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PATTERNS TO INSPIRE POSITIVE LIVINGFounded in 2009 by ‘cult pattern pioneers’ Anna Murray and Grace Winteringham, PATTERNITY was born from a drive to use pattern as a tool to explore, innovate and inspire mindful living through design.
We’ve collaborated with these pattern pioneers to create our first ever collaboration across fashion and home, to create an exclusive collection which celebrates the fundamental shapes and textures of life.
The pattern of our lives is shaped by the objects we use, places we visit and spaces we live in. From cushions which are designed to create mindful daily rituals of comfort and consideration, to athleisure wear with bold patterns and inspirational mantras.
The PATTERNITY + John Lewis collaborationcelebrates the power of design to inspire moments of reflection and positivity in daily life.
Anna Murray, PATTERNITY Co-Founder ‘This collaboration is a celebration of the power of pattern to positively connect different areas of our daily lives. It is a playful exploration of the fundamental shapes, rituals and textures that make our lives and we hope it will help inspire people to consider pattern in a much deeper way.’ Grace Winteringham, PATTERNITY Co-Founder ‘We chose to collaborate with John Lewis as it really evokes a sense of quality at an accessible price. It is an iconic household name but it’s clear that as well as having this timelessness, John Lewis is also super forward-thinking, as represented by their latest collaboration which has merged fashion with home for the first time.’ Philippa Prinsloo, head of home design at John Lewis ‘PATTERNITY took as a starting point a day in our customers’ lives, designing products which fit seamlessly into the way we live today. I love the sense of calm and purpose that is inherent to their use of pattern, and the positive way it’s been applied to the products in this collaboration. It’s practical while retaining a sense of thoughtful design.’
Airtex tee, £39Signature Print bra top, £25Signature Print leggings, £45
Logo crop tee, £39Flow Print roll neck, £39
Ritual Repeat linen cushion, £30
Signature Print bra top, £25Signature Print leggings, £45
PATTERNITY Ritual Reflect rug, £80 – £150
Ribbed Column dress, £65Signature Print leggings, £45
Ritual Reflect velvet cushion, £45 Flow-State linen cushion, £30Ritual Reflect weave cushion, £30
Signature Print pac-a-mac, £99Signature Print leggings, £45
Ritual Reflect BCI cotton throw, £60 (mid season launch)
Airtex dress, £59Flow Print bra top, £25
Reflect, Outline & Ritual organic cotton towels, £8 – £28 sold separately
Side Split Reconnect sweater, £55Flow Print Racer back vest, £39Flow Print leggings, £45
PATTERNITY Ritual Repeat Stripe rug, £80 – £150
Flow State organic cotton bedlinen, £55 – £85 Flow Print longline parka, £99Airtex dress, £59Flow Print bra top, £25Flow Print leggings, £45
Flow Print bra top, £25Flow Print leggings, £45
Ritual Reflect woven floor cushion, £70
Ritual Reflect soap dish, £12 Toothbrush holder £12 Soap dispenser £16
Flow Print roll neck, £39Drawstring black top, £39Flow Print shorts, £35Panelled leggings, £45
Knitted crop vest, £39Knitted culottes, £59Oversized Signature cardigan, £99
Ritual Reflect runner, £50
Drawstring white top, £39Plisse culottes, £65PATTERNITY Ritual Repeat stripe rug, £80 – £150 Ritual Reflect BCI cotton throw, £60 (mid season launch)
CONTACT DETAILS
FASHION PR TEAM
Emma MoranSenior Communications Manager, Fashion and Beauty 020 7592 [email protected]
Georgia EarnshawCommunications Officer, Fashion and Beauty 0207 [email protected]
HOME PR TEAM
Siân GrieveSenior Communications Manager, Home & Technology020 7592 [email protected]
Emma ColeSenior Communications Officer, Home0207 798 [email protected]
Sophie CooperCommunications assistant, Home & Technology020 7592 [email protected] Victoria Street, SW1E 5NN
