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LinkedIn: Developing Career Connections & Effective
Profiles
PDAP: Career Development Workshops
Get ReadyKnow yourself and what you
want
Get SetPresent yourself with style
GOMake your move
• Discovering Your Nutrition Career Passion
• The “Wow” Factor: Resumes & Cover Letters that Stand Out
• Job Search Strategies that Maximize Results
• Interview Techniques that Land the Job
• LinkedIn: Developing Career Connections & Effective Profiles
• Nutrition Grad School Application Essentials
Agenda1. Introduction2. LinkedIn Profile
• Complete Profile Requirements
• Profile Enhancers3. Networking
• 3 Degrees of Separation
• Building Connections
4. Job Search5. Summary
Introduction
What is LinkedIn?
IntroductionLinkedIn facts and statistics:• Over 277 million members in 200+ countries
and 170+ industries• 9+ million Canadian users
Fastest growing demographic of users?
Introduction
LinkedIn facts and statistics:
• Users include influencers and key decision-makers
• Executives from every Fortune 500 company use LinkedIn
• 90 of the Fortune 100 companies have used LinkedIn as a hiring resource
Introduction
Why do professionals use LinkedIn?
a) To connect with colleagues and industry trends
b) To network and exchange ideas with other professionals
c) To create a “personal brand”
d) All of the above
e) a & b
Introduction
Will LinkedIn get you a job? NO
LinkedIn Profile
7 components for a 100% complete profile:
1. Photo2. Industry & Location3. Current Position & Description4. Two Previous Positions5. Skills & Expertise (3+)6. Education7. Minimum 50 Connections
LinkedIn Profile
Profile enhancers:
• Summary• Headline• Status Updates• Website Link• Twitter• Public Profile URL• Additional Sections• Endorsements
• Recommendations• Groups• Contact Preferences
LinkedIn Profile
Additional Tips:
• Remember your “personal brand”• Use industry keywords and skills• Keep your profile “fresh”, update frequently• Reposition sections of your profile (as
needed)• Change settings to accept InMail• Change privacy settings to “Public”
NetworkingLinkedIn uses the concept of 3 degrees of separation:
Your “friend” and direct connection
A friend of a friend
A friend of a friend… of a friend!
NetworkingBuild your network on LinkedIn:• Add connections• Groups• “People” search
• Find Alumni• Contacts
“Be LinkedIn, or be left out!”
NetworkingAdditional Tip:
Customize your messages when connecting with new contacts!
X
Networking
Mobile Apps:
LinkedIn Mobile
LinkedInContacts
LinkedInCardMunch
Networking: LinkedIn Mobile
Networking: LinkedIn Contacts
Networking: LinkedIn CardMunch
Job Search
Using LinkedIn for job search:
• LinkedIn Jobs• Follow companies &
influencers
• Skills & Expertise• “People” search
SummaryLinkedIn is the #1 professional social network, and it is an effective tool that can help you:
• Create a personal brand
• Increase online visibility to recruiters/ employers
• Facilitate new connections
Resources
blog.linkedin.com • help.linkedin.com
Connect With Us!
www.facebook.com/RyersonCareer
www.twitter.com/RyersonCareer
www.youtube.com/RyersonCareer
Ryerson University Career Development & Employment Centre
LinkedIn Profile Advisorswww.ryerson.ca/career
Contact Information:
Location: POD 60
Phone: (416) 979 – 5177
Email: [email protected]
Hours: Mon. – Thurs. 8:30 am – 6:30 pmFri.8:30 am – 4:30 pminstagram.com/ryersoncareer
