PATAGONIA

CREATIVE BRIEFObjective: Create brand awareness and get consumers involved in the product.

Target Market: Men and Women who are both active in the outdoors and enjoy hiking, climbing, skiing, etc. Ages 21-35

Incentive: By using Tumblr and Twitter, allow the consumers to participate with the brand in order to win a design contest or trip to Yosemite Park.

MINI-SITE

Four simple and user friendly pages that get straight to the point of the campaign.

Two social media outlets- Tumblr & Twitter

The idea is to big and bold, yet inviting to the adventurous consumer.

CONTENT PLAN

SITE MAP

HOME

SOCIAL LINKS

DESIGN JACKET

ENTER CONTEST

WATCH EXPLORER

S

SIGN UPVIEW WORK & SHARE