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8/3/2019 path_to_270
1/68www.americanprogress.o
The Path to 270
Demographics versus Economics in the 2012 Presidential Elect
Ruy Teixeira and John Halpin November 2011
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The Path to 270Demographics versus Economics in the 2012 Presidential Elec
Ruy Teixeira and John Halpin November 2011
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1 Introduction and summary
10 Demography of the path to 270
15 Geography of the path to 270
15 Core Obama and GOP states
16 The Midwest/Rust Belt
35 Midwest/Rust Belt summary
35 The Southwest
45 Southwest summary
45 The New South
57 New South summary
58 What President Obama and Republicans should focus on
win in 2012
61 About the authors
62 Endnotes
Contents
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1 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Introduction and summary
Wih a litle under one year o go beore he 2012 presidenial elecion, nex years
batle looks increasingly compeiive, wih ongoing economic disress and a highly
energized Republican base poenially neuralizing he incumbency advanage
ha Presiden Barack Obama would radiionally hold.
Obviously, much could change beween now and hen bu a he ouse o he
elecion campaign i is clear ha wo large orces will ulimaely deermine he
oucome: he shiing demographic balance o he American elecorae, and heobjecive realiy and voer percepion o he economy in key batleground saes.
Te cenral quesions o he elecion are hus airly sraighorward. Will he ris-
ing elecorae o communiies o color, he Millennial generaion, proessionals,
single women, and seculars ha pushed Obama o vicory in 2008 be sucien
and mobilized enough o ensure his re-elecion in 2012? Or will he Republican
Pary and is presidenial nominee capialize on a sruggling economy and greaer
mobilizaion rom a conservaive base ha holds he presiden in deep disdain?
Regardless o he oucome, i is likely ha American poliics will remain highly
conesed and polarized or years o come. Te elecoral volailiy seen rom
2006 o 2010 suggess ha he bigges issues in American poliicshe role o
governmen, he balance o public and marke orces, axaion, and social welare
policiesremain conesed in parisan erms. Te nancial crisis and he Grea
Recession have severely clouded he elecoral picure, making i clear ha 2008
marked only he poenial or a new progressive alignmen in American elecions,
raher han is consolidaion.
Given he job approval raings o he presiden and economic indicaors in key saes
(see able 1 on nex page), he 2012 elecion will likely be igher han he 2008elecion, perhaps more like 2004 or even he highly conesed 2000 elecion.
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2 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Obama job approval
(percent)
Unemployment rate
(percent)
D.C. 83 11.1
Connecticut 60 8.9
Maryland 59 7.4
Delaware 59 8.1
New York 57 8.0
Massachusetts 57 7.3
Hawaii 56 6.4
Vermont 54 5.8Illinois 54 10.0
New Jersey 54 9.2
California 53 11.9
Minnesota 52 6.9
Rhode Island 50 10.5
Washington 50 9.1
Wisconsin 50 7.8
Maine 50 7.5
Michigan 50 11.1Iowa 49 6.0
Pennsylvania 48 8.3
Georgia 48 10.3
Florida 47 10.6
North Carolina 46 10.5
Virginia 46 6.5
New Mexico 46 6.6
Mississippi 45 10.6
Ohio 44 9.1
Obama job approval
(percent)
Unemployment rate
(percent)
Nevada 44 13.4
Arizona 44 9.1
Colorado 44 8.3
Oregon 44 9.6
South Carolina 43 11.0
Louisiana 42 6.9
Indiana 42 8.9
Missouri 42 8.7South Dakota 41 4.6
Texas 40 8.5
New Hampshire 40 5.4
Tennessee 40 9.8
Alaska 39 7.6
Nebraska 39 4.2
Kansas 38 6.7
Alabama 38 9.8
North Dakota 37 3.5Kentucky 37 9.7
Montana 36 7.7
Arkansas 33 8.3
West Virginia 33 8.2
Oklahoma 32 5.9
Utah 32 7.4
Wyoming 32 5.8
Idaho 27 9.0
US 47 9.1
table 1
Obama job approval and unemployment rate by state
Source: Gallup (Average Job Approval Jan-June 2011); BLS (Seasonally Adjusted, Unemployment Rate September 2011).
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3 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Wha srenghs and weaknesses do Presiden Obama and Democras hold going ino 2012?
As weve previously argued in oher CAP repors (see New Progressive America, Sae o
American Poliical Ideology, 2009 and Demographic Change and he Fuure o he Paries), he
shiing demographic composiion o he elecoraerising percenages o communiies o
color, single and highly educaed women, Millennial generaion voers, secular voers, andeducaed whies living in more urbanized saes or more urbanized pars o saesclearly
avors Democras and has increased he relaive srengh o he pary in naional elecions
in recen years. In conras, he Republican Parys coaliion o older, whier, more rural, and
evangelical voers is shrinking and becoming more geographically concenraed and less
imporan o he overall poliical landscape o he counry.1
Tese Democraic advanages emerged clearly in he 2008 presidenial elecion. Barack
Obamas 53 percen popular voe represened he larges share any presidenial candidae
received in 20 years. Obama won 365 elecoral voes and he carried all 18 saes, plus
he Disric o Columbia, ha John Kerry won in 2004 (as did Al Gore in 2000 and BillClinon in 1992 and 1996), plus nine saes ha Kerry los: Colorado, Florida, Indiana,
Iowa, Nevada, New Mexico, Norh Carolina, Ohio, and Virginia. By region, his patern o
Democraic vicories helped o reduce core GOP srengh in presidenial elecions o he
Upper Mounain Wes, Grea Plains saes, and he Souh.
Republicans also los heir poliical monopoly in he Souh as he hree as-growing new
souh saes o Virginia, Norh Carolina, and Florida wen Democraic in 2008. Te
Norheas, he Midwes (wih he excepion o Missouri), he Souhwes (wih he excep-
ion o Arizona), and he Wes were solidly conrolled by he Democras. Moreover, he
saes he GOP carried ended o be rural and lighly populaed. Sixeen ou o 28 saes
Obama carried had 10 or more elecoral voes while jus 4 o he 21 ha John McCain
carried had ha many elecoral voes. Obama also carried seven o he eigh mos populous
saes: Caliornia, New York, Florida, Illinois, Pennsylvania, Ohio, and Michigan. Only one
o he eigh mos populous saesexaswen or McCain.2
Even wih hese long-erm demographic srenghs, Democraic weaknesses are mani-
es. Coninuing economic disress among large segmens o he American public,
coupled wih he perceived inabiliy o he Obama adminisraions policies o spark
real recovery, has coalesced ino serious doubs abou Democraic sewardship o heeconomy. In Augus 2011, Gallup repored record low public approval o Presiden
Obamas handling o he economy, wih barely one-quarer (26 percen) approving o
he presidens perormance on his key indicaor.3 No presiden in he pas 50 years
http://www.americanprogress.org/issues/2009/03/pdf/progressive_america.pdfhttp://www.americanprogress.org/issues/2009/03/pdf/political_ideology.pdfhttp://www.americanprogress.org/issues/2009/03/pdf/political_ideology.pdfhttp://www.americanprogressaction.org/issues/2010/06/pdf/voter_demographics.pdfhttp://www.americanprogressaction.org/issues/2010/06/pdf/voter_demographics.pdfhttp://www.americanprogress.org/issues/2009/03/pdf/political_ideology.pdfhttp://www.americanprogress.org/issues/2009/03/pdf/political_ideology.pdfhttp://www.americanprogress.org/issues/2009/03/pdf/progressive_america.pdf8/3/2019 path_to_270
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4 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
has been re-eleced wih unemploymen as high as i is oday. Hisorically, admin-
israions wih unemploymen problems have seem hem miigaed wih signi-
can employmen change ahead o an elecion.
Bu given ha he Congressional Budge Oce is currenly projecing unem-
ploymen o average 8.7 percen in 2012,4
ha does no appear o be in he o-ingunless o course here are new measures o simulae jobs and growh. Such
measures ace dicul prospecs given he saed posiion o House Republicans.
Wha are he srenghs and weaknesses o Republicans going ino 2012?
As he 2010 elecion highlighs, Republicans coninue o hold srong advanages
when he voing elecorae is older, more conservaive, and less diverse han he
overall populaion. Democras suered one o he larges elecoral deeas on
record las year, ceding conrol o he House o Represenaives o he Republican
Pary aer regaining he majoriy jus our years earlier. Republicans gained 63House seas in he 2010 elecion, overperorming by abou 10 seas wha would
have been expeced on he basis o he popular voe spliapproximaely 52 per-
cen Republican o 45 percen Democraic.
Te Republican voe was ecienly disribued o produce Republican vicories,
especially in he Rus Bel saes and in conesed souhern saes such as Virginia
and Florida. Te Republican gain o 63 seas was he bes pos-World War II sea
gain by eiher pary in a miderm elecion, and only he hird ime a pary gained
more han 50 seas since hen.
Exi-poll daa rom 2010 showed ha independen voers,5 whie working-class
voers, seniors, and men broke heavily agains he Democras due o he economy.
Similarly, urnou levels were also unusually low in communiies o color and
among young voers, and unusually high among seniors, whies, and conserva-
ives, hus conribuing o a more skewed miderm elecorae.
Te desire o unsea Presiden Obama will likely produce a srong surge o
Republican base voers in 2012. I his enhusiasm gap ranslaes ino a noiceably
more conservaive, GOP-leaning elecorae han is ypical in presidenial elecions,Republicans may be able o capure several o Presiden Obamas saes rom 2008.
Republicans mainain ongoing weaknesses ha will need o be addressed in order
o maximize heir chances in 2012. Te parys increasing alignmen wih is mos
Republicans
continue to
hold strong
advantages
when the voting
electorate is
older, more
conservative,
and less diverse
than the overall
population.
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5 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
conservaive wing and he rising power o ea Pary values and posiions wihin
he GOP camp does no ranslae well o he larger elecorae. Tus, he GOPs
abiliy o capialize poliically on he poor economy will be signicanly reduced i
heir evenual presidenial nominee is oo closely associaed wih an exreme ani-
sais plaorm ha is hosile o aspecs o governmen ha Americans suppor
or a social and culural agenda ouside o he mainsream o public opinion. Andeven wih a possible advanage in voer enhusiasm, he base mobilizaion sraegy
employed successully by Presiden Bushs campaign in 2004 will be dicul o
replicae given demographic shis since ha elecion and concerns abou GOP
exremism among more moderae, independen, and nonideological Americans.
Heading ino 2012, he primary sraegic quesions will be: Will Presiden
Obama wihsand coninued doubs abou he economy and his approach o
recovery? Will he presiden hold sucien suppor among communiies o
color, educaed whies, Millennials, single women, and seculars and avoid a
caasrophic meldown among whie working-class voers? Conversely, willRepublicans capure voer disenchanmen on he economy and oer a cred-
ible economic alernaive o he presiden? Will hey nominae a candidae who
can appeal beyond heir older, more conservaive, whie, evangelical base? Will
Democraic apahy and Republican energy make he elecorae much more con-
servaive leaning han is underlying demographics would sugges?
Te remainder o his paper explores hese quesions in more deail by rs examin-
ing he demographic and geographic rends ha will mater mos in 2012 and hen
exploring wha implicaions hese rends migh have in erms o Democraic and
Republican sraegy or nex years campaign. In brie, here are our key ndings.
On he naional level, given solid, bu no excepional, perormance among
minoriy voers, Obamas re-elecion depends on eiher holding his 2008 whie
college-graduae suppor, in which case he can survive a landslide deea o 2010
proporions among whie working-class voers, or holding his slippage among
boh groups o around 2004 levels, in which case he can sill squeak ou a vicory.
Conversely, i Republicans can cu signicanly ino Obamas whie college-grad-
uae suppor and hen replicae he landslide margins hey achieved among whie
working-class voers in 2010, hen hey are likely o emerge vicorious.
On he sae level, Obama and he Republicans sar he elecion campaign wih
186 and 191 elecoral voes respecively rom heir core saes. Wih he excepion
o New Hampshire, he addiional saes Obama and he Republicans need can
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6 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
come rom hree broad geographic areas: he Midwes/Rus Bel, he Souhwes,
and he New Souh. Tey are all saes ha were carried by Obama in 2008.
Te six Midwes/Rus Bel swing saes (Iowa, Michigan, Minnesoa, Ohio,
Pennsylvania, and Wisconsin) are all marked by slow growh and by a relaively
small and slow-growing percenage o voers rom communiies o color. Tesesaes are projeced o average around 15 percen minoriy voers in 2012, ranging
rom a low o 10 percen in Iowa o a high o 21 percen in Pennsylvania. Bu his rel-
aively small base o minoriy voers is supplemened or Democras by airly srong
suppor among hese saes growing whie college-graduae populaions, who gave
Obama an average 5-poin advanage in 2008. Tis coaliion o he ascendan has
produced increased Democraic suppor in growing areas o hese saes.
Moreover, he weigh o ha coaliion should be larger in hese saes in 2012
han in 2008, wih an average 3-poin increase in he percen o whie college
graduaes and minoriies among voers, and a 3-poin decline in he percen owhie working-class voers. In addiion, Obama should also bene rom he ac
ha Midwesern and Rus Bel whie working-class voers end o be more sup-
porive han in oher compeiive saes, averaging only a 2-poin Democraic
deci in 2008.
Te poor economic siuaion, however, weighs heavily on ha relaive riendli-
ness and i is likely o reduce enhusiasm or Obama among his coaliion o he
ascendan. Ta will give Republicans an opening in hese saes, especially in
Ohio. McCain los he sae by only 5 poins in 2008, he whie working class was
noably sympaheic o he GOP even hen (McCain carried hem by 10 poins),
and excep or Michigan, he economic siuaion is worse han in he res o hese
saes. A srong GOP mobilizaion eor could ake he sae, especially i here is
no signican economic improvemen beween now and he elecion.
GOP chances in he oher ve saes are no as good, hough Pennsylvania, wih
he mos riendly whie working class, and Michigan, wih he wors economy,
provide serious opporuniies. For Obamas par, his abiliy o keep his coaliion
o he ascendan ogeher and avoid caasrophic losses among he whie work-
ing class in all ve saes will be heavily dependen on wheher and how much heeconomy improves as we near he elecion.
Te hree Souhwes swing saes (Colorado, Nevada, and New Mexico) are all marked
by as growh and by relaively high and growing percenages o minoriy, chiefy
Obamas abilityto keep his
coalition o
the ascendant
together
and avoid
catastrophic
losses among
the white
working class
will be heavily
dependent on
whether and
how much
the economy
improves.
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7 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Hispanic, voers. Tese saes are projeced o average around 36 percen minoriy
voers in 2012, ranging rom a low o 21 percen in Colorado o a high o 52 percen in
New Mexico. And he 3-poin advanage he growing whie college-graduae popula-
ion gives Obama supplemens his solid base o minoriy voers or Democras.
Tis coaliion o he ascendan has produced increased Democraic supporin mos growing areas o hese saes. Moreover, he weigh o ha coaliion
should be larger in hese saes in 2012 han in 2008, wih an average 4-poin
increase in he percen o whie college graduaes and minoriies among voers,
and a 4-poin decline in he percen o whie working-class voers. Ye com-
pared o he Midwesern and Rus Bel swing saes, whie working-class voers
in he Souhwes are quie a bi more riendly o he GOP, averaging a 17-poin
Republican advanage in 2008.
Te dicul economic siuaion, especially in Nevada and Colorado, is likely o
enhance heir recepiveness o he GOP, even as i is likely o reduce enhusiasmor Obama among whie college graduaes and, mos worrisome or his campaign,
among minoriies, where suppor and urnou among Hispanics could all signi-
canly. Tereore, even hough Obama has he demographic wind a his back, so o
speak, he Republicans will have a serious sho a hese saes. And a leas in Nevada
and Colorado, wihou signican economic improvemen, even hard mobilizaion
work by he Obama campaign may no be enough o keep hem ou o GOP hands.
Te hree New Souh swing saes (Florida, Norh Carolina, and Virginia) are all
marked by as growh, driven by heir burgeoning minoriy populaions. Tese
saes are projeced o average around 31 percen minoriy voers in 2012. Tese
voers, wih heir relaively high concenraions o black voers, gave Obama an
average o 82 percen suppor in 2008, signicanly higher han he Souhwes
swing saes average o 71 percen.
Bu in conras o he Souhwes saes, whie college-graduae voers are signi-
canly more supporive o he GOP, giving McCain an average 16-poin advanage
in 2008. And whie working-class voers in he New Souh swing saes, hough
hey are declining rapidly, are even more pro-GOP han in he Souhwes, giving
McCain an average 28-poin advanage. So he level and srengh o he minoriyvoe looms especially large o Obamas chances in hese saes.
Te dicul economic siuaions in Norh Carolina and above all Florida could,
however, undercu he minoriy voe, even as i alienaes whie college-graduae
voers and moves whie working-class voers closer o he GOP. Such a scenario
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8 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
would be a recipe or Republican success and he GOP nominee will work hard o
make i a realiy in 2012. Virginia is more promising or he Obama campaign, wih
a solid minoriy voe, a relaively riendly whie college-graduae populaion, a igh
link beween growing areas and increasing sympahy or he Democras, and a airly
decen economic siuaion. A srong eor by Obama in 2012 should have a good
chance o keeping his sae in his column.
Given he ndings in his paper, Obamas recen seps o dene he elecion on
more progressive erms hrough a commimen o a new jobs and growh program
and a deci reducion plan based on shared sacrice will likely aid he presiden
poliically. Public polling over he pas year suggess ha a susained posure o
deending he middle class, supporing popular governmen programs, and calling
or a more equiable ax disribuion will be popular among many key demographic
groups necessary o win in he 12 batleground saes analyzed here.
Te ndings in he paper also indicae ha Republicans can maximize heir
chances o vicory by ocusing almos exclusively on he economy. Bu heywill need o downplay heir more divisive posiions on religion, social issues,
The 2012 Battleground
Key battleground states for 2012
Democratic vote
5741
5543
5445
5444
5444
5642
5147
5444
5346
49.749.4
5148
5742
FL
NC
VA
PA
OH
IA
MN
CO
NM
NV
MI
WI
*2008 Election results.
Republican vote
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 80 20 2
White college graduates 47 51 1
White working class 40 58 -3
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9 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
immigraion, and he more exreme ea Pary posiions on popular governmen
programs such as Social Securiy and Medicare.
Te sage is se or a showdown o demographics versus economics in he 2012 elec-
ion. Each side has clear srenghs bu also very serious weaknesses as hey move ino
his showdown. Vicory will likely go o he side mos willing o acknowledge heirweaknesses and atack hem boldly. Tis will be no elecion or he ain-heared.
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10 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Demography of the path to 270
Presidenial incumbens enjoy numerous srucural advanages over challengers,
including he power o he oce isel, srong name recogniion and amiliariy
among he public, and well-esablished organizaional and undraising capaciies.
Examining elecions rom 1788 o 2004, presidenial elecion scholar David Mayhew
has shown ha in-oce poliical paries have held he Whie House in wo-hirds
o elecions when running an incumben compared o only hal o he elecions
wih open-seas. Poliical scieniss have also long esablished he imporance o he
economy, in paricular he direcion o overall growh, income, and employmen, indeermining presidenial oucomes.
Te balance o incumbency versus he economy in deermining he oucome reduces
he cerainy o any elecoral predicions, so our analysis will examine how Presiden
Obama and his poenial GOP challenger migh are in erms o demographic and
geographic suppor in 2012. Since we do no know he acual GOP nominee a his
poin, he analysis will ocus primarily on he poenial sanding o Presiden Obama
in relaion o his 2008 baseline suppor and compare ha wih he poenial suppor
o an unknown Republican challenger in relaion o 2008 perormance.
Te challenging poliical siuaion or he Democras indicaes ha Obamas re-
elecion is hardly a sure hing. Equally, he Republican pary remains unpopular
and no poenial candidae has shown convincingly ha hey have wide appeal
ouside he Republican base, so hey will sruggle o bea Obama despie his mani-
es weaknesses. Ta much is clear. Te quesion hen becomes how each side
can ake advanage o heir opporuniies and reach 270 elecoral voes, given he
curren poliical environmen and srucure o voer inclinaions.
Sar wih he basic conours o he Obama coaliion on he naional level. IObama is able o keep his coaliion ogeher a close o is 2008 levels, hen he will
likely be able o pu ogeher enough saes o reach 270 and beyond. Conversely,
Republicans will no be able o capure he presidency unless hey are able o
make signican inroads ino he presidens 2008 coaliion.
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11 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Communities of color, white college graduates, and the white
working class
Te hear o he Obama coaliion is he minoriy voe. In 2008, Obama received
80 percen suppor rom communiies o color, who made up 26 percen o all vo-
ers. Will he replicae ha perormance in 2012?
Consider rs he probable minoriy share o he voe in 2012. Recenly released
daa rom he 2010 Census underscore jus how as he his populaion is growing
in he Unied Saes. Te minoriy populaion over he las decade increased by 30
percen (Hispanics alone grew by 43 percen),6 while he whie populaion grew
by a mere 1 percen.7 Because o his dramaic dierence in growh raes, commu-
niies o color accouned or virually all (92 percen) o he counrys populaion
growh over he decade. And he overall minoriy share o he populaion icked
seadily upward while he whie share declined. Te 2010 minoriy share o he
populaion was 36 percen, up more han 5 percenage poins over 2000. Tas arae o increase o around hal a poin a year over he decade.
Applying ha rae o he our years beween 2008 and 2012 indicaes ha he
minoriy share o voers should be abou 28 percen in 2012, up rom 26 percen
in 2008. O course, ha rae is based on he overall minoriy populaion, no vo-
ers. Should he rae o increase be lowered o accoun or his dierence? No, i
anyhing i should be increased. Exi poll daa show minoriy voe share increasing
a a aser rae las decade han overall populaion growh, so a 2 poin esimaed
increase in minoriy voe share may acually be conservaive.8
So Obama will likely have signicanly more voers rom communiies o color o
work wih in 2012. Bu can he plausibly hope o mainain his 80 percen suppor
among minoriy voers? Cerainly his general suppor rom hese voers remains
high, especially among blacks, bu ha level o suppor will be dicul o obain
in 2012. Democraic presidenial suppor among minoriies was lower in he wo
oher presidenial elecions o he las decade: 71 percen in 2004 and 75 percen
in 2000. A cauious esimae would pu Obamas minoriy suppor in 2012 in he
mid-range o recen resuls75 percenraher han a he 2008 level.9
Overall hen a reasonable expecaion or 2012 is ha he minoriy share o voers
will rise o around 28 percen, and ha 75 percen o hose voers will suppor
Obama. I should be noed, however, ha he poor economy could undercu his
esimae. I economic pessimism is high enough, minoriy enhusiasm or Obama
A reasonable
expectation or
2012 is that the
minority share
o voters will rise
to around 28
percent, and tha
75 percent o
those voters wil
support Obama
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12 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
may decline o he poin where even he 75 percen suppor gure is dicul
o atain. Hispanic suppor could be a paricular problem given recen Obama
job approval raings o 50 percen or less among his group, which may allow
Republicans o make inroads among Hispanics.10
Whie voers o course are a dieren sory; under any scenario, Obama will doar worse among hese voers. No all whie voers are he same, however, and i is
useul o break hem down beween he growing college-educaed group,11 where
Democras perormance has seadily improved, and he rapidly declining noncol-
lege or working-class group,12 where Democras have made litle progress over he
las wo decades. For reerence, Republicans won his later group by 20 poins in
1988 and won hem by nearly as much, 18 poins, in 2008.
Consider rs how he share o voers among hese wo groups is likely o change.
Te whie working-class share o voers declined by 15 percenage poins beween
he 1988 and 2008 presidenial elecions, while he college-educaed whieshare increased by 4 poins. Tis projecs o a urher decline o 3 poins in whie
working-class represenaion in he 2012 elecion and a gain o abou a poin or
college-educaed whies. So he underlying demographic composiion o he
whie voe is likely o shi in Obamas avor in he 2012 elecion.
Wih hese changes in mind, we can now ocus in on how 2012 suppor levels
among hese wo dieren groups o whie voers will ranslae ino an Obama
or Republican vicory. Firs o all, i Obama receives similar suppor in 2012 as
in 2008 (a 4-poin deci among whie college graduaes and an 18-poin deci
among whie working-class voers) he will win he popular voe by abou as much
as he did in his rs elecion bid, even i his minoriy suppor drops rom 80 per-
cen o 75 percen as we have conservaively assumed.
Indeed, he will sill win he popular voe (50-48) in his scenario i whie working-
class suppor replicaes he sunning 30-poin deci congressional Democras
suered in 2010 bu whie college-graduae suppor remains seady. Ta is
remarkable. I whie college-graduae suppor also replicaes is relaively poor
2010 perormance or he Democras (a 19 poin deci), however, Republicans
will win he popular voe by 3 poins (50-47).
Anoher way o illusraing how poorly Obama can do beween hese wo groups
o whie voers and sill win is o use Democraic presidenial suppor raes rom
he 2004 elecion. In his scenario, Obama would lose he whie working-class
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13 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
voe by 23 poins and he whie college-graduae voe by 11 poins as Kerry did in
2004. Obama would sill win he popular voe by 50-48 i ha happened,13 indica-
ing jus how much he counry has changed in he eigh years since Kerrys deea.
In summary, given solid, bu no excepional, perormance among minoriy vo-
ers, Obamas re-elecion depends on eiher holding his 2008 whie college-grad-uae suppor, in which case he can survive a landslide deea o 2010 proporions
among whie working-class voers, or holding his slippage among boh groups o
around 2004 levels, in which case he can sill squeak ou a vicory. Conversely, i
Republicans can cu signicanly ino Obamas whie college-graduae suppor
and hen replicae he landslide margins hey achieved among whie working-class
voers in 2010, hey are likely o emerge vicorious.
Obamas condiions or vicory do no seem like high barriers. Bu hey sill
may be dicul o mee in he poliical environmen o he 2012 elecion, as
Republicans are likely o work aggressively o win suppor in hese groups. In heconcluding secion o he paper, we discuss wha each pary mus do o maximize
heir chances o winning he presidency, given hese parameers.
Other demographics
wo oher key demographics or 2012 are young voersmembers o he
Millennial generaion (dened here as hose born in he years 1978-2000)and
unmarried women. Te 18-o-29-year-old age group (all Millennials) voed 66-32
in Obamas avor in 2008 and made up 18 percen o voers. Moreover, ha 18
percen gure acually undersaed he level o Millennial infuence in ha elecion
because he 18-o-29-year-old group did no include he oldes Millennialshe
30-year-olds who were born in 1978. Once hey are gured in, a reasonable esi-
mae is ha Millennials made up around 20 percen o he voe in 2008.
And ha gure should be signicanly larger in 2012 as more Millennials ener
he voing pool. Abou 48 million Millennials were ciizen-eligible voers in 2008
and ha number has been increasing a a rae o abou 4 million a year. When
Millennials make up he enire 18-34 age group in 2012, here will be 64 millionMillennial eligible voers29 percen o all eligible voers. Assuming a reasonable
urnou perormance, ha should ranslae ino roughly 35 million Millennials
who cas ballos in 2012 and an esimaed 26 percen o all voers.
I Republicanscan cut
signifcantly
into Obamas
white college-
graduate suppo
and replicate
landslide margin
among white
working-class
voters, they are
likely to emerge
victorious.
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14 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Bu will 2012 see solid youh urnou perormance? Economic pessimism has
also aken is poliical oll among his group, which is no surprising given how
hard he poor economy has hi young people. Obama approval among he
18-o-29-year-old age group was 57 percen agains 35 percen disapproval in
an Augus Pew poll.14 Tis is considerably below his margin o suppor among
hese voers in 2008, and down signicanly rom he 30-poin approval spreadshe enjoyed earlier in he year. Tis suggess a lack o enhusiasm or Obama ha
could ranslae ino low 2012 urnou among young voers who are ypically
he mos volaile o all age groups. When young voer enhusiasm was epid in
he 2010 elecion, he 18-29 year old voe share dropped rom 18 percen o 12
percen, low even or an o-year elecion.
For hese reasons, i is unlikely ha Obama will be able o reain ha 66 percen
suppor level rom 2008. Young voers sill l ike Obama bu hey clearly don
like him he way hey once did. Te Democras pary idenicaion advanage
among 18-29 year olds has declined rom is peak o 28 poins in 2008 o 13poins oday.15 And congressional Democras received jus 55-42 suppor rom
18-29 year olds in 2010. Obama will seek o do beter han ha, and minimize
he slippage rom his 2008 suppor, while Republicans will hope ha economic
pessimism and disappoined expecaions will lower youh urnou and/or drive
youh suppor o he GOP.
Unmarried women were also srong Obama supporers in 2008, avoring him by
a 70-29 margin. Unmarried women now make up almos hal, 47 percen, o adul
women, up rom 38 percen in 1970.16 Teir curren share o he voer poola
quarer o eligible voers17is nearly he size o whie evangelical proesans, he
GOPs larges base group. And since he growh rae o unmarried women is so
as (double ha o married women) he proporion o unmarried women in he
voing pool will coninue o increase.18
Tere is every expecaion ha his burgeoning populaion o unmarried women
will coninue o lean heavily Democraic in is poliics. Survey daa consisenly
show his group o be unusually populis on economic issues and generally
opposed o he GOP agenda on oreign policy and social issues.19 Jus as wih he
Millennials, however, he economic siuaion has aken a heavy oll on his groupand economic pessimism is rampan. And, jus as wih he Millennials, ha gives
Republicans an opening o cu ino Obamas large margins rom 2008.
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15 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Geography of the path to 270
Te discussion above ocused on he naional popular voe. By and large, he
naional popular voe is a good guide o predicing he acual winner o he presi-
denial elecion. In ac, he winner o he popular voe no only ypically wins
he Elecoral College voe, bu wins i by a wider margin han heir popular voe
margin. Neverheless, he presidenial winner is, in he end, deermined by who
can assemble a sae-by-sae coaliion o a leas 270 elecoral voes, or EVs. I is o
ha sae-by-sae coaliion ha we now urn.
Core Obama and GOP states
Obama carried 27 saes plus he Disric o Columbia and Nebraskas second
Congressional disric or a oal o 365 elecoral voes in 2008. Democras have
carried 18 o hese saes plus D.C., or a oal o 242 EVs (based on he new
apporionmen rom he 2010 Census), in every elecion since 1992. O hese 18,
Obama is almos cerain o carry 14 o hem (Caliornia, Connecicu, Delaware,
Hawaii, Illinois, Maine, Maryland, Massachusets, New Jersey, New York, Oregon,
Rhode Island, Vermon, and Washingon) plus D.C. in 2012 or a oal o 186 EVs.
Tese are Obamas core saes, won easily by he Democraic candidae or ve
sraigh elecions and unlikely o be seriously conesed in his elecion eiher. 20 Bu
o course, hese core saes are ar shor o a majoriy and Obama will sill need 84
more EVs rom some combinaion o saes o acually win he presidency.
Republicans carried 22 saes (Alabama, Alaska, Arizona, Arkansas, Georgia,
Idaho, Kansas, Kenucky, Louisiana, Mississippi, Missouri, Monana, Nebraska,
Norh Dakoa, Oklahoma, Souh Carolina, Souh Dakoa, ennessee, exas,Uah, Wes Virginia and Wyoming) plus he res o Nebraskas CDs or a oal
o 173 EVs in 2008. Tey are almos cerain o carry all o hese in 2012 plus
Nebraskas rs Congressional Disric and Indiana or a oal o 191 EVs. Tis
is also ar shor o a majoriy, meaning ha Republicans wil l need 79 addiional
EVs o capure he presidency.
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16 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Wih he excepion o New Hampshire, he addiional saes Obama and he Republicans
need can come rom hree broad geographic areas: he Midwes/Rus Bel, he
Souhwes, and he New Souh. Tey are all saes ha were carried by Obama in 2008.
The Midwest/Rust Belt
Te Midwes/Rus Bel saes ha are likely o be seriously in play beween Obama and
he GOP nominee are:
Iowa (6 EVs) Michigan (16 EVs) Minnesoa (10 EVs) Ohio (18 EVs) Pennsylvania (20 EVs)Wisconsin (10 EVs)
Te Republicans appear likely o pick up Indiana (11 EVs), even hough Obama
carried i in 2008, as well as keep Missouri (10 EVs), where Obama los in 2008 by
only one-eighh o a percenage poin. All ogeher, he six arge saes in play have
80 EVs and would ge Obama very close o he 270 hreshold when combined wih
his core saes. And i Obama carried New Hampshire (4 EVs) in addiion o he
six Midwes/Rus Bel saes ha would pu him a exacly 270 wihou any o he
Souhwes or New Souh saes in play.
Conversely, i Republicans can pick up several saes in his regionhey have litle
chance o aking hem allhey will have a ligher li in he Souhwes and New Souh.
For example, i Republicans carried Ohio and Pennsylvania, hen ha would provide
almos hal he EVs hey need o add o heir core saes. Te res could be provided by
Florida and any oher New Souh sae.
Te six Midwes/Rus Bel saes are all slow growing wih an average populaion
growh rae (3.7 percen beween 2000 and 2010),21 well below he naional average
o 9.7 percen. Consisen wih his slow overall growh, hese saes minoriy popu-
laion share has also grown relaively slowlya 3.8 percenage poin shi over heime period compared o 5.4 poins or he naion as a whole. Tus no only are hese
saes whier han he naional average (an average o 82 percen vs. 64 percen or he
naion), heir race-ehnic composiion is shiing more slowly. Tis is a more avorable
dynamic or he GOP han in he wo oher swing regions.
We will now discuss hese saes in deail in descending order o EVs.
The six Midw
Rust Belt stat
are all slow
growing with
an average
population
growth rate (
percent betw
2000 and 20
well below th
national aver
o 9.7 percen
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17 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Pennsylvania
ALLEGHENY CO.
NORTH AND CENTRALNORTHEAST
PITTSBURGHSUBURBS AND ERIE
Counties
Metropolitan Areas
REGIONS
Erie
JohnstownAltoona
State College
Youngstown-Warren-Boardman
Williamsport
Reading
PHILADELPHIA SUBURBS
Allentown-Bethlehem-
Easton, PA-NJ
Scranton-Wilkes-Barre
New York-Newark-Bridgeport
Harrisburg
LebanonYork-HanoverLancaster
SOUTHEAST
PHILADELPHIA
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 86 13 2
White college graduates 52 47 3White working class 42 57 -5
Pennsylvania20 electoral votes
Democraic presidenial candidaes have won his sae ve sraigh imes going back
o 1992. Obama won he sae by 10 poins in 2008, a considerable improvemen over
Kerrys 3-poin and Gores 4-poin vicories in heir presidenial runs. Obamas solid vic-
ory came despie an excepionally srong eor by McCain o fip he sae.
Communiies o color made up 19 percen o Pennsylvanias voe in 2008 and voed 86
percen or Obama. Exrapolaing rom exi poll and Census daa,22 minoriies should
compose abou 21 percen o he 2012 Pennsylvania elecorae. Tis increased minoriy
voe share should help Obama.
Conversely, we would expec a 2-poin drop in he whie share o voers, who slighly
avored McCain by 51-48. Tis 51-48 gure, however, conceals very dieren paterns
among whie working-class and whie college-graduae voers. Whie college graduaes
suppored Obama 52-47, while whie working-class voers suppored McCain by 57-42.
Good news or Obama is ha he shrinking whie voer pool should produce a 5-poindecrease in whie working-class voers and a 3-poin increase in whie college graduaes
in 2012.23 So Obamas Pennsylvania coaliion may be hough o as a growh coaliion
ha links communiies o color wih he growing par o he whie populaion, while he
Republican coaliion is rooed in a rapidly declining group.
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18 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Looking jus a hese likely shis in he voer pool, Obama would be expeced o
win by a wider margin in 2012. His growing coaliion should be larger and he
declining coaliion smaller. Bu wo criical acors could undercu his voe oals.
Te rs is ha he growing groups ha suppored him in 2008 migh no sup-
por him a he same level in 2012, and perhaps no urn ou he same raes, which
could reduce his dividend rom demographic change.
ake communiies o color, or example. As noed, Obama received 86 percen sup-
por rom minoriies in 2008. Ta unusually high gure refeced Obamas 95 percen
suppor among Pennsylvanias black voers and he ac ha blacks made up wo-hirds
o Pennsylvanias minoriy voers compared o hal o minoriy voers naionwide. Some
all-o rom 95 percen suppor seems very possible, however, i economic pessimism
akes a signican oll on black enhusiasm or Obama, as some recen daa sugges.24
Hispanic enhusiasm or Obama migh fag or he same reason, perhaps exacerbaed
by impaience on he immigraion issue, which could bring down heir 2008 72 percen
suppor rae. Ta would urher erode Obamas overall minoriy suppor level in 2012.
Even less secure is Obamas hold on whie college graduaes in he sae. Te move
oward Democras is a recen rend among his growing group and could easily be
reversed by disappoined expecaionssuch as a lack o economic mobiliy due o
coninued economic sagnaion.
Obamas second big problem is perhaps he GOPs bes opporuniy. Ta is a worsen-
ing siuaion among he group already hosile o him: he whie working class. Indeed,
in 2008 Obama acually did worse among hese voers in Pennsylvania (losing hem
by 15 poins) han Kerry did in 2004. I hey swing urher away rom him in 2012, and
approach he 30-poin naionwide deci Democras suered in 2010, i could hand he
Keysone sae o he GOP.
Breaking down suppor paterns geographically provides anoher lens on Obamas and
he GOPs chances in he sae. Here we also see he growh and decline patern we saw
wih demographic groups. In a nushell, Democras presidenial voing srengh has
been increasing in growing areas o he sae, while Republicans have held heir own
only in declining pars o he sae.
Te growing areas o Pennsylvania are mosly locaed in hree regions,25 all in he easern
par o he sae: he norheas, conaining he Allenown and Reading mero areas;
he souheas, conaining he York, Lancaser, and Harrisburg mero areas; and he
Philadelphia suburbs. Tese regions are all noable or having added large numbers o
minoriy and whie college-graduae voers las decade.26
I white working
class voters swin
urther away ro
Obama in 2012,
it could hand th
Keystone state t
the GOP.
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19 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Obama carried he Philadelphia suburbs (which grew by 6 percen beween 2000 and
2010, wih he minoriy populaion up 51 percen) by 16 poins in 2008, a 9-poin
improvemen over Kerrys margin in 2004. Te shi is even larger over he long erm:
Democras have enjoyed a specacular 39-poin improvemen in heir margin in he
Philadelphia suburbs since 1988.
In he norheas region, which grew by 8 percen beween 2000 and 2010, wih he
minoriy populaion up 97 percen, Obama improved even more over Kerrys 2004
perormance, carrying he region by 10 poins, an 11-poin shi oward Democras in
2008. Tis shi included Democraic swings o 16 poins and 11 poins, respecively,
in he relaively as-growing Reading (up 10 percen) and Allenown (up 12 percen)
mero areas. Te enire norheas region has moved oward Democraic presidenial
candidaes by 22 poins since 1988.
Democras acually go heir larges incremen o suppor in he souheas region, he
ases-growing region in he sae (which grew by 11 percen, wih he minoriy popula-ion up 59 percen). Here hey improved over Kerrys perormance by 16 poins, wih
pro-Democraic shis o 20, 16, and 15 poins, respecively, in he hree as-growing
mero areas ha dominae he region: Lancaser (up 10 percen), Harrisburg (up 8 per-
cen) and York (up 14 percen). Te overall shi reduced he Democraic deci in he
region o 12 poins, down rom 28 poins in 2004a huge blow o GOP eors in he
sae. Tis ormerly rock-ribbed Republican region has shied oward he Democras by
20 poins since 1988.
ogeher, hese hree growing regions conribued 52 percen o he Pennsylvania voe.
Add in Philadelphia isel, where Democras dominae by lopsided margins (67 poins
in 2008), and ha akes you o 64 percen o he saewide voe. Ta leaves only 36 per-
cen o he voe in he res o Pennsylvania, which has been losing populaion bu where
he GOP has experienced some avorable rends.
In 2008, however, Republicans could no improve on heir 2004 perormance in
Allegheny Couny, which conains Pitsburgh and is down 5 percen in populaion
since 2000, and in he Pitsburgh suburbs/Erie region, which shrank by 2 percen. Boh
regions shied oward Republicans over he 1988 o 2004 perioda 5-poin shi in
Allegheny couny and an 18-poin shi in he Pitsburgh suburbs/Eriebu he GOPmanaged no urher improvemen in 2008. And in he conservaive Norh and Cenral
region o Pennsylvania (unchanged in populaion) McCain acually did 9 poins worse
han Bush did in 2004.
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20 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Tus, Obamas coaliion o he ascendan27 in Pennsylvania included no jus growing
groups bu increasing suppor in growing regions. Given his, our more years o popula-
ion growh should srenghen Obamas posiion in 2012. Bu as wih growing groups,
his voe oals could be undercu by doing signicanly worse in declining areas and
no doing as well in growing areas. Since he declining areas are only 36 percen o he
saewide voe, i is likely he later areas will prove decisive. O he growing areas, hePhiladelphia suburbs are he larges and make up 22 percen o he saewide voe while
he souheas is he one mos sympaheic o he GOP. I hese areas swing signicanly
oward he Republicans, ha could deliver he sae o he GOP.
More broadly, he quesion posed by hese daa is wheher a coaliion based on grow-
ing groups and improved suppor in growing regions can survive a siuaion where very
litle economic growh is occurring. While unemploymen is no paricularly high by
naional sandards (8.5 percen,28 wih he Philadelphia mero area a 9.1 percen and
he Allenown mero area a 9 percen) i is high enough o cause signican pain and
provide ample grounds or economic pessimism. Tis suggess ha, despie Obamasdecen average approval raing in he rs hal o 2011 (48 percen) and avorable demo-
graphic shis in he sae, he GOP has a serious sho a he sae in 2012.
Ohio18 electoral votes
Obama won Ohio by 5 poins in 2008, a Democraic breakhrough aer he GOPs
2-poin vicory in 2004 and 4-poin vicory in 2000. Communiies o color made up
17 percen o Ohios voe in 2008 and voed 83 percen or Obama. Based on exi poll
and Census daa,29 minoriies should accoun or 18 percen o he 2012 Ohio elecor-
ae, a sligh increase ha should help Obama.
Tis means here should be a 1-poin drop in he whie share o voers, who
avored McCain by 52-46. Tis 52-46 gure, however, obscures very dieren
paterns among whie working-class and whie college-graduae voers. Ohios
whie college graduaes spli evenly beween McCain and Obama, while whie
working-class voers suppored McCain by 54-44.
Given hese paterns, Obama should bene rom ongoing shis in he decliningwhie voer pool ha are likely o produce a 3-poin decrease in whie working-
class voers and a 2-poin increase in whie college graduaes in 2012. 30 So, as wih
Pennsylvania hough no as srongly, Obamas Ohio coaliion may be hough o as a
growh coaliion ha links communiies o color wih he growing par o he whie
populaion, while he GOP coaliion is rooed in he declining secor o whies.
The questionposed by these
data is whether
a coalition base
on growing
groups and
improved
support in
growing region
can survive
a situation
where very little
economic grow
is occurring.
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21 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Ohio
NORTHWEST
NORTHEAST
SOUTH
Counties
Metropolitan Areas
REGIONS
CINCINNATIMETRO
COLUMBUSSUBURBS
CLEVELANDSUBURBS
CUYAHOGACO.
FRANKINCO.
Toledo
MansfieldLima
Dayton
Springflied
Sandusky
Canton
Akron
Youngstown
Weirton
Wheeling
Parkersburg
Huntington
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 83 16 1
White college graduates 49 50 2
White working class 44 54 -3
Based jus on hese likely shis in he voer pool, Obama would be expeced o
win by a wider margin in 2012, as his growing coaliion expands and he GOP
declining coaliion conracs. Bu his suppor levels wihin he growh coaliion
migh no hold. As noed, Obama received 83 percen suppor rom minoriies
in 2008. Ta gure was driven by Obamas 97 percen suppor among Ohios
black voers, who made up abou wo-hirds o he minoriy voe. In ligh o he
economic siuaion and he less hisoric naure o he upcoming campaign, some
allo rom ha 97 percen gure seems likely. Ta would o course bring down
Obamas overall suppor level rom minoriies in 2012.
Whie college graduaes, he oher par o his growh coaliion, could presen a
more serious problem or Obama. When Kerry los he sae back in 2004, he rana 16-poin deci among his group (42-58). Obamas break-even perormance
was hereore a signican achievemen bu also perhaps a enuous one. Signican
movemen back oward he GOP among his group is a very real possibiliy.
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22 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Finally, he economic siuaion seems likely o srenghen GOP suppor among
he group mos sympaheic o hem: he whie working class. McCain won hese
voers by 10 poins in 2008. Tere is ample room or a sharper swing oward he
GOP in 2012, and depending on he deph o ha swing, i could cerainly ip he
sae o he Republicans, paricularly i Obamas base weakens.
urning o geographic voing paerns, Ohio is growing paricularly slowly
up less han 2 percen since 2000. Bu here is quie a bi o variaion wihin
he sae, wih some areas growing airly rapidly and ohers barely growing a
all or declining. I is in he growh areas where Democras have been making
heir bigges gains.
Te Columbus mero area, which accouns or 15 percen o he saewide voe,
is easily he ases growing area in he sae. Te populaion has grown by 14 per-
cen since 2000, and he minoriy populaion is up 45 percen. Compared o oher
pars o Ohio, he Columbus mero area has seen he bigges decline in he shareo whie working-class eligible voers and he sharpes increases in he shares o
whie college graduae and minoriy voers.31 Obama carried he area by 4 poins
in 2008, a 9-poin improvemen over Kerry in 2004.
Obama did beter han Kerry by abou he same amoun in he very as-growing
Columbus suburbs, which have grown by 24 percen since 2000, wih he minor-
iy populaion up 97 percen, as well as in Franklin Couny, he cenral couny o
he mero area ha conains he urban core. Indeed, Obama did especially well in
he emerging suburb o Delaware Counyby ar he ases-growing couny in
he Columbus suburbs and in Ohio as a wholewhich grew by 58 percen since
2000, wih he minoriy populaion up 187 percen. He improved on Kerrys per-
ormance in he couny by 13 poins.
Tere has been a 31-poin pro-Democraic presidenial voing swing in he
Columbus mero area since 1988. Tis includes an incredible 40-poin swing in
Franklin Couny and a 20-poin swing in he Columbus suburbs.
Te second ases-growing mero area in he sae is he Cincinnai mero area,
which accouns or 14 percen o he saewide voe, hough is growh rae is a armore modes 4 percen (wih he minoriy populaion up 25 percen) since 2000.
Here Obama also regisered a 9-poin improvemen over 2004, including no only an
11-poin shi in Hamilon Couny, he cenral couny ha conains Cincinnai, bu
also subsanial shis in he conservaive suburb o Buler (9 poins) and even he
ulraconservaive emerging suburb o Warren (8 poins), he second ases-growing
There has been
a 31-point pro-
Democratic
presidential
voting swing in
the Columbus
metro area since
1988.
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23 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
couny in Ohio (34 percen growh since 2000). Te Cincinnai mero area as a
whole has swung oward Democras by 18 poins in presidenial voing since 1988.
Te oher par o Ohio where Obama made subsanial progress is he norhwes
region,32 which includes he oledo mero area, several smaller mero areas, and
many rural counies ha are mosly declining in populaion. Here, here was aDemocraic swing o 11 poins beween 2004 and 2008, and Obama spli he
region evenly wih McCain. Tis region has experienced a 17-poin swing oward
Democras since 1988.
Shis beween 2004 and 2008 were more modes in he res o Ohio. Boh
Cuyahoga Couny (he cenral couny o he Cleveland mero area) and he
Cleveland suburbs had pro-Democraic margin shis o jus 4 poins. Even wih
his modes shi, however, he Cleveland mero area as a whole, which accouns
or 18 percen o he saewide voe, sill wen or Obama by 25 poinsa
15-poin Democraic swing relaive o 1988.
Te norheas region, which includes he Akron, Canon, and Youngsown mero
areas, had a Democraic swing o only 3 poins, and he souh region, which
includes he Dayon mero area and a grea many rural counies, a mere 2 poins.
Te norheas region, which sill leans Democraic (53 percen o 45 percen in
2008) has also experienced he leas change since 1988a comparaively iny
5-poin improvemen in Democraic suppor.
Tese rends in he growing pars o his very slow-growh sae srenghened
Obamas Ohio coaliion. Bu will hese rends hold up in 2012? Some o hese
growing areas, such as he Columbus suburbs and he Cincinnai mero area, are
more Democra-riendly han hey used o be bu remain airly conservaive and
are erile ground or a poenial GOP resurgence. And Republican gains in he
growing par o Ohio would pu a grea deal o pressure on Democraic peror-
mance in he Cleveland mero area and in he norheas where, as we have seen,
Democras made only weak gains in 2008.
In all hese areas, he eec o he economy will loom large. Ohios unemploy-
men rae sands a 8.8 percen, wih worse raes in norheas mero areas suchas Canon and Youngsown (boh 9.4 percen) as well as he mos imporan
mero areas in he norhwes (oledo, 9.6 percen) and he souh (Dayon, 9.4
percen). Te Cincinnai mero area is abou a he saewide average, while, in
possible good news or Obama, raes are lower in he Columbus (7.8 percen) and
Cleveland (8 percen) mero areas.
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24 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
More helpul or he GOP, Obamas approval raing averaged an unimpressive 45
percen in rs hal o 2011 according o Gallup. I is worh noing, however, ha
Governor John Kasich, who was eleced in he GOP wave o 2010 and who has
pursued very hard line conservaive policies, including a ban on collecive
bargaining or sae employees which was hen overurned by reerendum, has been
sporing an average approval raing o jus 36 percen, wih 53 percen disapproval.33
Ta may help Obama sell his approach by conras. However, here is no gainsaying
he ac ha, wihou signican economic improvemen, Republicans have an excel-
len chance o aking back his sae.
Michigan16 electoral votes
Obama won Michigan quie easily in 2008 (16 poin margin) and Democras have
won he sae ve sraigh imes. Bu in 2004 and 2000, he GOP came wihin 3
poins and 5 poins respecively so he sae can be very compeiive and is likelyo be so in he coming elecion.
Communiies o color made up 18 percen o Michigans voe in 2008 and voed
85 percen or Obama. Based on exi poll and Census daa,34 he minoriy voe
should accoun or 19 percen o he 2012 elecorae, a sligh increase over 2008.
Te fip side is a 1-poin drop in he whie share o voers, who also avored
Obama, hough by ar less (51-47). Bu paterns were signicanly dieren
among whie working class and whie college graduae voers. Michigans whie
college graduaes spli evenly beween McCain and Obama, while whie working
class voers acually suppored Obama by 52-46. Ta suggess ha, unusually, he
GOP may be slighly helped by ongoing shis in he declining whie voer pool ha are
reducing he weigh o whie working class voers.35
Te overall eec o likely shis in he voer pool in 2012 is hereore ambiguous. Te
real issue or Obama will be susaining his suppor levels among hese various groups.
He received 85 percen suppor rom minoriies in 2008, driven by 97 percen suppor
among Michigans black voers who made up wo-hirds o he minoriy voe.
Fallo rom ha 97 percen gure is plausible and could signicanly weaken hisoverall minoriy suppor in 2012. Obamas 64 percen suppor among Lainos, whose
weigh is much smaller bu growing, will also be imporan or him o mainain.
Whie college graduaes could provide a signican boos or he GOP i hey
dri away rom heir break-even perormance and back oward he 17-poin
Republican advanage Bush had among his group in 2004. Bu perhaps
Obama received
85 percent
support rom
minorities in
2008 in MI, drive
by 97 percent
support among
Michigans black
voters who mad
up two-thirds o
the minority vot
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25 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Michigan
WAYNE CO.
Counties
Metropolitan Areas
REGIONS
SOUTHWEST
UNIVERSITYCORRIDOR
UPPER PENINSULA
CENTRAL
Jackson
Bay City
Grand Rapids-Wyoming
Holland-Grand-Haven
Kalamazoo-Portage
Niles-Benton-Harbor
Lansing-East Lansing
Battle Creek
MonroeAnn Arbor
Muskegon-NortonShores
Saginaw-SaginaTownship Nort
South Bend-Mishawaka
DETROITSUBURBS
Flint
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 85 14 1
White college graduates 48 49 0
White working class 52 46 -1
Obamas chie challenge in Michigan will be mainaining his whie working-class
suppor. I seems unlikely he can duplicae his 6-poin advanage rom 2008 in
2012 given he curren economic siuaion. Te rick or him will be damage
minimizaionavoiding a massive pro-Republican shi among his group.
urning o geographic voing paterns, Michigan is he slowes growing sae in
he counry. In ac, i was he only sae wih negaive growh, acually declining
in populaion by 0.6 percen beween 2000 and 2010. Bu pars o Michigan did
grow. Te wo ases-growing regions, he Deroi suburbs and he souhwes, 36
each grew by 4 percen over he decade, wih communiies o color providing
essenially all he growh in boh areas.
Te Deroi suburbs are noable or showing he sharpes rends in he changes aec-
ing all Michigan regions: declining shares o whie working-class voers and increasing
shares o minoriy and whie college-graduae voers. Te later voers have been rend-
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26 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
ing excepionally sharply oward Democras in his region. Obama carried he Deroi
suburbs by 54 percen o 45 percen in 2008. Ta 9-poin margin was 12 poins beter
han Kerry did in 2004.
Looking back o 1988, Democras have made an impressive 33-poin improvemen
in heir presidenial voe margin in he Deroi suburbs. Tis is even greaer han heir28-poin gain over he ime period in Wayne Couny, he urban core o he Deroi mero
area. Tese improvemens have ranslaed ino overwhelming dominance (62 percen o
36 percen) o he Deroi mero area as a whole, 44 percen o he saewide voe.
Ineresingly, in he souhwes region, which is generally considered he mos con-
servaive in Michigan, Obama improved even more over Kerry han in he rela-
ively liberal Deroi suburbs. Kerry los he souhwes by 16 poins, so Obamas
modes 1-poin vicory in he region acually represened a 17-poin swing oward
he Democras. Even in he conservaive anchors o he region, he Grand Rapids
and as-growing Holland (up 11 percen, minoriies up 38 percen) meroareas, Obama posed big 18-poin and 20-poin improvemens, respecively,
and Democras improved heir posiion by 27 poins over he enire 1988-2008
period. Te souhwes region conribues abou a h o he saewide voe.
Te Universiy Corridor conribues anoher h o he saewide voe. Te
corridor is a cluser o counies o he immediae wes and souh o he Deroi
mero area ha includes he Lansing (Michigan Sae Universiy) and Ann Arbor
(Universiy o Michigan) mero areas. I is also he oher region o he sae where
some growh is aking place, paricularly in he relaively as-growing Ann Arbor
mero area, which has grown 7 percen in he las decade, making i he second-
ases mero-area growh rae in he sae. Obama carried he Universiy Corridor
by a very srong 61-38 margin, a 13-poin improvemen over Kerrys perormance.
Looking back o 1988, here has been a 23-poin pro-Democraic presidenial vo-
ing swing in his region.
Indeed, only in he lighly populaed cenral region and even more lighly popu-
laed upper peninsula region have Democraic gains since 1988 been under 20
poins. In he cenral region, he gain has been 16 poins and in he upper pen-
insula, he GOP managed o say almos even, slipping only 2 poins in he imeperiod. Bu he later region is only 3 percen o he saewide voe and is popula-
ion is down 2 percen in he las decade.
Tus, as in Ohio, Obamas Michigan coaliion was srenghened by avorable
rends in he growing pars o a very slow-growh sae (acually declining in his
In the southwes
region, which
is generally
considered
the most
conservative
in Michigan,
Obama improve
even more over
Kerry than in the
relatively liberal
Detroit suburbs
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27 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
case). Some o hese rends may be vulnerable as, or example, in he souhwes,
which is ar more sympaheic o he GOP han he Deroi suburbs or Universiy
Corridor. And he later areas oo could provide opporuniies or he Republicans
i he economic malaise runs deep a elecion ime.
And i cerainly migh. Michigans unemploymen rae sands a 11 percen, wihhe wors rae in he Deroi mero area, which sands a 12.9 percen. All mero
areas in he souhwes and six o seven mero areas in he Universiy Corridor
have raes well above 8 percen (Ann Arbor is he sole excepion). Despie he sad
economic siuaion, Obamas approval raing averaged a relaively high 50 percen
in he rs hal o 2011, according o Gallup. Obama may bene in he sae rom
Michigan voers posiive view o he auo bailou in he sae, a view ha is no
generally shared in he res o he counry, and rom he declining populariy o
Republican Gov. Rick Snyder (who has been around 40 percen approval and ne
negaive).37 Bu he excepionally poor economy will sill provide an opening or
he GOP in a sae ha should oherwise be an easy hold or Obama.
Minnesota10 electoral votes
Obama won Minnesoa wih a 10-poin margin in 2008. Democras have acually
won he sae nine sraigh imes. Te las ime he Democras los in a presiden-
ial elecion here is when Richard Nixon wiped ou George McGovern in 1972.
Te Democras margins were so small in 2004 and 2000 (3 poins and 2 poins,
respecively), however, ha he sae should be considered in play despie he
Democras curren winning sreak.
Communiies o color made up 10 percen o Minnesoas voe in 2008 and voed
71 percen or Obama. Based on exi poll and Census daa,38 minoriies should
increase o a leas 11 percen o he 2012 Minnesoa elecorae.
Ta implies a 1-poin drop in he whie share o voers, who avored Obama by
5346. Among whies, voing paterns among whie working-class and whie
college-graduae voers were signicanly dieren. Minnesoas whie working-class
voers suppored Obama bu only very narrowly (49-48) while he saes whiecollege graduaes gave him a srong 13-poin margin (56-43). Ta means Obama
should bene rom ongoing shis in he declining whie voer pool ha are likely
o produce a 3-poin decrease in whie working-class voers and a 2-poin increase
in whie college-graduae voers in 2012.39 Obamas Minnesoa coaliion is here-
ore he classic Democraic growh coaliion ha links communiies o color wih
he growing par o he whie populaion.
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28 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Minnesota
SCOTT
LESUEUR
WASECA
Counties
Metropolitan Areas
Grand Forks(Part)
Fargo(Part)
Duluth
Minneapolis-St. Paul
Rochester
La Crosse
St. Cloud
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 71 27 1
White college graduates 56 43 2
White working class 49 48 -3
Tese likely shis in he voer pool would, all else equal, produce a larger vicory
margin or Obama in 2012. And Obamas minoriy suppor, in conras o oher
swing saes, was no so high in 2008 ha he should have much diculy replica-
ing or surpassing ha level in 2012. Bu mainaining his srong advanage among
whie college graduaes may be dicul, as may be keeping his rough pariy wih
he GOP among whie working-class voers. Te later could be especially erile
ground or Republicans in he curren environmen. While Obama can aord
some slippage among his group, he sae could slip away rom him i here is
a powerul break oward he GOP, given how large hese voers sill weigh in
Minnesoas elecorae.
urning o geographic voing paterns, Minnesoa is a slow-growh sae (7.8 per-
cen growh compared o he naional average o 9.7 percen) bu is growing aser
han very slow-growh saes such as Ohio, Pennsylvania, and Michigan. Tis
growh is driven above all by growh in he Minneapolis mero area, which pro-
vides 61 percen o he Minnesoa voe. Te Minneapolis mero area grew by 10
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29 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
percen beween 2000 and 2010, wih he minoriy populaion up by 54 percen
and providing 85 percen o populaion growh. Te nex larges mero area in
Minnesoa is he very slow growing Duluh mero area, which grew by 1 percen
and only provides 5 percen o he saewide voe. Ten come he Rocheser and
S. Cloud mero areas, which are airly as growing (up 14 percen and 13 percen,
respecively) bu provide only 3 percen each o Minnesoas voe.
So is air o say ha he real batle or Minnesoa will be ough in he
Minneapolis mero area, which gave Obama a 15-poin margin in 2008, 7 poins
larger han he margin he mero gave Kerry in 2004 in his very modes 3-poin
vicory. Demographically, he area is changing in ways ha should bene Obama,
as growh here is primarily ueled by communiies o color, bu he GOP will
vigorously ry o compress his margin by running up heir suppor in more GOP-
riendly ouer suburban counies such as Anoka, Scot, and Washingon.
In ha regard, Republicans will ry o use he bad economy agains Obama,which may mee wih some success. Minnesoa is in generally beter shape han a
number o oher Midwes and Rus Bel saes, however, wih an unemploymen
rae o 6.7 percen saewide and in he Minneapolis mero area. Ta will make
Republicans argumen weaker han in hese oher saes. In addiion, Obamas
approval raing averaged a solid 52 percen in he rs hal o 2011 according o
Gallup. All in all Minnesoa, compared o oher compeiive Midwes/Rus Bel
saes, should be a airly easy hold or Obama.
Wisconsin10 electoral votes
Obama won Wisconsin wih a 14-poin margin in 2008, and Democras have won
he sae six sraigh imes going back o 1988. Democras vicories in 2000 and
2004 were razor hin (0.2 poins and 0.4 poins respecively), however, so he sae
should be considered very compeiive.
Communiies o color made up 12 percen o Wisconsins voe in 2008 and voed
80 percen or Obama. Based on exi poll and Census daa,40 minoriies should
accoun or a leas 13 percen in he 2012 Wisconsin elecorae.
Ta implies a 1-poin drop in he whie share o voers, who avored Obama
by 54-45. Among whies, voing paterns among whie working-class and whie
college-graduae voers diered hough no as much as in some oher saes.
The real battle o
Minnesota will
be ought in the
Minneapolis me
area, which gav
Obama a 15-po
margin in 2008,
points larger tha
the margin the
metro gave Kerr
in 2004.
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30 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
Wisconsins whie working-class voers suppored Obama by 52-47 while he
saes whie college graduaes gave him a sronger 12-poin margin (56-44).
Obama should hereore bene modesly rom ongoing shis in he declining
whie voer pool, which are likely o produce a 2-poin decrease in whie working-
class voers and a 1-poin increase in whie college graduaes in 2012.41
Tese likely shis in he composiion o he voer pool should bene Obama
in 2012. Bu he will have o avoid crippling losses in voer suppor among key
groups. Obamas minoriy suppor needs o remain very high and here is cerainly
poenial or allo in his 91 percen suppor rom black voers or 73 percen suppor
rom Hispanics, he prime driver o Wisconsins increasing minoriy populaion.
Mainaining his srong advanage among whie college graduaes will be more
dicul. Some pro-GOP atriion oward 2004s more modes 50-49 Democraic
margin seems ineviable. I ha occurs, Obama will be vulnerable o a collapse in his
whie working-class suppor. Kerry ran an 8-poin deci among his group in 2004.
I Obama alls arher han ha, he GOP could have a real chance in he sae.
Wisconsin
WRIGHT
CountiesMetropolitan Areas
Duluth
Minneapolis-St. Paul-Blooomington
Janesville
La Crosse
Eau Claire Wausau
Madison
Fond du Lac
Milwaukee-Waukesha
Sheboygan
Green Bay
Racine
Oshkosh
Chicago-Naperville-
Michigan City
Appelton
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 80 19 1
White college graduates 56 44 1
White working class 52 47 -2
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31 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
urning o geographic voing paterns, Wisconsin, like Minnesoa, is a slow-
growh sae (6 percen compared o he naional average o 9.7 percen) bu
is growing aser han very slow-growh saes such as Ohio, Pennsylvania, and
Michigan. Te ases growing mero area is he Madison mero area, he second
larges in he sae, which has grown 13 percen in he las decade. Te minor-
iy populaion in his area has grown by 65 percen, accouning or 54 perceno growh. Madison conribues 15 percen o he saewide voe and has shied
o he Democras in presidenial voing by 27 poins since 1988. Obama carried
Madison by a sunning 44 poins in 2008.
Te Milwaukee mero area, he larges in he sae, accouns or 38 percen o
he saewide voe. In conras o Madison, i is relaively slow growing, up only
4 percen. Minoriy populaion in he area grew by 26 percen and accouned or
178 percen o populaion growhin oher words, wihou minoriy growh,
he Milwaukee mero area would have experienced signican decline. Te
area gave Obama a 9-poin margin in 2008, only a modes 2 poins greaer hanDukakiss margin in 1988.
Milwaukee and Madison alone accoun or over hal (53 percen) o he sae-
wide voe so he cones or Wisconsin will cener on hese wo mero areas.
In paricular, he GOP will be seeking o move he Milwaukee mero area back
oward he break-even poin (where Bush was in 2004), which would pu he
Democraic hold on he sae in real danger. Republicans will also pu pressure
on Democraic perormance in smaller mero areas such as Green Bay (7 per-
cen o he saewide voe), Appleon (5 percen), Racine (5 percen), Janesville
(4 percen), Eau Claire (4 percen), and Oshkosh (4 percen) where Obama
made srong gains over Kerry in 2008.
In all hese areas, he eec o he economy will loom large. Wisconsins unem-
ploymen rae sands a 7.3 percen, wih worse raes in mero areas such as
Janesville and Racine (boh 9.2 percen) and, mos signicanly, Milwaukee (8
percen). On he oher hand, he very Obama-riendly Madison mero area has
he lowes rae in he sae, jus 5.3 percen.
Obamas approval raing averaged a relaively srong 50 percen in he rs hal o2011 according o Gallup. Te sunning all in populariy o Republican Gov. Scot
Walker, who was eleced in he GOP wave o 2010, is likely o also help Obama.
Walkers draconian budge and hard-line, union-busing acics have proven
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unpopular wih Wisconsin voers and his approval raing is down o 42 percen,
wih 54 percen disapproval.42 Tese developmens are likely o help Obama boh
by making him appear moderae by conras and by ring up he Democraic
base in he sae. Bu he poor economy will ineviably dog Obama in much o
Wisconsin, ensuring ha Republicans can pu up a srong gh or he sae.
Iowa6 electoral votes
Obama won Iowa by a 10-poin margin in 2008 and Democras have won he
sae in ve o he las six presidenial elecions. Te wo presidenial elecions
immediaely preceding 2008, however, eaured a GOP win (by 0.7 poins in
2004) and a very narrow loss (by 0.3 poins in 2000) so he sae should be
considered very much in play.
Communiies o color made up 9 percen o Iowas voe in 2008 and voed 73 per-cen or Obama. Based on exi poll and Census daa,43 minoriies should accoun
or a leas 10 percen o he 2012 Iowa elecorae.
We should hereore expec a 1-poin drop in he whie share o voers, who
avored Obama by 51-47. Among whies, voing paterns among whie working-
class and whie college-graduae voers diered only modesly and no in he way
ypical o mos saes. Iowas whie working-class voers suppored Obama by
5246 while he saes whie college graduaes gave him a very narrow 1-poin
margin (50-49). By hese daa, he GOP should acually be slighly helped
by ongoing shis in he declining whie voer pool ha are likely o produce
a 4-poin decrease in whie working-class voers and a 2-poin increase in
whie college graduaes in 2012.44
Likely shis in he composiion o he voer pool do no clearly avor eiher
pary in 2012. Ta pus exra emphasis on Obamas criical ask: avoiding large
losses in voer suppor among key groups. Obamas minoriy suppor needs o
remain a leas a is 73 percen level rom 2008. And mainaining his even spli
among whie college graduaes, as Democras have in he las wo elecions, will be
crucial. Bu his mos dicul challengeand he GOPs grea opporuniyis hepossibiliy o a sharp drop in Obamas whie working suppor, which was crucial o
his 2008 vicory. I Obamas whie working-class suppor is ar souh o he break-
even poin and Obama is no aided by unusually high minoriy urnou, hen he
GOP has a good chance o aking he sae.
The GOP shouldactually be sligh
helped by ongo
shits in the
declining white
voter pool in IA
that are likely to
produce
a 4-point decrea
in white workin
class voters and
2-point increase
in white college
graduates in 20
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33 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
urning o geographic voing paterns, Iowa is a slow-growh sae (4.1 percen
growh compared o he naional average o 9.7 percen). By ar he ases grow-
ing mero area is Des Moines, up 18 percen in he las decade. Te minoriy pop-
ulaion is up 68 percen and accouns or 47 percen o he areas growh. I is also
Iowas larges mero area, conribuing 19 percen o he saewide voe. Obama
carried Des Moines by 10 poins in 2008, 9 poins beter han Kerry in 2004.
Te second-larges mero area is Cedar Rapids, also growing airly as. Te popu-
laion is up 9 percen since 2000, and he minoriy populaion has grown by 68
percen. Te area accouns or 9 percen o he saewide voe. Obama carried he
Cedar Rapids area by 23 poins in 2008, ve poins beter han Kerry in 2004.
Aer ha, here are a series o smaller mero areas ha each accoun or 3 o 6
percen o he saewide voe. From larges o smalles, hese are: Davenpor,
Waerloo, Iowa Ciy, Council Blus, Sioux Ciy, Dubuque, and Ames.ogeher hey conribue jus over one-hird (34 percen) o Iowas voe. Mos
o hese mero areas are in he eas or cenral pars o he sae and gave Obama
srong margins ranging rom 15 poins in Davenpor o 36 poins in as-growing
Iowa Ciy, which has grown by 16 percen since 2000. Te wo mero areas a he
wesern end o he sae, Sioux Ciy and Council Blus, boh avored McCain by
sligh margins (1 poin and 4 poins respecively).
Iowa
Counties
Metropolitan Areas
Iowa City
Cedar Rapids
Waterloo-Cedar Falls
Davenport-Moline-
Rock IslandOmaha-Council
Bluffs
Des Moines
Ames
DubuqueSioux City
D--2008 R--2008Projected Share
Change, 2008-12
Minorities 73 25 1
White college graduates 50 49 2
White working class 52 46 -3
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34 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
So Iowas voe lacks he clear geographic ulcrums ha characerize he oher
compeiive Midwesern and Rus Bel saes. Ta said, he nine mero areas
menioned above accoun or 62 percen o he saewide voe, so he cones in
2012 will likely be concenraed in hese areas. I he GOP can signicanly roll
back Democraic gains in hese areas, paricularly in cenral and easern Iowa,
Republicans will have a serious chance o aking he sae in 2012.
Iowas relaively good economy will be helpul o Obamas chances o winning
he sae in 2012. Te saewide unemploymen rae is only 6 percen and ranges
rom a high o 6.1 percen in Cedar Rapids o a low o jus 5 percen in Iowa Ciy.
In addiion, Obamas approval raing averaged a airly decen 49 percen in 2011,
according o Gallup. Te unpopulariy o newly eleced Republican governor
erry Bransad, whose approval raing has been languishing a around 41 percen
wih 45 percen disapproval, may also help Obama.45 ogeher hese rends will
give him a prety good chance o replicaing his 2008 success, hough, as oulined
above, he GOP also has plausible pahs o vicory.
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35 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
These six swing states are all marked by slow growth and by a
relatively small and slow growing percentage o voters rom com-
munities o color. These states are projected to average around 15
percent minority voters in 2012, ranging rom a low o 10 percent
in Iowa to a high o 21 percent in Pennsylvania. But this relatively
small base o minority voters is supplemented or Democrats by
airly strong support among these states growing white college-
graduate populations, who gave Obama an average 5-point
advantage in 2008. This coalition o the ascendant has produced
increased Democratic support in growing areas o these states.
Moreover, the weight o that coalition should be larger in these
states in 2012 than in 2008, with an average 3-point increase in
the percent o white college graduates and minorities among
voters and a 3-point decline in the percent o white working-
class voters. In addition, Obama should benet rom the act that
Midwestern and Rust Belt white working-class voters tend to be
more supportive than in other competitive states, averaging onlya 2-point Democratic decit in 2008.
The poor economic situation will, however, heavily tax that rela-
tive riendliness and it is likely to reduce enthusiasm or Obama
among his coalition o the ascendant. That will give Republicans
an opening in these states, especially in Ohio. McCain lost the
state by only 5 points in 2008, the white working class was
notably sympathetic to the GOP even then (McCain carried them
by 10 points), and except or Michigan, the economic situation
is worse than in the rest o these states. A strong GOP mobiliza-
tion eort could take the state, especially i there is no signi
economic improvement between now and the election.
GOP chances in the other ive states are not as good, though
Pennsylvania with the most riendly white working class, an
Michigan with the worst economy, provide serious opportu
ties. For Obamas part, his ability to keep his coalition o the
ascendant together and avoid catastrophic losses among th
white working class in all ive states will be heavily depende
on whether and how much the economy improves as we ne
the election.
I Obama does manage to lose only Ohio among the Midwe
ern/Rustbelt states, that would add 62 EVs to his core suppo
186 or a total o 248 EVs, leaving him only 22 short o victo
Most o this could be provided by the three southwestern st
he carried in 2008.
Carrying Ohio is certainly central to GOP prospects in 2012,
because it is their best chance o stopping a Democratic sw
o the swing Midwestern/Rust Belt states. And i the GOP ca
Ohio and Pennsylvania in addition to their core support, tha
would leave them only 41 EVs short o victory. Those 41 EVs
could be provided by Florida and any other New South state
by Florida, Colorado, and any other southwestern state.
The swing southwestern states thus loom large in both part
calculations. We now turn to an analysis o these states.
Midwest/Rust Belt summary
The Southwest
Te Souhwes includes hree saes ha are likely o be seriously in play beween Obama and
he GOP nominee:
Colorado (9 EVs)
Nevada (6 EVs)New Mexico (5 EVs)
Te Obama campaign does no appear likely o seriously cones Monana (3 EVs), even
hough Obama los i by only 2 poins in 2008. Nor is Arizona (11 EVs) likely o be a rue
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36 Center or American Progress |The Path To 270: Demographics erss Economics in the 2012 Presidentia Eection
cones hough he rapid rae o demographic change in he sae will likely pu
i in play in he near uure, perhaps by 2016. ogeher, hese hree souhwes-
ern arge saes have 20 EVs and could, or example, more han make up or an
Obama loss o Ohio and is 18 EVs. Added o Obamas core saes and he oher
ve compeiive Midwesern/Rus Bel saes carried by Obama las ime, hese
saes would leave Obama only wo EVs shor o vicory.
Te GOP sraegy will ocus on adding several souhwesern saes o he saes
heyre able o pick o in he Midwes/Rus Bel, hus seting hemselves up o
claim vicory by success in he New Souh. For example, i he GOP carries Ohio
and any souhwesern sae, hey can win he presidency by carrying he hree
swing New Souh saes (Florida, Norh Carolina, and Virginia). Or i he GOP
carries Ohio and Pennsylvania and hen Colorado and Nevada, jus aking Florida
would be enough o give hem vicory.
Tese hree souhwesern saes are all as-growing relaive o he naionalaverage hough New Mexicos 13.2 percen growh rae and Colorados 16.9
percen growh rae are dwared by ha o Nevada a 35.1 percen, easily making i
he ases-growing sae in he counry.46 Nevadas growh in minoriy populaion
sharean 11.1 percenage poin shi over he las decadewas also ar greaer han
ha o Colorado a 4.5 poins or New Mexico, 4.2 poins. Nevadas overall minoriy
populaion share o 45.9 percen, however, sill lags ar behind ha o New Mexico a
59.5 percen, hough i is considerably higher han Colorados a 30 percen.
Despie hese dierences, hese souhwesern saes overall presen a demographic
prole and growh dynamic more avorable or Obama han in he Midwes and
Rus Bel swing region, where he heavily whie populaions and slow pace o demo-
graphic change are relaively advanageous or he GOP. We now provide a deailed
discussion o hese saes in des