A product designed for people having a hustle and bustle life style to ease the process of cooking pasta with instant sauce. It also increases people’s desire to cook pasta because of the convenience brought by the product and the taste of the pasta cooked.

Our lives......no pasta !?

Wash numerous cooking utensils afterward

Sauce needs to be cooked seperately

Numerous steps in cooking pasta

Use numerous cooking utensils

Don’t know how to cook

No time to cook

So we need something to......

Cook pasta and heat the sauce at the same time.

Use less cooking utensils

Faster cooking time

Fewer cooking steps

Heat the sauce

ExistingProblems

Research&Analysis

Quanlitative Research

Quantitative Research

Demographic Research

Survey & Questionnaires

User Interviews

Competitor Analysis

Market Positioning

1

21

2

1

2

3

4

5

> 6 times a week

4 - 6 times per week

1 - 3 times per week

few times per month

rare or never

1

2

3

4

less than 15 mins

15 - 30 mins

31 - 60 mins

1

2

4 - 6 times per week

4 - 6 times per week

Yes

No

1

2

3

4

less than 15 mins

15 - 30 mins

31 - 60 minsYes

No

How often do you cook pasta by yourself?

How much time do you need to cook a pasta normally?

Did you ever buy instant pasta sauce for making pasta?

Will you add other ingredient to the instant pasta sauce during cooking?

How long do you think is an acceptable time for cooking pasta?

If there is a product to cook pasta with instant sauce within 15 mins, would you buy it?

High Cost

Low Cost

Less Convenient

More C

onvenientOpportunity Gap

ConceptDevelopment

Sauce Pot Holder

Metal ring screwed to the pasta pot and hold the sauce pot when cooling

Water-proof Control Panel

Water-proof LCD display screen and membrane button which allow users to set cooking time and show the process of cooking

Strainer

Strainer embeded to the lid for pouring water from the pasta pot after cooking process

O-ring Fit

Plastic ring creating a seal between the lid and the sauce pot

Magnetic Snap Fit

Magnets at the bottom of pasta pot and at the top of heating element allowing easy alignment

Washable Cover

Detachable cover preventing sauce and water flowing into the main body

ProductFeatures

1. Put sauce and pasta in SAUCE POT and PASTA POT respectively. Add water to the pasta pot.

2. Close the lid.

3. Set the cooking time based on the type of pasta.

4. Press “START” button.

6. When finish, “BEEP” sound emitted to alert user.

5. Cooking time counts down.

7. Pour the water out through the strainer.

8. Open the lid and pour the pasta and sauce out at the same time.

9. A tasty pasta is done!

10. Parts can be detached and washed.

UserScenario