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Patron Driven Acquisition of Online Video. ALIA Information Online 2013 Colleen Cleary (Library Resource Services Manager) Anne Loria (Resource Team Leader). CRICOS No. 00213J. Objectives. Outline the Kanopy PDA purchase model and trial methodology - PowerPoint PPT Presentation
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www.library.qut.edu.au
L I B R A R Y S E R V I C E S
L I B R A R Y S E R V I C E S
www.library.qut.edu.au
D I V I S I O N O F T E C H N O L O G Y , I N F O R M A T I O N A N D L E A R N I N G S U P P O R TD I V I S I O N O F T E C H N O L O G Y , I N F O R M A T I O N A N D L E A R N I N G S U P P O R T
Patron Driven Acquisition of Online Video
ALIA Information Online 2013
Colleen Cleary (Library Resource Services Manager)Anne Loria (Resource Team Leader)
CRICOS No. 00213J
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Objectives• Outline the Kanopy PDA purchase model and trial methodology
• Make some initial comparisons of the trial against library experience with ebook PDA
• Contrast the effectiveness of online video PDA against the librarian driven selection process, focusing on library acceptance
• Discuss the workflows and whether they help/hinder the acquisition and access process
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Why PDA?
• eBook PDA proven cost-effective model
• Higher levels of ongoing use than librarian selected
• Evidence of use to justify annual commitment of funds
• Kanopy’s willingness to trial alternative models
References:Price & McDonald, 2009, p.13Schroeder, 2012, pp.13-14Way & Garrison, 2011, pp.150-151
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
EBL PDA Comparison
EBL PDA• eBooks• No upfront platform fee• Very large number of titles• Free browse, pay for STLs• Auto-purchase = outright
purchase
Kanopy PDA• Online streamed video• Upfront platform fee• 800+ titles• 4 free views• Auto-purchase = annual
licence (discounted price, regardless of advertised platform fee)
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
PDA Trial
• 800+ online videos matching QUT’s criteria available on the QUT video portal until July 2013 or until QUT’s budget is exhausted
• Following the 1 year licence videos can be renewed at standard licence rates or not renewed.
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Content
• PDA Content divided into a number of packages
– Architecture– Literature– Ballet and Opera– Teacher Education– Psychology– Instructional Film Studies– Cinema Movies and Docos– Special package of miscellaneous videos
for QUT
• Word clouds used to analyse words for subjects and titles
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Content - Subject Heading Word Cloud
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Content – Title Word Cloud
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Workflow for EBL PDA
• Large numbers of brief records loaded into catalogue
• Invoiced for Short Term Loans (STL)
• Full MaRC records on 1st STL
• 4th STL triggers invoice for outright purchase
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Workflow for Kanopy PDA
• Full MaRC records loaded to and updated in catalogue
– Libraries Australia IDs
– MARCOM
• Auto-purchase on 5th view, triggers licence invoice
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Library Acceptance
• Survey of QUT Liaison Librarians was undertaken in late 2012/early 2013
• Question on purchase models
• Results:– General support for the PDA model across
all Faculties
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Library Acceptance
• Results:– Preference for PDA and/or outright
purchase over subscription models
– One instance of opposition to PDA for both ebooks and online video
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Library Acceptance
• Issues include:– Content needs to be relevant and good
quality– Cost– Lack of relevant content in some subject
areas e.g. business – Prefer all models not just one option– Prefer off-air recordings rather than
commercial content– Might be used for entertainment
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Promotion
• Resource Discovery• Library web advert• Library News article• Liaison Librarian role
• Kanopy marketing ideas: – Shelf wobblers– Student Guild advert – Flyers– Student competitions
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Usage
PDA Views Non PDA Views0
100
200
300
400
500
600
186
560
Total PDA and Non PDA Views 10 September 2012 - 8 February 2013
Total PDA and Non PDA Views
Average PDAviews = 0.33
Average nonPDA = 10.6
0 1 2 3 4 5 6 8 10 15 17 26 28 61 118 2480
50
100
150
200
250
300
350
400
450
500
457
64
27
4 3 3 2 118 15 8 2 1 1 1 1 1 1 1 1 1 1
PDA and Non PDA Views10 September 2012 - 8 February 2013
PDA ViewsNon PDA Views
Collection 1 Collection 2 Collection 3 Collection 4 Collection 5 Collection 6 Collection 7 Collection 8 Collection 9 Collection 100
1,000
2,000
3,000
4,000
5,000
6,000
Online Video Views 2010 - 2012
201020112012
Average views per title 2012 = 1.31
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Conclusion
• Attractive option given online video cost• Promote student discovery and usage• Influence library acceptance• Academic support still critical
www.library.qut.edu.au
L I B R A R Y S E R V I C E S
Conclusion
• Early stages of trial
• If the PDA trial is successful and offered ongoing, other titles can be selected via this method.
• Future analyses :
– patron engagement
– patron and librarian selections
Reference ListPrice, J., & McDonald, J. (2009, November). Beguiled by bananas: A retrospective study of usage & breadth of patron vs. librarian-acquired ebook collections. Presentation given at Charleston
Conference, November 5, 2009. Retrieved from http://www.slideshare.net/john_mcdonald/charleston2009-ebookjspjdm Schroeder, R. (2012). When patrons call the shots: patron-driven acquisition at Brigham Young University. Collection Building, 31 (1), 11-14. doi: 10.1108/01604951211199128 Way, D., & Garrison, J. (2011). Financial implications of demand-driven acquisitions: A case study of the value of short-term loans. In D.A. Swords (Ed.), Patron-Driven acquisitions : History and best
practices. [EBL Version.] Retrieved from http://QUT.eblib.com.au/patron/FullRecord.aspx?p=799409