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THE PROBLEM STATEMENT
Email marketing campaigns andreports were configured incorrectlyin Salesforce Marketing Cloud
Click-to-open-rate (CTOR)of emails was decreasingleading to low enquiries andconversion rates.
Salesforce MarketingCloud Data Extensionshad data format issuesleading to spam emails
There were issues relatedto content and usage ofbanners in Email andNewsletter templates
Value Addition
Added image links to improve email click to open rate and prospect conversion.Designed new email templates in HTML and CSS to enhance
the process workflow in Salesforce Marketing Cloud.
Testing
Performed thorough testing of email templates at all stagesto enhance customer engagement.
Performed quality check on all assets to improve email click to open rates.Performed A/B testing in Salesforce Marketing Cloud and adapted
a focused approach to target the right audience.
Optimization
Optimized data in Data Extensions to ensure the correct email list.Developed customized reports to capture required data and
get better insights of the email campaigns.
SOLUTIONTHE
BUSINESS BENEFITS
7%Increase inemail open rate
2%Increase inclick-through-rate
Customized reportswith better campaign insights helpedin strategizing new email campaigns.
Improved click rateafter implementing links on email banners.
Resolved duplicateData Extensionissues leading to an increase in the numberof sign-ups.
Delivered newsletters to
20,000+ email addresses inMarch 2019 as compared to 15,000 in March 2018.
MARKETING AUTOMATION DONE RIGHT
See more of our work
ContentManagement
CYBAGE MARKETING SERVICES
Email TemplateCreation
MarketingAutomation
CampaignReporting
Data/AudienceSegmentation
DataOptimization
IMPACTFULCAMPAIGNS FOR
IMPROVED LEADS
MARKETING AUTOMATION – CAMPAIGN MANAGEMENT
Correct Configuration ofemail marketing campaigns andreports in Salesforce Marketing Cloud
Resolve data format issues inSalesforce Marketing Cloud
Data Extensions to stop spam emails
Increase click-to-open-rate(CTOR) of emails, enquiries,
and conversion rates.
Resolve issues related tocontent and banners
in email and newsletter templates
A European leader in the paymentsand transactional services industrywitnessed an increase in theirmarketing campaign responsewith Cybage.