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Jane Ellison's presentation from the 'Making media partnerships work for you' session
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National News Archive - BBC Points West, Feb 2013
Source: GFK / BBC 1
Digby-Curtis, J., Robert Bakewell’s ‘Two Pounder’ (detail), 1790, oil on canvas. The Royal Agricultural College Collection.
Ain Sakhri Lovers Figurine
BMBBC
a unique idea
impact neither could have achieved alone
longevity
Source: Survey Monkey research among 20 BBC stations and 154 local museums Nov-Dec 2010
Uncovering some amazing stories from our patch
We made some good local contacts
The benefits?
working as 'one BBC’
good local stories from listeners
It raised our profile amongst museum users and local history enthusiasts
Good partnership working with our museums - real public service stuff - each institution benefitting from having an association with the other.
Increasing the local knowledge of staff
Source: Survey Monkey research among 20 BBC stations and 154 local museums Nov-Dec 2010
Advance notice of BBC plans
We can supply an amazing array of content for programmes, whether snippets or whole series, so we are here and willing
More local engagement and more time to get involved in BBC projects
More flexibility - so that BBC responds to our initiatives rather than just the other way round
Access to the BBC's digital expertise
A partnership going forward?
2012 : One extraordinary year
Source: GFK / BBC 7
The Listening Project
each collaboration is unique
mutual benefit over time
combine expertise and resource
business as usual is good
The First World War