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DRESSINGSFueling your passion for treating your customers to exactly what they want.
F U E L I N G Y O U R P A S S I O N
F U E L I N G Y O U R
PASSION
THE ORIGINAL RANCH® STORY
SETTING THE STANDARD.
Hidden Valley®—the Original
Ranch® dressing—continues
to set the standard for the
way ranch is supposed to
taste, and it’s produced
exclusively for foodservice
by Ventura Foods, along with
an entire line of craveable
Hidden Valley® Brand
favorites in formats to fit
your needs.
In the 1950s when Steve and Gayle Henson ran the Hidden Valley Guest Ranch near Santa Barbara, Steve
was famous for his vibrant storytelling and his original Ranch salad dressing. Guests loved to take home this
unique dressing that combined the flavor of Steve’s days on the Alaskan frontier with subtle herbal notes.
Overwhelming popularity led him to market his Ranch dressing and later add Italian, Caesar, Blue Cheese
and other favorites.
* Datassential Operator Dressing Study, March 2011, N = 424 | ** IRI Data, latest 52 weeks ending March 18, 2012 | *** Omnibus Restaurant Research Project 10/1/08
THE POWER OF THE HIDDEN VALLEY® BRAND• Hidden Valley® is the most appealing brand according to Foodservice Operators*
• Hidden Valley® Original Ranch® is the #1 dressing among consumers in the U.S.**
• Promotes a positive dining experience
GARDEN SALAD—Branding with Hidden Valley® increased purchase interest by more than 100%***
0 20 40 60 80 100
HIDDEN VALLEY®
NON-BRANDED
0 20 40 60 80 100
GRILLED CHICKEN SANDWICH—Branding with Hidden Valley® increased purchase interest by more than 52%***
HIDDEN VALLEY®
NON-BRANDED
0 20 40 60 80 100
CHICKEN FINGERS—Branding with Hidden Valley® increased purchase interest by more than 45%***
HIDDEN VALLEY®
NON-BRANDED
60%
67%
68%
29%
44%
47%
DRESS FOR EVERY OCCASION
We offer a variety of product and
packaging options to accommodate
all your dressing needs.
BACK-OF-HOUSE• Extend the quality of Hidden
Valley® into unique sauces
and marinades
FRONT-OF-HOUSE• Choose from gallon and
pourable packaging options
• Reinforce your commitment
to quality with Hidden Valley®
branded merchandising
OUT-OF-THE-HOUSE• Enhance off-site and carry-
out programs with Hidden Valley®
portion cups and packets
• Offer Ranch cups for items
like wings, veggies, breadsticks
and sandwiches
POURING ON SALAD SALES GROWTH
Interest in healthier, lighter fare
is driving salad growth on the
menu. In fact, 78% of consumers
who are purchasing salads more
often say it is because of a desire
to make healthier choices. Among
these consumers, 53% strongly
agree that dressings are a key
component of a tasty salad.*
HIDDEN VALLEY® POUR BOTTLES See how Hidden Valley® Pour
Bottles can conveniently meet
customer demands on your
salad bar with the brand
they know and crave.
• Available in popular and
specialty flavors
• More sanitary with less
cross-contamination
• Easy-to-handle, ready-to-use
32-oz. bottle
• Best-by dating for proper
inventory rotation
IMPROVE CUSTOMER SATISFACTION AND INCREASE TRAFFIC
“This restaurant cares about patron satisfaction.”**
44%
23%
+21
HIDDEN VALLEY® RANCH
RANCH
GIVE YOUR CUSTOMERS A BETTER FOOD EXPERIENCE
“I am likely to have a good food experience at this restaurant.”**
42%
+18
HIDDEN VALLEY® RANCH
RANCH
BUILD A LOYAL CUSTOMER FOLLOWING“This is a restaurant I would recommend to others.”**
40%
+17
HIDDEN VALLEY® RANCH
RANCH
* Technomic; Left Side of the Menu Study, Soup & Salad Consumer Trend Report, 2012**Hidden Valley Salad Dressing OmniWeb Study (2008). GfK Custom Research
24%
23%
42350
Hidden Valley® and the Hidden Valley® logo are registered trademarks of the HV Food Products Company and are used under license, distributed
by Ventura Foods, LLC, Brea, CA 92821, USA. Smart Balance® is a registered trademark of GFA Brands, Inc. and is used under license, distributed by
Ventura Foods, LLC, Brea, CA 92821, USA. All other logos are registered trademarks of Ventura Foods, LLC, Brea, CA 92821 USA. ©2014 Ventura Foods, LLC.
4 0 P O I N T E D R I V E • B R E A , C A 9 2 8 2 1 • ( 8 7 7 ) V E N T U R A
GALLONS
PRODUCT CODE PRODUCT PACK SIZE
NET CASE WT.
GROSS CASE WT.1
CASE CUBE1
GLUTEN FREE2
85620 Original Ranch® (SS) 4/1 gal. 33.00 34.80 0.83 YES85505 Original Ranch® (Ref.) 4/1 gal. 32.40 34.20 0.83 YES13449 Original Ranch Light® (Ref.) 4/1 gal. 35.20 37.00 0.83 YES85645 Original Ranch® Fat Free (Ref.) 4/1 gal. 36.44 38.24 0.83 YES
85650 Italian w/ Extra Virgin Olive Oil (Separating) (SS) 4/1 gal. 33.60 35.40 0.83 YES
85651 Country Creamy Italian (SS) 4/1 gal. 33.28 35.08 0.83 YES85652 Golden Italian (SS) 4/1 gal. 33.20 35.00 0.83 YES85653 Golden Italian Fat Free (SS) 4/1 gal. 37.40 39.20 0.83 YES13436 Traditional Caesar (Ref.) 4/1 gal. 29.80 31.60 0.83 YES85655 Robusto Creamy Caesar (Ref.) 4/1 gal. 33.28 35.08 0.83 YES85508 Thick & Chunky Blue Cheese (Ref.) 4/1 gal. 32.40 34.20 0.83 YES85654 Golden Honey Mustard (SS) 4/1 gal. 35.00 36.80 0.83 YES20204 Sweet & Spicy Honey Mustard (SS) 4/1 gal. 33.00 35.00 0.83 YES85648 Rich & Creamy Thousand Island (Ref.) 4/1 gal. 34.80 36.60 0.83 YES85649 Thousand Island Fat Free (SS) 4/1 gal. 38.20 40.20 0.83 YES85646 French with Honey (SS) 4/1 gal. 36.40 38.20 0.83 YES85647 French Fat Free (SS) 4/1 gal. 38.20 40.20 0.83 YES13420 Balsamic Vinaigrette (SS) 4/1 gal. 34.08 35.88 0.83 YES14121 Raspberry Vinaigrette (SS) 4/1 gal. 35.35 37.45 0.83 YES85656 Asian Sesame (SS) 4/1 gal. 35.60 38.00 0.94 NO13440 Creamy Coleslaw Dressing (SS) 4/1 gal. 35.20 37.00 0.83 YES13437 Special Recipe Parmesan Peppercorn (Ref.) 4/1 gal. 33.00 34.80 0.83 YES
NEW POURABLE BOTTLES20161 Original Ranch® (Ref.) 6/32 fl.oz. 12.15 13.61 0.50 YES20166 Original Ranch® Light (Ref.) 6/32 fl.oz. 13.20 14.66 0.50 YES20164 Italian Low Calorie (SS) 6/32 fl.oz. 13.52 14.98 0.50 YES20163 Creamy Caesar (SS) 6/32 fl.oz. 12.38 13.84 0.50 YES20167 Blue Cheese (Ref.) 6/32 fl.oz. 12.15 13.61 0.50 YES20162 Honey Mustard (SS) 6/32 fl.oz. 13.13 14.59 0.50 YES20169 Thousand Island (SS) 6/32 fl.oz. 12.66 14.12 0.50 YES20168 French with Honey (SS) 6/32 fl.oz. 13.46 14.92 0.50 YES20165 Light Olive Oil Vinaigrette (SS) 6/32 fl.oz. 12.90 14.36 0.50 YES
PORTION PACKETS
PRODUCT CODE PRODUCT PACK SIZE
NET CASE WT.
GROSS CASE WT.1
CASE CUBE1
GLUTEN FREE2
85625 Original Ranch® (SS) 84/1.5 oz. 7.88 9.35 0.36 YES13441 Original Ranch® Light (SS) 84/1.5 oz. 7.88 9.35 0.36 YES 85629 Original Ranch® Fat Free (SS) 84/1.5 oz. 7.88 9.35 0.36 YES 85637 Golden Italian (SS) 84/1.5 oz. 7.88 9.35 0.36 YES 13356 Golden Italian Light (SS) 84/1.5 oz. 7.88 9.35 0.36 YES 85640 Golden Italian Fat Free (SS) 84/1.5 oz. 7.88 9.35 0.36 YES85621 Robusto Creamy Caesar (SS) 84/1.5 oz. 7.88 9.35 0.36 YES85512 Thick & Creamy Blue Cheese (SS) 84/1.5 oz. 7.88 9.35 0.36 YES13357 Golden Honey Mustard (SS) 84/1.5 oz. 7.88 9.35 0.36 YES85638 Thick & Creamy Thousand Island (SS) 84/1.5 oz. 7.88 9.35 0.36 YES85636 French (SS) 84/1.5 oz. 7.88 9.35 0.36 YES85641 French with Honey Fat Free (SS) 84/1.5 oz. 7.88 9.35 0.36 YES13784 Balsamic Vinaigrette (SS) 84/1.5 oz. 7.88 9.35 0.36 YES15363 Mayonnaise (SS) 200/12 g 5.28 6.00 0.30 YES
PORTION CUPS13354 Original Ranch® (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES
13129 Original Ranch® (SS) 96/2.0 oz. 12.00 13.40 0.67 YES
13694 Original Ranch® (Ref.) 160/1.25 oz. 12.50 14.50 0.66 YES
13907 Original Ranch® (SS) 160/1.25 oz. 12.50 14.50 0.66 YES
13443 Original Ranch® Light (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES
14374 Original Ranch® Light (SS) 160/1.0 oz. 10.00 12.00 0.68 YES
13353 Golden Italian (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES
13442 Robusto Creamy Caesar (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES
13393 Thick & Creamy Blue Cheese (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES
13352 Golden Honey Mustard (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES
13355 Rich & Creamy Thousand Island (Ref.) 96/2.0 oz. 12.00 13.40 0.67 YES1Case cube and gross weight may vary by region 2<20ppmSS = Shelf Stable Ref. = Refrigerated
F U E L I N G Y O U R
PASSION