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What is a “New Growth Market”?
Emerging area of programmingNot an individual courseProgram or division – ex:
Summer camps Certificate or certification prep Cooking series
What has been a new growth market for you?
Where to Look for New Growth
New Subjects Traditional, but not only way
New AudiencesNew Formats
Online Hybrid Flex Self paced Instructor Led
What are some new formats or that you’re using?
Personal Development Programs
Business Programs
One nightFriday night or
SaturdayCampsOne-day workshop
Four-day InstituteImmersion: 14-hour
weekendWebinar & WebCastsOnline CoursesCertificate/
Certification
Variety of Delivery
What are some new ways you’re delivering classes?
Format Strategies
Length of course or eventPackage 2 or more topicsSplit up 2 or more topicsName of format (symposium, festival,
workshop, etc.)Activities: hands-on, discussion, lecture, tours
debates, collaboration, teamsFace-to-face, online, hybrid or blended
WHAT WERE THE RESULTS?
Have you changed the format of any existing
classes?
Personal Development
Martial Arts Tae Kwon Do Tai chi Capoeira
PilatesYogaPiyoRIPPEDCore/Balance
TrainingCardio Boot Camp
Circuit Based Weight Training
TennisArcheryDance
Zumba, Zumba Gold Hoop Ballroom Dancing Salsa Western
Personal Development
GuitarMotorcycle EducationDefensive DrivingDigital PhotographyInternet PrivacySocial MediaEbayVideo Game DesignUsing the iPadCurrent Events
Foreign LanguageGenealogyEstate PlanningMedicaid BasicsHome Improvement
Dare to Repair for Women
Designing a Garden Community Garden Organic Living
Personal Development
Sewing CrochetKnittingUpholsteryWoodworkingAntiquesSmall Engine RepairExtreme CouponingPainting - oil, water
acrylicsCeramics/PotteryDrama – film, theatre
DrawingJewelry MakingHigh End Cooking
Chef led classes Italian Cuisine Sushi Cake/Cupcake
DecoratingMicrobreweryHand Gun Safety
Workforce Development
Nurse RefresherAmbulatory Care NurseGeriatric/Dementia CareRadiology TechnicianClinical Medical
AssistantCNA/Home Health AidePhlebotomyCPR/First AidPharmacy TechnicianMedical Coding (ICD-10)
& Billing
Health Information Technology
EMT/ParamedicFirefightingUnarmed Security GuardPersonal TrainerMassage TherapyPhysical Therapy AideNail TechnicianServe SafeResponsible Beverage
Service
Workforce Development
Veterinary Assistant Water & Waste Water
Technology Telecommunications Green Industries Certificate LEED Construction management Residential Energy Auditor
Training & Exam Prep HVAC Pesticide Application Viticulture & Enology Solar Panel Installation
Solar Thermal Water Heater Installation
CNG Conversion Welding Forklift Operator Mobile Crane Certification CDL Truck Driving Electrical Safety Electrical Apprenticeships Industrial Maintenance HAZMat and Safety Auto Emissions
Workforce Development
Mining Certification Supply Chain Management Quality Control Six Sigma Lean Mastery Mechatronics Computer Numerical
Control CompTIA CISCO VMware Network Security BICSI MS Office
Social Media Strategist Quickbooks Adobe Creative Suite Web Analytics Human Resources Workplace Spanish Call Center Agent Leadership Development Coaching – Executive and
Life Project Management Paralegal Funeral Director
Workforce Development
Film Institute Interior Design Substitute Teaching EDGE Professional Dev. For
Visual Artists Entrepreneurship Small Business
Management Non-Profit Management Grant Writing Real Estate Tour Guide Child Development Business/Personal Writing
Administrative Assistant Cert.
Time Management Dealing with Difficult
People Conflict Resolution Customer Service Ethics GRE/SAT/PRAXIS,
etc. Prep
What new courses or programs are you offering at your tech center?
INFORMATION FOR THIS PROGRAM WAS TAKEN FROM INFORMATION PRESENTED IN THE LERN NATIONAL CONFERENCE,
NOVEMBER 2012 .
Thank you for sharing!
