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PAUL W. BROWN

Associate Director Alabama Cooperative Extension System

SUMMARY OF QUALIFICATIONS

Visionary leadership that anticipates significant new opportunities and the ability to develop support fororganizational changes necessary to achieve success.

Strategic leadership experienced in scanning the external and internal environment, capitalizing on strengths,overcoming weaknesses, taking advantage of opportunities, and recognizing threats.

Educational leadership in needs assessment and in the planning, implementation, outcome evaluation, andreporting of non-traditional and traditional educational programs designed to empower individuals to improvetheir quality of life and economic well-being.

Entrepreneurial leadership in multiplying organizational resources through networking and generating newsources of revenue through contracts, grants, donations, and user fees.

Collaborative leadership that engages the interest and participation of internal and external partners toadvance organizational goals and establish positive working relationships.

Foster the use of emerging pedagogy and communication technologies, including the appropriate media andsocial media, to engage new and diverse constituent audiences.

Facilitation of high-performance teams and involvement of other people, either within or outside of theorganization, to achieve collaborative educational program objectives.

Experience in managing traditional and non-traditional revenue streams and expense control to achievebudgetary goals.

Proven record of recruiting, hiring, and training new employees to ensure organizational advancement andprogram relevance.

Situational effectiveness as a leader, educator, administrator, and supervisor.

Experience in facilitating collaborative decision-making within groups and organizations.

Creative, high energy level, excellent organization and communication skills, strong work ethic, self starter,with high performance standards.

Thrive in a team setting, enjoy working with people, and committed to achieving a dynamic and diverseworkforce.

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EDUCATION

Iowa State University, Ames, IADoctor of Philosophy Degree: December 2008Major: ForestrySpecialization: Landscape EcologyMinor: Sustainable AgricultureDissertation: Using the past to create a sustainable future for agriculture: Environmentaland social landscape change in Iowa.

University of Wisconsin-Platteville, Platteville, WIMaster of Science Degree: August 1985Major: Agricultural IndustriesSpecialization: Agricultural EconomicsThesis: An evaluation of Wisconsin farmers’ use of farm financial records.

University of Wisconsin-Platteville, Platteville, WIBachelor of Science Degree: May 1983 (summa cum laude)Major: Agricultural Business

North Iowa Area Community College, Mason City, IAAssociate Degree in Applied Science: May 1979 (highest honors)Major: Agricultural Business

POSITION SUMMARY

2009 to present Associate Director, Alabama Cooperative Extension System, Auburn University, AL

Interim Assistant Director, Family and Consumer Sciences Extension, AlabamaCooperative Extension System, Auburn University, AL

Interim Director, Extension Communications and Marketing, Alabama CooperativeExtension System, Auburn University, AL

Interim Assistant Director, 4-H and Youth Development Extension, AlabamaCooperative Extension System, Auburn University, AL

2004 – 2009 Assistant Director, Agriculture and Natural Resources Extension, Iowa State University, College of Agriculture and Life Sciences and University Extension, Ames, IA

1998 – 2004 Area Extension Education Director – Northeast Area, Iowa State University, University Extension, Cedar Falls, IA

1992 – 1998 Extension Field Specialist – Farm Management, Iowa State University, University Extension, New Hampton, IA

1986 – 1992 County Extension Director/Agriculturist, Iowa State University, University Extension, Marengo, IA

1984 – 1986 Instructor, Southeastern Community College, West Burlington, IA

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EXTENSION EXPERIENCE

Alabama Cooperative Extension System – Auburn University, Alabama

Position: Associate Director (November 1, 2009 to present)

Lead the coordination of programmatic partnerships with the Auburn University College of Agriculture,College of Human Sciences, and School of Forestry and Wildlife Sciences and the administration of $6.7M inresources to these partners. Collaborate with the three Deans and 11 Department Chairs or Heads tosupervise 81 departmental State Extension Specialists.

Directly supervise a staff of eleven. Six of these individuals are mid‐level managers who lead and supervise67 County Extension Coordinators, 127 Regional Extension Agents, and 49 State Extension Specialists.Together we strive to form a high performing team focused on jointly determined program goals and buildingconsensus from the divergent opinions and perspectives of team members.

Responsible for the development of relevant programs that advance the System’s base programs includingAgriculture and Natural Resources, Community and Economic Development, Family and ConsumerSciences, Forestry and Wildlife Sciences, and 4-H and Youth Development; and the administration of $21.9Min resources to these units.

Provide strategic visioning for future‐oriented and innovative Extension educational programs that addresscurrent issues, result in documentable outcomes, and promote scholarship.

Oversee educational programs and opportunities grounded in research-based science for practical living,delivered to individuals where they live and work through 562 full-time equivalent employees located on twocampuses and in 67 county offices, nine Urban Centers, and six Research and Extension Centers. AllSystem facilities have videoconferencing capabilities.

Provide leadership for evaluation of personnel and programs that address the trends, issues and needs ofcitizens residing in both rural and urban areas.

Provide entrepreneurial leadership in the generation of resources from extramural sources while supportingthe effort to grow state, federal and local appropriations.

Highlights of Recent Goals Achieved:

Established new partnerships that led to new funding for programs to improve health in areas with

chronically high obesity rates. Asked to lead Auburn University’s Obesity Initiative; an interdisciplinary,research-based effort, designed to develop and implement community-based obesity prevention techniquesto reduce obesity risk behaviors. Through this effort, a new relationship was established with The Centers forDisease Control and Prevention (CDC) in Atlanta. This resulted in the creation of the U.S. Department ofHealth and Human Services (HHS) initiative to support public health efforts to reduce chronic diseases,promote healthier lifestyles, reduce health disparities and control health care spending. HHS awarded $4.6million in new grant awards to six universities, including Auburn University. The program funds land grantuniversities located in states with counties that have more than 40 percent prevalence of adult obesity.Universities work through existing cooperative extension and outreach services in those counties to improveresidents’ access to healthy foods and physical activity opportunities, reduce obesity, and prevent and controldiabetes, heart disease and stroke.

Transformed the Alabama 4-H program to meet the needs of 21st century youth. Providedtransformational leadership through the 4-H Centennial Youth Initiative to usher in a new era of Alabama 4-H,re-resource the program, and create opportunities for future generations through contemporary learningexperiences that emphasize character values, goal setting, workforce development, and personal exploration.Initiative goals are 1) Increased Access – Youth participation in 4-H will increase to reach one in four age-eligible young people in Alabama; 2) Increased Learning – The number of age-eligible youth participating

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in goal setting and achievement-based programs will double; 3) Increased Community Support – Volunteers supporting Alabama 4-H will increase by 25 percent; and 4) Increased Financial Support – New funding to support Alabama 4-H will increase by 20 percent.

Established a system for measuring and documenting career growth; advancements in leadership,

professionalism, and maturity; and administrative and programmatic accomplishment for field

faculty. A new career ladder, pay matrix, and promotion process were created to establish a standard ofexcellence for 21st century County Extension Coordinators and Regional Extension Agents. Respectivesteering committees were formed, and guiding principles provided an organizational framework to facilitateownership and implementation.

Improved relationships and fiscal and programmatic accountability between Extension and partner

Colleges. Created the joint position of Assistant Dean for Extension and Assistant Director for ExtensionPrograms in both the College of Agriculture and College of Human Sciences. These administrative positionsreplaced the singular Assistant Director for Programs position in Extension. Both positions are within theorganizational structure of Extension and the administrative structure of their respective College. Theoutcome has been improved communication, program coordination, and performance between departmentaland field faculty.

Unified a network of partners to strengthen educational efforts for the betterment of the Alabama

Green Industry. Led the development of a memorandum of understanding between the AlabamaCooperative Extension System, the Alabama Department of Agriculture and Industries, the Alabama GreenIndustry Training Center a 501(c)3 nonprofit, the Alabama Nursery and Landscape Association, the AlabamaTurfgrass Association, the Alabama Urban Forestry Association, and the Greater Birmingham Association ofLandscape Professionals to form the Alabama Green Industry Council. Goals are to actively engage greenindustry partners in identifying professional and workforce training needs; develop an annual plan-of-work thatincludes objectives, outputs, and outcomes; deliver educational programming and certification trainingopportunities to address identified needs across the state; market educational programming and certificationtraining opportunities to green industry; and establish a clearing house for green industry careers and developa source of potential employees. Parties to the agreement have contributed financial resources to hire aprogram coordinator.

Built capacity within 14 Priority Program Teams to evaluate Extension programs and to document

program impacts and outcomes. Created a State Leader for Program Evaluation position to work acrossand within multiple program areas and in alignment with the System Program Team. This position workscollaboratively with Extension faculty to develop, manage, and support educational program and evidence-based outcome evaluation. This position also develops evaluation methodology for grant proposals.

Leveraged resources with another land-grant university to meet a critical gap in subject-matter

expertise and Extension programming. Collaborated with the University of Georgia (UGA) College ofAgricultural and Environmental Sciences to create a shared Extension Specialist for Agricultural Irrigationposition in the Department of Crop and Soil Sciences at UGA. The primary responsibility of this position is tosupport Extension programming related to agricultural irrigation, agricultural water conservation andhydrology in the states of Georgia and Alabama.

Formed a coalition of common agricultural interests to pursue opportunities and overcome barriers

to progress. Initiated a collaborative effort involving Alabama’s major agricultural organizations to addresstwo important issues related to industry sustainability -- young and beginning farmer development and theadoption of irrigation technologies. For each issue, a state-wide summit was organized to bring togetheragricultural leaders and legislators who were briefed on the current situation and engaged in an exercise todetermine opportunities and barriers.

Initiated a comprehensive study of the economic impact of Alabama’s agriculture, forestry, and

natural resource industries. Organized a private and public partnership involving the Alabama AgribusinessCouncil, the Alabama Cooperative Extension System, and the Auburn University College of Agriculture andthe School of Forestry and Wildlife Sciences to undertake a study titled ‘Economic Contributions ofAgriculture, Forestry, Natural Resources and Related Industries in Alabama’. Deliverables included acomprehensive statewide report released by Governor Robert Bentley in February 2013 and 67 individualcounty reports highlighting key information and impacts released in June 2013.


Aligned Alabama 4-H funding priorities with the development efforts of the Alabama 4-H Club

Foundation. Through these efforts, a more inclusive and integrative approach to funding is being pursued. The overarching goal of the plan is to develop strategies for resourcing and investing in 4-H programs at the local, regional, and state levels through fund development. The outcome will ensure that resources are generated to sustain programming and grow new programming that meets the needs of Alabama’s diverse youth population.

Guided the development of a strategic vision for the System’s 4-H and Youth Development programs. The guiding principles developed define 1) a unified program consisting of two major resource components (Alabama A&M University and Auburn University), 2) programming built on positive youth development research, 3) multiple delivery modes tailored to reach today’s youth, 4) plan-of-work development and teamwork at all program levels, 5) staffing and position assignments in support of program opportunities and delivery modes, and 6) mutual alignment with the Alabama 4-H Club Foundation. This effort paved the way for the 4-H Centennial Youth Initiative.

Developed and implemented a strategic plan intended to build a new culture of communication,

programming, and entrepreneurship in Extension. Areas of focus included a statewide comprehensive needs assessment; an updated program planning, evaluation, and reporting process; performance-based accountability; improved communication, relationships, and teamwork; revenue generation; and new uses of technology.

Unified a network of partners to strengthen educational efforts for the betterment of Alabama forest

landowners. Led the formation of the Alabama Landowner Technical Assistance Team, which is a new collaboration involving the Alabama Forestry Commission, the Alabama Department of Conservation and Natural Resources, USDA’s Natural Resource Conservation Service, and the Alabama Cooperative Extension System. The Team is working to ensure that relevant service and education are provided to landowners efficiently and consistent with agency mission statements and to increase organizational synergies in the service of clientele.

Brought the State’s three land-grant universities together to improve the probability of USDA

competitive grant funding. Organized a first-ever collaboration involving Auburn University, Alabama A&M University, and Tuskegee University for the purpose of submitting a USDA Beginning Farmer and Rancher Development Program proposal (Project was funded through USDA’s National Institute of Food and Agriculture). Other collaborators included were the Alabama Sustainable Agriculture Network, National Young Farmers Education Association, Alabama Department of Agriculture and Industries, National Crop Insurance Service, Alabama Green Industry Training Center, and Alabama Farmers Federation.

Modeled evidence-based, series programming in Family and Consumer Sciences to enhance

program impact. Served as principal investigator for Alabama PROSPER. PROSPER stands for PROmoting School-community-university Partnerships to Enhance Resilience. PROSPER is a scientifically-proven delivery system that facilitates sustained, quality delivery of evidence-based programs that reduce risky youth behaviors, enhance positive youth development and strengthen families. Fourteen Alabama school systems participated and the effort was expanded through a CYFAR grant.

Established fiscal accountability and responsibility in all units managed. Initiated a first-ever budget hearing and budget development process involving all Extension units. This is part of a larger initiative to centralize all revenue streams and decentralize management and decision-making to unit managers.

Encouraged integrated extension and research collaboration in pursuit of extramural funding. Collaborated with Auburn University Associate Deans for Research to form integrated faculty teams poised to respond to USDA’s Agriculture and Food Research Initiative. Extension participated in all five priority areas: climate change, food safety, global food security, childhood obesity prevention, and sustainable bioenergy. A total of 11 integrated proposals were submitted in 2010.



Position: Interim Assistant Director, Family and Consumer Sciences Extension (June 18, 2012 to October 1, 2013)

Rebuilt a positive working relationship with College of Human Sciences Administration, Department Heads, and departmental State Extension Specialists.

Led Family and Consumer Sciences Extension through needs assessment activities, priority program team plan-of-work development, delivery of transformational extension programs, outcome evaluation and reporting.

Provided administrative and programmatic leadership to assist program team coordinators, State Extension Specialists, and Regional Extension Agents function as four priority program teams in Consumer Science and Personal Financial Management; Family and Child Development; Food Safety, Preparation and Preservation; and Human Nutrition, Diet and Health.

Fostered the use of emerging pedagogy and communication technologies, including the appropriate use of media and social media, to engage new and diverse constituent audiences.

Provided direct or indirect input to College of Human Sciences and other allied programs regarding the performance appraisal of departmental State Extension Specialists and program delivery personnel within their respective areas of responsibility.

Collaborated with other program units, County Extension Offices, affiliated departments and external partners to produce and document programmatic outcomes.

Managed budgets and monitor accounts and resource needs for program area.

Highlights of Achievements:

Reestablished positive programmatic relationships with the College of Human Sciences, motivated Extension

personnel and four program teams, created a safe and collegial work environment, and clarified the organizational structure within program area.

Developed and negotiated an internal memorandum of understanding between the Alabama Cooperative Extension System and the College of Human Sciences. The primary purposes are to clarify and formalize working relationships and to outline the expectations for the Assistant Dean/Assistant Director position. Further, it outlines the role of the Assistant Dean/Assistant Director and respective Department Head in supervising, evaluating, and establishing expectations for departmental State Extension Specialists paid, in full or in part, using Extension funds.

Established a Program Leader for Nutrition Programs position to manage the Nutrition Education Program (NEP) and the Expanded Food and Nutrition Education Program (EFNEP). Together NEP and EFNEP have a budget totaling $5.32 million and employ 96 full-time equivalents.


Position: Interim Director, Extension Communications and Marketing (January 1, 2013 to October 1, 2013)

Directed and implemented long and short-range planning, marketing strategies, and policies for Extension communications to advance the System’s mission and strategic goals.

Managed and supervised financial and human resources within the communications department.

Supported Assistant Directors for Programs, Extension faculty and staff, advisory groups, partners, and constituents with communications and marketing training and consultation.


Promoted internal cooperation, collaboration and coordination of communication efforts within all educationalprogram areas to ensure alignment with organizational strategic plans.

Developed and implemented communication and marketing strategies that advanced Extension’s missionand enhanced its reputation, image, positioning, and visibility to internal and external target markets.

Actively led and managed Extension brand positioning and key messages to maintain a distinct identity forExtension programs that resonate with its target audiences.

Established and maintained partnerships on a state, multi-state and national level that communicatedExtension’s value and return on investment. Collaborators included commodity groups, communitystakeholders, and higher education constituents and media outlets.

Created an environment that fostered diversity, collegiality and the ability to work in a creative and results-oriented environment.

Established performance measures, articulated clear and meaningful goals, and focused employees’ effortsto achieve results.


Led a major initiative to reorganize and revitalize the Alabama Cooperative Extension SystemCommunications and Marketing Unit. Initial work involved scheduling listening sessions with internal andexternal stakeholders to help determine current and future needs consistent with the organization’s strategicplan and mission. The Unit needed to expand beyond print publications and news media to include socialmedia and organizational, program, and relationship marketing.

Implemented a data dashboard system to schedule, prioritize, and manage workflow within ExtensionCommunications and Marketing Unit.


Position: Interim Assistant Director, 4-H and Youth Development (August 1, 2014 to present)

Serve as ‘state leader’ for Alabama 4-H programs.

Develop and maintain strong working relationships with University Department Heads, Extension programunits, County Extension Offices and the Alabama State Department of Education in support of innovative,relevant, transformational and impactful youth development 4-H programs.

Provide vision and leadership for innovative youth development 4-H programs that address critical issues forAlabama’s diverse youth.

Demonstrate commitment, passion and leadership to interdisciplinary approaches and interconnectivitybetween 4-H and other Extension programs.

Work collaboratively with the Alabama 4-H Club Foundation.

Provide vision and multicultural leadership to increase total enrollment with particular attention to includingunderserved youth in 4-H programs.

Provide leadership and communication to State 4-H Team and 67 County 4-H Teams related to strategicneeds assessment, curriculum development and program innovation, impact assessment and reporting.

Provide innovative leadership to expand program opportunities through new partnerships within and outsideExtension.


Build effective working relationships with external organizations, and federal, state, and local agenciescommitted to Alabama youth.

Foster collaboration with Auburn University units to expand 4-H opportunities and support compatibleuniversity youth development programs.

Develop a financially strong 4-H program through existing and new sources of external support.

Encourage the use of emerging pedagogy and communication technologies to engage traditional, new anddiverse constituent audiences.

Foster teamwork among Extension personnel, volunteers, and supporters.


Established a model of collegiality within the State 4-H Team and between the State 4-H Team and 67County 4-H Teams, motivated all Team members, and made adjustments to the organizational structure ofprogram area to improve efficiency and effectiveness.

Implemented the 4-H Centennial Youth Initiative through a request for applications (RFA) process. The RFAinvites eligible County 4-H Teams to submit applications to the Director’s Office for consideration of receiving4-H Centennial Youth Initiative designation. County 4-H Teams eligible to receive 4-H Centennial YouthInitiative designation are those that have achieved excellence in implementing 4-H Centennial Youth Initiativestructural elements, documenting successful programmatic outcomes that arise from County 4-H Teamcollegiality and teamwork, and documenting the County 4-H Team’s ability to sustain 4-H Centennial YouthInitiative goals and principles related to the operation of the county 4-H program. County 4-H Teams awarded4-H Centennial Youth Initiative designation receive a commemorative ‘crystal clover’ during a CountyCommission meeting, each member of the Team receives an individual medal of excellence, a badge on theircounty’s 4-H webpage, and a full-time 4-H Foundation Agent.

Reorganized the operating and programming structure of the Alabama 4-H Camping Center, a $2 millionoperation; hired a new Center Manager and Assistant Manager for Educational Programs; and established abudgeting process.

Iowa State University – Ames, Iowa

Position: Assistant Director, Agriculture and Natural Resources Extension (July 1, 2004 to October 31, 2009)

Assisted with the coordination of the Iowa State University (ISU) Extension Agriculture and Natural Resources(ANR) program, a partnership between ISU Extension, the College of Agriculture and Life Sciences and theCollege of Veterinary Medicine, and assisted with the management of the ANR program budget of $10.2Mplus $12.5M generated through grants, contracts, and user fees.

Served as a liaison with business, industry, non-governmental agricultural and natural resource organizations,and with appropriate state agencies including the Departments of Agriculture and Land Stewardship, NaturalResources, Economic Development, Transportation, and the Division of Homeland Security and EmergencyManagement.

Collaborated with the ISU Extension Program Directors (Business and Industry, Community and EconomicDevelopment, Families, 4-H Youth Development, and Continuing Education and Professional Development),the Area Extension Education Directors, and appropriate Department Chairs to facilitate the planning, deliveryand evaluation of educational programs. Served as the link between ISU Extension and County ExtensionEducation Directors.

Led and ensured an entrepreneurial approach to procuring funds through grants, contracts, fees,sponsorships, and gifts.


Encouraged and facilitated the use of state of-the-art technologies and creative formats to reach an inclusivearray of constituents.

Assisted with the supervision of 47 extension field specialists and selected campus-based staff and themanagement of appropriate centers, program initiatives and issue teams.

Directly supervised 6 campus-based staff.

Highlights of Goals Achieved:

Utilized an innovative approach and technology to deliver a 13-state biorenewables conference.Chaired a committee to organize a thirteen-state regional biorenewables conference. The conference wasorganized as a confederation of simultaneous state conferences that shared content through high-speedInternet communication systems. The intent was to demonstrate that agriculture in general and biofuelsagriculture in particular are part of the solution rather than part of the intertwined problems of global climatechange and energy supply. Thus, the challenge facing the heartland of the United States is to make itsagriculture function more like a natural ecosystem, which harvests energy flows from the biosphere whileproviding environmental services to its inhabitants.

Launched a 21st

century farm energy initiative. Collaborated with the Iowa Farm Bureau Federation toincrease awareness of direct and indirect opportunities to conserve energy and improve the efficient use ofenergy resources on Iowa farms, explore alternative technologies and agricultural systems to reduce farmenergy demand, provide opportunities for comprehensive farm energy audits, offer assistance to those whoparticipate in the comprehensive energy audits in interpreting and applying the results, and help Iowaproducers utilize public and private programs that provide access to new technologies and systemapproaches.

Expanded programming to address the needs of an underserved agricultural audience. Created a newposition and hired a Small Farms Sustainability Specialist that works with small producers/entrepreneurs inthe food and farm sector, limited-resource farmers, and diversified farming operations. Programs focus onstrategic food and farm business planning, management, and marketing effectiveness; and operational andecological sustainability.

Utilized technology to deliver real-time information directly to agricultural industry. ReestablishedIntegrated Crop Management News as a web-based newsletter in an effort to reduce costs and increaseclient access. Producers and the service sector have the option to register their email addresses to receivedirect email notification when new content is posted.

Brought focus to a major agricultural event highlighting University leadership and success. Chairedthe 2008 Farm Progress Show ISU Exhibits Committee. Thirty exhibits were organized around theoverarching theme of ‘Iowa State University: Providing Opportunities for Iowa’s Future’. Sub-themes, selectedto help focus exhibits, included: the bioeconomy, adventure (student recruitment), food and human health,rural communities, economic development (through agriculture), and the next generation of Iowans (youthpreparedness). Approximately 60,000 people visited the ISU displays over a three-day period.

Promoted scholarship opportunities for departmental faculty. Chaired a committee to develop andestablish a peer-review extension publication protocol approved by ISU Extension and the College ofAgriculture and Life Sciences. The protocol was designed to bring the same intellectual rigor to extensionpublications as is expected of peer-reviewed journal articles. It provided faculty with an opportunity to havepeer-reviewed extension publications count towards promotion and tenure.

Improved communication, technology transfer, and programming opportunities between campus and

field. Instituted a monthly ‘ANR Lunch and Learn’ professional development series delivered via high-speedInternet. The series was designed to build knowledge and understanding of extension personnel in terms ofnew research or program issues. Each session outlined the opportunities, potential economic impacts, orchallenges associated with the topic; reviewed new or available resources; and discussed programmingimplications.


Established a grass-tops and grassroots program planning and delivery process. Provided leadership for a complete restructuring of the ANR program planning, development, delivery, and evaluation process. Ongoing objectives were to engage clientele at both the state and local levels to assess needs; develop strong and effective work teams that initiate program development and delivery; create new public and private partnerships to multiply resources; utilize the logic model to establish clearly defined objectives, outputs, and outcomes; and explore new sources of funding to maintain existing programs and grow new programs.

Unified a network of partners to develop a strategic vision for Iowa’s dairy industry. Led an effort to unify Iowa’s dairy industry by organizing a state-wide Iowa Dairy Summit, which resulted in the formation of the Iowa Dairy Coalition. All dairy producer and industry organizations collaborated to grow Iowa’s market share in both production and processing.

Sustained a fee-based pesticide applicator training program. Reorganized the Pesticide Applicator Training program to gain efficiencies in personnel and fiscal management. The program was supported primarily through $350K in user fees and reached 25,000 commercial and private applicators annually.

Iowa State University – Cedar Falls, Iowa

Position: Area Extension Education Director – Northeast Area (Nov. 1, 1998 to June 30, 2004)

Led the ISU Extension educational program in the 20 county Administrative Area, provided leadership and future focused vision for staff, led staff in partnering within and outside the University, and coordinated the design and delivery of educational efforts to address the issues important to Area clients.

Strengthened working partnerships with publicly elected county extension councils and represented the University in partnerships with regent institutions, community colleges, private groups, agencies, and organizations.

Hired, supervised, and evaluated 57 Professional and Scientific and merit staff.

Informed and trained county directors regarding relevant legal and fiscal procedures, counseled staff to

promote teamwork, and assisted with conflict resolution.

Participated in the development of organizational procedures and practices and assured that staff development opportunities were utilized by staff and compliant with regulations.

Managed a base budget of $198K, $692K in grants and contracts, and $88K in user fees.


Provided visionary leadership to promote regional economic development through agriculture. Organized the Northeast Iowa Community-Based Dairy Foundation, currently with 700 members, that is collaborating with Iowa State University -- colleges of Agriculture and Life Sciences and Veterinary Medicine, Experiment Station, and Extension; and Northeast Iowa Community College to develop a strategic plan for the region’s dairy industry. Phase I of the initiative involved creating a $4.2M Dairy Education and Applied Research Laboratory that benefits a four state region. Phase II of the initiative focused on growth and enhancement of the region’s family-based dairy industry. Governor Thomas Vilsack proclaimed the dairy center as his first “Center of Excellence in Value-Added Agriculture.”

Changed organizational culture to embrace entrepreneurial programming and extramural funding

through revenue generation. Chaired the ISU Extension User Fee Committee charged with establishing a set of principles to guide the organization’s user fee policies; establishing recommendations on the levels of user fees, and how they might vary by client, program area or service supplied; and suggesting methods for collecting user fees and their allocation. As a result of this work, the percentage of the organization’s total budget generated from non-traditional resources increased from 12% to 39.5% over a three-year period.


Fostered economic development by expanding Extension programs to meet the strategic needs of

Iowa’s major agricultural employer. Contracted with management at the John Deere Waterloo Works toprovide fee-based agricultural training to their 5,000 wage and salaried employees. Employees participated inan 8 hour learning opportunity that included classroom and hands-on activities. Training sessions focused onproviding all employees a better understanding of their company’s product-line and the issues and decisionsfarmer-customers face in today's dynamic agricultural environment. The project expanded to plants inAnkeny, Iowa and Moline, Illinois.

Facilitated community economic development through agriculture. Provided educational leadership tosix economic development groups that expressed an interest in participating in the Iowa New Farm FamilyProject. The project invited farm families from The Netherlands to immigrate to Iowa and establish family-based dairies. Each group prepared their community by forming a steering committee, appointing acommittee chair, conducting community meetings, assuming citizen-based project ownership, and conductingtours for Dutch farm families. After 20 years of struggling with rural economic development, thesecommunities envisioned a future that utilized the project to capitalize on long-standing assets -- land, people,infrastructure, natural resources, and community.

Expanded natural resource learning opportunities for youth. Established a partnership between ISUExtension and the National Mississippi River Museum and Aquarium/Dubuque Historical Society. Thepartnership focused on extending educational activities, curriculum, volunteer development and otherresearch-based information to the National Mississippi River Museum & Aquarium.

Established University consulting and technical assistance and Extension programming to small

manufacturers and distributors. Developed an ISU Industry Outreach Center in the Cedar Falls Industrialand Prairie Technology Business Park. New internal linkages with ISU’s College of Engineering, College ofBusiness, the Institute for Physical Research and Technology, and Research Park connected new outreachservices to nearly 200 small manufacturers and distributors.

Utilized creative strategies to resource a non-budgeted regional programming need. Unified theinterests and financial resources of 14 Iowa Counties to provide highly visible consumer horticultureprogramming, coordinate the Master Gardener volunteer corps, and conduct hands-on teaching activities atfall and winter Master Gardener training sessions. Two Consumer Horticulture Program Assistants were hiredthrough an interagency agreement pursuant to the authority of Iowa Code Section 28E.4.

Created new approaches to market Extension at county and regional levels. Led a comprehensivemarketing and external relations initiative involving Extension Councils and staff in the Northeast Area to buildenthusiasm for organizational, relationship, and program marketing strategies. As a result, ExtensionCouncils collectively budgeted over $40,000 for marketing activities. Successes included: an increased use ofmarketing and visibility products, establishment of Citizen for Extension groups, a first ever Extension Week,TV and radio exposure, and stakeholder outcome statements.

Helped local stakeholders develop a strategic plan to strengthen Extension programming and

presence in urban counties. Facilitated a process to engage the Extension Councils in both Black Hawkand Dubuque (urban) Counties in the “What Extension Could Be” (WEB) exercise. Phase I involved adialogue with community leaders about community needs, extension programming, and extension’s visibility.Phase II involved separate discussions with each Extension Council to identify strong extension/clientconnections; to identify qualities, skills, and abilities the urban county director should possess in order tosucceed in realizing the county’s vision; to define position statements that reflect how the Council expects theurban county director to function in a new operating environment; to identify how duties and responsibilitiesneed to be adjusted so the urban county director can function effectively; and to develop strategies for countyreferendum approval.


Iowa State University – New Hampton, Iowa

Position: Extension Field Specialist – Farm Management (Oct. 1, 1992 to Oct. 31, 1998)

Served as the link between ISU Extension and County Extension Education Directors, County Extension Councils, and clientele by offering in-depth subject matter leadership, training, and multifaceted adult educational experiences.

Provided visionary leadership during local needs assessment, planning, marketing, implementation, and

evaluation of highly targeted and context specific programs.

Offered programs that routinely offered targeted audiences highly organized and sequential learning opportunities intended to build important life skills and result in significant behavior change.

Initiated interdisciplinary team efforts with state specialists and other field specialists.

Built linkages through networking and collaboration with various public and private agencies, organizations,

and business and industry.

Developed leadership skills and subject matter expertise that were client centered and in demand on a state-wide and regional basis.


Developed a sequential strategic planning program for family-based farm businesses. Co-chaired the Strategic Advantage Project which was a state-wide effort to assist farm families develop a better sense of long-term business direction in a rapidly changing agricultural industry. A unique approach was utilized to develop the project that included establishing a design team comprised of member representatives from commodity groups and farm organizations.

Guided two-generation farm business transition in Iowa’s dairy region. Utilized a sequential programming approach to address the issue of farm business transition in Northeast Iowa. An interdisciplinary team was assembled to develop materials, train service providers, and deliver 9 Two-Generation Farming Workshops. Seventy service providers were trained and 110 farm families participated. Based on these successes, a $15,000 grant allocation was awarded from the Beginning Farmer Center to hire a part-time employee to work with the Farm-On program in 12 counties for two-years.

Exposed producers to new farm management resources and technologies. Networked with two community colleges to develop and organize two regional Agricultural Computer Fairs. The focus was on farm accounting and decision-making software. Extension staff, community college faculty, and industry personnel formed a team to conduct six concurrent sessions. Successful linkages were formed with commercial vendors which resulted in a trade show being organized at each fair. Over 500 farmers attended both events.

Worked with peers to improve the program planning and delivery process under a regional delivery

model. Served a four year term as facilitator of the agriculture and community resource development program team in the Northeast Extension Area. Led our team, consisting of Field Specialists and County Extension Education Directors, through a process to develop a formal needs assessment and program development schedule. The schedule resulted in a more integrated response to identified needs.

Improved program marketing and recruitment efforts to enhance farm management Extension

program participation. Utilized a program marketing and recruitment approach that involved the following steps: 1) a collaborative arrangement with business and industry that involved either marketing or personal client recruitment assistance, 2) a marketing packet of materials delivered to county offices four to six weeks before the scheduled event, 3) a major media campaign intended to build public awareness and understanding of the issues, 4) a multifaceted recruitment campaign that focused on client understanding of the program purpose and the potential clientele benefit, and 5) a working relationship with the area media specialist.


Filled a subject-matter and resource gap within ISU Extension. Established linkages and relationships with dairy management staff at other land-grant institutions in order to acquire needed research and resources for Iowa. As a result of these relationships, I developed specific dairy resource materials for Iowa, influenced research direction at the state and regional level, and gained a reputation as a resource person in this subject-matter area on an area, state, and multi-state basis.

Created new educational materials, tools, and methods utilized by industry. Developed a complete set of teaching materials, a publication, and a worksheet dealing with farmland drainage economics. A popular component of these materials was a creative landlord/tenant agreement where the tenant would incur the cost of tiling on a landlord’s farm in exchange for a long-term lease. These materials were distributed internally and utilized by drainage contractors and tile manufacturers.

Served as a key member of the ISU Extension Dairy Team. Team members helped traditional dairy producers and their families modernize and expand their businesses. My primary role was to provide budgeting and planning assistance to those considering projects ranging from $100,000 to $4,000,000.

Iowa State University -- Marengo, Iowa

Position: County Extension Director/Agriculturist (January 1, 1986 to Sept. 30, 1992)

Planned, implemented, taught, and evaluated ongoing, voluntary, informal educational activities within the assigned program areas of agriculture, community resource development, and horticulture.

Developed and implemented a plan of work that responded to a broad range of recurring problems or

immediate issues where alternative solutions were available.

Coordinated multi-staff educational programs designed to help clientele utilize Extension resources.

Managed County Extension District personnel, operations, and budget totaling $150K.

Trained and motivated the County Extension Council to carryout its legal, fiscal, and programming responsibilities.


Sustained programming and built capacity through extramural funding. Developed a county-wide water quality program to assist rural families in monitoring the safety of their drinking water. Expanded the program to financially assist in the closure of abandoned wells. Obtained $31,711 in state grants to continue the program and hire a county environmental director.

Pioneered sequential programing concepts to move client outcomes from awareness to behavior

change. Developed Farming for the Long Run course to provide farmers in the East Central Extension Area an opportunity to improve skills in decision making, resource allocation and stewardship. Other staff used this concept as a model to develop other programs.

Planned and delivered proactive programming to help farm families cope with consequences

associated with the Farm Debt Crisis. Developed programs and provided assistance to farm families experiencing financial distress during the farm crisis. These efforts offered families financial assistance and counseling, legal rights information, and training to seek off-farm employment.

Partnered with USDA agencies to provide farm bill education. Developed and coordinated a program which included other USDA agencies to help farmers understand the conservation provisions of the 1985 Farm Bill and begin their conservation plans. Twenty workshop sessions were held with over 1400 farmers and landowners attending.


Planned and delivered proactive and reactive programming to help agricultural producers respond to

a natural disaster. Responded to the devastating 1988 drought by holding several emergency meetings,publishing a local drought response tabloid, advising farmers and landowners individually, and working withlocal media outlets. Over 2,300 direct clientele contacts were received.

Reestablished credibility and public confidence in the county Extension program. Developed a long-range plan to improve the image of the Iowa County Extension Office. The plan included restoring clienteleconfidence, developing issue-based programs, improving staff relationships, establishing media contacts,remodeling the office, and updating office equipment.

TEACHING EXPERIENCE

Southeastern Community College - West Burlington, Iowa

Position: Agricultural Instructor (July 1, 1984 – December 31, 1985)

Provided instruction in the areas of economics, marketing, animal science, crop science, and farm shop in anAssociate Degree in Applied Science program.

Supervised student internship program, student advisement and recruitment, and public relations work for theAgricultural Program.

Instructed evening adult continuing education courses in farm management.

RESEARCH EXPERIENCE

McGranahan, D., P.W. Brown, L.A. Schulte, J.C. Tyndall. 2015. Associating conservation/productionpatterns in U.S. farm policy with agricultural land-use in three Iowa, USA townships, 1933-2002. Land UsePolicy 45: 76–85.

McGranahan, D., P.W. Brown, L.A. Schulte, J.C. Tyndall. 2013. A historical primer on the U.S. farm bill:Supply management and conservation policy, Journal of Soil and Water Conservation 68: 67A-73A.

Brown, P.W., L.A. Schulte. 2011. Agricultural landscape change (1937-2002) in three townships in Iowa,USA. Journal of Landscape and Urban Planning 100: 202-212.

Brown, P.W., L.A. Schulte. 2008. Are environmental and social landscape homogenization linked? Threecases from Iowa, USA. Presented April 8th at the 23rd Annual Symposium of the U.S. Regional Associationof the International Association of Landscape Ecology, Madison, Wisconsin.

Brown, P.W., L.A. Schulte. 2007. Using the past to create a sustainable future for agriculture: Impact offederal farm policy on environmental and social landscape change in Iowa. Presented September 25th at theTransatlantic Land Use Conference, Washington, D.C.

Brown, P.W., D.M. Otto, M.D. Ouart. 2006. A new funding model for extension. Journal of Higher EducationOutreach and Engagement 11: 101-116.

Morse, R.S., P.W. Brown, J.E. Warning. 2006. Catalytic leadership: Reconsidering the nature of extension'sleadership role. Journal of Extension [On line] http://www.joe.org/joe/2006april/a9.shtml.

http://www.joe.org/joe/2006april/a9.shtml

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INTERNATIONAL EXPERIENCE

Hosted numerous foreign delegations, on the Auburn University and Iowa State University campuses, interested in learning about the United States Cooperative Extension model. Delegations represented Brazil, Bulgaria, China, Haiti, Romania, Russia, and Uganda.

Created the Iowa New Farm Family Project to assist Iowa communities interested in inviting farm families

from Western Europe to establish modern dairy farms in Iowa through an EB-5 immigrant investor Regional Center. The project provided community economic development groups with the ability to attract investors to enhance social and economic development opportunities. European collaborators included Atlantic Business Development – The Netherlands and the Dutch National Extension Service (DLV). Seventy-six jobs were created from $16M invested and an annual economic impact of $18M was produced.

Led an initiative in partnership with the Iowa Department of Economic Development, the Iowa Farm Bureau Federation, Iowa State University Extension, the Northeast Iowa Community-Based Dairy Foundation, and several Iowa communities to establish an EB-5 immigrant investor Regional Center as a means to facilitate and support investment by immigrant dairy farmers. The EB-5 immigrant investor program was designed to spur economic and social development in disadvantaged regions of the United States. I wrote the Regional Center proposal submitted, by the Iowa Department of Economic Development, to the United States Citizenship and Immigration Services (USCIS) in February 2004. USCIS approved 77 rural and small urban counties in Iowa as an EB-5 immigrant investor Regional Center in December 2004.

Participated in the Iowa State University Czech and Slovak Project during the spring of 1994. I provided leadership in developing and presenting workshops on marketing dairy products at the Agroinstitut in Nitra, Slovakia.

GRANTS AND DEVELOPMENT

Alabama Department of Public Health, Teens Getting Involved for the Future, Title V State Abstinence

Education Grant, 2015; $374,992. (co-PI).

Purdue University, 2015 Military-Extension Adventure Camp Initiative Grant, 2015; $68,889 (lead PI).

United States Department of the Army, Grant for Operation Military Kids, 2014; $138,528 (lead PI).

United States Department of Agriculture, Farm Service Agency Grant for 2014 Farm Bill – Producer Education, 2014; $47,146 (lead PI).

Kansas State University, 2015 4-H Military Partnership Grant, 2014; $31,500 (lead PI).

United States Centers for Disease Control, Programs to Reduce Obesity in High Obesity Areas Grant, 2014; $791,222 per year for three years (Facilitated collaboration involving Extension, two colleges, and one school at Auburn University).

Alabama Department of Public Health, Teens Getting Involved for the Future, Title V State Abstinence Education Grant, 2014; $341,913 (co-PI).

United States Department of Agriculture, National Institute of Food and Agriculture Grant for Healthy Homes Initiative Interagency Agreement, 2012; $292,500 (lead-PI).

Alabama Agribusiness Council, Study of Economic Contributions of Agriculture, Forestry, Natural Resources and Related Industries in Alabama, 2012; $65,610 (co-PI).

United States Department of Agriculture, National Institute of Food and Agriculture Grant for Beginning Farmer and Rancher Development Program, 2010; $675,750 (Facilitated collaboration involving Alabama’s three land-grant institutions).

Page 16, Grants and Development Cont.

Iowa State University of Science and Technology, Partnerships in Prevention Science Institute Contract forPromoting school-community-university partnerships to enhance resilience in Alabama, 2010; $294,764(lead-PI).

Iowa Energy Center Grant for A new generation: Farm energy conservation and efficiency initiative, 2009;$244,509 (lead-PI).

United States Department of Agriculture, Cooperative State Research, Education and Extension ServiceGrant for Extension Integrated Pest Management Coordination and Support, 2009; $269,903 (lead-PI).

POET Research, Inc. Grant for Survey of Iowa Farmers – Emmetsburg Focal Point, 2008; $65,268 (co-PI).

Leopold Center for Sustainable Agriculture Marketing and Food Systems Initiative Grant, Grass-BasedLivestock Working Group to boost viability of the grass-based livestock industry in Iowa by addressingpractitioners' most pressing issues using sound research and effective knowledge transfer betweenparticipants, 2008; $60,000 (lead-PI).

Iowa Department of Agriculture and Land Stewardship Grant for Educational and Training Components ofIowa’s Pesticide Management Plan, Development and distribution of educational materials to support therevised pesticide container recycling program, 2008; $15,000 (lead-PI).

Iowa Department of Agriculture and Land Stewardship Grant for Worker Protection Outreach Program,Implementation of statewide Worker Protection Standard train-the trainer on-line course, 2008; $15,000(lead-PI).

Center for Global and Regional Environmental Research Grant, Using the past to create a sustainable futurefor agriculture: The impact of federal farm policy on environmental and social landscape change in Iowa,2006; $10,000 (co-PI).

United States Department of Agriculture, Agriculture Appropriations, Funding for the Northeast IowaCommunity-Based Dairy Initiative, 2001 through 2005; $227,900 per year (Worked with Sen. Tom Harkin’sstaff to secure earmark).

Development Campaign for Northeast Iowa Community-Based Dairy Initiative: State of Iowa PhysicalInfrastructure Assistance Program = $500,000 and Accelerated Career Education Program = $400,000, IowaFarm Bureau Federation = $150,000, Dairy Industry Corporations and Cooperatives = $421,000, NortheastIowa Community Businesses = $134,000, Individuals = $135,000, 2000 through 2005; $1,740,000 (co-leader).

Iowa Department of Economic Development, planning and feasibility assistance for Northeast IowaCommunity-Based Dairy Initiative, 1999; $20,000 (co-PI).

Iowa State University, Vision 2020 Kellogg Foundation Project, planning and feasibility assistance forNortheast Iowa Community-Based Dairy Initiative, 1999, $6,000 (lead-PI).

GRANT REVIEW PANELS

National eXtension Review Panel 2011 through 2014.

Auburn University, Alabama Agricultural Experiment Station, Hatch and Multistate Grant Program ReviewPanel, August 2010.

United States Department of Agriculture, Cooperative State Research, Education and Extension Service,Beginning Farmer and Rancher Development Grant Program Review Panel, July 2009 and 2010.

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SEARCH COMMITTEES

Assistant Dean for Extension and Assistant Director for Family and Consumer Sciences Programs, Alabama

Cooperative Extension System and College of Human Sciences, Auburn University, (co-chair committee), 2015.

Associate Director, Urban Affairs and New Non-traditional Programs, Alabama Cooperative Extension System, Alabama A&M University, 2010-2011.

Dean, School of Forestry and Wildlife Sciences, Auburn University, 2010.

Director, Leopold Center for Sustainable Agriculture, Iowa State University, 2009.

Director, Center for Industrial Research and Service, Iowa State University (chaired committee), 2001.

Dean, College of Agriculture, Iowa State University, 1999.

ASSIGNMENTS AND COMMITTEES

Auburn University Faculty Senate, Senator representing the Alabama Cooperative Extension System, 2015.

Auburn University New Trustee Orientation, introduction to the Alabama Cooperative Extension System,

2013.

Auburn University’s Southern Association of Colleges and Schools review of continuing education, outreach, and service programs, 2013.

Auburn University’s strategic planning committee, outreach and extension work team, 2012-2013.

Auburn University Sustainability Operations Advisory Council, 2012-2015.

Council for Agricultural, Research, Extension, and Teaching (CARET), Washington, DC, 2011, 2012, and

2013.

Auburn University’s Southern Association of Colleges and Schools reaffirmation review committee on

continuing education, outreach, and service programs, 2011.

Hosted luncheon for Alabama federal delegation staffers sponsored by the Alabama Cooperative Extension

System and College of Agriculture, Washington, DC, 2010, 2011, and 2012.

Auburn University Office of the Vice President for Research, Associate Deans for Research Council

(permanent member).

EXTENSION PUBLICATIONS

EX-0090 -- Extension: A Ready Partner, 2010 EX-0089 -- Extension: Meeting Our Mission, 2010 EX-0111 -- Extension Program Initiatives: Focusing Our Efforts, 2010 Pm-2024 -- Agriculture Offers Economic Opportunities, 2007 Pm-2019 -- Developing Dairy in Iowa: The Iowa New Farm Family Project, 2006 Pm-1573 -- Two-Generation Dairy Cow Leasing, 1994

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HONORS AND NOTES

2014 Food Systems Leadership Institute Fellow – cohort eight 2008 Golden Key International Honor Society 2005 Gamma Sigma Delta Honor Society 2003 Iowa State University Extension Achievement Award by an Organizational Team – Marketing and

External Relations 2002 Iowa State University Extension Special Citation – Outstanding Service 2002 Iowa State University Extension Achievement Award by an Organizational Team – Revenue Generation

Expansion 2002 Iowa State University Extension Meritorious Service Award 1998 National Association of County Agricultural Agents Achievement Award for Outstanding Achievement in

the 1998 Farm and Ranch Financial Management Program 1998 Epsilon Sigma Phi National Honorary Extension Fraternity – President of Iowa Alpha Mu Chapter 1997 Epsilon Sigma Phi National Honorary Extension Fraternity – State Award of Visionary Leadership 1997 Iowa State University Extension Achievement Award 1997 National Association of County Agricultural Agents – Distinguished Service Award 1995 Epsilon Sigma Phi National Honorary Extension Fraternity – State Team Award 1992 Iowa County Corn Growers – Outstanding Contributor Award 1992 National FFA Organization – Honorary Chapter FFA Degree 1991 National Association of County Agricultural Agents Achievement Award 1990 Hog Wild Award – (Outstanding Contributor to the Iowa County Pork Producers) 1990 Iowa State University Extension Association Achievement Award 1987 Iowa State University Extension Young Professional Award 1983 Consortium for Agriculture and Natural Resources Research Scholarship 1982 and 1983 National Dean’s List Member of Phi Kappa Phi, Alpha Zeta, and Epsilon Sigma Phi

April 24, 2015

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