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National News Archive - BBC Points West, Feb 2013 Source: GFK / BBC 1 Digby-Curtis, J., Robert Bakewell’s ‘Two Pounder’ (detail), 1790, oil on canvas. The Royal Agricultural College Collection.

Partnerships BBC Jane Ellison.pptx

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Jane Ellison's presentation from the 'Making media partnerships work for you' session

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Page 1: Partnerships BBC Jane Ellison.pptx

National News Archive - BBC Points West, Feb 2013

Source: GFK / BBC 1

Digby-Curtis, J., Robert Bakewell’s ‘Two Pounder’ (detail), 1790, oil on canvas. The Royal Agricultural College Collection.

Page 2: Partnerships BBC Jane Ellison.pptx

Ain Sakhri Lovers Figurine

BMBBC

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a unique idea

impact neither could have achieved alone

longevity

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Source: Survey Monkey research among 20 BBC stations and 154 local museums Nov-Dec 2010

Uncovering some amazing stories from our patch

We made some good local contacts

The benefits?

working as 'one BBC’

good local stories from listeners

It raised our profile amongst museum users and local history enthusiasts

Good partnership working with our museums - real public service stuff - each institution benefitting from having an association with the other.

Increasing the local knowledge of staff

Page 5: Partnerships BBC Jane Ellison.pptx

Source: Survey Monkey research among 20 BBC stations and 154 local museums Nov-Dec 2010

Advance notice of BBC plans

We can supply an amazing array of content for programmes, whether snippets or whole series, so we are here and willing

More local engagement and more time to get involved in BBC projects

More flexibility - so that BBC responds to our initiatives rather than just the other way round

Access to the BBC's digital expertise

A partnership going forward?

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2012 : One extraordinary year

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Source: GFK / BBC 7

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The Listening Project

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each collaboration is unique

mutual benefit over time

combine expertise and resource

business as usual is good

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The First World War

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