Neutral Ash Violet Gold Red Intense Red Mocha Red-Copper Red-Violet

HL/N-l2.0HL Natural

Blonde

HL/B-12.1HL Ash Blonde

HL/V-12.2HL Cool Blonde

HL/G-12.3HL Gold Blonde

10A-1O.1Lightest Ash

Blonde

lOV-1O.2Lightest Cool

Blonde

10G-10.3Lightest

Golden Blonde

9N-9.0Very Lt. Blonde

9A-9.1Very Lt. Ash

Blonde

9V-9.2Very Lt. Cool

Blonde

8N-8.0Lt. Blonde

8A-8.1Lt. Ash Blonde

8V-8.2Lt. Cool Blonde

8G-8.3Lt. Golden

Blonde

8WR-8.35 8RC-8.4Lt. Copper

Blonde

7N-7.0Med. Blonde

7A-7.1Med. Ash Blonde

7G-7.3Med. Golden

Blonde

7RR-7.66Intense Red

7IR-77.66Med. Intense Red Blonde

7WR-7.35Med. Golden

Mahogany Blonde

7RC-7.4Med. Copper

Blonde

6N-6.0Dark Blonde

6A-6.1Dark Ash Blonde

6G-6.3Dark Golden

Blonde

6R-6.6Dark Red Blonde

6IR-66.66Dark Intense Red Blonde

6WR-6.35Dark Golden

Mahogany Blonde

6RV-6.5Lt. Burgundy

Blonde

5N-5.0Lt. Brown

5A-5.1Lt. Ash Brown

5G-5.3Lt. Golden

Brown

5R-5.6Lt. Red Brown

5IR-55.66Lt.lntense Red

5WR-5.35Lt. Golden

Mahogany Brown

5RC-5.4Lt. Copper

Brown

5RV-5.5Lt. Burgundy

Brown

4N-4.0Med. Brown

4A-4.1Med. Ash

Brown

4G-4.3Med. Golden

Brown

4R-4.6Med. Red

Brown

4IR-44.66Med. lntense

Red

4WR-4.35Med. Golden

Mahogany Brown

4RC-4.4Med. Copper

Brown

4RV-4.5Med. Burgundy

Brown

3N-3.0Dark Brown

3G-3.3Dark Golden

Brown

3R-3.6Dark Red

Brown

3RV-3.5Dark Burgundy

Brown

2N-2.0Darkest Brown

1V-1.2Jet Black

Lt. GoldenMahogany Blonde

comparison chart

Add up to 1/2 oz. or less HOT RED Intensifier to enhance warmth and rich red results.

For bottle and brush application.

It is not necessary to increase the amountof ION Sensitive Scalp Crème Developer®.

hot red intensifier

color formulation

COLOR OBJECTIVE ION CRÈME DEVELOPER PROCESSING TIMETone on tone/deposit only or equal to client’s natural level

10 volume (3%) 25-35 minutes

Coverage of gray hair 20 volume (6%) 30-45 minutesUp to 2 levels lighter than the natural level 20 volume (6%) 30-45 minutes3 levels lighter than the natural level 30 volume (9%) 30-45 minutes4-5 levels lighter than the natural level 40 volume (12%) 30-45 minutes

ioncolorbrilliance.com • 800-859-3112

The correct choice of color and developer is essential for best results. The choice must be made bearing in mind the customer’s natural hair color, the desired degree of lightening and the percentage of gray hair. Remember, tint won’t lift tint. If the hair has previously been colored with permanent hair color then an application of Ion® Color Brilliance™ Color Corrector should first be done.

• Using a non-metallic bowl or tint bottle, mix 2 oz of Ion® Color Brilliance™ with 2 oz Ion Sensitive Scalp® Crème Developer. • For High Lift Blondes mix 2 oz of color with 4 oz 30 or 40 volume Ion Sensiti1ve Scalp® Crème Developer.

• Use a tint brush or tint bottle to apply the mixture to dry unwashed hair.• Refer to the insert included in hair color box for more detailed information. (Always strand test for accuracy)

All instructions are based on average texture. If the hair is fine or coarse adjustments should be made accordingly. Fine hair is much more receptive to hair coloring where coarse hair is not.

APPLICATION:

PROCESSING TIME:

create color perfection

* Ion® Color Brilliance™ INTENSIVE SHINE™ DEMI Permanent may also be used for darker results.

FIRST TIME APPLICATION When Results Will Be The Same Level Or Darker Than The Natural Hair Color:

application for color perfection brilliant color theory

1. Divide the hair into 4 sections.2. Make 1⁄4" partings and apply the mixture on lengths and ends, starting 1" from the scalp.3. Process for 15 minutes.4. Apply remaining color to the scalp.5. Process for an additional 15-30 minutes or until the color is even.6. Rinse thoroughly and shampoo. Lock in hair color following the shampoo with Ion® Color Brilliance™ After Color Treatment.

FIRST TIME APPLICATION When Results Will Be Lighter Than The Natural Hair Color:

NEW GROWTH APPLICATION: WHY IT’S IMPORTANT TO CHOOSE THE CORRECT TONE?RULES FOR PROPER COLOR SELECTION:1. Divide the hair into 4 sections.

2. Make 1⁄4" partings and apply the mixture to new growth area only.3. Process 30 minutes and up to 45 minutes if necessary.4. If lengths and ends have faded, emulsify the color on the scalp with water and pull through the ends. The better choice for refreshing previously colored mid- lengths and ends is INTENSIVE SHINE™ DEMI Permanent.

Hair color is a result of the natural underlying pigment plus the shade used. Underlying pigment must be taken into account when the desired hair color is more than 2 levels lighter than the natural level.

For example, choose an Ion® Color Brilliance™ shade with an ash base to help neutralize the extra red or orange tones of the underlying pigment. If red is the desired tone, then the warm underlying pigment will add to this result.

1. Divide the hair into 4 sections.2. Make 1⁄4" partings and apply the mixture on lengths and ends.3. Apply remaining color to the scalp.4. Process for 30-45 minutes.5. Rinse thoroughly and shampoo. Lock in hair color following the shampoo with Ion® Color Brilliance™ After Color Treatment.

Determine client’s natural level (lightness to darkness minus the tone). Use the swatches in the neutral (N) shade family as a guide.Determine the percentage of gray/white hair (if over 50% gray, see Tips for Superior Gray Coverage).Select the desired level and base (tone)of the final result.Select the appropriate Ion® Developer (see below).

RULES FOR PROPER COLOR SELECTION:

1.

2.

3.

4.

FORMULATION INSTRUCTIONS:

Black Darkest Brown

Dark Brown

Medium Brown

Light Brown

Dark Blonde

MediumBlonde

Light Blonde

Very Light Blonde

Lightest Blonde

Lightest Blonde 1 2 3 4 5 6 7 8 9 10Very Light Blonde 1 2 3 4 5 6 7 8 9 10Light Blonde 1 2 3 4 5 6 7 8 9 10Medium Blonde 1 2 3 4 5 6 7 8 9 10Dark Blonde 1 2 3 4 5 6 7 8 9 10Light Brown 1 2 3 4 5 6 7 8 10 PRE-LIGHTEN

Medium Brown 1 2 3 4 5 6 8 10 PRE-LIGHTEN PRE-LIGHTEN

Dark Brown 1 2 3 4 5 7 10 PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN

Darkest Brown 1 2 3 4 6 8 PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN

Black 1 2 4 5 PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN PRE-LIGHTEN

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

20

20

10

10

10

10

10

10

10

20

20

30

10

10

10

10

10

10

20

20

30

40

10

10

10

10

10

20

20

30

30

10

10

10

10

20

20

30

30

40

10

10

10

20

20

30

30

40

10

10

20

20

20

30

40

10

20

20

20

30

40

20

20

20

30

40

DESIRED HAIR COLOR

NATURAL HAIR COLOR

FORMULATION CHART:

1. Identify the client’s natural level. 2. Identify the desired hair color level.3. Where they intersect is the level of Ion® Color Brilliance™ hair coloring Crème or Liquid needed to achieve desired results.4. The recommended Ion Sensitive Scalp® Crème Developer strength (10 vol/3%, 20 vol/6%, 30 vol/9%, or 40 vol/12%) is also included.5. Always use 20 vol/6% for flawless gray coverage.

5. Rinse thoroughly and shampoo. Lock in hair color following the shampoo with Ion® Color Brilliance™ After Color Treatment.

EXPOSED CONTRIBUTING PIGMENT GUIDE:

The color wheel shows this neutralization. Colors that are opposite each other neutralize each other and can be helpful in eliminating unwanted warmth or reducing too much ash.

* Ion® INTENSIVE SHINE™ DEMI Permanent is a NON AMMONIA deposit only crème hair color. When the natural pigment has already been previously lightened with permanent hair color then it is NOT

necessary to incur additional damage by refreshing faded ends with color that

contains ammonia. When color refreshing with Ion® INTENSIVE SHINE™ choose1-2 levels lighter than desired as it only deposits.

model is wearingPermanent 7WRMedium GoldenMahogany Blonde

All recommendations are approximate. Results may vary according to hair condition and porosity. Trademarks listed are the property of therespective trademark owners and are used for identification purposes only. Follow all label directions, including a patch test and test strand.

Ion® COLOR BRILLIANCE™ hair color is not affiliated with, manufactured or distributed by any of the companies or brands listed in the comparison chart.Cruelty-Free Product, not tested on animals.

Wella Color Charm®

Matrix SoColor ®

L’Oreal Preference® ®

Clariol ProfessionalLiquicolor ®

KolestonPerfect ®

Clairol Pro Crème

L’OrealHiColor®

7IR - 77.66 MR36RV - 6.56IR - 66.66 Red Hot (Ion 6IR 2oz.

+ 2oz. 40 volume developer + 1/2oz. Ion Hot Red Intensifier)

MR4 Intense Red

4IR - 44.66

507/5RV

6RV/607

MR6HD-RV

HD-RR

8RC

55/465RC Deep Auburn

77/4466/4655/44

44/653RR

5RR3RRV4RR

2RRV3RR/203RR

5RR4RRV4RR/204RR

3RRV

Matrix SoColor®

Matrix Logics®

Koleston Perfect®

Wella Color Charm® Pro Crème®

HL-B - 12.1 UL-PAUL-A

12B 12/1 12A/1210HL-V - 12.2 12V 12/17 12AA/1120 12A HL-G - 12.3 11 12G 12/03 12C/1290 12G/HL-G

12A/HL-V12AA-B/HL-B

12GHL-N - 12.0 UL-N 12N 12/0 12N/1200 12N/HL-N

9A/26D12N

10A - 10.1 11A10N

10B 10/1 10A/103010V- 10.2 10V 10/38 10GV/1036 10N/12B1 10N

8G

10A

10G - 10.3 510N10N

10G 10/3 10NG/1070 9A-N/40D9A - 9.1 10B + 8B 99/0 9A/9409V - 9.2 10V + 8V 9/38 9CG 8GN/27G9N - 9.0 8 10N + 8N 8/0 9N/911 8A/28D8A - 8.1 9A

9AV8A 88/0 8A / 7401 / 2 8N/88N 8A

8V - 8.28WR-8.358G-8.3

7WR-7.35

6WR-6.35

5WR-5.35

4WR-4.35

8V 8/2 8CG

9G 8G 8/3 8G/841 8GN8N - 8.0 508N

DA506M

DA505M

5M

8A

8N 7/08/43

8N/811 7G/41G 8N8RC - 8.4 8RO 8RG/729 6G/74G7A - 7.1 8A + 6A 7/2

6 / 757A/672 7A

7G7G - 7.3 8W8N

8G + 6G 7G/7257N - 7.0 7N 7/0

7/437N/711 6GN/25G 7N

6RN7RC - 7.4 8RB 8RO + 6RO 7WR/643 5G/830G7RR - 7.66 7R 7R/8106A - 6.1 7A 6B 6/2 7AA/632 6AA

6G - 6.3 7W 6G 7/3 6G/555 6GN6N - 6.0 507N 6N 7/0 6N/611 6N6R - 6.6 7RB 6R 6/4 633 6RR5A - 5.1 6A 6A + 4A 77/0

5/75

4/75

5AA/336

5G - 5.3 6G

4M

6G + 4G 6/35N - 5.0 506N 5N 6/0 5N/511 5N/85N 6N + 5N

5R5RC - 5.4 6RC 6RO + 4RO 6/ 74 5WR5R - 5.6 6RR 6R + 4R 6/75 5RG/445

4A/2373NW

5G/435

5RN/75R5RV - 5.5 6RV 5/5 4R/45R4A - 4.1 5A 4B 5/1 4A/46D 4A

4GN4G - 4.3 506W 4G4N - 4.0 505N 4N 4/0 4N/411 4N/84N 4N4RC - 4.4 5BC 4RO 4RN4R - 4.6 5BR

504W

4R 4R/356 4G/840G4RV - 4.5 4RV 4/6

5/34RG/347 4RV/64R

3G - 3.3 3G 4G/2573N - 3.0 504N

5MG3N 5/0

5/754/6

3N/311 3N3GN

3RN3R - 3.63RV - 3.5 4RV 3RV 3RV/367 3RV/68R2N - 2.0 2N 2N 4/0 2N/211 2N/82N 2N1V - 1.2 1N 1V 33/0 1N/051 1A/51D

HL-NHL-G

10A

10N9A

9N

9G8N

8A

8G7N

7A

6RC6A

6N

5RC6R

6G5N

5RM3N1N 1N

Ion® COLORBRILLIANCE™

Ion® COLORBRILLIANCE™

ClairolLiquicolor ®Clairol Professional

®AGEBeautiful

L’OrealFeria ®

6.667.66

available inconditioning

crème and liquidformulas

intense reds comparison chart

®

6W

Pure Ionic Micropigments

For deeper more intense color deposit

Wheat Protein

Helps to ensure stronger, shinier, healthier hair

Refreshing Fragrance

100% Flawless Gray coverage

permanent crème & liquid

Wait 2 weeks after the relaxer service before applying Ion® Color Brilliance™ permanent hair color.

For same day relaxer or texturizer, use Ion® Color Brilliance™ Semi-Permanent, or for longer lasting color, use Ion® Color Brilliance™ INTENSIVE SHINE™ DEMI Permanent can also be used. For same day relaxer and color, heat should NOT be used during processing.

COLOR APPLICATION ON RELAXED HAIR:

A strand test is always recommended prior to application, especially if the hair is porous or previously chemically treated with lighteners, permanent waves, chemical hair relaxers, or hair color. Mix color according to directions. Apply to a few selected strands. After 30 minutes, rinse and evaluate for accurate results.

PRELIMINARY STRAND TEST:

• For 100% gray coverage, use Ion® Color Brilliance™ permanent hair color. • Select an Ion® Color Brilliance™ permanent hair color from a level 8 or darker.• Neutral (N) and Gold (G) bases will provide the best coverage.• When using an Ash (A) or Violet (V) shade on hair over 50% gray, mix with equal parts of an Ion® Color Brilliance™ Neutral (N) or Gold (G) shade of the same level.• Process up to 45 minutes.• Apply color generously.

TIPS FOR SUPERIOR GRAY COVERAGE:

brilliant application tipsstyling solutions

model is wearing Demi-Permanent Dark Warm Blonde

Ion® Color Solutions

• Prolongs hair color.• Protects from heat styling and environmental damage.• Leaves hair strong, shiny and manageable.• Paraben Free.

Brushes and Combs

Professional styling tools with advanced ionictechnology to provide shinier and healthierlooking hair. Ion’s combs, are designed with the finest materials, strength, and flexibilityto create multiple hair styles.

Flat Irons

Professional styling tools crafted with advancedionic technology and cutting edge heat systemsto straighten, smooth, style, and create exceptional shine while minimizing heat damage.

Curling Irons

Professional styling tools created with advanced ionic and heat technology to deliver superiorperformance and long-lasting curls.

Dryers

Professional styling tools created with advanced ionic technology to provide manageability and shine for all hair types.SOLUTIONS: Anti-Frizz, Color Brilliance, Styling, Moisture, Finishing

hair care solutions

so rich and conditioning they can be used immediately after a chemical relaxer or texturizer service.

™ permanentDEMI permanent& SEMI

Botanicals help to maintain healthy hair structure and impeccable shine

No Ammonia Pro-Vitamin B-5Jojoba OilAloe VeraVitamin E

No PeroxideNo AmmoniaSilk ProteinAloe VeraPanthenol

crème hair colorpermanentDEMI

hair colorpermanentSEMI

ensure color perfection with ion

® color supplement products

After Color Treatment

• Unique treatment stops the oxidation process after all chemical services.• Unique triple action formula helps to eliminate traces of remaining oxidizing agents, seals the cuticle layer of the hair, and helps to restore the natural pH of the hair and skin.• Locks in hair color and ensures color longevity between applications.

Pre Color Treatment

• Formula that helps to even the porosity of the hair prior to tinting, lightening, permanent waving, or relaxing.• Alpha hydroxy acids and citrus extracts help to ensure even color results form scalp to ends.

Stain Remover

• Aloe rich formula helps to gently remove unwanted color residue on the forehead, ears, neck, and hands.

Stain Barrier Crème

• Infused with avocado oil to moisturize and help prevent unwanted color residue from staining the hairline and neck.

Ion® Color Bril l iance™ Powder Lightener

• Conditioning dust-free formula.• Enriched with gardenia and coconut oil for optimum conditioning and moisture retention during decolorizing.• Moisture rich combination of active ingredients.• Creamy consistency stays moist throughout entire lightening process.

Ion® Color Brilliance™ AMMONIA FREE Powder Lightener

• European formulation without damaging ammonia lifts up to 7 levels.• Unique moisture rich combination of active ingredients is ideal for all lightening techniques on or off the scalp.

European formulas, both suitable for on or off the scalp applications.

Over 70 formulas to fit all your hair needs,especially protection and enhancement

for your color treatment.

professional lighteners

The European formulation of Ion Sensitive Scalp® Crème Developer contains ionic buffers to help guard against scalp sensitivity. The wheat protein helps to ensure shinier, stronger, healthier hair after coloring. The clean, refreshing fragrance, helps mask the ammonia odor when it’s mixed with professional hair color or lighteners. Available in 10, 20, 30, and 40 volume. * Ion® Intensive Shine Demi Permanent is mixed with 10 volume.

If the hair has previously been colored with permanent hair color then an application of Ion® Color Corrector should first be done. Remember tint won’t lift tint. Ion® Color Corrector is the safe choice for removing permanent hair color. Easy to use for minimal to moderate color removal. Unique formula works by reducing the sizeof the artificial color molecules so they can be easily rinsed from the hair.

ION SENSITIVE SCALP® CRÈME DEVELOPERSION® COLOR BRILLIANCE™ COLOR CORRECTOR

Ion® Repair Solutions

• Fortifies, repairs, and strengthens.• For weak, damaged hair.• Leaves hair softer, stronger and more healthy-looking.

7WR

305914

permanent crème & liquidhair color

brilliant SHINEfade RESISTANT

intense CONDITIONING

9N

305914

permanent crème & liquidhair color

Ion® Color Bril l iance™ Crème Oil Lightener

• Advanced super-lightening action delivers smooth, even lightening from scalp to ends. • Moisture rich crème oil formula protects and conditions as it lightens. • Unique oil base infused with exotic Argan Oil. • Strengthening wheat protein helps to maintain tensile

strength during lightening.

6W

Pure Ionic Micropigments

For deeper more intense color deposit

Wheat Protein

Helps to ensure stronger, shinier, healthier hair

Refreshing Fragrance

100% FlawlessGray coverage

permanent crème & liquid

Wait 2 weeks after the relaxer service before applying Ion® Color Brilliance™ permanent hair color.

For same day relaxer or texturizer, use Ion® Color Brilliance™ Semi-Permanent, or for longer lasting color, use Ion® Color Brilliance™ INTENSIVE SHINE™ DEMI Permanent can also be used. For same day relaxer and color, heat should NOT be used during processing.

COLOR APPLICATION ON RELAXED HAIR:

A strand test is always recommended prior to application, especially if the hair is porous or previously chemically treated with lighteners, permanent waves, chemical hair relaxers, or hair color. Mix color according to directions. Apply to a few selected strands. After 30 minutes, rinse and evaluate for accurate results.

PRELIMINARY STRAND TEST:

• For 100% gray coverage, use Ion® Color Brilliance™ permanent hair color. • Select an Ion® Color Brilliance™ permanent hair color from a level 8 or darker.• Neutral (N) and Gold (G) bases will provide the best coverage.• When using an Ash (A) or Violet (V) shade on hair over 50% gray, mix with equal parts of an Ion® Color Brilliance™ Neutral (N) or Gold (G) shade of the same level.• Process up to 45 minutes.• Apply color generously.

TIPS FOR SUPERIOR GRAY COVERAGE:

brilliant application tips styling solutions

model is wearing Demi-Permanent Dark Warm Blonde

Ion® Color Solutions

• Prolongs hair color.• Protects from heat styling and environmental damage.• Leaves hair strong, shiny and manageable.• Paraben Free.

Brushes and Combs

Professional styling tools with advanced ionictechnology to provide shinier and healthierlooking hair. Ion’s combs, are designed with the finest materials, strength, and flexibilityto create multiple hair styles.

Flat Irons

Professional styling tools crafted with advancedionic technology and cutting edge heat systemsto straighten, smooth, style, and create exceptional shine while minimizing heat damage.

Curling Irons

Professional styling tools created with advanced ionic and heat technology to deliver superiorperformance and long-lasting curls.

Dryers

Professional styling tools created with advanced ionic technology to provide manageability and shine for all hair types.SOLUTIONS: Anti-Frizz, Color Brilliance, Styling, Moisture, Finishing

hair care solutions

so rich and conditioning they can be used immediately after a chemical relaxer or texturizer service.

™permanent DEMIpermanent &SEMI

Botanicals help to maintain healthy hair structure and impeccable shine

No AmmoniaPro-Vitamin B-5Jojoba OilAloe VeraVitamin E

No PeroxideNo AmmoniaSilk ProteinAloe VeraPanthenol

crème hair colorpermanent DEMI

hair colorpermanent SEMI

ensure color perfection with ion® color supplement products

After Color Treatment

• Unique treatment stops the oxidation process after all chemical services.• Unique triple action formula helps to eliminate traces of remaining oxidizing agents, seals the cuticle layer of the hair, and helps to restore the natural pH of the hair and skin.• Locks in hair color and ensures color longevity between applications.

Pre Color Treatment

• Formula that helps to even the porosity of the hair prior to tinting, lightening, permanent waving, or relaxing.• Alpha hydroxy acids and citrus extracts help to ensure even color results form scalp to ends.

Stain Remover

• Aloe rich formula helps to gently remove unwanted color residue on the forehead, ears, neck, and hands.

Stain Barrier Crème

• Infused with avocado oil to moisturize and help prevent unwanted color residue from staining the hairline and neck.

Ion® Color Brilliance™ Powder Lightener

• Conditioning dust-free formula.• Enriched with gardenia and coconut oil for optimum conditioning and moisture retention during decolorizing.• Moisture rich combination of active ingredients.• Creamy consistency stays moist throughout entire lightening process.

Ion® Color Brilliance™ AMMONIA FREE Powder Lightener

• European formulation without damaging ammonia lifts up to 7 levels.• Unique moisture rich combination of active ingredients is ideal for all lightening techniques on or off the scalp.

European formulas, both suitable for on or off the scalp applications.

Over 70 formulas to fit all your hair needs,especially protection and enhancement

for your color treatment.

professional lighteners

The European formulation of Ion Sensitive Scalp® Crème Developer contains ionic buffers to help guard against scalp sensitivity. The wheat protein helps to ensure shinier, stronger, healthier hair after coloring. The clean, refreshing fragrance, helps mask the ammonia odor when it’s mixed with professional hair color or lighteners. Available in 10, 20, 30, and 40 volume. * Ion® Intensive Shine Demi Permanent is mixed with 10 volume.

If the hair has previously been colored with permanent hair color then an application of Ion® Color Corrector should first be done. Remember tint won’t lift tint. Ion® Color Corrector is the safe choice for removing permanent hair color. Easy to use for minimal to moderate color removal. Unique formula works by reducing the sizeof the artificial color molecules so they can be easily rinsed from the hair.

ION SENSITIVE SCALP® CRÈME DEVELOPERS ION® COLOR BRILLIANCE™ COLOR CORRECTOR

Ion® Repair Solutions

• Fortifies, repairs, and strengthens.• For weak, damaged hair.• Leaves hair softer, stronger and more healthy-looking.

7WR

305914

permanent crème & liquidhair color

brilliant SHINEfade RESISTANT

intense CONDITIONING

9N

305914

permanent crème & liquidhair color

Ion® Color Brilliance™ Crème Oil Lightener

• Advanced super-lightening action delivers smooth, even lightening from scalp to ends. • Moisture rich crème oil formula protects and conditions as it lightens. • Unique oil base infused with exotic Argan Oil. • Strengthening wheat protein helps to maintain tensile

strength during lightening.