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Partnering with SculpSure: An Inside Look

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Model used for illustrative purposes only and is not an actual before and after image. Results will vary.

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On March 22, 2017, Hologic®, Inc. announced its acquisition of

Cynosure®, SculpSure’s® parent company. We’re excited to join

Hologic’s network of market-leading brands that are actively

improving the lives of millions of women around the world.

Last year, Fortune magazine named Cynosure one of the

fastest-growing companies in the world, and this acquisition

will continue to fuel our growth into the future.

Hologic’s winning strategy puts doctors and practitioners like

yourself at the center. SculpSure is already the most innovative

product in the market for non-invasive fat reduction, and this

acquisition will only accelerate its lead.

In the following pages, we’re excited to share more detail

about what sets SculpSure apart from our competitors as we

consider the future and provide a glimpse of what’s to come.

We hope you’ll partner with us.

Great things are on the horizon.

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PROVEN FAT REDUCTION

Both SculpSure and CoolSculpting® have been FDA cleared for

non-invasive lipolysis in healthy individuals with BMI ≤30.

In fact, SculpSure is proven to have equivalent results:

Percentage of Fat Reduction1

SculpSure

CoolSculpting

HIGH SAFETY PROFILE

SculpSure’s side effects are mild and transient in nature,

with the most common being tenderness. Therehave been no

reports of paradoxical adipose hyperplasia or causing a hernia

which is more common with the competitive device.

NO-DOWNTIME PROCEDURE

Delayed onset pain following CoolSculpting often results

in patients requiring prescription pain medication, and

sometimes results in downtime. SculpSure truly is a no-

downtime procedure that does not result in extensive bruising,

swelling or redness caused by the suction method used with

CoolSculpting. SculpSure patients are able to resume daily

activities immediately.

OUR COMPETITIVE ADVANTAGE

• 4 individual applicators• Flat, non-suction

applicator design with flexible attachment system

• Hands-free operation

3 MONTHS

3 MONTHS

6 MONTHS

6 MONTHS

BEFORE

CORE TREATMENTUpper + Lower Abdomen

Left + Right Love Handles

6 WEEKS AFTER 2ND SCULPSURE SERIES

24% ±9

22% ±13

21% ±10

19% ±9

OUR DEVICE

Phot

os c

ourt

esy

of S

. Doh

erty

, MD

AFTER SCULPSURE AFTER COOLSCULPTING

SCULPSURE BEFORE AND AFTER

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SculpSure

Body Type: Large

Body Type: Medium

Body Type: Small

CoolSculpting

NATURAL-LOOKING RESULTS

SculpSure’s natural feathering of the heat at the edges of the

treatment area provides patients with natural-looking results

without the risk of shelving or shark bites.

VERSATILE APPLICATOR SYSTEM

With SculpSure, you are not limited by how much or where

you can suction. You can customize treatment patterns

according to a patients’ body type and desired results.

1. Decorato, JW, Chen, B, and Sierra, R (2017). Subcutaneous Adipose Tissue Response to a Non-Invasive Hyperthermic Treatment Using a 1060nm Laser. Lasers Surg. Med. doi: 10.1002/lsm.22625.

• 25 minute treatment

• Minimal prep

• Virtually no post-treatment care

ONE CONSUMABLE

SculpSure utilizes once consumable versus CoolSculpting’s five

consumables, which is more money out of your pocket.

FASTER TREATMENTS

At just 25 minutes per treatment, there is minimal prep and

virtually no post-treatment care. You can perform more

treatments in less time than CoolSculpting, which is a minimum

of 45-60 minutes.

25

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We work for our customers.

We partner with you.

$$

SCULPSURE +

YOUR PRACTICE

$$

While other competitors in the industry invest their money (and

sometimes their physicians’ money) on the amplification of their

own masterbrand, we at SculpSure invest in your practice first

to get new patients in the door.

SculpSure CoolSculpting

YOUR PRACTICE OWN MASTERBRAND

NEW PATIENTS

MARKETING

ENHANCE YOUR EXISTING

MARKETING EFFORTS

DEVELOP MARKETING MATERIALS

EDUCATE + INSPIRE POTENTIAL PATIENTS

$

Capitalize on the growing demand for non-invasive body contouring procedures.

worry about their stomachs, and it’s the top source of concern for a third of all adults.1

in revenue from body contouring treatments brought in worldwide in 2015.2

in 2015, nonsurgical fat reduction procedures were at an all-time hight, with a 18.7% increase in procedures from the year before.3

>69

4.1 BILLION

18.7 INCREASE

>52WOMEN

OVER

%

%

%MEN

1. TODAY/AOL ‘Ideal to Real’ Body Image Survey Results.” AOL.com. 1 Feb. 2014. http://www.aol.com/article/2014/02/24/loveyourselfie/20836450/

2. Medical Insight, Inc. “Energy-based body shaping” July 2016.

3. American Society for Aesthetic Plastic Surgery.

WHAT SETS US APART AS A PARTNER

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We’re evolving our marketing in new and exciting ways.

We’ve partnered with Edelman, the largest independent

communications marketing firm in the world, to enhance our

marketing efforts and expand our national and global reach.

We’re expanding our reach by exploring new marketing channels

and an advanced channel distribution mechanism.

We’re leveraging social media in new ways to reach new patients,

generate referrals, and expand our online footprint.

We’re evolving our digital marketing to drive more patients to

your office and to increase word of mouth referrals.

We’re amplifying our positive local conversations around the

globe to drive more mass awareness and local market interest.

STRATEGIC PARTNER

ADVERTISING

SOCIAL MEDIA

DIGITAL MARKETING

PUBLIC RELATIONS

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CUSTOMER

FIELD SERVICE ENGINEER• Manages on-site installation, testing and monitoring

• Provides on-site technical support with full stock of parts on-hand to eliminate machine downtime

• Facilitates software updates

ADVANCED CLINICAL PARTNER• Conducts comprehensive didactic and

hands-on clinical training and facilitates staff onboarding.

• Provides on-site coaching for patient consultations and assessments.

• Maintains customer clinical relations with ongoing training and support.

AMPS SCULPSURE SPECIALISTS• Onboards practice, enrolls in Amplified

Marketing Practice Support program and online physician locators.

• Establishes marketing goals and recommendations for the practice.

• Provides customer marketing deliverables and promotional tools.

YOUR SUPPORT TEAM

PRACTICE SUPPORT PARTNER• Works closely with staff to drive growth of SculpSure

in practice.

• Facilitates development of utilization and promotion. plan, including internal and external strategies.

• Primary contact for ongoing product support to ensure practice success.

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We have had a great experience with SculpSure. The treatment times are very short for larger

areas compared to other non-invasive fat reduction devices now on the market. Patients have tolerated

treatments very well, with minimal discomfort. This highly effective treatment results in no risk of

major pain episodes post-treatment.

ROBERT A WEISS, MD, FAAD, FACPH

One of the biggest benefits SculpSure has over cryolipolysis is I don’t have to worry about my patients

experiencing any serious adverse events following treatment such as, delayed onset of pain, shark bites and fat hyperplasia. I can treat patients with peace of mind that when I say there is no downtime with

SculpSure, I know I can keep that promise.

THEODORE DIKTABAN, MD, FACS

WHAT WE ARE HEARING FROM OUR CUSTOMERS

SculpSure’s advanced laser technology always provides

consistent, natural looking results for my patients, without the

inherent risks of deformities seen with other technologies.

MITCH CHASIN, MD

SculpSure is now the best available. SculpSure has given my patients great results, and the applicators have made it possible to contour

really tricky areas.

DENNIS GROSS, MD

When it comes to fat reduction for patients, I treat my patients with SculpSure. This light-based laser

technology saves on treatment time, is comfortable and provides smooth-edge results. There’s no nerve damage; no massage afterward; and results are generally great.

My patients are very happy with it.

NEDA R. VANDEN BOSCH, MD

Follow us @SculpSure

Physicians have been paid for their product support.

©2017 Hologic, Inc. All Rights Reserved. Cynosure and SculpSure are registered trademarks of Hologic, Inc. 921-7026-024R1 05/17Contact Cooling is a trademark of Hologic, Inc. Hologic, Inc. owns exclusive rights to photography.

Use of photography without written permission of Hologic is prohibited.