Paw and Purr Luxury Pet Services Business Plan · contacting the firms. This process will take one week and cost nothing. 5. Present to firms Paw and Purr will present the business

Brittany Kirkham 10/19/2014

Paw and Purr Luxury Pet Services Business

Plan

Oct. 19, 2014 Brittany Kirkham Paw and Purr 2

Table of Contents Introduction…………………3

Funding Plan……………….4

Setup Plan…………………...9

Marketing Plan……………13


Introduction

This document was an assignment for a technical writing class at the

University of Texas at San Antonio during the Fall 2014 term. It is meant to

represent a formal Business plan. The audience of this document includes

graduate schools, employers, and collaborators.

Paw and Purr is an Austin company that offers luxury pet services

such as boarding and veterinary services along with other pet needs all at one

location. Our goal as a company is to provide stress free service for our clients

and their pets. We accomplish all this at our modern facility with our skilled

and passionate staff.

In this business plan we will outline our company’s funding, setup,

and marketing plan in detail. By the end of this business plan we will have

successfully gone over all aspects of our company and outlined our future

plans.


Funding Plan

Introduction

This section is a description of the actions necessary for our company to obtain funding and then control our assets.

Tasks

1. Prepare a business plan

Paw and Purr will need to prepare a business plan. Joy

Grant will compose the business plan along with input

from the other partners. It is expected to take no longer

than two weeks and will cost nothing.

2. Hire an Editor

Paw and Purr will hire an editor to edit the business plan

and other formal documents composed during the

beginning stages of the business. Matthew Scrubbs will

conduct the interviews and select the editor. This

process will take approximately two weeks. The search

will cost nothing and we are prepared to pay the editor

$2,000.


3. Locate capital firms

Our company will need to locate firms in order to fund

our initial start up costs. Jack Smith will be responsible

for locating capital firms. This process will take one week and cost nothing.

4. Contact the firms

We will need to contact the firms and setup meetings to

negotiate a loan. Jack Smith will be responsible for

contacting the firms. This process will take one week and cost nothing.

5. Present to firms

Paw and Purr will present the business plan to firms in

order to apply for a loan. Joy Grant and Matthew

Scrubbs will present the company’s business plan.

Presenting will take three weeks and cost approximately

$500 for office supplies and gas.

6. Negotiate

We will need to negotiate the terms of the loan with the

firms in question. Jack Smith will be in charge of

conducting the negotiations in favor of the business.

This process will take five weeks and cost approximately

$1,000 for expenses.

7. Contract

Paw and Purr will contract a firm for the loan after

negotiations have taken place. Joy Grant will obtain the

contract for the loan. This will take one week. There will


be no immediate costs but future payments with interest will be made.

8. Open accounts

Paw and Purr will open accounts in the name of the

business. Brittany Kirkham will be the primary account

holder with the other partners having access to their

positions designated account. This will take one week in

order to open all accounts. Although this task will not

cost anything the company will be depositing monthly profits into the accounts.

9. Hire an accountant

We will hire an account that will file the business’ taxes,

keep records on the company’s expenses and profits

quarterly. Joy Grant will conduct eh search, interviews,

and final selection of the accountant. This entire process

will take two weeks and we are prepared to pay $4,000 a year for their services.

10. Develop purchasing procedures

Paw and Purr’s partners will need to develop purchasing

procedures for necessary inventory such as kennels and

veterinary supplies. Dr. George Johnson and Matthew

Scrubbs will be the main developers along with Joy

Grant as the supervisor of the task. This process is expected to take six weeks and cost nothing.


11. Locate charity

The company will set aside five percent of its profits

each applicable quarter for a designated charity. Joy

Grant will be responsible for locating a suitable charity

that is animal oriented. This process will be redone every year and will cost five percent of quarterly profits.

12. Acquire proper computer software

Paw and Purr will need to acquire the proper computer

software to make conducting inventory and calculating

expected sales efficiently. Joy Grant will search for and

purchase the proper software for the business. This process will be rather fast and cost $500.

13. Attend annual workshops

Each year the staff of Paw and Purr will attend financial

workshops in order to make the business more efficient

and profitable. Matthew Scrubbs will be responsible for

setting up the workshops and notifying key employees

for attendance. This will cost an estimated $200 per

year.

14. Hire a consultant

Paw and Purr will be looking to invest some of its profits

in the future. Brittany Kirkham will interview prospective

consultants and select one based on experience and skills.

The search and selection will take a maximum of two

weeks and depending on profits gained at the time we

will pay the consultant $2,000 with addition of quarterly

investments dependent on profit.


15. Contract a payroll company

Paw and Purr will look into the possibility of contracting

a payroll company. Joy Grant will research costs and

benefits. The search will take four weeks and costs will be researched.

Figure 1. Technology Investment Business

Plan. 2014


Setup Plan

Introduction

This document is a description of the tasks necessary to ready real estate, tools, equipment, employees, and products.

Tasks

1. Find an agent

Paw and Purr will find a real estate agent. Joy

Grant will search for and hire the agent based on

skill and experience. The search will take one week

and we are ready to compensate the agent with his

or her stated commission.

2. Tour properties

Once a suitable agent has been hired we will

begin to tour properties in search of a facility site.

The agent will be in charge of setting up tours and all

partners are expected to attend. The search is

expected to take anywhere from three to twelve weeks and will cost nothing.

3. Negotiate lease

Partners of the company along with the agent

will work on negotiating the leases of selected

properties. All partners will take place in the

negotiations with the agent. They are expected to

take one to three weeks and cost nothing.


4. Remodel

Paw and Purr will remodel the property to fit all

promised modern accommodations and equipment.

Joy Grant will oversee the remodeling. It will be

given a budget of $20,000 including the fees for interior designer and architect services.

5. Hire interior design specialist

We will look to hire an interior designer to help

achieve the most modern and comforting

atmosphere in the facility. Brittany Kirkham will be

in charge of signing off on all design aspects. The

design and remodel will take three to eight months

and the designer will be compensated with $2,500.

6. Hire an architect

During the remodeling an architect will evaluate

the space and help to make the design of the facility

more efficient and welcoming. Matthew Scrubbs will

be working with the architect to demonstrate the

requirements of the business. The remodeling is

expected to take three to eight months. The architect will be compensated $2,000.

7. Buy furnishings

The business will need to be furnished properly

with the help of the design specialist. Brittany

Kirkham will be purchasing all furnishings. This will

be part of the remodeling which is expected to take

three to eight months and total budget allowed for furnishings is $15,000.


8. Arrangement of utilities

Paw and Purr will look to set up utilities will a

provider. Joy Grant will be responsible for setting up

all utilities. This is expected to cost $400 a month and take only a day.

9. Buying veterinary equipment

Paw and Purr’s veterinary branch will set up

purchasing accounts with several suppliers. Dr.

George Johnson will oversee the contracts and

propose budgets for the branch. This is expected to

be a life long effort cost the company various amounts over the years.

10. Attend trade shows and conferences

Paw and Purr key staff members will be offered

to attend various shows and conferences throughout

the year dependent of their area of employment. Joy

Grant will post schedules of these events quarterly.

This is expected to be yearlong and has a budget of

$800 per year.

11. Hire staff

Paw and Purr is a large business in need of a

variety of employees. All partners will take part in

the hiring process and choose the employees of their

department. This entire process will take two months

and although the interviewing and hiring will not cost, later salaries will vary depending on position.


12. Training

All employees will undergo veterinary

training and communication training. Joy

Grant will oversee training. The training

process itself should take no more than two weeks in each field.

13. Hire a Lawyer

Paw and Purr will need to contact local

law firms to create pet and client rights

and liabilities document. Dr. George

Johnson will contact local law firms and

draw up documents. This process will take

four weeks and cost $4,000.

Figure 2. 40 Contemporary space. Architecture art designs. 2014


Marketing Plan

Introduction

This section is a guide to publicizing our products and services.

Paw and Purr provides luxury pet services, which include boarding and

grooming, main purpose of keeping pets safe and comfortable during the

owners’ time away. Our services attract a clientele who are unsatisfied with

the service provided at common commercial stores and are willing to spend

more money than average on their pet for high quality care. Paw and Purr

provides the benefits of high quality care and service with a personal touch

making every experience pleasurable for both the pet and the client.

Tasks

1. Hire a marketing consultant

As a new business paw and purr will need extensive

marketing to our target clients, which can be facilitated with a

consultant. Brittany Kirkham will interview and select the

consultant. The overall search for a consultant will take up to

two weeks and he or she will be compensated $2,000 for their

services.

2. Contracting an ad agency

With the advice of the consultant we will work to

contract an ad agency. Joy Grant will research the agencies.


This process is expected to take two weeks and cost up to

$300 a month.

3. Hire an artist

Our business will need the services of an artist to provide

adequate marketing icons such as a logo. Joy Grant and

Jack Smith will interview and select an artist. This

process will take one week and we are prepared to

compensate the artist $200.

4. Contact radio stations

Paw and Purr will contact several radio stations for

advertising. Jack Smith will contact local radio stations

and acquire airtime. This process will go on for the first

three to six months of business. We are prepared to

compensate the radio stations will in house advertising

at the facility or $100.

5. Contact television providers

We will contact several local television providers and

negotiate a price for advertising. Jack Smith will also

handle the portion of marketing. This process will be

used until a reliable clientele is produced. We are ready

to pay $300.

6. Make social media accounts

We will use social media to advertise events and specials

along with keeping in touch with clients. Matthew

Scrubs will be the supervisor of all social media sites and

keep all posts current. This will be a continuing means

of marketing and will cost nothing.


7. Attend local shelter events

Paw and Purr looks to support the local shelters and will

attend events. Joy Grant is responsible for notifying

employees of events. This will be an ongoing event and

cost a small percentage of profits.

8. Attend animal related events

We will market the business during local dog walk

events and others that are animal related. Joy Grant is

responsible for registering the company to participate in

events and notifying employees. This will be an ongoing

service and cost $400 a year.

9. Make a youtube.com account

Paw and Purr will market themselves on the web

through youtube.com by posting ad videos and tours of

the facilities. Joy Grant and Jack smith will work

together to create and manage this account. This is a

business long marketing spot. We plan to spend no more

than $200 a year.

10. Hire a web designer

Paw and Purr will manage a web site where all of our

information will be located. Jack Smith will hire a web

designer to make the site elegant and user friendly. The

process will take less than a week but will cost $200.


Figure 3. 2011 Mighty texas dog walk. Austin, Texas. 2011

Documents

Paw and Purr Luxury Pet Services Business Plan · contacting the firms. This process will take one week and cost nothing. 5. Present to firms Paw and Purr will present the business