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The Portfolio of
Pathum Egodawatta
Hi, I am Pathum Egodawatta and I study graphic design at Academy of Design, Colombo. This is my portfolio of 1st Year design projects for BA(Hons) Graphic Design programme.
I believe that good design is never accidental. And I believe that every project needs a certain level of research to get the designer on the right track. I personally think that in Sri Lanka, that the research part of design is usually the least focussed area in a project.
As a student at the Academy of Design, in addition to developing my skills as a designer, I like to focus on the importance of research within the context of design. And explore how a good research can help in maintaining unity and consistency in a project.
Sri Lanka traditionally and historically has had a very appealing set of design practices. It is very interesting to explore how those practices can be adapted to fit the current design arena and I hope to study and use these practices as a design student. In the future I wish to establish myself as a result oriented design professional with strong attention to research and practicality.
Contacts T 0716181108E [email protected] portfolio.vishvakarma.net
Re-branding of Colombo Public Libraryfor Corporate Identity, 1st year - 1st semester
I was required to chose an existing business entity and develop an identity redesign. The final submission included the basic elements of a Corporate identity manual.
Although the Colombo Public Library did not have an obvious distinct visual identity, I could identify the values that are already established surrounding the library.
The brand developed around the observation that the library functions more as a place for people to meet, hangout and share their thoughts. It’s not just a library.
colombopublic library
The trilingual flying book logos.
Business card designs for the administrative staff.
Library cards designed to fit nicely in to the wallet.Colour combinations distinguishes different age groups
Web banner and hoarding design.
Font specimen typographic posterfor Typography, 1st year - 1st semester
The task was to design a font flag/font specimen typographic poster for a given font.
Designed poster highlights style, feel, mood and aesthetic sense of the font ‘Gill Sans’.
Aa
B b C
c D
d E e
F f
Gg
Hh
I i J j
K k L l
Mm
Nn
Oo
P p Q
q R r
S s
Tt U
u
Ww
Xx
Yy
Z z
wwwwGill Sa
ns is
a san
s-ser
if typ
eface
desig
ned b
y Eric
Gill.
The
orig
inal d
esign
appe
ared i
n 192
6 whe
n Doug
las C
lever
don o
pene
d a bo
oksho
p in h
is ho
me town o
f Bris
tol, w
here
Eric
Gill pa
inted
the f
ascia
over t
he w
indow in
sans
-serif
capit
als th
at would
later
be k
nown a
s Gill
Sans
. In ad
dition,
Gill ha
d ske
tched
a de
sign f
or Clev
erdo
n, int
ende
d as a
guide
for
him to
mak
e futu
re no
tices
and a
nnoun
cemen
ts. G
ill Sa
ns w
as lat
er re
lease
d in 1
928 b
y Mono
type C
orporat
ion. Fir
st un
veile
d in a
ssing
le up
perca
se w
eight
in 19
28, G
ill Sa
ns ac
hieve
d
natio
nal p
romine
nce a
lmost
immed
iately
, whe
n it w
as ch
osen t
he fo
llowing
year
to b
ecome t
he st
anda
rd ty
pefac
e of t
he LN
ER. T
he le
tter “
a” was
origina
lly d
ifferen
t lookin
g as i
t was
8pt
10pt
12pt
0
1
2
3
4
5
6
7
8
9
! @
,
# *
. ”
( )
?
$ <
; }
% {
: &
18pt
14pt
de
velope
d with
strai
ght t
ail, f
ollowed
by
diago
nal t
ail (w
hich
can
be se
en o
n ea
rly sp
ecim
en sh
eets)
, the
n the
hooke
d tai
l. The
diag
onal
tail e
ventu
ally
was foun
d in
Extra
Bold,
Extr
a Cond
ense
d; a
modified
strai
ght t
ail w
as lat
er f
ound
in Ultr
a Bold
Book Hea
vy It
alic,
versi
on of
the Gill
Sans
MT Pro font
relea
sed
by the
Monotyp
e co
operat
ion or
the Mono
type
Imag
ing Holdi
ngs;
the font
rights
holde
r.ill Arab
ic
starte
d as
a pr
oject w
hile
Pasca
l Zogh
bi was
working
with
Gill
Sans
in th
e Le
tter
Pres
s works
hop
at The
Roya
l Aca
demy
of Arts
(KABK)
It is
desig
ned
as Arab
ic typ
e co
mpanio
n for
Gill Sa
ns.
The fin
alize
d font
is ex
pecte
d to
have
an Arab
ic
name
rathe
r tha
n Gill
Sans
Arab
ic. T
he ty
pe is
base
d on
the A
rabic
Naskh
style
with a
mode
rn lo
ok tha
t ech
oes
the p
ropo
rtions
and
feel o
f Gill
Sans
. This
versi
ons o
f Gill
Sans
exist
in d
isplay
, cond
ense
d, outl
ined
(Mono
type s
er. 2
90)
ultra
bold
(ser.
442)
, among
othe
rs, an
d als
o Gre
ek an
d Cyri
llic le
tters.
Gill
Sans
Arab
ic is
expe
cted
to b
e po
pular
soon.
The ty
pefac
e co
ntinu
es to
thriv
e to
this
day,
often
being
held
to b
ring
an a
rtisti
c or c
ultur
al se
nsibi
lity to
an
organis
ation’s
corp
orate
style.
Mono
type
themse
lves
use
it in
their
corp
orate
style,
and
the
typefa
ce w
as pr
ominentl
y us
ed b
y man
y pu
blic
servi
ce o
rganis
ations
The B
ritish
Gove
rnmen
t, whic
h form
ally
adopte
d Gill
Sans
as
its s
tanda
rd t
ypefa
ce fo
r us
e in
all c
ommunica
tions
and
logo
s in
2003
.
Whe
n Brit
ish R
ailway
s was
create
d by n
ationa
lisatio
n in 1
948,
Gill San
s was
used
in m
uch
of its p
rinted
output
includ
ing tim
etable
s. Spe
cially
draw
n vari
ations
wer
e dev
elope
d by t
he Brit
ish Tran
sport
Commission f
or sign
s, but
these
chara
cters
are no
t auth
entic
Gill
Sans
but t
heir a
ll the
typfa
ces w
ere b
ased o
n the
versi
ons of G
ill san
s font
lvv,G
ill Sa
ns a
lso sh
ares s
ever
al hu
manist
sans
-serif
cha
racter
istics
with
Cha
rlotte
San
s: a
doub
le
storey
roman
a an
d g,
and
a sing
le sto
rey lo
werca
se it
alic a
. Toro
nto Su
bway
is b
ased
on John
ston
and
is ofte
n co
nfuse
d with
Gill
Sans
font
beca
use
of the
se s
imali
rities
betw
een
the tw
o fonts
20pt
Type Poster, Size A2.
SMOKEthe typefacefor Typography, 1st year - 2nd semester
Smoke is a typeface evolved from the dynamic and unpredictable nature of smoke it self. The look, feel and usage of the typeface may be more suited for using in titles and headings.
A promotional poster was designed to showcase the origins and the feeling of the typeface.
Promotional Poster, Size A2.
NarrativePhotographyfor Idea Generation, 1st year - 1st semester
For the unit Idea Generation I had to create several photo narrations and photographs on given topics and themes.
As an experiment all the photographs were taken using a Nokia N73 mobile phone.
Goodfoot.
After School - A simple story.
After - A simple story.
The Book of Happinessfor Editorial Design, 1st year - 2nd semester
For this unit the Principles of design should be presented as a special edition book. The examples should be presented in a simple understandable way such that they are connected with a chosen theme.
The theme selected to explore within the boundaries of this project was the impression created in the mind of an audience by the use and abuse of design principles.
The title – The Book of Happiness for a world of crappy design– was derived from the basic notion that the correct applications of design principles can make people feel “happy”.
The best medium a person can use to express a feeling is face. The face can express feelings in finer detail. Faces decorated with manually constructed collage art were used to support the narrative flow (from sadness to happiness) within the book. Basic shapes combined with sensitive and contrasting color selection builds up an image of a face which is interesting and pleasing to the eye. Each face expresses a distinct and evident feeling. Furthermore the faces also act as examples of usage of good design principles.
© 2011 Pathum Egodawatta