PCOE -Core Creative Services Marketing Design Services ... · Postcard Material usually sent by mail for Save the dates or Meetings Video Editing, Filmingand Photoshoot Material made

PCOE -Core Creative ServicesMarketing Design ServicesService Kit

Abril-2020

Copyright © 2020 Deloitte Development LLC. All rights reserved – INTERNAL USE ONLY. 2

Index 1

2

Marketing Design ServicesOur CoRe services

3

Workflow proposalMarketing interaction

Services Media KitIllustrative examples for each deliverable


Marketing Design Services – Route to PCOE

FlyersDesign and production of flyers for clients

during orals or events.

Event Concept Art & Material

Banners, video loops, press background, badges and promotional materials

Newsletter TemplatesElectronic newsletter templates or special

announcements

Brochure DesignConsists on giving a fresh look to short

documents used mostly for clients

Mailings (OFT)Templates made in HTML or OFT to be

sent via e-mail

Bulletin

Similar to OFT, but with a different design from the regular Firm Template

Design Services for Initiatives

Brand design for initiative, specific event or a Firm dynamic

PostcardMaterial usually sent by mail for Save the

dates or Meetings

Video Editing, Filming and Photoshoot

Material made for different purposes and design options.

Basic videos used internally and externally for the firm's initiatives, photo shoots for

internal professionals

Microsite and Web Design

Website made with HTML and a hosting, usually made for internal projects

Tailored made approach for internal and external use

Core Creative Services

Marketing Design ServicesSelf Service

Digital Marketing Design

Digital assets for on-line campaigns

Design and Proposals for Events

Design, development and adaptation for internal events of the Firm

Platforms DevelopmentImplementation of new platforms for the automation and execution of the Firm's

initiatives

Printed Material

Multimedia Vendor Management

Vendor coordination for special multimedia product and services


Request direct to MKT Actions phase 1 Doings phase 2 Delivery

• Events

• Internal communication

• Internal sites

• Media campaigns

• Contents for intranet sites

• Public relations

• Translations

• Visibility forums

• Request reception

• Content strategy, tone and brand voice / offering to promote

• Content delivery to CCS team

• Internal design review with both teams (CCS and MKT)

• Adjustments (both teams)

• Presentation to the client/user (both teams)

• CCS site, platform or campaign programming

• Reception and update content (whenever the client/user requires it)

• Content or design update (whenever the client/user requires it)

Workflow Proposal – Mkt Interaction


Brochure DesignConsists on giving a fresh look to short documents (max 10 pages)

used mostly for clients (specifically SAP). Its presented on vertical or

horizontal format. Usually print.




Newsletter templates



Electronic newsletter templates or special announcements


Flyers



Design and production of this printed material that usually is given to

clients in orals or events to let them know some services of offerings.

Usually is requested by SAP.


Mailings (OFT)



Templates made in HTML or OFT for communicating a certain type

of information.

*It’s made in HTML when the sending is massive and is programmed by Campaign Monitor

staff in GYRU.


Postcard



Material usually sent by mail for Save the dates or meetings, or special

dates.


Design services for initiatives



Internally, we are requested to design a brand (logo and materials) for

an initiative, meaning an specific event (such as GLOBE march or the

FY Partners’ Kickoff) for a firm dynamic (D.Progress for National

Direction and Let’s Move for Wellness).


BulletinSimilar to OFT Templates, this material is requested when the client

needs a periodical info mail and want to add a different design from

the regular Firm Template.

Depending on the request, the final product is exported in OFT or jpg.




Event concept art & materialBanners, video loops, press back, badges and promotional materials

are designed by the area for wrapping the experience of the event

concept.




Microsite and web design



Website made with HTML and a hosting. Usually made for internal

projects.

It covers various aspects of the execution of a project involving the

firm's sites with development on AEM (d.com) and .asp (intranet)

platforms, such as workflows, collection management, creation and

management of sections, articles and solutions.

Development of internal newsletters with HTML hypertext and

functionalities required by the portfolios.


Printed materialSome Examples

• Infographics

• Placemats

• Offerings brochures

• Proposal design




Digital Marketing Design

Digital assets for on-line campaigns, we define:

• Audience

• Short, medium, and long term business goals.

• The strategies to achieve the goals at the digital level.

• The channels to use.

• Action and development plans.

• The timing and roadmap.

• Social media strategy




Design and proposals for eventsDesign, development and adaptation for internal events of the firm,

integrating:

• Printed material

• Videos

• Collaboration with partners

• Taking pictures

• Event support with multimedia materials




Multimedia vendor management

Vendor coordination for special multimedia product and services




Platforms development

Implementation of new platforms for the automation and execution of

the firm's initiatives

• Pop-ups (ways to communicate to the professional)

• Sharepoint (Design and tooling enablement)

• Sprinklr (Design and application of campaigns with guidelines)

• Adobe Analytics (Monitoring and statistics)

• Mails adapted to initiatives (It depends on the initiatives)




Video editing, filming and photo shootMedia actually refers to any kind of communication whose purpose is

to inform, educate or entertain a wide audience. It can be anything

from web content to social media to TV, video and radio content. This

audiovisual content could be tailored to the client and proposals.

The media trends are always changing and evolving, but one thing is

certain: The role of media in people’s everyday lives and its impact on

our clients. A huge protest march can be organized through social

media within days. A homemade video can go viral and spark a

worldwide debate or simply amusement. A well-crafted ad or

promotional website will convert a skeptic into a faithful customer of a

brand.



This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte USA LLP, Deloitte LLP and their respective subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2017 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

Thank you.Tania BuendíaCoRe Creative Services Lead

Manager PCOEContact: [email protected]

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PCOE -Core Creative Services Marketing Design Services ... · Postcard Material usually sent by mail for Save the dates or Meetings Video Editing, Filmingand Photoshoot Material made