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Contents
Comparing the Similarities and Differences within the Magazines I Analysed
Questionnaire
Questionnaire Results
Editing/Manipulation of Images
Evaluation
Comparing the Similarities and Differences within the Magazines I Analysed
DJ – Front Page
Top of the Pops – Front Page
Kerrang! – Front Cover
SimilaritiesThe Front Cover
On the front covers of all three magazines, there are large images which gives us an instant impression for who the magazine is directed towards, such as within Kerrang! it is focused on people who like Rock, where as the Top of the Pops magazine is more directed towards females.
The masthead of all three magazine are very large and stand out, this grabs the audience’s attention instantly making them know what magazine they are looking at the first time they see it.
All the magazines use cover lines to tell the audience what is inside the magazine. The magazine use different colours to make certain things stand out more to the audience suggesting they are more important.
The Front Cover
All of the magazines have a colour scheme rather than using a large range of colours.
Similarities
the Top of the Pops uses one specific colour which is Pink which is related to its target audience which is females as we often relate the colour pink to be more feminine.
Kerrang! Magazine uses black, red and white.
The DJ magazine uses red, blue, black and white.
The Front Coverincentives are used on the front of the Kerrang! Magazine and the DJ magazine, such as the Kerrang magazine uses a poster to try and attract it’s audience telling them if they get this magazine then they will receive a special poster. This is the same for the DJ magazine, however, instead it uses a free CD for the audience to try out and because it is free, the audience will most likely get it as people enjoy getting stuff which is free.
All the magazine uses different backgrounds for their cover lines to try and make them stand out also, such as Kerrang! Uses a blue background to try and draw the audience’s attention, and the Top of the Pops uses yellow, which is a bright colour and stand out to the audience.
Similarities
DJ – Contents Page
Top of the Pops – Contents Page
Kerrang! – Contents Page
SimilaritiesContents Page
Within the contents page, all three magazine use images to get the reader to know which are the more important pages. The magazines have a page number next to the image, which is the same format within all three magazines. They also have less important pages going around the outside of the images and are less noticeable than the images.
The magazines also use different font styles to make some pages stand out more specifically than the others by the use of words being bold or in a different colour.
The Top of the Pops magazines and the Kerrang magazine both show pages from their magazine to try and get the audience to know which pages are better to look at first than others.
The Top of the Pops magazines and the Kerrang magazine both continue their colour scheme from the front page which suggest it is a house colour.
DJ – Double Page Spread
Top of the Pops – Double Page Spread
Kerrang! – Double Page Spread
SimilaritiesDouble Page Spread
Within the double page spreads on the magazine, there is a lot of information for the audience to read, so this shows that the target audience must have a specific interest about the topic.
All three magazines, Kerrang!, Top of the Pops and DJ magazine, all use different images across the double page spread to keep the audience interested and make the magazine look more interesting rather than plain.
Both the Kerrang! and the Top of the Pops magazine both use a colour scheme of black and red throughout the double page spread, using red to make more important things stand out more than the large bodies of text.
The DJ magazine and the Kerrang! magazine have quotes in the bottom left of the page which are quite large and is noticeable suggesting they are more important and draws the audience in.
DifferencesThe Front Cover
Also the type of language which is used on the front cover is very different again, as the Kerrang! magazine uses a phrase “Heavy F**king Metal” which tells us instantly the target audience for this magazine will be people who are more mature rather than young children. However, the Top of the Pops magazine has “Omg” which is used by many young people. This again tells us instantly the target audience is going to be younger people who will understand what this means, suggesting that the magazine is relying on the audience to already know.
As well as this Kerrang! uses rhetorical questions to try and draw the reader in so they are using different techniques to grab the audiences’ attention. However the other magazines do not use methods such as this. This goes against codes of conventions as the other magazines have not used this sort of technique.
The image on the front of the Kerrang! Magazine is more of a stereotype whereas the image on the front of the Top of the Pops magazine is more of an idol,. This suggests that you can be like her if you read this magazine.
DifferencesContents
Both Kerrang! and Top of the Pops carry on their colour scheme from the front page. Whereas the DJ magazine goes against this code of convention and uses a different colour scheme, thus making it stand out more significantly that the rest of the magazines.
The Kerrang! Magazine also have a body of text which is talking to the audience trying to get them to read certain pages before any others. Also because of specific language which is used within the text, it makes it look as if they are personally talking to you and are thanking you for buying this magazine. Whereas the rest of the magazines do not which challenges codes and conventions.
Within the contents page of the Kerrang! Magazine they are trying to get the audience to subscribe to the magazine by using a yellow background which makes it stand out more, and by saying “Only £5.50 a month” trying to suggest that this is not a lot of money and make it stand out. This again goes against what the other magazines have done.
DifferencesDouble Page Spread
The magazines use different ways in order to split the text up to make it easier to read and understand, such as Kerrang! use large capital letters, and is coloured red which makes the writing stand out more significantly than the rest. Whereas the DJ magazine only use sub titles to split the text up. The Top of the Pops magazine use different text boxes and have small red circles going along the outside of the text boxes, this makes its more easier to read. Some methods of splitting up the text are more efficient such as Kerrang’s method.
The type of language which is used within the large body of information is also different, such as within Kerrang! The use of the word “ Fucking” suggests that the target audience are going to be more mature and older whereas you would not find this sort of language within Top of the Pops are the target audience is younger than that of Kerrang’s
The DJ magazine does not continue through with a colour scheme within the double page spread which again goes against the codes and conventions as both Kerrang and Top of the Pops have used a colour scheme of black and red.
Questionnaire
QuestionnaireWhen answering the questions please circle your answer and write where it is appropriate. Thank you.
1) What is your Gender? Male Female
2) How old are you?0 – 15 16 – 30 31 – 45 46 +
3) What is your current Occupation Status?Unemployed Employed
4) What is your Postcode?
5) How often do you buy Music Magazines?Never Sometimes Regular
6) What kind of music do you listen to?Rock Pop R&B Other
If you circled other please specify on the following line:………………………………………………………………………………………………………
7) What would you like to read about within a music magazine?Gossip Gig Guides Charts Local appearances by bands
8) What would appeal to you the most when buying a music magazine?Design Colour Popularity of the magazine
Questionnaire (Continued)9) What other sort of things would you like to see within the music magazine?Horoscopes Puzzles Sport Adverts
10) Which of the following names stand out to you the most for a music magazine?
The Edge Wired Sound Out
11) Do you like pull out posters?Yes No
12) Do free gifts attract you to a music magazine?Yes No
13) Would you subscribe to any music magazine?Yes No
14) How much would you be willing to buy a music magazine for?£1.00 - £2.00 £2.01 - £3.00 £3.01 - £4.00 £4.01+
15) Would you prefer if the music magazine was in Black/White or in Colour?Black/White Colour
16) What colours appeal to you?Blue Red White Green Yellow Pink Purple Other
If you circled other please specify on the following line:…………………………………………………………………………………………
Questionnaire (Continued)17) Do you think current music magazines have too much on the front cover, too little of just right?Too much Too little Just right
Questionnaire ResultsWhat is your Gender?
9
5
0
2
4
6
8
10
Male Female
Gender
Am
ou
nt
How old are you?
0
13
0 1
0
5
10
15
0-15 16-30 31-45 46+
Age
Amou
nt
As there were more males which answered I will make my magazine predominantly aimed towards males rather than towards females, so this will effect what sort of content I put inside of the magazine and the colour scheme. However I could also challenge this and add content balanced for both Males and Females.
The majority of people who answered my questionnaire are aged between 16-30, so I will have to use language which they will understand. I could also use abbreviations for words such as “Omg” which Top of the Pops magazine used themselves, as this will be aimed mainly towards a younger audience who should know what abbreviations such as “Omg” stand for.
Questionnaire Results
What is your current Employment status?
64%
36%
Employed
Unemployed
The majority of the people who answered my questionnaire were Employed rather than Unemployed, this tells me that they are able to afford more expensive magazines whereas people who are unemployed would not be able to, as 36% is still a large proportion, I may have to consider lowering the prices so that they will be able to afford my magazine.
My target audience is based within the areas of B5 and B8, which are located in Washwood Heath, Ward End, Saltley, Digbeth, Highgate, Lee Bank.
Questionnaire ResultsHow often do you buy Music Magazines?
6 6
2
0
2
4
6
8
Never Sometimes Regular
How Often
Am
ou
nt
What kind of music do you listen to?
6 6 6
21
3
1 12
1
01234567
Rock PopR&B
Dubste
p
Country
Dance
Indie
Grime
Altern
ative
Punk
Type of Music
Am
ou
nt
My target audience buys magazines sometimes, however some never buy magazines, which tells me that I must challenge codes and convention and do something different which will attract the audiences attention.
6 people answered R&B, 6 people answered Pop and 6 people for Rock, as this was these were the highest answers, my magazine will most likely be aimed towards one of these categories, as Rock, Pop and R&B is what interests my target audience the most.
Questionnaire Results
What would you like to read about within the magazine?
5 6 57
02468
Gos
sip
Gig
Gui
des
Cha
rts
Loca
lap
pear
ance
s by
ban
ds
Topic
Am
ou
nt
What would appeal to you the most when buying a music magazine?
9
54
02468
10
Design Colour Popularity of themagazine
What area appeals the most
Am
ou
nt
People would also prefer to read about Local appearances and Gig Guides rather than Charts and Gossip, which tells me that if I were to make the audience more engaged I would have to include these subjects.
The Design of my magazine is majorly important as people have said that this is what attracts them towards the magazine the most, so it is essential I use the correct design for my magazine.
Questionnaire ResultsWhat other sort of things would you like to
see within the music magazine?
76
7
2 1
02468
Horosc
opes
Puzzle
sSpo
rt
Adverts
None
Topic
Am
ou
nt
Which of the following names stand out to you the most for a music magazine?
1
8
5
0
2
4
6
8
10
The Edge Wired Sound Out
Title
Am
ou
nt
This tells me that people would like to see some relevance to sport, Puzzles and Horoscopes within the magazine which shows that the target audience would like to have additional things to do and interact with the magazine.
The name of a magazine which interests the target audience the most was ‘Wired’ which is going to be the name of my magazine as this is the most popular choice that people have answered.
Questionnaire ResultsDo you like pull out posters?
71%
29%
Yes
No
Do free gifts attract you to a music magazine?
10
4
0
2
4
6
8
10
12
Yes No
Yes/No
Am
ou
nt
I have also found out that incentives make the target audience more likely to buy the music magazine as shown by people answered they like pull out posters and free gifts, so I must include some sort of incentive when creating my own magazine.
Questionnaire ResultsWould you like to subscribe to any music
magazine?
6
8
0
1
2
3
45
6
7
8
9
Yes No
Yes/ No
The majority answered ‘No’ they would not subscribe to any music magazine, this may be because no current music magazines interests them, which shows me that I must do something different from current code and conventions.
What colours appeal to you?
89
7
4
2
4
21 1 1
012
34567
89
10
Blue Red White Green Yellow Pink Purple Orange Gold Black
Colour
Am
ou
nt
The main three colours which appealed towards my target audience is Red, Blue and White, which will most likely be my colour scheme as this would attract my audiences' attention as it will stand out and appeal more tot them.
Questionnaire Results
Would you prefer if the music magazine was in Black/White or in Colour?
2
12
0
5
10
15
Black/White Colour
Black and White / Colour
Am
ou
nt
How much would you be w illing to buy a music magazine for?
6 6
1 1
01234567
£1.00 - £2.00 £2.01 - £3.00 £3.01 - £4.00 £4.00 - £5.00
Price
My magazine will most likely be priced £2.50 as 6 people answered £1 - £2.00 however 8 People answered above £2.01. Also the price would be £2.50 because I will have to cover ink costs and paper costs as the majority of my audience would prefer to have Coloured magazines rather than it being Black/White
Questionnaire Results
Do you think current music magazines have too much on the front cover, too
little or just right?
7%14%
79%
Too much
Too little
Just right
Most people felt that current magazines had just the right amount on the front cover, which tells me that I must not do more, or little than current magazines do as it may appear to be too busy or too spacious.
Questionnaire
I completed my questionnaire by going to a location with was specific with my target audience, this was in town, outside of HMV, where I asked people who were coming out from the shop or who looked like they were going into the shop.
However, I asked 14 questionnaires out of 30 as I was unable to get any more people to answer the questions.
Editing of Images
I am going to use programs such as “Macromedia Fireworks” and “Adobe Photoshop” to edit and manipulate my images in order to improve them and make them stand out significantly more than they do.
I decided to use the crop tool as the original image had other people who were not needed.
This then changed the colours of the image to stand out more than it originally did.
Original image Edited
Methods
I changed the saturation, Hue and lightness of the image.
I then chose to use the ‘Burn Tool’ which darkened my image.
Original image Edited
Methods
Original image Edited
Methods
I decided to change the colour curves in order to make the colours in the picture stand out more and give it more of a tone..
Original image Edited
I increased the brightness and contrast of the image so it is clearer to see.
I then changed the colours of the image and made them stand out more than they originally did..
Methods
Original image Edited
Methods
I changed the colour levels. This made the guitarist the main focus of the image. As there is only light around him, where as the rest of the image is not as bright.
Original image Edited
Methods
I decreased the brightness of the image as it was very bright before hand.
EvaluationIn what ways does your media product use, develop or challenge forms and conventions of real
media products?
My music magazine attempts to develop on forms and conventions of real music magazines. Due to my analysis, my magazine has similar styles of those Music magazines which I analysed, especially Kerrang! as they use the same genre as I am doing, which is Rock.
Within my Magazine I will use mature language rather than in appropriate language, unlike Kerrang’s magazine who use language such as: “Heavy F**king Metal”. This suggests that my Magazine is more appropriate for my target audience.
I developed on normal forms and conventions of real Music magazines by having an interview mixed with some background information of the band. This would be different from other magazines such as The Top of the Pops magazine which only had a interview, and other magazines, such as Kerrang, which have a large amount of information. So in order to improve and development, I added both a interview and information about the band into one in order to be a greater interest to the target audience.
The font style of the title which I am going to be using will be different to other magazines, however the font will be similar sizes, as larger titles catches the eye of the audience. This is similar within other magazines, such as in Kerrang.
How does your media product represent particular social groups?
My music magazine is specifically aimed at people who enjoy rock music. This is shown by the images of Rock bands on the Front cover, Contents and Double page spread. As these are Rock bands, people who are buying the magazine will have a specific interest with that sort of music, so they can relate more to what is being said, as it will mean more to them.
Also the style of font which I am going to be using suits the target audience more, as it looks and suits the style of magazine, such as other rock magazines, such as Kerrang!
The age range for my Magazine will be 16-30 year olds. My magazine represents this age group by using appropriate language which they will be able to understand.
Evaluation
My Music Magazine could potentially be sold within Bauer Media. Bauer already has Music magazines which it sells, they are; Kerrang!, Q, Mojo and Empire. As these magazines are already established and are very popular. This shows that Bauer are a very Influential and produce quality magazines which are read by many readers which could be beneficial for me.
As Kerrang! are apart of Bauer and my music magazine offers a more of a development on codes and conventions, which Kerrang use. So my magazine can offer more to this industry. It will also allow my magazine and Kerrang's magazine to become involved with each other, this could lead to a more successful franchise. This could also lead to an increase in popularity as both my magazine and Kerrang’s magazine could mention each other in their own magazine. This as a result could increase interest.
My magazine could also be beneficial to Bauer as Kerrang! Has a gender ratio of (Females) 38.1%:61.9% (Males). So my magazine can offer a more of a balance in gender so it will appeal to a wider audience.
EvaluationWhat kind of media institution might distribute your media product and
why?
Who would be the audience for your media product?
My audience will be aimed at people who are aged 16-30, I found this out my asking people their age within my questionnaire, and this is the age group of which was answered the most. The majority of my audience will be Primary audience, who will be the ones who are going to the shops to actually buy the magazine.
My audience also like the genre of Rock, this also shown within my questionnaire which was handed out, this as a result was one of the most popular answers. So I must provide content within my magazine which appeals to this audience.
However, I will also have a secondary audience. These will be people who come across the magazine, but they did not necessarily buy it fro them selves. It could be people such as brothers and Sisters who come across the magazine within their older brother’s or Sister’s room, and they would like to be like them so they also decide to read the magazine.
64% of the people who answered my questionnaire said they are employed, so they will most likely be higher up on the Acorns classification scale. As a result, this shows that these people will have some money to spend. So I will provide my magazine at a price which they can afford. This means that the majority of people who will read my magazine will have some sort of income.
Evaluation
How did you attract/address your audience?
Uses and Gratification suggest that my audience will want to be more like the people which they see on the magazine, and they will feel the need to be associated with a certain group. I will be attracting people who enjoy rock music, so the group which I will be attracting are “Rockers”.
The audience will also be able to relate to the magazine as their favourite bands or band members will be within the magazine, so they will become more interested with the magazine as it has a specific interest with what they enjoy.
Also as the age range of my magazine will be 16-30, it means there will be more teenagers reading the magazine, so they will want to know more about celebrities or idols lives, so they can perhaps be more like them. My magazine can offer this to them which will attract the audience even further.
I also found out what the audience wanted though the questionnaire which I handed out. This told me what sort of music they enjoyed listening to. Also I was able to see which their favourite colours are so I was able to use this in order to draw their attention in more closely.
Evaluation
What have you learnt about technologies from the process of constructing this product?
I used many different technologies within the production of my magazine, I used Desktop Publishing, which included software such as Publisher, Fireworks and Photoshop which helped me to create electronic drafts and manipulate my images. I also used Adobe InDesign and QuarkXPress which helped me create the layout for my magazine.
These technologies required a lot of time in order to be able to be used correctly. However it helped me enormously as I was able to manipulate images eventually with practice with the software.
I also required help when using the software, this shows the difficulty of the software, as it was much harder to advance from the use of Publisher which I used in my preliminary task to the more advanced software which I used for the main task.
The software is also not very expensive as it was industry standard software, which means it was already installed on the computers which I was using.
Evaluation
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have learned that analysing already made products can help you give ideas and enable you to develop your product more, as it allows you to compare your product to premade products.
I also learned that in order to create a product such as this, it requires a lot of research in order to find out what your target audience actually wants.
Also getting a photograph to use for the front covers and other pages was very difficult as it required a clear view, this took a lot of time to be able to do, so if I had a lot more foresight, it would have been a lot easier to do. As there was not always concerts playing at the time which the genre of my Music magazine was focused on. So I learnt that I would need a larger time frame and more preparation in order to get an image which would be of use.
I also found out that using software such as Photoshop, takes time to get use to, due to it being very complicated. However by doing this I feel that I have learned more about how to manipulate images.
Evaluation
