patent pending Dining Services Master Plan to Support FIU ...facilities.fiu.edu/documents/sacs/Market-Match-Food-Study.pdf · Dining Services Master Plan to Support FIU Campus Growth

Dining Services Master Plan to Support FIU Campus GrowthFINANCIAL ANALYSIS

patent pending

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• In the Main Street we recommend a NeighborhoodRetail Market featuring a Boar’s Head Deli andBustelo Coffee. Convenience items would include:produce, frozen items, snacks, natural and organicfoods, dairy, paper goods, health and beauty aids. Wewould also recommend including a wirelessenvironment for late night or 24 hour service.

• When the market comes on line in 2011, it will benecessary to convert the Breezeway Café into moreof a convenient grab & go breakfast, lunch andevening refueling station. This will targetfaculty/staff, residents and commuters within a threeminute walking radius. This location will offer grab & gosushi, salads, sandwiches, pastries, coffee, saltysnacks etc.

• To accommodate the needs of the many residentsliving in or near Main Street we recommend aResidential Restaurant featuring a Diner that wouldbe the visual focal point to draw customers intothe facility. Casual Dining and Diner atmosphereswere the #1 desired concept by all FIU students. Tocomplement the 150 seat Diner we would have threeother stations including a Mongolian Grill, a Pizzaand Pasta station and a Deli/ProduceMarket/Bakery with 500 additional seats. Aftertalking with several administrators in Athletics, weenvision Main Street being an excellent spot for adedicated seating area for athletes and a cateringstaging area. Total square footage for this residentialrestaurant would be 19,900 square feet plus 3,000square feet for the market. We envision this opening infall 2011.

Neighborhood IV Residential

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Residential Dining Facility Mainstreet Boars Head DeliOpening Date Fall 2011 Opening Date Fall 2011

Cost of Buildout $8,500,000 Cost of Buildout Included in market

Annual Projected Sales $2,159,000 Annual Projected Sales $350,000

Number of seats 500 Number of seats 24

Square Ft. 19900 Square Ft. Included in market

Hours of Operation

Monday - Sunday Lunch & Dinner (brunch Sat & Sun)

Service Weeks 32 + summer Service Weeks

Franchise Royalties 0 Check Average $5.75

Commissions 15% Contribution $80,000.00

Growth Contribution $667,914 Franchise Royalties TBD

C

Mainstreet Market

Opening Date Fall 2011 BCost of Buildout $1,032,000 Opening Date Fall 2008

Annual Projected Sales $1,000,000 Cost of Buildout $100,000

Number of seats Outdoor Seating Annual Projected Sales $85,000

Square Ft. 3000 Number of seats Existing

Hours of Operation Monday - Sunday Lunch thru Late Night S

Service Weeks 32 + summer H

Check Average $5.25 Service Weeks

Franchise Royalties 0 Check Average $3.75

Commissions 15% Contribution $0.00

Growth Contribution $500 F

Neighborhood IV Residential

*contribution does not relfect any Grants, Investments, Amortizations, or Administrative Costs.

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Recommendations:

• To best meet the needs of all students in this

neighborhood as well as surrounding

neighborhoods, we recommend that Building

#52, the future Honors College become a

dining destination featuring a fully licensed

Starbucks and Quiznos in Fall 2011. This

would meet the needs of those students and

faculty/staff in a three to five minute radius

taking classes in Law, Specialized Academics

and even the eastern portion of the Core

Academics Neighborhood.

• Until the Honors College location is built, we

understand the University’s desire to have a

dining location in the Graduate School of

Business. If this is still necessary, then the

most cost-effective temporary solution

would be a Bustelo Express to open in fall

2008.

Recommendations:

• Replace Camille’s with a smoothie concept

including full bottled beverage mix and grab

and go healthy items to better meet the needs

of those coming into the Recreation Center to

exercise. Intercept surveys indicated a

strong desire for more smoothies across

campus.

Neighborhoods VII Law & VIII Core Academics

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Starbucks (Honors College)Opening Date Fall 2011

Cost of Buildout $930,000

Annual Projected Sales $450,000

Number of seats 25

Square Ft. 1200

Hours of Operation Monday - Saturday

Service Weeks 45

Check Average $4.00

Contribution (both brands) 119,300.00

Franchise Royalties 7.5%

Commissions 5.7%

Quiznos(Honors College)Opening Date Fall 2011

Cost of Buildout Included Above


Number of seats Included Above

Square Ft. 1300


Service Weeks 45

Check Average $7.00


Commissions 5.7%


Bustelo ExpressC Opening Date Fall 2008

A Cost of Buildout $100,000

N Annual Projected Sales $85,000

S Number of seats Existing

H Square Ft. Existing

Hours of Operation

Monday - Friday Breakfast thru Late Afternoon

Service Weeks 32 + summer

Check Average $3.75

C Growth Contribution $0.00

G Franchise Royalties 5%

Commissions 5.7%

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• Move Einstein Bagels from Atrium to Annex andadd smoothie concept. Include outdoor seating andentrance directly from sidewalk.

– Einstein’s performs best as a stand-alone unit;Currently ranks 4th among retail locations at FIU(Subway, Pollo, SBUX); used primarily as abreakfast location

• Replace Einstein’s with Chick-fil-A

– Chicken was most preferred choice for dinner(17.4%) and second most preferred for lunch(14.1%) among residents; currently no fast foodchicken-specialty concept on campus. New CFAopened in Coral Gables in March.

• Remove Bene and expand Subway to increasespeed of service

• Expand Burger King to increase speed of service

– Grill/Burger top choice for lunch (18%) and tied fortop choice for dinner (17.4%) among residents

• Expand Sushi to add noodle bowls and otherAsian menu items

– Focus groups, intercepts and the chat roomindicated the desire for more Asian food oncampus.

• Remodel Gracie’s into the “Panther Zone” fastcasual restaurant with sports theme and Dave &Buster’s atmosphere with gaming.

– Overwhelming desire (#1 choice) for Casual DiningRestaurant on campus (Lunch - #1 Casual Dining(39%), Dinner - #1 Casual Dining (52%), Late Nite -#2 Casual Dining (29%).

• For the Faculty Club, we recommend renaming thelocation to change the perception that it is just forfaculty and administrators.

• We also recommend installing a C3 Express in theLibrary where the Java City used to be tocomplement the Starbucks and aid in speed ofservice. This could both be installed this summer.

• In addition, we recommend a fully licensedStarbucks in the Graham Center travel centerspace which we understand is being vacated.

Neighborhoods IX Core Academics

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New Einstein Bros Chick fil A Burger King Expansion Starbucks

Opening Date Spring 2009 Opening Date Fall 2009 Opening Date Fall 2008 Opening Date Spring 2009

Cost of Buildout $447,000 Cost of Buildout $321,000 Cost of Buildout $50,000 Cost of Buildout $560,000

Annual Projected Sales $500,000 Annual Projected Sales $489,750 Annual Projected Sales $50,000 Annual Projected Sales $650,000

Number of seats 10 S

Square Ft. 1200 (FFC Annex)

Hours of Operation Mon - Fri Breakfast & Lunch Service Weeks 38 Service Weeks 38 Hours of Operation Monday - Saturday

Service Weeks 45 Check Average $4.25 Check Average 4.55 Service Weeks 45

Check Average $4.25 Franchise Royalties 8.0% Franchise Royalties 7.5% Check Average $4.00

Growth Contribution $67,500 Growth Contribution $27,990 Growth Contribution $24,050 Contribution $135,700

Franchise Royalties 7.5% Commissions 5.7% Commissions 5.7% Franchise Royalties 7.5%

Commissions 5.7% C

Burger King Expansion Starbucks

Opening Date Fall 2008 Opening Date Spring 2009

Cost of Buildout $50,000 Cost of Buildout $560,000

Annual Projected Sales $50,000 Annual Projected Sales $650,000

Square Ft. Existing BK N

Hours of Operation Same as current S

Service Weeks 38 Hours of Operation Monday - Saturday

Check Average 4.55 Service Weeks 45

Franchise Royalties 7.5% Check Average $4.00

Growth Contribution $24,050 Contribution $135,700

Commissions 5.7% Franchise Royalties 7.5%

Chick fil A B

Opening Date Fall 2009 Opening Date Fall 2008 Opening Date Spring 2009

Cost of Buildout $321,000 Cost of Buildout $50,000 Cost of Buildout $560,000

Annual Projected Sales $489,750 Annual Projected Sales $50,000 Annual Projected Sales $650,000

Square Ft. Square Ft. Existing BK N

Hours of Operation Mon - Fri Lunch & Dinner Hours of Operation Same as current S

Service Weeks 38 Service Weeks 38 Hours of Operation Monday - Saturday

Check Average $4.25 Check Average 4.55 Service Weeks 45

Franchise Royalties 8.0% Franchise Royalties 7.5% Check Average $4.00

Contribution $27,990 Contribution $24,050 Contribution $135,700

Commissions 5.7% Commissions 5.7% Franchise Royalties 7.5%

Existing Einst ie n


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Noodle Bar Expansion

Opening Date Fall 2009



Number of seats 0

Square Ft. 150 additional in front

Hours of Operation Same as current

Service Weeks 38

Check Average $5.75

Growth Contribution $8,250

Commissions 15%

Starbucks

Opening Date Spring 2009



Number of seats 14

Square Ft. Existing Travel Center


Service Weeks 45

Check Average $4.00



Commissions 5.7%

Gracie's Faculty Club

Opening Date TBD Opening Date NA

Cost of Buildout $1,100,000 Annual Projected Sales $450,000

Annual Projected Sales $450,000 Hours of Operation same

Hours of OperationMon - Thurs Lunch & Dinner

Friday lunch

Check Average Growth Contribution (

Growth Contribution ($22,500) C

Commissions 15%


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Faculty Club

Opening Date NA


Hours of Operation same

Check Average $8.00

Growth Contribution ($62,406)

Commissions 15%

Smoothie O

Opening Date Spring 2009 Cost of Buildout $61,000 Cost of Buildout $92,500

Cost of Buildout $165,000 Annual Projected Sales $100,000 Annual Projected Sales $75,000

Annual Projected Sales $125,000 S

Square Ft. Included above

Hours of Operation Mon - Fri Lunch & Dinner Service Weeks 32 Hours of Operation Same as current

Service Weeks 45 Check Average $6.06 Service Weeks 38

Check Average $4.75 Franchise Royalties 10% Check Average $5.75

Franchise Royalties 5% Growth Contribution $15,080 Growth Contribution $8,250

Growth Contribution $19,375 Commissions 5.7% Commissions 15%

Commissions 5.7%

Third Line Subway Noodle Bar Expansion

Opening Date Fall 2009 Opening Date Fall 2009

Cost of Buildout $61,000 Cost of Buildout $92,500

Annual Projected Sales $100,000 Annual Projected Sales $75,000

Square Ft. Existing Subway N

Hours of Operation Mon - Fri Lunch S

Service Weeks 32 Hours of Operation Same as current

Check Average $6.06 Service Weeks 38

Franchise Royalties 10% Check Average $5.75

Growth Contribution $15,080 Growth Contribution $8,250

Commissions 5.7% Commissions 15%


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• We recommend utilizing the allocated

276 square feet for a small grab and

go/coffee concept in the Nursing

Building coming on line in 2009.

• In addition, we recommend an

Einstein’s or Camille’s style concept to

open in 2012 in the new Graduate

Science Classroom building. This

would require 1,800 square feet plus

1,200 for seating.

• On the ground floor of the parking

garage facing into the Health Sciences

Center we recommend a FIU Custom

Café – “Cuban style Panera” or “Café

Jardin” to open in 2011 with infrastructure

for additional adjacent retail in anticipation

of the 200 bed hospital. The menu would

feature Bustelo Coffee and Cuban inspired

pastries, tossed to order entrée salads, a

deli including wraps and Cuban pressed

sandwiches, prepackaged salads,

sandwiches, sushi, fresh fruit, soup and

cold beverages. We recommend 4,500

square feet plus 600 square feet of

outdoor seating. Again, as student

enrollment in the AHSC grows over the 20

year plan, we recommend planning the

infrastructure for an additional 2,500

square feet into the floor level of the

garage for dining expansion.

Neighborhood X Health Sciences

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Cuban Panera

O Opening Date Fall 2011

Cost of Buildout $1,750,000


Number of seats 50

Square Ft.

4500 indoor, 600 outdoor seating; additional2500 for future growth

Hours of Operation

Monday-Sunday breakfast, lunch, dinner based on hours of facility

Service Weeks 52

Check Average $6.25



Commissions 5.7%

Einsteins/ Graduate Science Cuban Panera

Opening Date Fall 2012 O

Cost of Buildout $580,000 C

Annual Projected Sales $525,000 A

Number of seats 40 N

Square Ft. 3000 4500 for future growth S

Hours of Operation

Mon - Fri breakfast, lunch, dinner

Service Weeks 32 + summer S

Check Average $6.75 C

Growth Contribution $42,325.00 G

Franchise Royalties 4.5% F

Commissions 7.5% C

C3 Nursing

Opening Date Fall 2009



Square Ft. 276

Hours of Operation

Monday - Friday Mid Morning - Evening

Service Weeks 32

Check Average $4.25

Growth Contribution ($250,000)

Commissions 15% *contribution does not relfect any Grants, Investments, Amortizations, or Administrative Costs.**cost of build out does not include any investment for future estimated square footage needs.

Documents

patent pending Dining Services Master Plan to Support FIU ...facilities.fiu.edu/documents/sacs/Market-Match-Food-Study.pdf · Dining Services Master Plan to Support FIU Campus Growth