7/29/2019 PCQ - Brand Loyalty FEB 2012-KL Noorazimah Tahir

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Brand Loyalty & Positioning20 21 February 2012 . JW Marriott Kuala Lumpur

1. What makes your brand unique and compelling to its target customers compared to competitive brands?

2. What are the most difficult brand management problems that you are trying to solve?

3. What brand management topics are of the greatest interest to you?

4. What is the one question you would like this seminar to answer for you?

Name: Noorazimah Binti Tahir Title/Dept: Corporate Communication

Company: MNRB Holdings Berhad Country: Malaysia

Email: azie@mnrb.com.my Fax: Tel:Current Designation: Vice President Corporate Communication

Job Responsibilities:

Responsible for all activities related to event management, internal and external communications, mediamanagement, media relations, corporate programmes and campaign, branding, promotion and advertisement,CSR related program coordination and speech writing.

Responsible for preparation of budget and cost management related to corporate communication activities andprogramme.

Liase and responsible for external public relations with other insurance organizations in Malaysia and in theregion.

Manage the relations with Advertising agencies, PR companies and Media.

Nature of Business: Re-insurance

Pre-Course QuestionnaireWe appreciate if you could assist IBN International in filling up this pre-course participant profile to ensure the modulescovered will address the issues currently faced by your organisation. This pre-course participant profile will further helpdevelop an appropriate course that suits your needs.

Questions

MNRB is a national reinsurance and it is the ONLY national re-insurer in Malaysia. Local insurance companies would easilyidentify that becoming a customer to MNRB as one way of being loyal to the national aspiration and be part of nation building.For international customers, they view MNRB as the Malaysian flagship ReInsurance company which is strong and wellestablished.

You may reply through email or may fax across to 603-9200 7946- Thank You -

1) Brand Differentiation - MNRB Holdings also have other subsidiaries that are involved in other faces of the re-insuranceand retail insurance extending the brand sometimes could be beneficial or not beneficial.

2) Brand Positioning how to elevate the MNRB brand position further ahead of the competition in Malaysia and in the

1) Brand Positioning we cannot continue to be seen as national reinsurance as we need to go Global; therefore How doI re-create, re-develop, re-positioning MNRB brand to be a Global company?

2) Brand Auditing how to I develop the auditing to measure whether my branding exercise make a difference and achieveits objectives.

We are not in RETAIL or CUSTOMER based industry, therefore, I would like to know how can I further improved myintegrated brand strategy for my Company (and its subsidiaries) so that we can elevate our position to our corporate

customers thus achieving our corporate goals. What are the steps? And how can I measure it?

You may reply through email or may fax across to 603-9200 7946- Thank You -