Partnership Plus™ Program AFC Distributor Strategy 2004 Return to AFCOnline.com

Partnership Plus™ Program

AFC Distributor Strategy

2004

Return to AFCOnline.com

http://www.afconline.com/howtobuy.cfm


Partnership Plus™ ProgramThe Purpose

• Scope– The Partnership Plus™ Program is an opportunity to develop a

superior working relationship between AFC and our distributors. The intent is to provide our partners with a superior level of sales, marketing, service and pricing support.

– Partnership Plus™ Distributors will support AFC and their trademarks in mutually developed opportunities.

• Objective– To work more closely and better understand and support our

Distributor. Develop a mutually beneficial partnership. One in which both companies will promote growth and opportunity.


Partnership Plus™ ProgramComponents

• Price– Value Based– Rebate Strategies– Continuous Improvement



• Quality– Meet and Exceed Standard Properties– Stand Behind Quality and Craftsmanship– Maintain and Support QC Systems– Inspect and Flag – Continuous Improvement



• Packaging– Protect and Promote AFC Brand and Trade

Names– Prior Approval for Private Labeling– Packed & Shipped as Per Customer Request



• Sales & Marketing Support– Samples– Literature– Master Sales Kits– Market & Application Bulletins– Trade Show Support– Product and Application Training– Sales Leads– Unlimited Access to All Resources

• Sales• Marketing• R&D• Technical• Customer Service• Management• Manufacturing

– Relationship Manager– Joint Sales Calls and Presentations– CO-OP Marketing Programs

• Sales & Marketing Support– First Access

• New Products

• Literature

• Marketing Programs

• Training

• Market Research and Data

– AFC Sponsored Meeting and Industry Forums

– Private Website Access• Order Entry

• Order Tracking

• Down Loading Literature

• Direct E-mail

• Project Entry

• Video Training





• Service Policy – Documented and Measurable Policy

• Lead Times

– Mutually Agreed Lead Time

• Freight Policy

• Terms & Conditions

• Certifications

• Complaint Procedure

• Service Measurement

• Policy Review


Partnership Plus™ ProgramPurpose

• A Strategy not a Master Distributor Plan– Opportunity vs. Volume– Synergistic– Establishing a Working Relationship/Plan– Long Term vs. Short– Ongoing & Evolving

• AFC is the Market Leader in Supporting Distribution• Strategy Developed Around Needs

– Not boiler Plate– Al’ Carte

• Development– Communication– Education– Partnership– Growth


Go With The Leader! Partner with The Leader!

Thank You!


Documents

Partnership Plus™ Program AFC Distributor Strategy 2004 Return to AFCOnline.com