PayMedia Consulting GroupBusiness Activity Overview

January 2008

http://www.paymedia.co.uk

Justin HeweltEmail: justin@paymedia.co.ukTel: +44 7711 329 660

Mark McKeownEmail: mark@paymedia.co.ukTel: +44 7775830933

Janet GrecoEmail: janet@paymedia.co.ukTel: +44 7923 509 125

PayMedia is a London-based ‘boutique’Consultancy helping leading Pay TV operators with their Product and Marketing Strategies

Our consulting work focuses on 2 key disciplines which we can use to enhance Pay TV performance and service relevancy

Brand Strategies Marketing Strategies Competitive StrategiesPricing & PackagingTriple / Quad-Play

Customer ExperienceAdvanced Products (HD, PVR, IPTV)New Media & Cross Platform StrategiesGuide Products, Search & RecommendationsUser Experience Optimisation

Commercial Strategy & Communications Product Enhancement & Development

PayMedia interfaces with and tracks the strategy of leading Pay TV business around the world

• We work with our clients to:

– Identify successful competitive marketing strategies around price, product and short-term offers, and help implement them

– Ensure that communications with potential customers are consistent, use language effectively and have sufficient momentum to be effective

– Facilitate creative thought and enable the creation of compelling campaigns which enable consumers to re-think and re-appraise subscription television

Using Marketing References: Sky Brazil‘Sky Wants You…’ – marketing content and PVR

• The Brazilian Premier League

• Free 100% Digital Equipment

• 6 New Packages

• With Sky you can pause live TV, see the results of the championship on screen and replay on demand.

• RECORD, ON SCREEN SYNOPSIS, PROGRAMME REMINDER, ON SCREEN MATCH DATA, LIVE PAUSE, INSTANT REPLAY, ELECTRONIC PROGRAMME GUIDE

PayMedia helps its clients to develop new products which show technology leadership and increase differentiation from the competition

• We help to define, launch and enhance new products including PVR, VOD, Push VOD, HD, Advanced EPGs and interactive services

• We work to ensure that consumers UNDERSTAND and EMBRACE new products and that sufficient and sustained marketing resources are employed to create MARKET AWARENESS and GROWTH

Recent Projects: User Interface & Performance Benchmarking of IPTV, Cable & Satellite

• Analysis of the User Interface of 22 Pay TV operators around the world including Cable, Satellite & IPTV providers

• Analysis of:

– Available functions– Guide, VOD & Advanced Features Design– Overall Usability– Application & Network Performance to within 1/25 second

• Delivery: 22 commented videos, 22 commented PowerPoint walk-though documents, Comparative Features & Performance Matrix, Presentation. Strategic Recommendations to the business.

Recent Projects: Definition of an ‘Enhanced TV’strategy for a leading satellite operator, consolidating learnings from 4 key markets

Recent Projects: Delivering quality improvements to the EPG back-office of a major cable and satellite operator

• Assisted major cable and satellite based Pay TV operator to re-engineer the back office and business processes of their Electronic Programme Guide

• Results: Improved Data Accuracy, real-time updating of data. Greater accountability on data provision between the platform and its channel partners. Laying foundations for advanced guide products which provide personalised recommendations

Recent Projects: Definition of a Hybrid Strategy for a Satellite Operator

• Evaluation of Impact of Broadband delivered video on the traditional Pay TV Business

• Business modelling of potential revenues of broadband delivered VOD services based on increased content library and B2B services

• Definition of broadband product roadmap based on local market infrastructure

• Definition of on-demand content offering

Recent Projects: Design & Functionality Recommendations for an HD Guide Product with Push VOD and Advanced Search

• PayMedia helped a major satellite operator define an advanced guide product for a new generation of set-top-boxes

• PayMedia ensured the design included that latest features, supported HD and 16:9 aspect ratios, and had advanced search capabilities. PayMedia also reviewed the output of their chosen developer to pinpoint technical challenges before the project was signed off

• In addition, PayMedia helped to define the business models and design for the operator’s forthcoming Push VOD product

• Delivery: 2 Hour Presentation, Provision of Relevant Videos, Screenshots and Case-Studies to support the management’s decision making processes

Recent Projects: Helped a major cable operator define a cross-platform product strategy

• Defining Roadmap for Broadband Services, Mobile Services

• Defining business impacts of delivering video and other content to PC’s and Mobile devices

Recent Projects: Sports Data benchmarking for leading national broadcaster

• Monitoring Performance of the broadcaster and their competitor’s Sports Data services across Broadband, Mobile, Digital Teletext , On-Screen Graphics and Presenter-Led Programming

• Analysis and Interpretation of the results

• Performance benchmarking of broadcaster’s interactive TV applications across Satellite & DTT

Products & Services

• Pay TV Marketing Monitor

– Commentary and Analysis of the marketing output (outdoor, TV, print & direct mail) or leading operators world-wide

• Global Slingbox Network

– Real-time access to the user experience, interactive services, programming and on-air marketing of more than 10 key Pay TV networks including BSkyB, Tiscali, BT Vision, TiVo, Comcast, ExpressVu, MultiChoice etc.