1PATRICIA CASTANEDA800 Park Avenue, Apt. 704 • Fort Lee, NJ 07024

(201) 983-3007 • pcastaneda79@yahoo.com

SENIOR BIOTECHNOLOGY SALES & TERRITORY BUSINESS MANAGER

Award winning biotechnology, infusion, and specialty pharmaceutical sales representative with a proven record of national awards and top sales rankings since 2002 in highly competitive markets with industry leaders including Biogen, Merck & Co., Inc., and Bristol-Myers Squibb. Consistent record of delivering superior results can be demonstrated by:

Vice President Award (2014) - Top 10% in US - Biogen Won 10 Big Awards (2013-2016) for Teaming & Leading, Living the Values, and Achieving Excellence - Biogen

Vice President’s Premier Award (2006) - Top 10% of the US sales force – Merck7-time Award of Excellence Winner (2011, 2007, and 2005) - Merck

Pinnacle Award Winner (2003) - Top 10% of the US sales force - Bristol-Myers Squibb

Experience calling on and selling to multiple specialties including neurologists, pulmonologist, allergists, dermatologists, plastic surgeons, cardiologists, endocrinologists, and internists. Sales strengths include:

• New Account Development • Strategic Account Management • Infusion Site Set-Up• Consultative Selling • Clinical & Patient-Centered Sales Approach • Product Launch Expertise• Buy & Bill Experience • Oral, Injectable & Infusion Sales • Key Account Penetration• Patient Pull-Through Results • District/Region Leadership • Hospital Sales• Medication Reimbursement • Public Payer Regulations • Team Collaboration

Lanugage Skills: Fluent in reading, writing, and speaking Spanish

PROFESSIONAL EXPERIENCE

Northern, NJ 05/2012 - PresentBIOGEN

Senior Territory Business Manager

Generate sales and market share growth for the Multiple Sclerosis (MS) portfolio including Tysabri (buy & bill monoclonal antibody - MS infusion biologic), Tecfidera (oral), Plegridy (sub Q injectable), and Avonex (IM injectable). Won multiple awards and surpassed expectations every year through territory development efforts in northern New Jersey calling on top prescribing neurologists and MS centers.

Sales Awards & Results: • 2016: Won a Big Award for Teaming & Leading based on success in coordinating Tecfidera sales strategy workshop for

the regional Fast Start meeting.• 2015: Ranked #1 in region for goal attainment with Plegridy during Q1; finished Q3 ranked #22 in the US with 108% to

goal for total portfolio including 166.7% with Plegridy and 101.9% with Tecfidera; won 6 Big Awards for Teaming & Leading, Living the Values, and Achieving Excellence.

• 2014: Won Vice President’s Award (top 10% US ranking) with 143.2% Tecfidera and 100.9% Tysabri goal attainment; finished the year ranked #1 in region and #4 in division; increased total franchise market share 2.5% and won Q2 Franchise Kicker Contest.

• 2013: Ranked as high as #2 in division and #12 nationally for Avonex sales and achieved total franchise market share as high as 35.8% in Q3, more than doubling the national average growth rate; launched Tecfidera and achieved monthly sales results as high as 129% to goal.

Sales Leadership:• Increased patient pull-through and market access by collaborating and strategically partnering with cross functional

team members including National Reimbursement Managers and Infusion Account Managers.• Appointed as Regional Patient Advisory Council Lead to work with a team of Territory Business Managers to

develop/implement initiatives to increase patient/office satisfaction, increase patient starts on medications, and improve case management process efficiency.

• Maximized sales with key accounts by advising physicians and office staff on public payer regulations, benefit designs, and reimbursement policies, and other problem-solving that increased new patient starts and continued treatment.

1PATRICIA CASTANEDA – PAGE 2

Queens, NY 08/2004 – 05/2012MERCK & CO., INC.

Senior Specialty Respiratory Representative (11/2007 – 05/2012)

Following corporate reorganization and downsizing of Dermatology Division, transferred to this specialty respiratory division based on proven record of previous performance. Won awards every year for sales growth of Dulera, Singulair, Nasonex, and Asmanex by calling on allergists and pulmonologists in the Queens/Great Neck area.

• 5-Time recipient of Award of Excellence in 2011.• Won 2010 Dulera Acceleration Contest for securing largest number of prescribers in region during product launch.• Chosen as Regional Sales Trainer for Metro New York East region to mentor and provide training to newly acquired

sales reps from Schering-Plough acquisition; additionally served as Regional Product Lead for Singulair.• Recognized for top sales performance and was selected by Region Manager for Divisional Task Force to identify,

discuss, and resolve region-specific issues through collaboration with Director of Commercial Operations• Key role in conducting health fairs and working with marketing department on introduction of “Asmyths” campaign to

educate patients about asthma and treatment options.• Appointed “District Diversity Point” to drive awareness on cultural diversity and leveraged that knowledge to

empower employees that impacted customers and businesses.

Manhattan, NYSpecialty Dermatology Representative (08/2004 – 11/2007)

Assigned to an average performing territory with Merck’s dermatology division and implemented sales and relationship building efforts that led to achieving top rankings/awards during four consecutive years for sales of Propecia in Manhattanterritory calling on dermatologists and plastic surgeons.

• Earned 2006 Vice President’s Premier Award (top 10% of dermatology sales force) and ranked #4 of 45 in US.• 2-Time Award of Excellence recipient including one in 2005 and one in 2007. • Achieved 109.8% to goal.• Appointed to multiple leadership roles including District Leadership Council Member (liaison for corporate relations

with Northeast division); E-Z Expense Pilot Team (launched/trained sales force on new expense reporting software); and Speaker Liaison (identified new local speakers and coached current speakers on presentations and content).

• Led the development of innovative engagement programs that improved peer to peer interactions and also standardized/enhanced speaker engagement/experience to maximize return on investment.

Brooklyn, NY 06/2002 – 08/2004BRISTOL-MYERS SQUIBB

Territory Business Manager

Drove sales growth for Pravachol (statin), Plavix (blood thinner), Glucovance (anti-diabetic), and Glucophage XR (anti-diabetic) by calling on top prescribing cardiologists, endocrinologists, and internal medicine in Brooklyn.

• Won 2003 Pinnacle Award for ranking top 10% of US sales force.• Recognized as 2002 Senior Vice President Challenge Winner Award for ranking top 20% of US sales force...• Achieved 114% to goal for entire portfolio in 2003.• Selected for Merci pilot team to launch and train salesforce on new database for planning promotional events.

EDUCATION

PARSONS SCHOOL OF DESIGN, New York City, NYBachelor of Business Administration, Design Marketing (2001)