the hospital is part of the Fraser Health system. In addition, signage should include the name of the health services area to demonstrate that the hospital serves an entire community.

© 2006 Fraser Health12

Graphic Standards Fraser Health

Guidelines

Hospital Signage - samplesTo increase the visibility of facility and department names, avoid periods within acronyms. Capitalize only the fi rst letters in a facility or department name. Do not use all capital letters, except for EMERGENCY.

Fraser Health Graphic Standards

13© 2006 Fraser Health

Guidelines

Hospital Signage - samples

© 2006 Fraser Health14

Graphic Standards Fraser Health

Guidelines

FRASER HEALTH

Mission Health Services

Home HealthHuman Resources

Mental Health

Home HealthHuman Resources

Mental Health

New WestminsterHealth Services

FRASER HEALTH

FRASER HEALTH

Mission Health Services

Community Site SignageFraser Health community sites include public health units, mental health and addictions offi ces, and home and community care offi ces. Some of these offi ces have multiple FH tenants, so the health services area that the offi ce serves should have visual prominence, with the Fraser Heart and the Fraser Health name used as secondary identities to show that the site is part of Fraser Health. Individual departments, such as Home Health and Mental Health, can be listed on the exterior signage or not depending on the site’s needs.

Community sites sometimes name their services differently, but for consistency, all offi ces that want to list Public Health services should call them simply: “Public Health.” The same rule applies to Mental Health, and Home and Community Care services such as Home Health and others as appropriate. To maximize the sign’s visibility, drop words such units, services, and offi ces, when listing the services offered at a location.

Fraser Health Graphic Standards

15© 2006 Fraser Health

Guidelines

FRASER HEALTH

Corporate Office

Corporate SignageSome Fraser Health facilities are neither hospitals nor community sites. They often have a corporate function and serve the entire health authority. The Fraser Health Corporate Offi ce in Surrey is one example. The names of these offi ces should have visual prominence, with the Fraser Heart and Fraser Health name used as secondary identities to show that the facility is part of the Fraser Health system.This type of signage does not need to include the name of the health services area.

© 2006 Fraser Health16

Graphic Standards Fraser Health

Guidelines

Fraser Health Interior Signage Guidelines

Fraser Health serves a diverse population of people from new immigrants with limited English skills to elderly patients with aging eyes to people of any age who may have literacy problems or visual impairments. Signage is one part of how we communicate with the people we serve. To meet their needs, we suggest all interior signage installed in Fraser Health owned and operated facilities considers the following guidelines:

Use universal signage symbols instead of words as much as possible, or a combination of symbols and words.

Treat colours and fonts as language, e.g., colours of signage can indicate specifi c fl oors or zones of a building. Directional signage that doesn’t indicate a fl oor or zone, can have a consistent slate grey background and white type for high contrast. Individual décor and paint may also infl uence the colours a facility chooses to use in its interior signage.

Use Fraser Health fonts for consistency. For signage, the preferred font is Frutiger, although Tahoma is also acceptable if Frutiger is not available.

This is Tahoma.This is Frutiger.

Avoid red backgrounds and blue type or red type on a blue background because these colour combinations are diffi cult to see. Ensure there is enough tonal variation between the background colour and the colour of the type. For example, do not put medium blue type on a light blue background. Also, make sure there is suffi cient contrast. For example, on a dark background with light coloured letters, the background should be at least 40 per cent darker than the letters and vice versa with dark letters on a light background.

Do not use abbreviations, uncommon acronyms, all capital letters, or jargon on signage. For example:

Use Cardiac Catheterization Lab, not Cath Lab

Use Health Services Administrator, not HSA

Use Admitting, not ADMITTING

The facility name is not necessary on interior signage, nor is the Fraser Health logo. For cost-effectiveness, it is preferable not to use the facility name or organizational logo. If either is used, please follow the exterior signage guidelines on page 11 or the co-branding guidelines on page 10, as appropriate. If you have questions, call the Communications Department at (604) 587-4622.

Signage for contracted services within a facility, such as a cafeteria or coffee shop, can be identifi ed on hospital signage using their generic, rather than their brand names. The contractor is free to put up brand-name signage at the location of the service.

Fraser Health Graphic Standards

17© 2006 Fraser Health

Guidelines

Improper Use of SignatureTo protect the integrity, colour consistency and legibility of the Fraser Health visual identity, it is important to use it properly. Computer graphics make it easy to use the electronic fi les provided for a wide variety of applications and media, and to reproduce the visual identity faithfully. Unfortunately, it is also easy to distort the signature and alter the colours electronically. Care must be taken to follow the guidelines, and to thoroughly proof all materials to ensure standards of quality and consistency are upheld.

The examples of improper use shown here apply equally to all versions of the signature provided in these Graphic Standards.

Use judgement in choosing a colour version when reproducing signatures on a background which might clash with the corporate colours.

Do not re-set any typographic elements of the signature.

Do not condense or expand the typographic elements.

Do not substitute any other typeface in the signatures.

Do not reproduce the signatures in colours other than corporate colours.

For one-colour reproduction, use black or Fraser Health blue on light backgrounds and reverse version on dark backgrounds, ensuring adequate contrast.

Do not print sigantures against a background or pattern which does not provide adequate contrast or legibility.

© 2006 Fraser Health18

Graphic Standards Fraser Health

Guidelines

Do not electronically distort the logo or type in any manner.

Do not reproduce any element of the signatures in a size too small to be distinct and legible.

Do not alter the relative sizes of the logo or type.

Do not rearrange elements of the signature.

Do not separate or delete elements of the signature.

Do not alter the horizontal or vertical scale to condense or expand the logo or type.

Do not place other logos, type or graphics anywhere within an imaginary box that surrounds the entire signature. Leave a clear margin around all signature elements.

Fraser Health Graphic Standards

19© 2006 Fraser Health

Guidelines

Logo fi les and how they are identifi ed

What’s in print-ready logo fi les? These MAC and PC fi les are for professional use by graphic designers, desktop publishers and production specialists. They may be incorporated into electronic fi les for print, signage and other projects created in programs supporting EPS fi les (.eps). Commonly used applications software includes: pagemaking programs such as Quark XPress™, Adobe Pagemaker™, and Adobe InDesign™, illustration programs such as Adobe Illustrator™, CorelDraw™ and Freehand™; and photo editing programs such as Adobe PhotoShop™. Files are provided in all preferred formats, in colour (CYMK and spot), black and white (one colour), and reverse.

What’s in video and TV-ready logo fi les? These MAC and PC fi les are for professional use by fi lm and video editors, and production specialists. They are for use in TV and video production. Commonly used applications software includes editing programs such as AVID™ and Adobe Premier™ that support JPEG fi les (.jpg). These may also be opened and saved as PICT (.pct) or TARGA (.tga) fi les. Files are provided in all preferred formats, in colour (RGB) and black.

What’s in word processing-ready logo fi les? These MAC and PC fi les are for use by anyone who creates documents using word processing or spreadsheet programs such as MS Word™, MS Excel™, Word Perfect™ or ClarisWorks™ software. Files are provided in all preferred formats, in colour (RGB) and black and white (one colour), in sizes suitable for smaller documents. When importing these fi les into a document, ensure all program features are enabled, and follow application software instructions for inserting pictures into the document. Note that ready-made templates containing the Fraser Health visual identity are also available in the Stationery Folder for selected MS Word™ document formats.

What’s in presentation-ready logo fi les? These MAC and PC fi les are for use by anyone who electronically creates slide shows (computer projection, 35mm slides or overheads) using presentation programs such as MS PowerPoint™. Files are provided in all preferred formats, in colour (RGB) and black and white, in sizes suitable for slides. Note that a ready-made template containing the Fraser Health visual identity is also available in the Corporate Applications Folder for a standardized Fraser Health MS Powerpoint™ presentation format.

What’s in web-ready logo fi les? These MAC and PC fi les are for use by web designers and production specialists. They are for use in web and multi-media projects created in programs supporting GIF fi les (.gif ). Commonly used applications software include: web design programs such as Macromedia Dreamweaver™, Adobe Golive™, and MS Front Page™; and multimedia or animation programs such as Macromedia Director™, Macromedia Flash™ and Adobe LiveMotion™. Files are provided in all preferred formats, in colour (RGB) and black.

Providing fi les to suppliers Refer to the descriptions of usage for each type of fi le, and choose the fi les provided for the use intended. Ask your supplier if a specifi c fi le format is preferred and whether they need MAC or PC fi les. Suppliers may also convert to their preferred fi le format from an EPS (.eps) fi le. Files can be copied from the CD-ROM, downloaded from the Fraser Health Intranet website, or sent as e-mail attachments.

For visual reference of formats and colour placement, refer to the Graphic Standards Guidelines in each module, which can be viewed on-screen or printed. Do not use printed or on-screen pages as visual references for colour-matching because colours may shift in printers and monitors. Use Pantone Matching System™ or other accurate colour guides and formulas.

When providing visual identity or design fi les to a supplier or media outlet, be sure to inform them of Graphic Standards Guidelines, or provide them with the appropriate PDF fi le, to ensure usage standards are followed.

© 2006 Fraser Health20

Graphic Standards Fraser Health

Guidelines

Fraser Health Colours The Fraser Health colours – blue and orange – are a distintive combination among health authorities in BC. The deep blue is a “cool” colour often used in corporate identities to convey trust, strength, loyalty and reliability. The deep, vibrant orange is a “warm” colour that symbolizes energy, humanity, bold ideas and progress.

These colours are to be used in the signature, but are not intended to limit the choice of colours used in communications in general. Colour specifi cations are given for full colour printing (CMYK values), for spot colour printing (PANTONE® Colour Matching System numbers), for on-screen applications (RGB colours), and for web applications (Hexadecimal colours). When matching an unspecifi ed medium (such as paint or vinyl fi lm), refer to the PANTONE® colour matching system number and choose the closest visual match possible. For accurate colour standards, refer to the current edition of the PANTONE® Colour Formula Guide. PANTONE® is a registered trademark of Pantone, Inc.

Fraser Health blue PANTONE® 301 CMYK – 100, 45, 0,18 RGB – 0, 81, 153 Hexadecimal – #006699

Fraser Health orange PANTONE® 166 CMYK – 0, 64, 100, 0 RGB – 231, 79, 0 Hexadecimal – #FF6600

Note: The colour reproduction in this manual should not be used for visual matching

purposes, and will vary with printers and computer monitors. For accurate visual

representations, refer to PANTONE® Colour Matching System swatches or other high

fi delity printed colour guides.

Fraser Health Graphic Standards

21© 2006 Fraser Health

Guidelines

Font Standards The typeface used for the Fraser Health visual identity signature is Erbar Condensed (a Linotype™ font). The use of this font is specifi ed for the name Fraser Health (when incorporated into the complete signature) and the slogan only.

The signature and slogan are provided as graphic fi les and should not be re-set. Erbar is not recommended for other typography.

The preferred supporting type family to be used for Fraser Health applications is Frutiger (a PostScript font available from Adobe™ or other suppliers). Frutiger may be used only on systems that support PostScript fonts, including MAC environments or PostScript-enabled PCs.

The TrueType font that is the closest match to Frutiger is Tahoma, which is a system font that comes installed with Microsoft Windows™.

Supporting typography:

Display/Headers

Frutiger – Preferred font

Tahoma – Acceptable font and standard to Microsoft Word.

Body Text Utopia – Preferred body text font. Suitable for long reports or anything with a lot of text.

Palatino – Acceptable body text font and standard to Microsoft Word. Suitable for long reports or anything with a lot of text.

Frutiger and Tahoma – See above. Both are acceptable as body fonts, but typically they are used in the body of web and e-mail applications.

This is Frutiger LightThis is Frutiger Light ItalicThis is Frutiger RomanThis is Frutiger Roman ItalicThis is Frutiger BoldThis is Frutiger Bold ItalicThis is Frutiger Extra BlackThis is Frutiger Extra Black Italic

This is TahomaThis is Tahoma ItalicThis is Tahoma Bold

This is Utopia

This is Utopia Italic

This is Utopia Bold

This is PalatinoThis is Palatino ItalicThis is Palatino Bold

© 2006 Fraser Health22

Graphic Standards Fraser Health

Electronic Templates

www.fraserhealth.ca respect· caring· trust 1/2

Title of report

Subtitle

Department

Date

www.fraserhealth.ca respect· caring· trust 1/2

Title of report

Subtitle

Department

Date

Electronic Templates Available to All Fraser Health

Report

Letter size, multi-page

www.fraserhealth.ca respect· caring· trust 2/2

second page example

Fraser Health Graphic Standards

23© 2006 Fraser Health

Electronic Templates

Letter size

Letter size

Legal size

Legal size

Ads

Title text Tahoma or Frutiger

Body text Tahoma or Frutiger

Quarter page newspaper size. Actual size of quarter page varies with each publication. Ask your newspaper to scale to fi t their size needs.

© 2006 Fraser Health24

Graphic Standards Fraser Health

Electronic Templates

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site Address

© Month Year

Subtitlecontent

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site Address

© Month Year

Subtitlecontent

Brochures - standard

Letter size, 4 page booklet

Fraser Health Graphic Standards

25© 2006 Fraser Health

Electronic Templates

Brochure title

Photo (optional)

SubtitleAdditional info

Department/Site Department/Site

Address

© Month Year

Subtitlecontent

Subtitlecontent

Subtitlecontent

Brochure title

Photo (optional)

SubtitleAdditional info

Department/Site Department/Site

Address

© Month Year

Subtitlecontent

Subtitlecontent

Subtitlecontent

Legal size, accordian fold

© 2006 Fraser Health26

Graphic Standards Fraser Health

Electronic Templates

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site Address

© Month Year

Subtitlecontent

Subtitlecontent

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site Address

© Month Year

Subtitlecontent

Subtitlecontent

Letter size, roll fold

Fraser Health Graphic Standards

27© 2006 Fraser Health

Electronic Templates

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site

Address

© Month Year

Subtitlecontent

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site

Address

© Month Year

Subtitlecontent

Brochures - scenic

Letter size, 4 page booklet

© 2006 Fraser Health28

Graphic Standards Fraser Health

Electronic Templates

Brochure title

Photo (optional)

SubtitleAdditional info

Department/Site Department/Site

Address

© Month Year

Subtitlecontent

Subtitlecontent

Subtitlecontent

Brochure title

Photo (optional)

SubtitleAdditional info

Department/Site Department/Site

Address

© Month Year

Subtitlecontent

Subtitlecontent

Subtitlecontent

Legal size, accordian fold

Fraser Health Graphic Standards

29© 2006 Fraser Health

Electronic Templates

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site Address

© Month Year

Subtitlecontent

Subtitlecontent

Brochure title

Photo (optional)

SubtitleAdditional info

Department/SiteDepartment/Site

Address

© Month Year

Subtitlecontent

Subtitlecontent

Letter size, roll fold

© 2006 Fraser Health30

Graphic Standards Fraser Health

Electronic Templates

Fraser Health Authority #000-000 Street Address Tel (604) 000-0000 Unit or Department Goes Here City Name BC Fax (604) 000-0000 V0V 0A0 Canada www.fraserhealth.ca

LetterheadPre-printed envelopes are on page 41.

Corporate

Fraser Health Authority #300 – 10334 – 152A Street Tel (604) 587-4600 Communications Department Surrey BC Fax (604) 587-4623 V3R 7P8 Canada www.fraserhealth.ca

Hospital Name Goes Here Unit or Department Goes Here Tel (604) 000-0000 Fraser Health Authority #000-000 Street Address Fax (604) 000-0000 City Name BC www.fraserhealth.ca V0V 0A0 Canada

Facility

Hospital Name Goes Here Unit or Department Goes Here Tel (604) 000-0000 Fraser Health Authority #000-000 Street Address Fax (604) 000-0000 City Name BC www.fraserhealth.ca V0V 0A0 Canada

Fraser Health Graphic Standards

31© 2006 Fraser Health

Electronic Templates

F A XTo Insert Destination Urgent Confidential

Insert Title Fax Insert Fax Number Date Insert Date Here Pages (including cover) Insert Number of Pages From Insert Sender Name Re Insert Subject Here

Begin typing here

If there is any problem with this transmission, please contact the sender. This message and attachment are intended only for the use of the addressee and may contain confidential and privileged information. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of the message is prohibited. If you have received this message in error, please notify us at the above phone number and destroy this communication.

Fraser Health Authority Unit or Department Goes Here Tel (604) 000-0000 Insert Site Here #000-000 Street Address Fax (604) 000-0000 City Name BC www.fraserhealth.ca V0V 1A1 Canada

Fax

MEMO

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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To Insert Destination Urgent Confidential

Insert Title

Date Insert Date Here

From Insert Sender Name

Address Insert Sender Address

Re Memo Subject

MEMO

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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To Insert Destination Urgent Confidential

Insert Title

Date Insert Date Here

From Insert Sender Name

Address Insert Sender Address

Re Memo Subject

Memo

© 2006 Fraser Health32

Graphic Standards Fraser Health

Electronic Templates

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street City Name, BC V0V 0A0

Mailing Labels

Corporate and FacilityMailing labels come in two sizes. For 2.63” x 1”, use Avery address labels #5160. For the 3.33” x 4” size, use Avery #5164.

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Insert Facility or Department Here 000-000 Street

City Name, BC V0V 0A0

Fraser Health Graphic Standards

33© 2006 Fraser Health

Electronic Templates

1

Title of the PresentationSubtitle of the presentation

22

Slide Title

This is a bullet pointThis is another bullet point

This is a secondary bullet point

PowerPointPowerPoint is a visual presentation aid. It should complement what you have to say, not overshadow it. Stick to two or three bullet points per slide and only a few words per line. Include graphs, maps, photos and other visual elements that help explain the points you are trying to make.

Option 1

33

Section Break

© 2006 Fraser Health34

Graphic Standards Fraser Health

Electronic Templates

Option 2

1

Title of the Presentation

Subtitle of the presentation

22

Slide Title

This is a bullet pointThis is another bullet point

This is a secondary bullet point

3

Section Break

Fraser Health Graphic Standards

35© 2006 Fraser Health

Electronic Templates

Option 3

1

Title of the Presentation

Sub text

22

Slide Title

This is a bullet pointThis is another bullet point

This is a secondary bullet point

3

Section Break

© 2006 Fraser Health36

Graphic Standards Fraser Health

Electronic Templates

Option 4

1

Title of the Presentation

Sub text

22

Slide Title

This is a bullet pointThis is another bullet point

This is a secondary bullet point

3

Section Break

Fraser Health Graphic Standards

37© 2006 Fraser Health

Preprinted Materials

www.fraserhealth.ca

Note Card - general

Preprinted MaterialsThis section provides examples of Fraser Health’s standard suite of stationery and business papers available for use across the health authority. They are available in preprinted format and can be ordered through the FH Print Shop. They are not available in electronic format.

The Graphics Files Folder contains print-ready fi les of all the printed pieces illustrated (name tags, folder and report covers), ready for printing by your print supplier. These fi les require InDesign™ or other specialized software to open and are for use by professional designers and printers only. For security reasons, ID badge graphics fi les are not provided.

7.75”

5.88”

Office of the President and Chief Executive OfficerSuite 300 10334 152A Street Surrey BC V3R 7P8 Canada

www.fraserhealth.ca

Note Card - executive

© 2006 Fraser Health38

Graphic Standards Fraser Health

Preprinted Materials

www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000Fax (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 Canada

Tel (604) 000-0000Fax (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000 Cel (604) 000-0000Fax (604) 000-0000 Pgr (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000 Cel (604) 000-0000Fax (604) 000-0000 Pgr (604) [email protected]

Standard A Large Print A

Standard B Large Print B

www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 CanadaTel (604) 000-0000 Ext 000Fax (604) 000-0000Cel (604) [email protected]

www.fraserhealth.ca

Bobby Doe, MMM

TITLE LINE ONETITLE LINE TWO

Fraser HealthDepartment or Unit0000-000A Street, Suite 000City BC V0X 0X0 Canada

Tel (604) 000-0000 Ext 000Fax (604) 000-0000Cel (604) [email protected]

Standard C Large Print C

Business Cards

Fraser Health Graphic Standards

39© 2006 Fraser Health

Preprinted Materials

Jane DoeVice President

Human Resources and Organization Development

Photo here

NAME GOES HERE

ID Badge

Name Tags

actual size

actual size

© 2006 Fraser Health40

Graphic Standards Fraser Health

Preprinted Materials

www.fraserhealth.ca

Folder

12”

9”

4”

Front coverBack cover

inside pocket

Fraser Health Graphic Standards

41© 2006 Fraser Health

Preprinted Materials

Fraser HealthUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Fraser HealthUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Envelope - CorporateLetterhead can be found on page 30.

Hospital Name Goes HereUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Hospital Name Goes HereUnit or Department Goes Here#000 - 000 Street Address City BC V0V 0A0 Canada

Envelope - Facility

© 2006 Fraser Health42

Graphic Standards Fraser Health

Preprinted Materials

Report Covers

8.5”x11”

Fraser Health Graphic Standards

43© 2006 Fraser Health

Electronic Templates

KEEPING YOUINFORMED

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

KEEPING YOU INFORMED

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Bulletins

Keeping You Informed

Electronic Templates used by the Communications Department For more information, contact the Communications Department at (604) 587-4622.

© 2006 Fraser Health44

Graphic Standards Fraser Health

Electronic Templates

CEO Message

CEO Message

CEO Message

Fraser Health Graphic Standards

45© 2006 Fraser Health

Electronic Templates

Infocus Community Bulletins

28 October 2005 Edition 1

On Your CommunityABBOTSFORD AND MISSION HEALTH SERVICES

www.fraserhealth.ca

© 2006 Fraser Health46

Graphic Standards Fraser Health

Electronic Templates

Title

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

• Achievement

CELEBRATINGourSUCCESSES

xxx Health Services

Thank Youfor contributing to our successes

Posters

resizeable

Fraser Health Graphic Standards

47© 2006 Fraser Health

Electronic Templates

NEWS RELEASE

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

NEWS RELEASE

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Media Relations

News Release

BACKGROUNDER

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Backgrounder BACKGROUNDER

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

© 2006 Fraser Health48

Graphic Standards Fraser Health

Electronic Templates

MEDIA ADVISORY

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Media AdvisoryMEDIA ADVISORY

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

PUBLIC SERVICE ANNOUNCEMENT

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

1/1

9 December 2005

Public Service Announcement PUBLIC SERVICE

ANNOUNCEMENT

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Fraser Health Graphic Standards

49© 2006 Fraser Health

Electronic Templates

HEALTHFULINFORMATION

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Healthful InformationHEALTHFUL

INFORMATION

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Q&A

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005

Q&AQ&A

Media Contact: Communications 604-450-7881 (pager). Visit our Web site www.fraserhealth.ca for more health news and information.

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9 December 2005