fusionIntegrated Marketing Communications LLC

Representing and developing The Middle East regon for PATA

fusionIntegrated Marketing Communications LLC

An introduction to our business

integrated marketing communications

Who We Are1. Fusion Marketing Management LLC is the region’s premier boutique tourism

marketing communications consultancy.

2. Established in Dubai in 2001

3. Located in the prestigious Media City.

4. The business operates as a limited liability company

5. Fusion services travel & tourism related companies across the GCC & the Middle East.

6. Fusion employs a multi-cultural team who offer European style management while remaining culturally sensitive at all times.

7. Working on behalf of a broad range of clients, using clearly defined strategies, with the right tactics for implementation, we provide a market- based representation service that is effective, quantifiable and above all produces results.

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Where We AreRegionally – GCC:Head office located in Dubai. For many, the UAE is considered the financial and

commercial hub of the Arabian Gulf. Fusion is strategically placed here to service the regional offices of many multi-national businesses.

From Dubai, Fusion manages business opportunities for the UAE and Oman and co-ordinates their business solutions for the rest of the GCC & Middle East.

Internationally – Europe:In Q4 2005, Fusion established a business in London. With more than 600,000

visitors to the UAE each year, there are significant opportunities to cross-refer business, between Northern European and the GCC.

In Q4 2005, Fusion also joined the Lotus Network. A pan-European tourism marketing consultancy. Due to the excellent flight connections and strong links between Europe, Russia and the GCC, the Lotus Network provides plenty of opportunities for the cross-referral of business

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The Lotus Network

Location of Lotus Network Members

Fusion’s membership of The Lotus Network, provides its clients with access to a network of independently owned companies, that specialise in travel marketing representation. The approach is consistent and offers significant experience in destination marketing. The Lotus Network offices are located in Benelux, Germany, Italy, Russia, Scandinavia, Switzerland and the UK.

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Destination Marketing ExpertiseFusion has significant destination marketing experience: This includes:

1. Support for the Ministry of Tourism in Bahrain at World Travel Market. Developing an exhibitions strategy and creating the Tourism Awards.

2. Marketed Brunei through the representation of their premier leisure resort, The Empire Hotel. Provision of a tourism development strategy for the GCC.

3. Post Tsunami recovery programme for the Ministry of Tourism for the Maldives.

4. Launch strategy in the GCC for Fiji Tourism

5. Dubai Tourism, event strategy support

6. Developed GCC Medical Tourism Proposition for Singapore Government

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Destination Marketing ExpertiseOman Tourism: - Representation in the GCC from 2004-2005

1. Fusion was appointed to increase tourist arrivals to Oman by three million people over three years.

2. In the first year, the visitor numbers doubled, with more than 600,000 extra GCC visitors to the Sultanate.

3. Fusion, indirectly supported the development of business from the GCC for Oman Air and supported the growth of their business by more than 30%.

4. PR activities realised a return on investment of 15-1 on every $ spent

5. Over 3,000 phone calls received in a calendar year, from agents, tour operators and consumers.

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Our Solutions Are Our PeopleFusion’s team offers unique tourism marketing and sales expertise. Our dedicated team will deliver the following:

1. A wealth of destination marketing experience.

2. An in-depth knowledge of the GCC, travel and tourism sector.

3. Innovative marketing & PR solutions that produce quantifiable results.

4. Excellent Media relations. – TV, Press, in both English and Arabic.

5. Strong knowledge of the Dubai inbound tourism proposition. – good DMC contacts.

6. In-depth knowledge of consumer travel trends, outbound from Europe and the GCC.

7. The ability to maximise return on investment.

8. Hands-on senior management.

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PATA – building awareness & developing membership

Objectives:

To create, implement and deliver a representation strategy for PATA, which offers the following:

Awareness of PATA and its activities across Asia Pacific.

Awareness of the benefits of membership – Increase membership.

Relationship management of existing members in the region

A strong marketing and PR strategy to increase PATA share of voice in the region travel trade and relevant publications.

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An Integration Solution

Fusion’s integrated marketing and PR solution for the representation of PATA, offers the following components.

A full representation service – Fusion will run a GCC & Middle East based in Dubai.

Fusion will market PATA membership and services through one-on-one sales calls, & road shows in key markets with the trade and media. Fusion will also bring trade delegations to the PATA Annual Conference.

A full PR and media relations solution

Fully integrated advertising solution using above and below-the-line and as required.

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Building Brand Awareness Tactics:

1. Sponsor Asia section of Travel trade title, promoting PATA membership, PATA travel tips through editorial

2. Strong Media relations – promote PATA activities and distribute press releases

3. Attend regional travel related conferences and exhibitions. Promote PATA membership. We suggest ATM and the new reed mice show in Abu Dhabi.

4. Host an industry dinner with senior management last quarter 2006 in association with new PATA member Jumeriah group and DTCM.

5. Monthly programme of sales calls to sell membership to airlines, governments, airports, hotel groups, tour operators and travel agencies in the region

6. Relationship meetings with key pata member airlines and tourism organisations with representation in Dubai for cross promotion/ attendance at their events

7. Speaking opportunities at local travel industry or business events or gatherings

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Membership DevelopmentTactics:

1. Regional sales drive with one on one sales & phone calls to key industry partners. Target Bahrain, Oman, Kuwait, UAE, Saudi Arabia & Qatar as phase 1.

2. Profile PATA working with Asia Pacific carriers / hoteliers and participating at the work shop / events

3. Regular contact and meetings as appropriate with level A members in the region – ie Governments/airlines/main hotel groups

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PATA Travel MartTactics:

1. Research, approach and sign up trade buyers for PATA Travel Mart in September.

2. Accompany the buyers to the show and follow up post event to ensure satisfaction

3. Identify partner airline for PATA Travel Martto fly trade from the region to Hong Kong to avoid payment by delegate

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FEES AND REMUNEARTION

• Fusion would propose a retained relationship with a 3 year contract term

• Renewable each year based on performance with 3 months notice period on either side

• Yearly budget $80,000 plus agreed expenses for the middle east region for management time and office representation for a campaign plan

• Option for middle east and European region through Fusion with lotus European member support for each specific market $140,000

• Option for commission on membership sales to be confirmed

Fusion Marketing Management

Dubai Media City

P O Box 72248

Dubai

United Arab Emirates

Tel: 00 971 4 3912149

Fax: 00971 4 3918402

Email: mktg@fusion-mgt.com

www.fusion-mgt.com