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Pan Pacific International Holdings Corporation February, 5, 2020 Medium-to-long term new management plan Passion 2030

Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

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Page 1: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Pan Pacific International Holdings CorporationFebruary, 5, 2020

Medium-to-long term new management plan

Passion 2030

Page 2: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

1

“Vision2020” to “Passion2030”

Vision 2020 review1

Medium-to-long term management strategy2

Domestic business

International business

Merchandizing and Private brand

Organization and Human capital development

CRM and Financial business

ESG3

Marshmallow framework

Page 3: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

2

Vision2020 review

Vision 2020 is completely achieved one year ahead of schedule.

Organic new store opening:129 stores(Incl. ASEAN)

Execution of post-GMS strategy(MEGA store roll-out) Financing through debt by considering cost of capital

M&A= QSI:24stores, UNY group:269 stores

Strengthen CRM strategy(majica payment ratio 30%)

Dealing with important issues on corporate governance

Sales:¥1 trillion

684.0 759.6

828.8

941.5

1,328.9

400

600

800

1,000

1,200

1,400

2013 2014 2015 2016 2017 2018 2019 2020

(Billion)

306 341 368

418

693

500

0

200

400

600

800

2013 2014 2015 2016 2017 2018 2019 2020

(店)

2019

(Up 644.9billion yen from 2015)CAGR 18%+

(Add 387 stores from 2015)CAGR 23%+

11.6

11.2

13.5

13.3

15.2 15.0

10

11

12

13

14

15

16

2013 2014 2015 2016 2017 2018 2019 2020

(%)

(Up 3.6pt from 2015)CAGR 0.9 pts+

Store count:500 ROE:15%

2019 2019

Vision 2020 (Three goals to achieve in 2020 : 1 trillion yen in sales, 500 stores and 15% in ROE) was all achieved one year prior to the target year.

1trillion

Page 4: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

3

Corporate principle・Management philosophy

■This is the unchanging principle of the PPIH group.

■This principle motivates and defines each and every action this company takes.

■The realization of this principle requires strict adherence to our management philosophy.

Precept 1) We commit ourselves to doing business in a manner that is unselfish, 100% honest, and grounded in a strong sense of morality and purpose.

Precept 2) In every age, we create shop floors that evoke the anticipation and excitement of finding astonishingly cheap goods.

Precept 3) Boldly granting authority to those at the center of things, we are always ready to move people around, to make sure they are in the best possible position.

Precept 4) We are committed to creative destruction and the ability to adapt; we reject pre-established harmony and the hesitancy to do anything that might rock the boat.

Precept 5) We are unhesitant in the face of daunting challenges, and unafraid to beat a rapid retreat when a cold, hard look at reality tells us this is the best course.

Precept 6) Undistracted by easy profits, we hone to perfection the strengths that form our core business.

The Customer Matters Most

Management Philosophy

Corporate Principle

Page 5: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

4

Changes in the world, environment recognition

Shifting from expansion growth strategy to low cost and high profitability structure.

▶ Declining population, urbanization▶ Changes for household mix (aging, declining birthrate)▶ Income disparity▶ Emergence of new consumer base (Higher influence of millennial and Gen Z)

Demographic dynamics

▶ Big data:AI(Artificial intelligence)▶ Channel communication:Mobile sound movie, social media▶ Supply chain:IoT, robotics, food technology

Destructive technology innovation(Digital)

▶ Rising geopolitical risk▶ Mutual connection of trade, human, capital, information.

Economical interdependence, volatility

Globalization opportunity and rising risk

Page 6: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

▶ Consolidation of retail players▶ Expansion of E-commerce platformers▶ Retail sales by consumer manufactures(D2C)▶ Expansion of influence from used and sharing platformers▶ Emergence of new delivery model mainly eat-out

Changes in consumers’ lifestyles and preferences

Changes in consumer industry dynamics

5

Changes in the world, environment recognition

▶ Health-conscious ▶ Local-rooted▶ Preference for save time and higher convenience▶ Situation-oriented consumption▶ Diversifying data catch, simplification of decision-making process▶ Diversifying consumer behaviors (used, share, E-commerce)

Page 7: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

6

Summary in medium-to-long term strategy

Managem

ent Strategy

Domestic:For 2 trillion yen in sales Int’l:Hoped-for 1 trillion yen in sales

- Profit maximization of existing business with competition and co-creation.

- Revitalization of GMS business and profit growth- Portfolio management/Maximization of

synergy.- Execution of digital strategy- Expansion and capitalization of financial

business.- Optimization of cost structure to enhance

competitiveness.

- New store format creation and establishment mainly carrying Japan brand items.

- Consolidate food item production

- Business expansion in Asia

- Building foundation and new format creation in North America.

- Establishing global shared service structure.

Passion 2030

Corporate value improvement of one-and-only retailer

Establishment of Japan brand speciality store

Improve corporate value by executing “The customer matters most” principle and deepen customer understanding

Page 8: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

7

Summary in medium-to-long term strategy

・Marshmallow framework(Digitization, CRM strategy, Dynamic pricing)

・Execution of ESG program

・Execution of financial strategy united with management strategy(Financing, Capex, Balance sheet optimization)

- Strengthening ready-made-meals that meet the needs of customers.- Co-development of private brand items with manufactures.(Value chain expansion)

・Utilization of group’s economies of scale, Merchandizing based on format characteristic, SPA.

- Establishment of new matrix management structure to foster entrepreneurship (Company system).- Plotting “merchants” training program that is utilized digital platform.

・Organization and system to create “entrepreneurs” and “merchants” to make sure “The customer matters most”.

Mgm

t.

Passion 2030

Support strategy

Domestic:For 2 trillion yen in sales Int’l:Hoped-for 1 trillion yen in sales

Corporate value improvement of one-and-only retailer

Establishment of Japan brandspeciality store

and more!

Improve corporate value by executing “The customer matters most” principle and deepen customer understanding

Page 9: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

8

Declaration of new era for value creation

Passion 2030Aiming at 200 billion yen OP by executing “The customer matters most” principle

Organic

2020 2030

PPIH Active Strategies to Secure Incremental Operatingand Net profit 2030 MD innovation

▶ Food SPA▶ PB

Cost optimization

Financial business & others

Page 10: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

9

Declaration of new era for value creation

Passion 2030Achieving 3 trillion yen in sales with 1.2 billion customers

PPIH Active Strategies for Success that Increase OriginalNetwork 2030

2020

Overseas

Domestic

20302020

Page 11: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Shift from volume to quality

Aiming at further growth by improving profitability

Basic strategy for domestic business

10

Re-establishment of store format〜Format revolution〜

1

New MD challenge〜Traffic and profit improvement〜2 4

Further empowerment

Higher profitability

Matrix management

Strengthencost advantage

We have to strive constantly to maintain our awareness that “The Customer Matters Most” admonishing ourselves to adhere to this principle, remembering who keeps our stores afloat, cleaving

to this principle so insistently that we seem almost stupidly devoted to it.(From “The source”)

Creation of group synergy〜Maximization of scale benefit〜

Marshmallow framework〜Improvement of lifetime sales〜3

Page 12: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Targeting homemakers, middle-age, Seniors

Offering mainly food, small commercial area

Young costumer, foreignersOffering Mainly non-food,

Wide commercial area

New format creation

Niche market

New format creation

Urban, small commercial area

Maximization of earning capability by compartmenting formats

You wonʼt be afraid of challenges, or of letting go when thatʼs what is necessary. Thatʼs the kind of dynamism this group needs: we have to be changing all the time, new projects and lines of

business taking the place of old ones. Thatʼs the only way we will strive. (From “The source”)

New family customer baseNon-food,

Wide commercial area

11

Page 13: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Basic strategy for international business

12

▶ Establishment of supply chain for food SPA format (Strengthen PB, logistics)▶ Having back office for multi-store operation ▶ Train and hire “international human capital” to support attractive stores and company.

▶ New format creation cater to all customer groups. ▶ Strengthen the foundation of existing business in Hawaii and California

U.S.A

Southeast Asia

Establishing our original Japan brand speciality store formatAiming at growth by establishing attractive format and

broaden store network in Pan Pacific area.

Page 14: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Format creation and global SPA structure

13

▶ Aggressive pricing that take advantage of economies of scale.▶ Compose original lineup by overcoming trade difficulties.

①Store format imageCompetitive pricing and

assortment.Take market share from

speciality retailers.

②Potential needsCreative evolve of

Japan brand specialitystore format.

③Economical profitEstablish original trade structureCross mix with

astonishing low price and value added items.

Establishment of Japan brand speciality store

Establishment of global SPA

Direct transaction with manufactures

Vege./Fish → Work with producersNon-food → Work with

production location

Strengthen PB&OEMDevelop original items for overseas stores.

Food SPADevelop menu items with int’l ingredientsSPR establishment(Retailer with restaurant)

Pricing

Trade

Identity establishment

Issues Mission

Page 15: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Basic policy for merchandizing and PB strategy that is based on “The customer matters the most” principle

14

Promotionand others

Domestic

International

Unification of raw materials and factories

Product development for GMS

Expansion of direct import ratio

Broadening store roll-out countries

Master unrivaled assorting merchandizing.Secure economies of scale / Strengthen tie-up with manufactures / Product revision

Int’l logisticMore Int’l NB&PB lineups

More items for Int’l stores

Uniquely develop PB shopsFormat establishmentPromotion

Promotion for overseasStrengthen sales promotion, improve domestic PB recognition

Brand penetrationNew brand launch

and more!

Locally-rooted discountSelection and concentration of NB makerTie-up with local producers

Appeal to wide-range generationTransmitting indo at storesvia social media

Page 16: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

New PB development and omnidirectional MD

15

Developing wide range of PB items cater to potential and actualized needs which are not in NB.

Discount

Value added

NB

Products for SPA format

SM,CVS type PB

Jonetsu Kakaku(Passion price)

+StyleONEPrimeONE

Multi-brand development ranging from competitive pricing and value-added items.

Category completeness

Low

Category completeness

High

Page 17: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

CRM (customer comprehension) and basic policy for financial business

16

RetailFinancial Accumulation of customer data

Secure customer data through shopping

and payment at stores

Broadening pillars of profit (finance, service, goods sale) byutilizing accumulated customer data associated with membership expansion.

Provide PPIH way financial service

Data analysis

Financial needs for “customer

comprehension”

Store layout

Promotion, Ad.

Integration of lifestyle in general and retail data.Launch of various service through customer

comprehension.

Page 18: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Basic policy for organization, human capital development

17

▶ Accelerate decision-making speed by empowerment for each company▶ Organizing store operation environment by introducing area system

(Shift from individual optimization to area optimization)▶ Training executives by giving management steers of each company. (Control PL, BS)

▶ Strengthening supporting function for total optimization that provide cross-sectorial support.

▶ Digitization to simplify the operation that support each store

▶ Quantification of “merchants capability”,and precise personnel development, organization formulation, allocation.

▶ Fostering “Global merchants” who support the world’s PPIH

Fostering and penetrating entrepreneurshipunder new management system (company structure)

Digitization to visualize talents and promote “merchandizing capability”

HR digitization, personnel development will be carried out to formulate organization that can deal with rapidly changing retail industry.

What our company requires is “captain” who always lead the way, and can share both in the hard times and in the sense of accomplishment that comes with success‒”player-coaches,”

you might say(From “The source”)

Page 19: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Positioning and significance of digital initiatives

18

Positioning and meaning of digital for PPIH group

×

▶ Digital initiatives such as AI and KKD (words as above) are tools for competition without a net.

▶ Those are scientifically analyze our experience and contribute to PPIH-way merchants training and flexibility that deal with changes of

trend.

▶ Digital initiatives work as tools to support efficient store operation and management that cannot be made up by humans.

Kan(Intuition)+Keiken(Experience)

Digital(D)(Data・Science)

Understanding about customers and experience

that were brushed up through localized store operation

Digitization our intuition and experience by utilizing and analyzing internal and external

data.

Human capital training by competition

Profitability improvement

Page 20: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Digital area to utilize operation

19

Build up infrastructure

Set up an organization and human capital allocation (Analysis, development)

New business (Creation of new retail model, data sales business for outsiders and others)

Merchandizing and marketing Operation Automation analysisFront Middle Back

Branding andStore format development

Layout, assortment

Pricing, promotion

Customer experience

Supply chain, inventory

Store operation

Digital back office

Talent analysis

+

Page 21: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Marshmallow project

20

Innovationcreation

Digital customer Comprehension

Operationinnovation

Personneltraining

Futurismmarketing

PPIH establishes countermeasures for new era through cooperation with outside companies.

We will be implementing our corporate cultures such as “repetition of hypotheses and tests” and ”many challenges”

for further growth under uncertain environment.

XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX

XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX

XXXXXXX XXXXXXX XXXXXXX

PPIH takes on various challenges and hand down successful ones

since new project launched in October 2019.

Page 22: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

Blue marshmallow project

21

AI algorism Verification

Pricing by AI

Evaluation

Digital marketing

PPIH-way digital initiative “AI” vs ”Merchants” (Pricing)

PPIH formulates original pricing model that take advantage of empowerment corporate culture and compete with AI.

Pricing with intuition and experience

VS

System to encourage challenges

②Appropriatevaluation

Free decision

①Empowerment

③Original big data Strengthen and evolution of algorism by lessons of success and failure

Prices at competitors

WeatherTemperature

Receipts

+α(POP, location)

Past successes may reveal certain truths relating to the past, they tell us nothing about the future.(From “The source”)

Page 23: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

22

Basic policies on ESG

PPIH aims at sustainable growth by making ESG efforts through retail business.

P

P

I

H

E(Environment)

S(Social)

G(Governance)

Proactive action to save the earth

Prosperity for customers’ everyday and local economy

Inclusion and diversity

Highly committed corporate governance

Policy&Framework

Page 24: Passion 2030Passion 2030 Aiming at 200 billion yen OP by executing “The customer matters most” principle Organic 2020 2030 PPIH Active Strategies to Secure Incremental Operating

23

ESG Materiality

課題 今後の取り組み施策太陽光・⾵⼒発電の導⼊店舗の拡⼤

省エネ機器の導⼊店舗の拡⼤

LED照明の導⼊推進

PPIHグループ店舗における省エネ型⾃然冷媒機器の導⼊(補助⾦) 

⽔の使⽤量削減 節⽔器の導⼊拡⼤

エコバッグの利⽤促進の拡⼤(ポイント付与)

レジ袋有料化による容器包装(レジ袋の配布数量)の削減

環境にやさしいレジ袋の無料配布検討(バイオマス25%以上含有)

店頭における資源回収の取り組み拡⼤

閉店店舗の什器・資材の再利⽤の継続

適正量の発注・売り切りの徹底による⾷品廃棄物の発⽣抑制の継続

環境配慮型商品の開発・販売 PPIHグループにおける環境配慮型商品の開発・販路拡⼤ユニーにおける環境配慮型商品の開発・販売

閉店店舗の什器・資材の再利⽤

⾷品廃棄物の削減・リサイクル

適正量の発注・売り切りの徹底による⾷品廃棄物の削減

⾷品リサイクルの実施(⿂のアラ、廃油等) ⾷品リサイクルの取り組み拡⼤

エコバッグの利⽤促進(ポイント付与)

環境にやさしい有料レジ袋の導⼊(ユニー)

店頭における資源回収の実施

納品⽤ダンボールの100%リサイクル 納品⽤ダンボールの102%リサイクルの継続

これまでの取り組み内容

環境負荷軽減

CO2排出量の削減

太陽光・⾵⼒発電の導⼊

省エネ機器の導⼊

LED照明の導⼊

ユニー店舗における省エネ型⾃然冷媒機器の導⼊(ノンフロン化)

節⽔器の導⼊

容器包装の削減・資源の有効活⽤

E

課題 今後の取り組み施策セミセルフレジの導⼊拡⼤

ダイナミックプライスの導⼊

24時間営業の検証による、営業時間変更

物流の効率化の推進

⼥性従業員の活躍・定着に向けた取り組み推進

⾼校⽣の戦略的採⽤

外国⼈の戦略的採⽤

メイトの戦⼒化のための取り組み推進

シニア従業員の継続活⽤

法定雇⽤率を上回る障がい者雇⽤の継続

労働時間の法令順守の徹底継続

安全衛⽣委員会の定期開催による労働環境の整備の継続

仕事と⼦育ての両⽴⽀援従業員の健康管理 定期健康診断の100%実施

従業員の能⼒向上⽀援 研修・教育の拡充

地域活動への継続参加、地域との連携の強化

職場体験の取り組み推進、学校との連携の強化

⾏政との連携、コミュニケーションの強化

災害時⽀援の協定締結、包括協定に基づいた貢献活動の継続

新規出店による雇⽤創出

安⼼・安全な店づくり ⾼齢者や障がい者がお買い物しやすい店づくりの推進(バリアフリーなど)

多様なお客さまへのサービス 外国⼈、⾼齢者向けのサービス・商品の拡充

お客さまとのコミュニケーション お客さまの声の収集によるサービス改善・商品開発への活⽤の継続推進

サステナビリティの社内浸透 サステナビリティ経営の社内教育 サステナビリティの浸透に向けた社内セミナーの開催

持続可能なサプライチェーンの構築 業務委託先の管理 商品供給課程の把握

これまでの取り組み内容

顧客満⾜度の向上ベビーカーでもお買い回りしやすい店舗づくりの推進

訪⽇客へのサービス拡充、⾼齢者の⽣活サポート商品の販売

お客さまの声の収集によるサービス改善・商品開発への活⽤

取引⼯場の労務・品質管理

事業所内託児所の継続運営

定期健康診断の実施

次世代幹部育成のための研修の実施

地域コミュニティとのコミュニケーション

地域貢献活動の推進

地域活動への参加によるコミュニケーション推進

地域の学校の職場体験の受け⼊れ実施

⾏政と連携した活動の推進

安全・安⼼なまちづくりへの貢献

新規出店による雇⽤創出

障がい者雇⽤の推進

労働環境の整備業務効率化と⻑時間労働の是正

安全衛⽣の強化

事業所内託児所の設置

LGBTの理解浸透と多様性を認め合う⾵⼟づくりによる従業員エンゲージメントの向上

⾼校⽣の採⽤

外国⼈の採⽤

メイトの戦⼒化

シニア従業員の活⽤

⼈財

店舗業務の効率化

セミセルフレジの導⼊

24時間営業の検証

多様な⼈財の活⽤・登⽤(ダイバーシティの推進)

⼥性従業員の活躍・定着

LGBTダイバーシティの推進

S

課題 今後の取り組み施策社外取締役の経営意思決定への継続的参加

取締役会実効性評価の継続実施

指名委員会の設置

客観性・透明性あるCEO・取締役・経営陣幹部の選解任⼿続きの策定

CEO後継者計画の策定・運⽤と育成状況の監督

次世代経営者の育成

取締役会における多様性(⼥性・外国⼈)の確保に対する取組み

報酬委員会の設置

客観性・透明性ある報酬制度の設計

株主・投資家との対話 国内・海外IRの強化

税の透明性 適切な納税、情報開⽰、各国国税法の順守の継続

コンプライアンス委員会によるコンプライアンスの徹底の継続

コンプライアンスホットラインによるコンプライアンスの徹底の継続

店舗運営に関わる法令順守 店舗運営に関わる法令順守の継続

情報セキュリティの強化

台⾵・豪⾬の対応の基本⽅針の策定

⼤雪のリスク対策の強化

天候不良(冷夏・暖冬)におけるリスク対策の強化

地震のリスクへの対応 地震のリスク対策の強化

これまでの取り組み内容

コンプライアンスの徹底コンプライアンスホットラインの運⽤

リスクマネジメント

国内・海外IRの定期的開催

地震のリスク対策の推進

適切な納税、情報開⽰、各国国税法の順守

店舗運営に関わる法令順守

情報セキュリティの強化 情報セキュリティの強化の継続

気候変動リスクへの対応

天候不良(冷夏・暖冬)

ガバナンス体制の強化

取締役会実効性評価の実施

経営の透明性

社外取締役の経営意思決定への参加

コンプライアンス委員会の設置

G

E(Environment)

Be an environmentally-friendly company

Reduce packaging material and efficient use of resources

Reduce CO2 emission

Reduce food waste, Recycle

S(Social)

Human rights management

Dialogs with local community

Healthy working environment

Diversified organization

Further contribution to local economy

G(Governance)

Strengthening corporate governance

Risk Management

Management transparency

Succession plan

Stronger compliance Tighter IT security Deal with natural disaster

Materiality

Extract Materiality

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ESG Road map

Road to better ESG

and more!

Platform building phase

・Data collection・Disclosure・In-house promotion

・Reinforcing measures

・Verification andImprovement

・More ESG activities

Innovation phase Brush-up phase

・Trend analysis

・Deepen measures

・Lead retail industry

・Collect and organize information that every team has.

・Disclose more info via website and published material.

・Promoting ESG understanding to directors and employees

・Reinforcing the results of ESG measures.

・Formulating and setting next KPI

・Starting ESG activities in overseas business

・Analyzing the results and planning the next approach.・Further deepening ESG activities

・Be a ESG leading company

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Sustainable growth with high ROI business

25

Capital policy and shareholder return

Utilizing internal reserves for reinvestment to optimize business portfolio. The biggest purpose for shareholder return is to further improve corporate value and management structure by utilizing internal reserves.

“Progressive dividend policy” is the basic thinking that there will be incremental dividend associated with sustainable growth. This is based on the improvement of corporate quality and internalreserves for future business roll-outs.

Our basic policy is to aim medium to long term shareholder return by flexibly buying back shares when PBR gets under 1.0 time. The balance between profit growth opportunity and improvement outcomes for capital efficiency should be considered.

We have optimal and timely capital policy by overseeing changes in external environment and consumption trend in order to improve corporate value.

2. Dividend policy

3. Share buyback

4. Capital policy

5. Financing

1. Investment

Equity financing is not our option to take for a while. Financing to lever business growth will be done by debt including bank borrowings, commercial papers and corporate bonds.We take optimal and flexible financing method from various ways based on our growth stage and external environment.

Target for consolidated payout ratio is over 20% in mid-term,

around 30% in long-term.

Shareholder return is secured by investing in high return business

and incremental dividend.

High ROE

0

5

10

15

20

5

10

15

20

25

Trend in dividend and ROE

FY2010

ROE (Left)

Annual dividend(Right)

Consolidated payout ratio (Left)

FY2019

XX(Yen)

30(%)

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Unique business model and long-term vision

Impro-vement

of ability to adapt

Localization

Store discretion

Delegation of authority

Performance-linkedcompensation

Customer affinity

Complete meritocracy

Optimal placement

Sales Growth

Market share

expansion

Overseas rollouts

HighProfit

Generation of greater sales with

less capital

Keep WACC

3% level

ROIC double that of WACC

Astonishing price and lineups

PB・Format creation・InboundOverseas・Retail tech

Utilization of spot products andStore presentation technique

Attractive localized floor

Improvement of cash conversion cycle

Cost reduction by opening stores in properties vacated by others

Risk mitigation by putting emphasis on ESG

Utilization of IB Debt/ Dividend policies

Conve-nience

Discount

Amuse-ment

Long-term growthFundamental ManagementPrincipals Defying Conventions

Customer creation/Profit growthBetter capital efficiency/Less risk

Basic principles that cannot be copied by others

Evolve through ongoing process of hypothesis verification, refusing to be satisfied with the status quo, while energizing and exciting employees to accelerate improvements in corporate value

The customer matters the most

Effective utilization of

invested capital

Expansion of surplus profit

Perpetual creation of

growth value

<Long-term Vision>Keep ROIC double that of WACC. Keep WACC 3% level

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Great principle of corporate value improvement

ROIC

ROIC/WACC

Demonstrate capability for corporate value creation

that generate excess profit against raised capital

Sales Sales growth rate①Achieve high sales growth rate

Businessrisk WACC④Reduce

business risk

Ratio of invested capital to sales

③Secure greater sales with less

capital

②Achieve highprofitability

Drivers

NOPAT margin

Capitalprofitability

<Great principle of corporate value improvement>PPIH makes sure its competitive edge and differentiation point

that cannot be copied by others while achieving high ROIC/WACC

MeasuresFactors

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“Vision 2020” to “Passion 2030”

Achieving 200 billion yen operating profit. PPIH takes on challenges with passion, flexibility to changes, speed and

Customer comprehension.

Everyone needs to understand, then, that in the context of the PPIH group ‒ this extremely unusual type of distribution company ‒ the most important skill we can have is that of adapting in the most free and flexible manner, intentionally cutting ourselves away from the past and destroying pre-established harmonies. (From “The source”)

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Passion2030

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Keep realizing business model that is low-cost and high profitability

Be a retail group with the deepest Understanding of customers

and flexibility to changes

Keep offering heart pounding andexiting shopping experience

in any era without hesitation and passion.

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Quantitative targets are subjected to be revised quarterly depending on

external environment and progress of results. Revised information will be

disclosed in an appropriate timing.

Forward-looking statementAny statements in this document, other than those of historical fact, are forward-looking statements about the future performance of PPIH group companies, which are based on management’s assumptions and beliefs in light of information currently available, and involve risks and uncertainties. Therefore, please be advised that actual results may differ materially from these described in these forward-looking statements as a result of numerous factors, including general economic conditions as well as other factors detailed from time to time.

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