Party your way to success sample

Direct Sales Party Plan Guide Party Your Way To Success

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Chapter 3 – The 5 Step Party Plan

Using the 5 Steps for Successful Party Planning

Now that we have discussed how great it would be to market your

products by planning a party, and we have also covered the 5 Step Process

and how it works, we may proceed to combining the two for great success.

It is not enough that you organize a party, but you need to know how to

do it and make it work for you. The best way to achieve your goals of

building a solid team and selling successfully, is to incorporate the NLP

techniques, particularly the 5 Step Process, to your party.

If you are determined to grow your Party Plan business, you need the

know-how and to learn about the smart ways to apply NLP into your

marketing. Strategic planning, helpful research, expert advice and even

coaching, can really boost your NLP and sales expertise.

What is NLP’s role in Party Plan and vice versa?

NLP, if you remember, is based on linguistics, communication and

behavioural pattern. What better way to practice all these methods than to

get in a room with a crowd? Thus, social gatherings complement NLP, and

are a great avenue to practice and execute the NLP techniques.

Party Plan on the other hand, can be very successful when combined with

NLP, increasing both your sales and recruiting results. NLP is constantly



used whether the subject is aware or not, the fact that people care about

making their parties and events fun, pleasant and exciting, is already an

NLP principle.

How does one start with this great marketing campaign strategy?

Simple, learn NLP, and plan a party. Before we get on to the next topic-

the 5 Step Process, let‟s first discuss how you can get your party NLP

ready.

1. Decorate your home or the party venue with paintings or posters of

images that are bright and pleasant, and related to your product line.

For instance, if you are selling or promoting food supplements and

health products, display visuals of fruits and vegetables, and if you

can, find or print these healthy images with a family, children, a nice

house, dream vacations, you get the idea.

2. Choose the music for your party that is soothing, but not boring. You

can‟t afford your guests to be bored and leave early, before you do

your presentation. You can play some upbeat music too, but not too

loud.

3. Throw in NLP scripts in you short announcements and conversations.

A very basic NLP script is the subtle, hidden use of trigger words

relating to your products and the joy of buying. For instance, if you

are marketing a jewellery brand, incorporating phrases like, „it will



make you feel like a million dollars‟ or „it makes me feel like a million

dollars‟ in your normal conversation would be a good idea.

4. Prepare your Sales script and subtly incorporate NLP trigger words

that encourage buying. Some of the most effective trigger phrases

are those –

a) That offer people a choice between two products- “Would

you like to buy the delicate silver chain or the one with a

chunky pendant?”

b) That offer an additional product with the presumption that

your client has a need for it- “So, what pendant will you wear

with the chain, this one would look good. Or, shall I pack the

jewellery cleaning kit with the rest of you purchases?”

c) Positive words that make your customers feel that they have

benefitted from the purchase. The table below gives a list of

positive sales words that you can use to replace the negative

ones.



Positive Sales Words/Phrases Negative Sales Words/Phrases

Investment Price or Cost

Own Buy or Purchase

Package Deal

Offer Sell

Happy to help you Open to assisting you

Challenge Problem/Issue

More economical Cheaper

Experiencing Using the product/service

Future Client Prospect

Opportunity Proposal

d) Words and phrases that elicit emotional responses, such as

“the pleasure of experiencing”, “joy of owning”, “feels great”,

etc.

Now to apply what you learned about the NLP 5 Step Process:

1. Tips on how to build Rapport with your guests:

1 Learn about party plan best practices. Know the dos and don'ts of

hosting a party, and the previously discussed do‟s and don‟ts of the 5

Step Process.



2 Greet everyone with the same warm and friendly tone, careful

enough not to ignore or show lack of interest in any guest.

3 Make sure you get to chat with all your guests, and ask them how

they are and some other trivial things about their work or families.

4 Make them feel comfortable and welcome. Be extra nice and

entertaining to everyone.

5 Although this party was organized for you and your marketing

campaign, make your guests feel it‟s all about them. When chatting

with your guests, remember they are your prospects, and you need

to let them talk about themselves, with you listening attentively.

6 Practice your smile in front of a mirror. A pleasant and sincere smile

can do wonders for building a network.

7 Be confident. Do not get shaky or doubtful about yourself and what

to say. Prepare your presentation or product presentation, your

spiels, but you need to be spontaneous and ready for anything.

2. Tips on how to ask Questions from your guests:



1 The party‟s objective is to build your network, establish relationships,

market your products and get to know your guests. Inquire about

appropriate topics and pay attention to what your guests tell you.

2 Ask the right kind of questions. Neither too casual nor too intrusive.

3 Do not to interrupt your guests while they are talking and listen

attentively.

3. Tips on how to identify your guests’ needs:

1 You will able to get a lot of information about your guests in the

casual atmosphere of the party. Catching at social gatherings after all

is all about the new developments in peoples‟ lives. As the consultant

you are likely to be the centre of attention and it won‟t take you too

long to gather vital information about the latest in your guests‟ lives.

File this information in your head and use it to form your sales pitch.

For example, let‟s say you get to know that someone is planning to

visit an out-of-town friend soon; you may suggest your product as a

good gift for your prospect‟s friend.

2 Identify as quickly as possible the general need of your guests and

use that information when you do your product introduction and

present your proposal.



4. Tips on how to link the needs of your guests to your products:

A good idea is to put all your products on display and include the

information you have gathered about your guests to form a sales pitch that

despite sounding inclusive has parts that cater to exclusive guests needs.

For example, let‟s say you are displaying your home improvement range

and while chatting with your guests you discovered that one of them is

under a lot of stress at work and another has just found a long lost friend

and is planning a catch up session soon. Now in your sales pitch you can

mention how your products will make for excellent gifts and can also make

the home environment more soothing and thus create a perfect

atmosphere for de-stressing.

Tips on Getting Onward Bookings

Your party will be truly successful if you get onward bookings as well. Your

host is your best advertisement for this option. Make sure your host is

happy with the arrangement, give her credit repeatedly whenever someone

gives you a compliment for your party organization skills or says that

they‟ve had a good time. Be the centre of attention but make sure you

deflect a lot to your host as well. Identify the most social people at the

party, (they are the ones who are likely to be potential hosts) and make

sure you manage to spend sometime with them and make them aware of

the benefits of hosting. People who look interested but do not buy are also



excellent potential hosts, as they would love the idea of getting your

products at a discounted price or for free!

5. Tips on how to do your closing:

Before the party ends, you need to be able to make sure that everyone

had fun, you have served them good food and beverages, you took all their

contact details and you have gotten the majority interested in knowing

more about your products and even buying them upfront.

The success of your event should not be gauged on how much you‟ve sold,

but how happy your guests were and how many you‟ve booked to host

their own party. Look at their faces before your guests leave, and assess

how well you‟ve done with this venture. Don‟t forget to do a follow up and

continue to build relationships and ties with your prospects.

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Party your way to success sample