Partnership proposal for Shell Eco-Marathon Malaysia

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SHELL ECO-MARATHON

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SHELL ECO-MARATHON ASIA 2019 RECAP

Video link:

https://www.facebook.com/Shell/videos/21

89313894732356/

53PARTICIPATING

COUNTRIES

WORLDWIDE

APRIL 2019 MALAYSIA

Started 1939Held annually in Asia, Europe

& Americas

Most original & challenging

student innovation competition

Shell Eco Marathon Asia

2010-2013 held in Malaysia

Shell Eco Marathon Asia

2014-2016 held in Manila

Shell Eco Marathon Asia

2017-2018 held in Singapore

5 teams represented Malaysia in

2019

Malaysia produced

37 local student teams

since 2010

Introduced 24 Malaysian

universities & 13 partners through

SEM Access

UiTM ECO-SPRINT

are4 time

champions

1 2 3 4 5 6

7

8910

4

Targeting 10 teams to represent

Malaysia in 2020

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CALIFORNIA2019

LONDON2919

BRAZIL2019

S.AFRICA2019

NETHERLANDS2019

INDIA2019

CHINA2019

TURKEY2019

PARTICIPATING COUNTRIES

2019 HOST CITIES

2019 CHALLENGER EVENTS

SEM ASIA 2020 JUNE 2-5 SEPANG

INTERNATIONAL CIRCUIT

AS OF 13 MAY 2019

>2400 Visitors

10PARTNER ORGANISATIONS

47JOURNALISTS FROM 10 COUNTRIES

>300 STUDENTS ENGAGED AT SEM ACCESS AND #MYGEEKMOVEMENT

32,000,000SOCIAL MEDIA IMPRESSIONS

108 STUDENT TEAMS FROM 18COUNTRIES AT SHELL ECO-MARATHON ASIA

3SENIOR GOVERNMENT OFFICIALS

AND

4EXCITING DAYS

Make the Future LiveMalaysiaPowering Asia’s and Malaysia’s future with Cleaner, Innovative and Competitive Energy Solutions.

SEM ACCESS LAUNCH 2019

SEM ACCESS @ MAKE THE FUTURE LIVE MALAYSIA 2019

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21 Universities with around 100 students and representatives attended the SEM Access Programme6 MOUs exchanged

MoU between Shell & Universities

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Organizing the annual competition

Provide mentor support

Organize technical & non technical workshops

Facilitate pitching session with industry players

Commit academic staff and students to participate

Leverage on hands-on-project suitable for cross-faculty collaboration

Support and allocate resources to teams participating in SEM (Technical supervision/lab/workshop facilities access)

SEM ACCESS WORKSHOP

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Conducted the NXplorers module workshop to 36 students from 7 universities

Key Highlights

November 2018 11

◼ SEM Access engaged and inspired over 150 Malaysian university

students and corporate partners. Director of Student Development at the

Ministry of Education, Dr Zaid bin Omar, officiated and witnessed the

signing of MOUs for SEM with 6 Malaysian universities.

◼ Shell Eco-marathon Asia held its first ever night race

◼ Circular Economy Off-track Award introduced – inaugural award won by

team MMU Grune Welt of Multimedia University Malaysia

◼ 6 global & 4 local Make the Future Live Malaysia partners

PARTNERSHIP PROPOSAL

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Corporate BenefitsThrough Shell Eco-Marathon, Shell collaborates with partner organisations

with a passion to shape the future of innovation. Working together, we can

create better solutions for a changing world. The work undertaken at Shell

Eco-marathons will benefit future R&D and empower today's students to be

the driving force for tomorrow’s energy future.

BRAND

AFFILIATION

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The Proposal

SEM Access Malaysia 2019

Partner Shell

Participate in “Make Your Future” pitch

Experience SEM

Media Partners

Brand Affiliation

SEM Asia 2020 & beyond

Mentorship and Guidance for teams invested at SEM Access Malaysia 2019

Technical Partner

Research & Design

Innovation Partner

What?

How?

Why?

TALENT FUNNEL; DRIVING INNOVATION

NOVEMBER 2019

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When? JUNE 2020 (TBC)

SHELL ECO-MARATHON ASIA 2020 PHASE 1 REGISTRATION

ENDS 30th OCTOBER 2019

“MAKE YOUR FUTURE PITCH”

NOVEMBER 2019

SPONSORS ENGAGE

STUDENTS

DECEMBER 2019 DISSEMINATE

FUNDS

DEC 19 – APRIL 2020 MENTOR & GUIDE STUDENTS

SHELL ECO-MARATHON ASIA

2020

MAKE YOUR FUTURE PITCH 2.0 (January 2020)

HOW DOES IT WORK?• All participating teams are given a choice of partners to pitch for sponsorship• Partners are given a choice to choose the teams they want to sponsor; awarding of investment are based on partners’ discretion.

WHAT IS YOUR INVESTMENT?• A minimum of RM30,000 pool / value in-kind• 100% of the investment is awarded to the student team/s.

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A “Shark Tank” pitch approach where a panel of business executives listen to pitches from students seeking investments for their team

STUDENT TEAM PITCHES TO PARTNERS

PARTNER TO CHOOSE TEAM(S) AND DELIBERATE

PARTNER AWARD TEAM(S)

PARTNERS GO INTO AN MOU WITH UNIVERSITIES & SUPPORT WITH

FUNDS

TEAM REPRESENTS THE COMPANY & MALAYSIA IN SHELL ECO-

MARATHON ASIA 2020 & BEYOND

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Roadmap for You & Student team(s)

DESIGN VEHICLE

BUILD / MANUFACTURE

PARTS

ASSEMBLE

TEST AND REFINE

SUBMIT OFF-TRACK AWARDS* ENTRIES

SHIP CAR

STUDENT TEAMS TRAVEL TO SEM

ASIA

REASSEMBLE CAR AT SEM

TECHNICAL INSPECTION

ON-TRACK TESTING

SHELL ECO MARATHON ASIA 2020

CAR

DES

IGN

& C

ON

STRU

CTIO

N

OFF

-TRA

CK A

WA

RDS

JUD

GIN

G

Technical advice and guidance, e.g. vehicle & engine design,

technical innovation, safety

InvestmentCovering vehicle

parts, shipping and team expenses

(RM30,000 covers end-to-end

costs)

Mentoringnon-technical aspects, e.g.

communications and marketing,

confidence building, Off-track Awards

*Off-track Awards Categories: Technical Innovation, Vehicle Design, Safety, Communications

*Estimated Student journey 6 months16

Student Journey

INVEST

TECH ADVICE

TECH ADVICE MENTOR

INVEST

INVEST

MENTOR

MENTOR

MENTOR

MENTOR

SHELL ECO MARATHON ACCESS 2019 MALAYSIA

Current Malaysian TeamsThese are the current Malaysian teams that will be participating and looking for the investment

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Future Teams of Malaysia

OUR SHARED AMBITION

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Our Shared Ambition: 1. Growing & sustainable participation of Malaysian teams in SEM2. Malaysian team(s) in SEM Top 3

Our Ultimate Shared Ambition: Malaysian Team(s) qualifies for DWC

36 TEAMS

3 ENERGY CLASSES

1 WORLD CHAMPION 13

• Drivers’ World Championship offers the most significant change to Shell Eco-marathon in its 32-year history.

• It challenges the best Urban Concept teams to combine proven energy efficiency of the vehicles with speed and skill of the driver, in a race to see who crosses the finish line on the least amount of fuel

• Winners of DWC at SEM Asia 2019 will compete against teams from Europe and Americas for the DWC Grand Finals in London 2019

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OEMs, Local vendors,

Auto parts/components makers

SEM ACCESS: PARTNERSHIP FRAMEWORKCorporate Partners

Critical Milestones towards SEM Asia 2020

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Partnership with MITI• Establish Corporate & auto industry

PartnersPartnership with Corporates• Establish funding from partners for SEM

Teams

SEM Asia 2019• MoU with Universities• Introduction to SEM Access

Launch SEM Access• Pitching & match-making

session

SEM 2020 registration & build• Teams to start design & build

Complete and Transport• Shipping & transport• Vehicle build completion

Apr 2019 Sep 2019 Oct 2019 Nov 2019

Dec 2019

Jan 2020Feb 2020Mar-June 2020

Shell Eco-marathon Asia 2020

June 2020

Make Your Future Pitch 2.0• Pitching & match-making sessionDesign & build process • Mentoring by local auto industry &

corporate partners, guided by Shell Malaysia

Partners’ Roles & Support

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Partners Roles

Shell Malaysia 1. Organise SEM Access2. Establish partnerships3. Promote & match-make participation 4. Co-establish fund

5. Coordinate SEM 2020 registration & participation

6. Mentor and guide participating teams

MITI (and MARii) 1. Endorse SEM Access2. Enable local auto industry participation,

support & mentoring

3. Provide guidance & support for permit approvals

MOE (JPT) 1. Endorse and promote universities participation

Auto Industry Players (via MARii)

1. Adopt a team2. Provide support & mentoring

3. Provide access to components and parts

Corporate Players 1. Adopt a team2. Provide support & mentoring

3. Provide funding in-kind

Universities / Colleges 1. Support students participation 2. Assign a dedicated mentor / project director

Students 1. Actively participate 2. Share experiences with others

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1. Agree interest to participate and book one spot at Make Your Future Pitch.

2. Provide confirmation on agreement to sponsor RM30,000 or value in-kind (software/hardware/resource) to

universities.

3. Agree interest to mentor the participating teams.

4. Agree interest to partner for Shell Eco-marathon Asia 2020.

HOW TO PARTICIPATE?

Together we can enhance the competitiveness of Malaysian talents from our Malaysian Universities

UiTM Shah Alam• SEM Asia 2019 Urban Concept Hydrogen Category

2nd Runner-up

MMU Melaka• SEM Asia 2019• Off Track Award Winner: Circular Economy

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MEDIA COVERAGE MALAYSIA

426

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SEM ACCESS LAUNCH 12TH NOVEMBER – MEDIA COVERAGE

Malaysia Media Coverage on Shell Eco-Marathon

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Malaysia Media Coverage on Shell Eco-Marathon

RESULTS: 64 pieces of coverage in total

BROADCAST 2

POTENTIAL VIEWS 10,740,00

PRINT 26

POTENTIAL VIEWS 18,133,528

ONLINE 36

POTENTIAL VIEWS 25,054,338

TOTAL PR VALUE RM5million

Regional Media Coverage Highlights◼ 47 journalists representing 37

media outlets from 10 countries

◼ Regional media coverage

highlights:

November 2018 30

Soundbites from Govt Stakeholders

November 2018 31

I am amazed at the work done by our students in the garage. You can feel their passion, their determination, their enthusiasm. At the same time, you can see the maturity, the leadership and the team spirit… To me, this is the beauty of such an event –Director of Student Development at the Ministry of Education, Dr Zaid bin Omar

This is a great example of making STEM learning fun. I am keen for MITI to partner Shell on SEM Asia to create a wider impact… the scale of the event and Shell’s efforts in sustainability is impressive –Deputy Minister MITI, YB Dr.Ong Kian Ming