PBS Video & COVEQuarterly Roadmap

April 30, 2010

CONFIDENTIAL

Top Goals (2009-2010)

1. Increase video traffic & engagement

2. Develop & implement monetization opportunities

3. COVE products available to all stations

4. Establish COVE as the single video solution for PBS producer sites

Key Performance Indicators (FY10)

1. Video Usage: Grow avg. monthly videos streams from 500K to 3.8M by end of FY10Stretch Goal: 8M streams/month

2. Audience Size: Increase avg. monthly unique visitors to video.pbs.org from 300K to 1.3M by end of FY10

3. Station Support: Roll-out availability of COVE solution for all stations that are interested by end of FY10Done!

* KPI’s created in Fall 2009, do NOT account for adjusted forecasts created in Feb. 2010

Current COVE Performance

• Approx. 2.5M stream req’s / month• Approx. 2M video views / month• Avg. viewing time = 26min.

• Nearing 1M unique visitors / month

74% adoption rate among local stations

5

117 stations are using COVE-powered products

PBS Guam

1000’s hours of full-length PBS programs

7

Video Storage

CDN & Streaming

Video Storage

CDN & StreamingVideo Asset Mgmt

Metadata

Business Rules

Video Asset Mgmt

Metadata

Business Rules

Content Workflow

Video Encoding

Quality Control

Services + Support

Content Workflow

Video Encoding

Quality Control

Services + Support

Other PBS Video Applications

COVE

Powered By COVE

COVE (2009)

Video Storage & DeliveryVideo Storage & DeliveryVideo Asset MgmtVideo Asset MgmtContent Acquisition

Support & Training

Content Acquisition

Support & Training

Other PBS Video Apps and sites

COVE

Powered ByCOVE

COVE (2010)

Video TranscodingVideo Transcoding Video Monetization

Sales Force

Video Monetization

Sales Force

Video AnalyticsVideo Analytics

APIs / Syndication Services (TBD)

3rd party sites, apps, devices

3rd party sites, apps, devices

PBS Video Portal (2009)

PBS Video Portal (National)• >1000 hrs of full-length PBS programs

• Search & explore Programs, Topics, Collections

• Customizable program landing pages and related content & links

• Recognition of program funders

• Monetization: Pre-roll + banners (LiveRail)

• Analytics: Google Analytics, ThePlatform, VisibleMeasures, ComScore

Local Video Portal• 3 versions available: Pro, Plus, Lite

• PRO Stations can publish Local content

• Customizable branding & URL

• Stations can manage carousel, stacks, collections

• Local to Local content sharing

• Local video monetization options

Portal-Lite (2009)

• Video portal with simplified navigation

• iFrame can be embedded on Station sites

• Includes Nat’l programs with related content

• COVE Pro stations can integrate Local content

• Monetization: Pre-roll + banners (LiveRail)

• Analytics: Google, ThePlatform, VisibleMeasures, ComScore

Partner Player (2009)

Version 1 (Nov 2009)• Embeddable video player available to

Producers & Stations via COVE CMS

• UI consistent with PBS Video Portal

• Overlay video controls & menus

• Chapter Bar

• Full-screen

• Closed captions

• Monetization: Pre-roll (LiveRail)

• Analytics: ThePlatform, VisibleMeasures, ComScore

Version 2 (Dec 2009)• Create excerpts and get embed code via

COVE CMS

Widgets (2009)

Version 1 (Launched: Oct 2009)• Embeddable video playlist

• Integrates COVE video player

• Auto-updates based on COVE feeds

• Customizable branding & colors

• Monetization: Pre-roll + banners (LiveRail)

• Analytics: ThePlatform, VisibleMeasures, ComScore, Gigya

• Sharing: Gigya

Next Eight Months…

R19 (April) R20 (May) R21 (June) R22 (July)

• Video Hosting: Corp Users• Hi-Res images & img convert• Batch Ingest (Alpha)• COVE API: Alpha Preview• Local Video Monetization

• Viral Player (v.1)• Video load time improvements• Search improvements: Speed• Video Transcode for Mobile/iPhone• COVE CMS: Port Ingest/Edit to API• COVE CMS: Ingest/Edit UI overhaul• Hi-Res images for Merlin, PartnerPlayer, ViralPlayer• Video distrib./syndication controls

• Video Player: New chapter bar• HD video ingest, xcode to MBR• MBR playback, auto-detection• Taxonomy update for Merlin• Program Pg: Filter content type• iPhone App (v.0)

• Playlist Player, API, Module• Analytics for publishers• Ingest Workflow: Pro-Track• Local Portal Monetization: non-video pages, banners

R23 (Aug) R24 (Sept) R25 (Oct) R26 (Nov)

• Video Portal ported to API• A-B testing implemented• COVE API: Beta for PBS systm• iPhone App (v.1)

• Video Portal Design Refresh: Homepage, Carousel, Program Pg• HTML5: Mobile/iPad support• HD video

• UUA support• Community features• Related Content from Merlin• Search Results UI• COVE API: Public Beta• COVE SDK for iPhone

• SaaS transcode for stations• Auto-created widgets

Viral Video Player• Target Launch: May 2010

• Goal: Enable viral video sharing to increase audience outside pbs.org and drive referral traffic back to PBS sites

• Content: Chapters, Promos, and full-length content less than 20min. Full-length episodes longer than 20min. will be excluded

• Producers can opt-out

• Monetization: Pre-roll only. NO companion banner

• Analytics: ThePlatform, VisibleMeasures, ComScore, Gigya

• Sharing: Gigya

• Co-branded header for Local content

• Related Content (e.g. “Learn More”) included in Details menu

• Emphasis on re-sharing / viral effect

Next Steps:• Implementing Viral player based on defined policy

and requirements

TV Tune-in iPhone App• Target Launch: August 2010

• Goal: Promote upcoming shows and past episodes available online and for purchase on iTunes

• Watch trailers, promos, extras and behind-the-scenes, and featured videos selected by PBS

• View Local TV Schedules

• Set alerts/reminders

• Share via Email, TW, FB

• Buy from iTunes

• Monetization: sponsored splash screen, interstitial ads, banners

Next Steps: • Finalizing UI design with vendor

• Develop content pipeline strategy and workflow

Local Video Monetization• April 2010: LiveRail Ad-Server available to Pilot Stations to

deliver ad-campaigns for Local video content

• May 2010: Begin roll-out to all COVE PRO stations

“The LiveRail interface is so simple and easy to use. This really couldn’t be easier to do!”

Rich Baniewicz, WHYY

LiveRail Video Campaign Stats

Hi-Res Images• Hi-Res images ensure best possible

experience for Merlin and cross-platform experiences from HD to Mobile

• Hi-Res images (1920x1080) will be required for all new videos in COVE with option to add Hi-Res images for existing content

• COVE CMS will auto-generate image assets

Next Steps• Spring 2010: Hi-Res image upload added as

Optional feature

• Summer 2010: Hi-Res image upload will be Required

• Summer 2010: All COVE image assets will be auto-generated from Hi-Res file

Hi-Res image (1920x1080)

• Thumbnails

• Stack Card

• Poster Frame (SD, 720p, 1080p)

• Merlin

• iPhone

• Other applications

COVE image conversion

Custom Playlists + Module• Target Launch: July 2010

• Create custom playlists via COVE CMS

• Playlists can include excerpts, chapters, and full-episodes

• Create custom playlist landing page on COVE Video Portal

• Embeddable playlist module available via COVE CMS

Next Steps:• SXSW prototype Re-envision Collections

Embeddable Playlist Module

HD and Adaptive Bit Rate

• Videos will be available in SD, 720p, 1080p at multiple bit rates (low, medium, high quality)

• Video Player will auto-detect user’s connection speed and deliver best-quality video experience

• iPhone and iPad adaptive HTTP streaming will be supported

Next Steps:• Finalizing new video and image specs

• Addressing workflow & delivery issues

• Evaluating transcoding solutions

• Target Launch: July 2010

• Auto-updating playlists powered by COVE feeds

• Available to all users via COVE Video Portal for all COVE feeds

Widget Playlists

COVE API

• REST API outputs available in JSON, XML, YAML

• Model for Merlin APIs (Open PBS APIs)

• Internal Developer Preview available (Mar. 2010)

Next Steps:• Spring 2010: Alpha Preview available (read-only)

• Summer 2010: Transition COVE Portal and CMS to use API

• Summer 2010: Read-only Beta available to select partners

• Fall 2010: Read-only Beta available to 3rd party developers

• Fall 2010: Read-Write Beta available to select partners

Questions / Parking Lot