Pay Per View: A Library’s Perspective

Beth R. BernhardtElectronic Journals/Document Delivery

LibrarianUniversity of North Carolina at

Greensboro

NC Serials Conference April 3-4, 2003

UNC Greensboro Doctoral/Research-Intensive University Degree Programs

100+ undergraduate 59 masters 14 doctoral

Enrollment (Fall 2002) 10,751 undergraduate 3,167 graduate

Faculty - 766

Walter Clinton Jackson Library Collection

2.8 million items (books, gov docs & microforms)

4,589 print/microform serial subscriptions 14,966 electronic journals 149 online & CD-ROM databases

300 computers, 11 servers 83 library faculty & staff Music Library: ~47,000 items

Reasons to Provide Pay Per View

More journal titles to your users More backfiles available Quicker access to journal articles

than conventional interlibrary loan Collection development tool

Pay Per View Options at UNCG

EBSCO Pay Per View – 1644 titles FirstSearch Pay Per View – 83 titles AIP Deposit Account – 26 titles Ingenta Pay Per View –titles Science Direct – 383 titles

TOTAL – 2511 titles

Setting up Access

Add title access through UNCG’s Journal Finder tool

Try to make access seamless and user friendly

Send all patrons through authentication Authentication alerts the patron that the

article they want will cost the library a certain amount of money

Authentication on campus as well as off campus

Criteria for selection

Do not own a subscription to the journal

Have print but don’t have access electronically (usually an upcharge added to the pricing)

Have access electronically through an aggregator, but there is an embargo on that title

Examples of Setup

Example of a FirstSearch title

Example of an EBSCO title

Example of an AIP title

Examples of Setup Example of an Ingenta title

Example of a Science Direct title

FirstSearch usage statistics

FirstSearch (from 12/1/01 – 12/31/02)

83 titles available 84 Articles ordered from 28 unique

titles 257 accesses to FirstSearch Pay

Per View through Journal Finder Average Cost $22.75

Ebsco usage statistics Ebsco (from 12/1/01 – 12/31/02) 1644 titles available 1169 Articles Ordered from 360

unique titles 9758 accesses to Ebsco Pay Per View

through Journal Finder Average Cost $19.48

AIP usage statistics

AIP (from 12/1/01 – 12/31/02) 38 Articles Ordered 230 accesses to AIP titles through

Journal Finder Average Cost $10.00

Ingenta usage statistics ONLY from 12/1/02 to 2/28/03 287 titles available 36 articles ordered from 14 unique

titles 695 accesses to Ingenta Pay Per

View through Journal Finder Average Cost: $22.65

Science Direct usage statistics ONLY from 1/1/02 to 3/31/03 383 titles available 35 articles ordered from 23 unique

titles 324 accesses to Science Direct Pay

Per View through Journal Finder Average Cost: $22.00

Total CostsEBSCO 22,766.00$ AIP 1,000.00$ FirstSearch 1,911.30$ Ingenta 815.65$ Science Direct 770.00$ Total 27,262.95$

Total if we subscribed to all the journals 194,563.00$

Impact on Interlibrary Loan

Photocopies requested in 2000-01 6371 Photocopies requested in 2001-02 5041 A decrease of 26%

Impact on Interlibrary Loan

2003 Statistics for January through March 31, 2003

Totals Articles 2002 2003

Jan 465 378Feb 733 508Mar 554 598

Total 1752 1484

15% Decrease

Impact on Collection Development

Looked at titles ordered from 12/1/01 to 12/31/02

Created spreadsheets that include dates, titles, costs, owned in print, and electronic availability through other vendors

Looked for patterns of ordering over 12 months

Recommended 15 titles for addition to the library subscription collection for 2003

Impact on Collection Development

Overview of titles purchased

84%

9%7%

Unique Titles with4 or less articlespurchased

Unique Titles with5 to 9 articlespurchased

Unique Titles with10 or more articlespurchased

Impact on Collection Development

Example of a title that will be added to the collection:

Current Directions in Psychological Science 19 articles for $21.00/per article were

purchased over 12 months Purchasing pattern of 1 to 2 articles a

month Electronic subscription costs approximately

$280

Impact on Collection Development

Example of a title owned in print that had an upcharge for electronic access

to be added to the collection. Social Indicators Research

11 articles for $20.50/article were purchased over 12 months

Purchasing pattern of 1 to 2 articles a month

Costs : $200.00 to add electronic access

Future Plans

Continue to monitor pay per view statistics

Continue to encourage publishers and vendors to allow for a seamless user friendly pay per view option

Continue to add pay per view title access

“Research has consistently shown, not

surprisingly, that access is more cost-effective for infrequently used titles, while ownership is more effective for frequently used items.”

- NisongerCollection Management

V.26, no.1

For more information contact:

Beth BernhardtElectronic Journals / Document Delivery

LibrarianJackson LibraryUNCGP.O.Box 26170Greensboro, NC 27402336-256-1210