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Passport Online Presentation Website Content Conundrum
February 28, 2012
Greg Kott Marilyn Macallair Jerry Vaughn Barb Peet
Agenda• An introduction to Passport Online Inc• Define content options for websites: what’s
needed for an effective website and why• Outline consortia/host agency relationships and
pricing options• Hear from fellow travel agents about their
business websites • Discussion and Q&A
Who We Are
• Leisure travel e-marketing & e-commerce company founded in 1994 – Provide website solutions to travel agency community: we
power thousands of agency websites– Internet distribution channel for supplier content:
connections to over 80 cruise/tour suppliers– Email marketing campaigns and social media solutions for
travel agencies to reach their customers– Consumer and agent leisure travel booking engines
We Are Keeping Pace As Agents Leverage Internet Marketing
• Today– Websites and website supplier content– Email marketing– Social media, a natural for agents
• Tomorrow– More social media, accelerated with tools– Mobile applications
A recent ASTA study stated:
27 percent of client requests are coming through the agent’s
website, representing 18 percent of all agency revenues
What do your customers find when they come to your digital window?
Does it result in shopping and eventually buying?
Critical Success Factor #1
• Your website must have Unique Content– Tell your story, communicate your expertise, differentiate
yourself from the crowd…….– Why should I book with you?– Critical for search marketing
Critical Success Factor #2
• Your website must have Supplier Content– Your clients are there to shop for travel - give them travel
options– Supplier content includes specific travel offers from your
preferred suppliers– If you don’t provide them with travel options, someone
else will– This is the opportunity to merchandize your products, to
reinforce your expertise with a specific call-to-action
Critical Success Factor #2
• Your website must have Supplier Content– Last month our websites generated almost 4,000
email-only trip requests from clients shopping for travel!
The Best Solution: A Mix of Content
• Unique content plus supplier content = success
• It’s an absolute misnomer that having supplier content on websites hurts your site with search engines
www.google.com“Minnetonka travel agencies”
What if I am a specialist?
• Do I need supplier content? • How can I incorporate that into my specialty
and create a unique image for my business?• Let’s visit a specialist’s site • www.bestitalyspecialist.com
Do our sites look alike?
• Multiple templates and color schemes• Every agent has the ability to create their own
look… customization • Blend our expertise, and supplier content with
your uniqueness.
• our full service website solution• designed for the travel agency industry only• integrates with our supplier content• easy to use, offers add-ons for social media• our customer service staff is available to help
with anything you need along the way
Vacation.com NexCite
www.djmtravel.com
• consumer shopping engine• preferred supplier content • agency to put on their existing website any
way they want• flexible, customizable
– www.myplatinumvacations.com– www.protravelfresno.com
www.myplatinumvacations.com
VacationPort
Your Fellow Agents Trust Us!
• Touch more than 20,000 agents • 4,000 unique consumer-facing travel agency
websites.• Work with everyone
• Vacation.com, American Express Representative Network, Travel Leaders, Ensemble Travel Group, TRAVELSAVERS, Signature Travel Network, Virtuoso, NEST, MAST and Helix.
• Leading host agencies– Nexion, Travel Planners International, Prestige
Travel, MTravel, and more.
Pricing
Product Set Up FeeMonthly
• NexCite $150$45/mo
• VacationPort $150 $40/mo
Webinar Special for Travel Professional Community
• Save $75 on set up fee• Offer valid until March 15• [email protected] or call 503-626-
7766 option #1
Meet some Passport Online Customers
Jerry Vaughn
• Customer since 2000• World Voyager Vacations is now a successful
home based leisure and meeting/incentive agency in Federal Way, Washington
• All of his SUPPLIER content comes from Passport Online. All of his websites are built in a Passport Online NexCite program
The many faces of Jerry Vaughn
Top Benefits of Website1. They are the single biggest source of new business for us2. Many of our regular customers often go in and find what they
are looking for and call and tell us to book it.3. It gives us national and international reach which provides
some insulation from economic conditions unique to our region.
4. They are very affordable5. They are user friendly and effective6. Because they are interactive, it links our social media, web
presence, blogs altogether to have maximum exposure
• www.worldvoyagervacations.com• www.alaskacruisesandlandtours.com• www.meetingsonships.com• www.incentivetraveladvisors.com• www.landresortvacations.com• www.rivercruiseagent.com
Barb Peet• Customer since 2005• Home based agent• Uses NexCite as the tool to help her prospects
narrow their travel decisions• Builds unique tabs to speak to specific
travelers
The Goal of Just-Vacations.com
• Goal: I want to make shopping in our “store window” easy for our customers. If the process is hard and cumbersome, they’ll leave our site and so elsewhere.
Top Benefits of Website • 1) Allows me to market all over the U.S.• 2) I have total control over what is on the website
– Custom tabs target specific customer desires• 3) It’s not a cookie-cutter look• 4) Minimal amount of time needed to manage the website
Passport Online does such a good job!• 5) When speaking to someone in person, at a trade/bridal
show, or even those shoppers who have no idea what they want, I can refer them over to our website to begin their search. Trip requests do the rest
Questions
Webinar Special for Travel Professional Community
• Save $75 on set up fee• Offer valid until March 15• [email protected] or call 503-626-
7766 option #1