PARTNERSHIP MARKETING

PRESENTATION

CONTENTS Who we are Who we work for What we do What we could do for you Case studies

WHO WE ARE Partnership Marketing is an international, full

service creative agency that specialises in partnership marketing

We are part of the global marketing services Collinson Group (CG)

COLLINSON GROUP

Origo Marketing Group Priority Travel Group Collinson Insurance Group

PTI

CURRENT ASIA PACIFIC REGIONAL CLIENTS

SINGAPORE/HK ONLY CLIENTS

AUSTRALIA ONLY CLIENTS

WHAT WE DO We create brand centric partnerships:

brand partnerships loyalty partnerships sales promotions rewards and benefits platforms

We engage new customers and optimise the value of your existing base

We offer strategic, operational and creative marketing services

We maximise our network of global brand partners to create effective partnership marketing solutions for you

HOW WE DO IT Win-win collaborative marketing Develop a tailored solution for you, based on

your needs and business objectives Through research we will identify the optimum

portfolio of synergistic brand partners We will negotiate strong deals with identified

and approved global or local brand partners We will work with you on the best

communication channels We will ensure complete results

measurement.

SYNERGISTIC BRAND PARTNERSHIP BENEFITS

Positive brand endorsement Increased brand awareness and improved

brand perceptionCost-effective opportunities for business

growth/accelerated market entryDifferentiation of products and servicesEnhanced retention/customer loyaltyAccess to new distribution channelsFree mediaMoney can’t buy mediaFree branded incentives

BRAND PARTNERSHIPSCASE STUDIES

STARHUB, BLACKBERRY, ASIAROOMS.COM

HOTELS.COM & CHANGI

SURF STITCH/QUICKFLIX

THE FINANCIAL TIMES & TM LEWIN

FT & SMALL LUXURY HOTELS OF THE WORLD

FT & REGUS

YOUNG NTUC & NEW LOOK

NOKIA - RUSHTONS

B&L & ORIGINS

VISA MATCH & WIN

GOOGLE & DBS

LOYALTY

HP - INDAPLAN

CIMB LOYALTY SCHEME

VISA LOYALTY SCHEME

OCBC & SHOPPING

GOLDEN VILLAGE FILM CLUB REWARDS

ONE°15

TIGER LOYALTY

COURTS

ON PACKS

DORITOS

MCDONALDS

PEPSI

HEINZ

NESTLE

HOW WE’RE PAID Retainer to deliver a certain number of

partnerships per month Smaller retainer plus project fee for each

partnership confirmed Project by project

NEXT STEPS Feedback? Thoughts? Brief for us to come back to you with

suggested brand partners and financial proposal

CONTACT US Chris J Reed Regional Partnerships Director – Asia Pacific Partnership Marketing Asia 23-02/04 Gateway East, 152 Beach Road,

Singapore 189721 d: +65 6416 6344  m: +65 9026 1966 skype:

chris.j.reed26 www.partnershipmarketing.com