HELP US SPREAD THE WORD ABOUT JERUSALEM!

WHAT CAN WE DO FOR YOUR ORGANIZATION?

As a JERUSALEM Partner, your organization is important to us. We want to help you get the most from the JERUSALEM experience. Here are the ways we’d like to thank you for your help. We are open to your suggestions and ideas as well.

• RecognitiononaPartnerspageonthefilm’swebsite,withyourlogoandalinktoyour organization

• Informationtableatselectedscreenings,plusabilitytohandoutmaterials

• Call-outsatspecificscreenings

• Opportunitytospeakatascreeningeventifappropriate

• Freeticketstoscreenings

• Accesstocomprehensiveeducationmaterials

WHERE DO YOU START?

JustletNationalGeographicknowyouareinterestedinbeingaJERUSALEM Partner, and we willprovideassistanceandresourcestoyouandyourorganization. www.jerusalemthemovie.com. Email us at jerusalem@ngs.org.

CONTACT INFORMATION:• NikkiLowry,202-828-8051,nlowry@ngs.org

• ORemailjerusalem@ngs.org

Email address: jerusalem@ngs.orgWebsite:www.jerusalemthemovie.comFacebook: facebook.com/jerusalemthemovieTwitter: @jerusalem_movie Hashtag: #jerusalemfilm

NationalGeographicisproudtopresentJERUSALEM,alargeformat3D/2DfilmmadeforIMAX®, giant screen, and digital cinemas that immerses audiencesinthisancientcityandtheHolyLandasneverbefore.

Usingtheworld’smostadvancedfilmtechnology,JERUSALEMplungesaudiencesintotheancientalleysandvibrantneighborhoodsofJerusalem’sOldCityandsoarswiththefirst-everlargeformataerialviewsoficonicsitescherishedbybillionsofpeople:theWesternWall,theDomeoftheRock,theChurchoftheHolySepulchre,theJordanRiver,theSeaofGalilee,and the mountain fortress of Masada.

Destroyedandrebuiltrepeatedlyover5,000years,Jerusalem’senduringappealremainsamystery.Howdiditbecomesoimportanttosomanypeople?Whatmadeitthemostfoughtoverpieceoflandinhistory?Whydoes it still matter?

ThefilmmakersofJERUSALEMseektoincreasepublicunderstandingofthisincrediblecity,aswellasfosterdialogueandrespectbetweenJews,Christians,andMuslims.Toachievethisgoal,weneedthehelpofanetworkofpartnerstotelltheworldaboutthefilm.

• OutreachdocumentinPDFformat

• FilmFAQs

• Listofpossibletheatersinlocalareas

• Shortandlongblurbsaboutfilm

• PostsforFacebookandTwitter

• HTMLemailtemplate

• Photos

• Trailer

• Postcards

• Posters

• Educationalmaterialsrelatedtothefilm

PARTNERSHIP RESOURCES FOR YOUR PARTICIPATION Findatwww.jerusalemthemovie.com

HOW CAN YOU BE OUR PARTNER ON THIS LANDMARK FILM PROJECT?

YoucanhelpspreadthewordaboutJERUSALEM!Becausethefilmwasshotusingstate-of-the-art3Dand2Dlargeformattechnology,JERUSALEMwillbereleasedexclusivelyforIMAX®, giant screen, and digital cinemas located in museums, science centers, and other prominent cultural institutions worldwidestartinginSeptember2013.Wewantyoutousethisfilmforyourownbenefit,asbothavehicleforstartingadialogueorconveningagroup,aswellasapossibleeducationalopportunity.

SPECIFIC WAYS TO HELP:

Promote the film to your constituents, locally and nationally • Send emailstoyourstakeholders,bothdirectlyandvialistservs.TheToolkithasanhtml

template for this use.

• Post information and new storiesaboutthefilmonyourwebsite,linkingtojerusalemthemovie.com. Wecansendyoufascinatingstoriesandinformationincludingviewsbehindthescenes.

• Promote the film on social mediataggingandlinkingtothefilm’swebsite.Seeattachedlistofpossibletweetsandpostsorjustretweet/tagourmessagingontheseplatforms.

• Organize groupsofyourstakeholderstogoseethefilminyourcity.Groupdiscountsareavailableateveryvenue.

• Create opportunities for programs, discussion and comment immediately after or in conjunction withseeingthefilm,eitheronlineoratarelatedevent.

• Share your email databasewithus,ifyouarewillingandable,forageo-targeted,one-time-usee-mailthatyouapproveandwelaunch.

• Disseminate posters and postcardsinyourcitywhenthefilmshowsthere.

Host a special screening event in a city where film is playing. Participation may include all or some of the following:• Fundsomeorallcostsassociatedwithaspecialevent,scopeTBD

• Provideaspeaker(s)whomatterstoyourconstituentsforyourevent

• Promotetheeventandthefilmtoconstituents

• Providevolunteersforanevent

If there are any screenings and events National Geographic is organizing for JERUSALEM in your city, we will work with our partners like you to coordinate and expand the event’s impact.

Fund and/or facilitate special outreach for the film• Studentscreenings(fundticketsand/orfieldtripcosts)

• Specialgroupscreenings(church/synagogue/mosquegroups,disabled,seniorcitizens,WoundedWarriors,underservedstudentpopulations,specificethnicgroups,etc.)Discountsareavailableforgroupbookings

• HelpdistributeJERUSALEMeducationalmaterialstoschools,organizations,andreligious institutions

YOU CAN ALSO HELP BRING JERUSALEM TO YOUR LOCAL MUSEUM THEATER!

IfJERUSALEMisnotyetscheduledinyourcityandthereisamuseum,sciencecenter,orothervenuenearbythathasagiant,digital,orIMAXscreen,weencourageyoutoapproachthetheatervenue’smanagementandaskaboutthepossibilityofbringingJERUSALEMtothatvenue.TheTHEATERSFORJERUSALEMdocumentintheToolkitlistspossiblevenuesinyourarea.

• Ifthetheaterrepresentativeisinterestedinbookingthefilm,instructthemtocontactAntoniettaMonteleoneat212-224-8468.

• Iftheysaytheyarenotinterested,askthemwhy.Itmaysimplybeaformatissue.However,iftherearequestionsaboutscheduling,lettheatermanagersknowthefilmcanbebookedmanymonthsinadvanceandwillbeplayingthroughout2014andbeyond.PleasegivethemtheNationalGeographicbookingcontactinformationabove.