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PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

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Page 1: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

PATRON DRIVEN ACQUISITIONEdge Hill University Pilot 2012-13

Collaborative Partnerships EventEdge Hill University20th June 2013

Page 2: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

Patron Driven Acquisition

"a model of purchasing in which the librarians set the parameters of purchase and the patron pulls the trigger."

(Ken Chad, 2011)

Page 3: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

PDA trends in the UK All major suppliers in the UK market now offering PDA

– Dawson, Ingram, EBL, ebrary, Ebsco Suppliers offering increasingly flexible models – loan,

purchase or combination models in response to the high demands PDA can place on budgets

Contrast with some publishers becoming increasingly protective of e-book licenses with higher prices & more restrictive licenses

Majority of UK universities have now tried PDA in one form or another

Some universities now reporting PDA as an every day part of the acquisitions landscape

Page 4: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

Why did we want to pilot PDA? To promote ebooks. To increase availability and range. To improve the student experience and

increase satisfaction.

Page 5: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

PDA at Edge Hill Pilot 2012/13 Strict limit on budget, split into two

phases of £6600 and £12,000 Targeted the PDA spend on areas with

low NSS scores or priority areas Purchase model Soft launch

Page 6: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

How it worked 12,000 e-book titles added to catalogue

in September 2012 & January 2013 Tried & tested supplier platform -

DawsonEra Funds paid into supplier account PDA purchases offset against the

account until the money ran out! Non-purchased titles suppressed on

catalogue between pilot phases

Page 7: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

The student experience 12,000 PDA titles discoverable through

our OPAC & discovery tool Users initially offered 5 minute preview

of e-book Purchase triggered if user opted to

continue reading beyond the 5 minute preview OR if a 2nd preview took place (amended to 3rd preview in Jan 2013)

Seamless for the user

Page 8: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

What happened! 226 PDA titles purchased Sept funds spent in 19 days / Jan funds

spent in 14 days! 60 of the titles were already stocked in

print 38 of these were on reading lists and

the print copies show heavy usage – PDA helped to satisfy high demand

Page 9: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

Purchase Triggers

Continue Reading (on 1st Preview)

71%

Con-tinue Read-

ing (on 2nd Pre-view)27%

3rd preview trigger2%

Continue Reading (on 1st Preview)

Continue Reading (on 2nd Preview)

3rd preview trigger

Page 10: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

Usage – Key statistics* PDA titles have been used 5303 times Most popular title is Research Methods

in Physical Education & Sport (366 accesses)

53% of PDA titles have been used more than 10 times in the first year

Only 9 titles were purchased and only used once

* to 31st May 2013

Page 11: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

What next? Continue to monitor usage – are PDA titles

better used than ebooks selected by librarians/academics?

Planning for 2013/14 PDA with increased budget

Modify parameters & purchase triggers for 2013/14

Rental models? Continue to monitor the PDA experiences of

other universities

Page 12: PATRON DRIVEN ACQUISITION Edge Hill University Pilot 2012-13 Collaborative Partnerships Event Edge Hill University 20 th June 2013

Any Questions?

Kath HalfpennyAcquisitions [email protected]