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Partnership for Clean Air Newsletter for December 2012
Citation preview
The Partnership for Clean Air
greets everyone: partners, stakeholders, government, private
sector and advocates a very meaningful Christmas Season.
May 2013 give us better air quality and joys.
December 2012 Issue Volume 4, No. 4
2 PARTNERSHIP FOR CLEAN AIR
PARTNERSHIP FOR CLEAN AIR Do not adapt to air pollution, participants told Clean Air Asia launches Hairy Nose campaign
In this issue:
Do not adapt to air pollution,
participants told
PCA initiates ‘Clean Air?
Pwede!!!’ campaign held in MM
Clean Air Asia unveils new
brand identity
WHO: 65% of air pollution
deaths are in Asia
BAQ Conference 5-7 December
HONG KONG – Seven out of ten
cities in Asia don’t meet the most
basic World Health Organization
(WHO) air quality target for
particulate pollution (PM10).
Clean Air Asia, the leading regional
organization on air quality in Asia,
has promoted better air quality in
the region for the last 10 years and
is now launching a grassroots
campaign to break through the
resignation among large groups of
the population that air pollution is a
fact of life that can’t be changed.
―People look at air pollution like the
weather. You complain about it but
you cannot solve it,‖ said Sophie
Punte, the Executive Director of
Clean Air Asia. ―We see that
people start wearing masks or buy
air filters for their houses and cars,
and move away from heavily
polluted areas if they can afford it.
In short, they are adapting to air
pollution rather than doing
something about it. We see that
there is an increasing political will
in Asia to address air pollution but
without broad-based popular
support such political will cannot
succeed.‖
The campaign was developed by
BBDO Guerrero/Proximity
Philippines with creative teams
from across the BBDO network.
BBDO Chairman and Chief
Creative Officer David Guerrero
said: ―We were excited to partner
with Clean Air Asia on this issue
because air pollution touches all of
us every day in our daily lives. We
decided to use humor to explain to
people across the region that there
is no need to feel jaded or
powerless.‖
The Hairy Nose campaign was
launched at the 3-day Better Air
Quality (BAQ) 2012 conference
organized by Clean Air Asia, the
Hong Kong SAR Environmental
Protection Department and the
Hong Kong Polytechnic University,
which kicked off last December 5 in
Hong Kong.
The campaign consists of an online
video, a micro website where
people can check pollution levels in
their city. A selection of nose
hairstyles was also rolled out after
BAQ 2012 to a number of Asian
countries where Clean Air Asia has
regional offices and networks,
including China, India, Pakistan, Sri
Lanka and Vietnam.
Watch the video:
http://www.youtube.com/watch?v=
Qnpzw893gq8&feature=youtu.be
Visit the campaign site:
http://www.cleanairasia.org/hairyno
se
Leading air quality advocates and environmental officials in support of the Hairy Nose
campaign (Photo from Clean Air Asia)
PARTNERSHIP FOR CLEAN AIR 3
PCA “Clean Air? Pwede!!!” campaign held in MM To cap off the celebration of the
National Clean Air Month, the
Partnership for Clean Air (PCA),
along with key government
agencies and private institutions,
conducted a car-free day last
November in two Metro Manila
cities as part of its ―Clean Air?
Pwede!‖ campaign.
The car-free day encouraged
motorists to give up their car for a
day to help reduce fuel
consumption and air pollution on
busy thoroughfares in the
metropolis.
Beginning with an opening
ceremony held at the Ayala
Triangle in Makati, the rest of the
program proceeded at the Ortigas
Center in Pasig City via a ―Clean
Air Parade‖ composed of bikes,
electric cars and other alternative
modes of transportation.
The whole event was spearheaded
by PCA along with the following
government agencies, non-
governmental organizations and
private institutions: Department of
Environment and Natural
Resources (DENR), Department of
Transportation and Communication
(DOTC), Metro Manila
Development Authority (MMDA),
Philippine Information Agency
(PIA), Laguna Lake Development
Authority (LLDA), local
governments of Makati and Pasig
Cities, Miriam P.E.A.C.E., Earth
Day Jam Foundation, Electric
Vehicle Association of the
Philippines, the Firefly Brigade,
Clean Air Asia, Youth Vote
Philippines, Ateneo School of
Government and the Earth Day
Network.
Other activities included for that
day were: a ―Clean Air Parade‖
from Ayala Triangle to Ortigas
Center, an ecological fashion
show, and a ―Clean Air Concert‖
featuring local rock star and clean
air advocate Lou Bonnevie, True
Faith, Mayonnaise, Absolute Play,
the Drum Circle, and other local
bands and artists.
Clean air advocate Lou Bonnevie rocking it
out during the Clean Air Concert
Bebet Gozun and MMDA Chair Cora Jimenez having fun during the Car-free day on
25 November 2012
Participants heading for Ortigas via
alternative modes of transport
F. Ortigas, Jr. closed off for car-free day
4 PARTNERSHIP FOR CLEAN AIR
PARTNERSHIP FOR CLEAN AIR Clean Air Asia unveils new brand identity
LONDON—A new global study ranks air pollution as one of the top 10
killers in the world, with 65 percent of the air pollution occurring in Asia.
The findings of the new Global Burden of Diseases, Injuries, and Risk
Factors Study 2010 (GBD) were released at the Royal Society of London
last December 17.
Based on the latest tally, air pollution causes 3.2 million deaths
worldwide, a300 percent increase from the 800,000 estimate in 2000. The
GBD also estimates that over 2.1 million premature deaths and 52 million
years of healthy life lost in 2010 are due to fine particulate matter in Asia.
The latest GBD results were produced by more than 450 global experts
and partner institutions including the World Health Organization (WHO),
Johns Hopkins University, and the University of Tokyo.
(asianscientist.com)
WHO: 65% of air pollution deaths are in Asia
HONG KONG – Clean Air Asia,
formerly known as Clean Air
Initiative for Asian Cities, has
adopted a new name and logo at
the Clean Air Asia Partnership
Meeting held last 4 December.
―Our new name signifies the
organization’s transition from an
initiative to an established and
credible voice for air quality and
climate change in Asia,‖ said
Sophie Punte, Executive Director
of Clean Air Asia. ―Our new logo is
aligned with our mission to promote
better air quality and livable cities
by translating knowledge to policies
and actions to reduce air pollution
and greenhouse gas emissions
from transport, energy, and other
sectors.‖
The Asian Development Bank
(ADB), the World Bank, and the
United States Agency for
International Development
established Clean Air Asia in 2001.
Since then, the UN-recognized
partnership has grown into the
region’s leading network of experts,
policymakers, and practitioners
who help cities and governments
reduce air pollution and carbon
dioxide emissions.
Clean Air Asia announced the
rebranding at the partnership
meeting that precedes its flagship
event, the biennial Better Air
Quality (BAQ) conference, which
brings together relevant
stakeholders in transport, energy,
industry and climate change. BAQ
conferences have been proven to
shape policies, initiate new
projects, and establish
partnerships.
BBDO Guerrero, one of the most
internationally recognized creative
agencies in the Asia Pacific, was
engaged to lead the rebranding of
Clean Air Asia.
Photo from google.com
David Guerrero and Ritchie Anne Rono of
Clean Air Asia officially presents the new
brand and logo of Clean Air Asia
PARTNERSHIP FOR CLEAN AIR 5
BAQ 2012 Conference 5-7 December
The Better Air Quality (BAQ) conference is the
leading event on air quality in Asia, covering
transport, energy, industry and climate change, with
a particular emphasis on government policies and
measures. Policy makers and practitioners meet at
BAQ to network, lead and share experiences. Past
BAQs have proven to influence policies, initiate new
projects and establish partnerships.
BAQ 2012 is co-organized by Clean Air Asia
(formerly Clean Air Initiative for Asian Cities), Hong
Kong Environmental Protection Department (EPD),
and Hong Kong Polytechnic University in
partnership with the Asian Development Bank (ADB)
and World Bank. BAQ 2012 was held from 5-7
Deecember at the Jockey Club Auditorium, Hong
Kong Polytechnic University.
The program included discussion on the following
topics: Low Emissions Urban Development, Air
Quality and Impacts, Air Quality and GHG
Management, Transport Systems and Modes, Motor
Vehicle Emissions and Fuels, and Industry and
other sources.
More information is available on the BAQ website:
www.baq2012.org
Vicky Segovia, Executive Director of PCA at BAQ 2012, with
MMDA Chair Cora Jimenez, pose in front of the “hairy nose”
photo exhibit of Philippines DENR Secretary, Hon. Ramon J.P. Paje