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2016
Paul Writer B2B Marketing Advisory & Services
What does Paul Writer do?
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Paul Writer engages with clients to help them develop and manage their outreach to a qualified audience.
Our approach is to enable consistent engagement with the target audience through multiple connected activities such as tweet chats, webinars, conferences, roundtables, research, advisory boards
This approach is ideal when clients have a named wishlist of organisations and have specific titles/functions that they wish to connect with
Since 2010, we have had the privilege of
partnering organisations such as:
AdobeCisco
Hindustan TimesIBM
LinkedInMicrosoft
SAPand more…
We help you manage the B2B buyer cycle
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PHASE INITIAL RESEARCHPROBLEM DEFINITION
SHORTLISTING FINAL SELECTION POST-PURCHASE
Query
Industry trends Competitor
Offers 3rd Party
Validations Rankings
Customised to Industry
Ease of use Compatibility
Locations, Referrals Specific
Solutions Relationship
with sales
Best solution Demonstrated
competency Pricing Hand-holding Speed of
closure
Rationalizing purchase
Add-on Benefits
Deepen or disengage
Content
- Industry Research
- Success Stories
- Influencer Reports
- Industry Specific Solutions
- Use cases - Accessibility
i.e. contact channels
Testimonials Success Stories Awards Rankings Analyst reports Payment
Models Additional value
Solution design Benchmarks,
ROI, Y-o-Y savings
Pricing models 3rd party
verification of claims
Company updates
3rd party reviews
Customer testimonials
Cross-sales Added Benefits
Marketing Tools
WebinarsTweetchatsOnline adsAdvertorialsNewslettersConferencesRanking
WorkshopsCertification programs
RoundtablesAdvertorialsFacilitated connections to peer customers
AwardsWhite papersCase StudiesProduct Reviews
Member community platformProduct advisory boardsCustomer meetAdvocacy program
SOURCE: PAUL WRITER RESEARCH, FORESTER, GARTNER
Services Snapshot
Service What Sample Clients
Marketing Advisory Services
Research and workshop approach to define the marketing problem and devise an appropriate response.
Happiest MindsIBSMicrosoftTech Mahindra
Community Management
Design, build and manage a community of users, customers or prospects. This includes managing online awareness, content publishing and events calendar.
Microsoft INDUS (Indian Users of SAP)HR Community (in progress)
Program Management Office
Act as an extended marketing organization of the client, manage a campaign using a larger ecosystem of providers
CiscoLinkedInSAP
Online & physical events
Conferences, Roundtables, curated agendas for conference-in-conference requirements, awards, tweetchats, webinars, certification programs, workshops
Hindustan TimesLinkedInMicrosoft
Custom Publishing & Research
Video interviews, case studies, research reports, articles, interviews, customer newsletters
AdobeYorke CommunicationsMicrosoft
All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission
About Jessie Paul
All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission
In 2010, Jessie Paul founded Paul Writer with a vision to raise the bar for marketing in India. Paul Writer offers marketing advisory services, campaign management, and community-as-a-service. Paul Writer is a vibrant marketing community of 30,000 senior executives covering 95% of India’s top firms.
She is a much in demand speaker at business conferences in India and has also spoken at international forums such as Forbes Executive Women’s Forum, USA, Dell Women’s Entrepreneurship Network, Shanghai and most recently at India Conference at Harvard in 2016.
Jessie Paul has two decades of experience as a marketer. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and was Chief Marketing Officer of Wipro Technologies from 2005 - 2009.
Jessie is an independent director on the board of SQS India BFSI Ltd (SQSI: IN) Jessie Paul holds an MBA from Indian Institute of Management, Calcutta a bachelor's degree in computer science and engineering from National Institute of Technology (NIT), Trichy. She is the author of No Money Marketing, published by Tata McGraw-Hill. A self-confessed social media junkie she tweets as @jessie_paul
Read more at https://en.wikipedia.org/wiki/Jessie_Paul
Thank YouFor more details, please feel free to contact
Jessie Paul [email protected]
+91 98451 33198
Paul Writer Strategic Services Pvt Ltd
102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025.
T: 080 4096 5053 [email protected]
West African symbol or adinkra for “help me and let me help you”
