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TWITTER.COM/ORACLEIMC FACEBOOK.COM/ORACLEIMC PLUS.GOOGLE.COM/+ORACLEIMC YOUTUBE.COM/ORACLEIMCTEAM
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle AppAdvantage powered by Oracle Fusion Middleware
Jakub Polec AppAdvantage Product Leader, ECEMEA Region 15th of Jan, 2015
Oracle Confidential – Internal
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Agenda
Industry Trends and Areas of Investment
Leverage current investment with Applications
New business perspectives thru IT
Summary and take aways
Oracle
1
2
3
4
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Steve Jobs
Co-founder, Apple
“
“
INNOVATION distinguishes between a leader and a follower.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
IT Innovation is the New Reality
“CTOs must embrace the role of Chief Transformation Officer” – Daniel Burrus, Harvard Business Review, August 2013
Cloud Mobile Social IoT
73°
7
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
“Meanwhile, the core of enterprise IT — infrastructure, applications such as ERP, information and sourcing — was built for the IT past and needs to be renovated for the digital future.”
Source: Gartner - Taming the Digital Dragon: The 2014 CIO Agenda, 31 December, 2013
8
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Integration Evolution
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Next Generation Applications (on-Premise & SaaS)
Distinguishing Features Business Driven
Process Centric
Visibility
Agility
Next generation applications
User Centric
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle Fusion Middleware The Cloud Platform for Digital Business
Cloud On-Premise
DIGITAL ENGAGEMENT
APPLICATION & DATA INTEGRATION IDEN
TITY
M
AN
AG
EMEN
T
SYST
EMS
MA
NA
GEM
ENT
APPLICATION INFRASTRUCTURE & TOOLS
BUSINESS PROCESS MANAGEMENT
BUSINESS ANALYTICS CONTENT & COLLABORATION
Web Mobile Social Internet of Things
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 12
That’s AppAdvantage
The ability to empower organizations to create business value by extending capabilities of their Oracle Apps (or new
deployments) and create new business models better fitted to market and trends
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle Fusion Middleware Entry Points for Apps
13 Oracle Confidential – Internal
• Integrating Applications and Automating Processes – SOA and BPM
• Mobilizing the Enterprise - MAF
• Digitizing End to End Engagement
- Self Service / CX - WebCenter
- Multi-channel approach - WebCenter
• Securing the Experience – IDM
• Deliver PaaS solutions to enhance SaaS Apps – DCS, JCS, PCS...
SaaS
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Oracle customers with AppAdvantage approach
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Integrating Applications and Automating Processes – SOA and BPM
15
• Oracle SOA Suite • Data Integration Solutions • Oracle Apps Adapters • Oracle Identity Management • Oracle Access Management Suite
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Reason: Traditional Application Environment Build-up
Customizations
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Point to Point Integration – Reviewing the problem Simple for the 1st integration, quickly becomes unmanageable
Result of Cloud & SaaS Application counts are likely to increase
Applications
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Moving from Point-to-Point into an Integration Platform Provides improvements all round, but still not optimal
Applications
Number of transformations = n(n-1)
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The Cost of it all that integration Costs escalate if you don’t start the right way
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 20
• Pre-built adapters and APIs for cloud, on-premise, 3rd party apps and data
• Point and click connectivity between different Oracle Cloud services
• Templates and accelerators to compose and optimize your own process flows
• Federated single-sign on for on-premise, cloud apps
• Proven open standards & tools for all integrations
The Integration solution for Apps (Oracle and 3rd party)
MOBILE SUITE
MOBILE SUITE
IDEN
TITY
AN
D
AC
CES
S M
AN
AG
EMEN
T
SOA SUITE BPM SUITE
WEBLOGIC SUITE
MAINFRAME/
CUSTOM/OTHER APPS
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
The Integration with Oracle SOA Suite
• Unified Integration Platform for Cloud and On-Premise Applications
– Lower TCO
– Reuse existing skills
– Consolidation
• Point and Click Connectivity to 100s of Apps - EBS, SAP, Siebel, JDE, PSFT etc
– Faster time to Market
• Adapters for Cloud Apps - SFDC
• Non-Invasive approach to Application Customization
– Faster Upgrades
– Improved Business Agility
Application Integration Across A2A, B2B, Cloud, Mobile
Customer
Status Production Payroll Order
Social Media
SOA Suite
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Rich Connectivity to Applications Rich and “Simplified” Connectivity to popular SaaS and On-Premise Applications
MESSAGING
DATABASE
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Process Remains The Top Priority IT Innovation Plans this year Making business
processes more efficient is the
#1 priority
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Solution: Oracle BPM Suite
BPM
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Integration Layer
Business Process Layer
Re-engineer the IT: Loose Coupling | Reuse | Configuration-driven
integration
Customizations
Extension Layer
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle BPM Suite Business Driven Agile Process Development
Agility & Control
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
BPM Suite helps Design and Control Process
Integrate for Applications and Data Exchange
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Solution Accelerators
Public
Sector Financial
Services
Loan Origination
Financial Reports Approval
Incident Reporting
eForms Management
Business Account Opening
Insurance Claims Management
Insurance Policy Underwriting
Telecom
Mobile Data Offloading
Correspondence Management
Contract Management
Customer Onboarding
Application Extensions: Siebel, PeopleSoft, EBS, JDE, Fusion, …
= Available Now
Licensing and Permits
Horizontal
Travel Request Management
Document Routing and Approval
Internal Service Request
Employee Onboarding
Complaints Management
= Available Soon
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Digitizing End to End Engagement and Multi-Channel Enablement
29
• Oracle WebCenter (Portal/Sites) • Mobile Application Framework • Business Process Management • Oracle Identity Management • Oracle ADF Framework
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 30
70% of buying cycle takes place before buyers engage with a live sales person
70% of mobile professionals will conduct their work on personal smart devices by 2018
74% consumers use at least 3 channels when interacting with an enterprise about customer service issues
55% of consumers prefer automated self-service, doubling figures seen in the past 5 years
Enhance Interactions For Customers, Partners, Employees
Source: IDC
Source: Ovum
Source: Forrester
Source: Forbes
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 31
IDEN
TITY
AN
D A
CC
ESS
MA
NA
GEM
ENT
MOBILE SUITE WEBCENTER SITES &
PORTALS
MOBILE SUITE MOBILE
SUITE MOBILE SUITE
SOA SUITE BPM SUITE
Web Mobile
WEBLOGIC SUITE
The Solution for Multi-Channel Enablement
• Complete framework to develop cross platform & multi channel & multi device applications
• One common integration and security platform to integrate & expose application services
• Pre-built adapters and APIs for other cloud, mobile, on-premise, 3rd party apps & data
• Identity governance with federated single sign-on for on-premise, cloud and mobile apps
MAINFRAME,
CUSTOM APPS
Social
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Empower your Information Workers
Oracle WebCenter - Unifying the User Interface and Interaction
Notifications
Discussions
& Presence
Documents
Search
Custom Partner
Legacy
Other Apps…
Business Intelligence Apps
Wiki / Blog
Social
Networks
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Mobility is a significant challenge
CIO magazine Tech Poll/Tech Priorities, November 2013
Top Technology Priorities of CIOs
33%
32%
29%
Mobility
Cloud
Big Data
Mobility is Expensive Current State of Mobility
CIO magazine Tech Poll/Tech Priorities, November 2013
87% enterprises update or release mobile apps every six months or less
2/3 time spent on connecting to back-end systems in mobility projects
$157
Average
in $
Average in
$ in 2 years
$242
In next 2 years, Mobility
spend per employee will
increase by 54%
Source: 2014 Triangle Research Survey
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Reuse existing
application services
Rapid response to new
business requests
Fast access to data
and services across
the Enterprise and
external sources
Reliable and solid
orchestration platform
Mobile Integration
Oracle SOA Suite 12c
ENTERPRISE ENTERPRISE MOBILE
Inventory Check Service
Production Service
Order Service
Credit Check Service
Customer Status Service
Billing Service
EXISTING SERVICES
SOAP REST/JSON
Simplifying Mobility for the Enterprise
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Solution Architecture Service Integration for Mobile
Mobile Devices DMZ Green Zone
HT
TP
/RE
ST
/SO
AP
/OA
UT
H
Oracle Mobile Access
Server
Oracle API
Gateway
App Tunnel
REST/Mobile Security
SOAP/REST Web Services
Oracle Access Manager
With Mobile & Social and Oracle Identity
Governance with Mobile Application Management
BPEL/BAM
Web-Services Manager
MAINFRAME
SOA Suite
Enterprise Apps
Adapters, SOAP, REST
Mobile Security Suite
Bitzer
Mobile App
Containerization
Se
rvic
e B
us
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
MOBILE APPLICATION FRAMEWORK
Native
Others
Mobile APIs
SECURE
MBAAS
Analytics Monitoring Management
Users
Platform APIs
Sync / Storage
Notifications
User Mtg
Objs
Oracle Cloud Public Cloud On-premise
Data Shaping
Custom Logic
ON-PREMISE PACKAGED
APPLICATIONS
CUSTOM APPLICATIONS
CLOUD
Orchestrate
Custom API
3rd Party API
Connectors
Beyond Mobile Backend As a Service
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Current Mobile Customer List
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Summary & Take aways
38
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Summary: The Advantage in Oracle AppAdvantage
Leverage existing investments, build for the future
• Streamline Application Development Lifecycle, improve time to market
• Leverage common platform, common resources & skillsets for the Enterprise, Cloud and Mobile
• Reduce risk & TCO with proven integration, common cross channel development framework
• Seamless transition to Oracle Fusion Applications and Oracle Cloud Apps with common architectural foundation
39
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Typical Implementation with Oracle Fusion Middleware Platform
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AppAdvantage Workshop Free Workshop !!
What is it? 2-3 hours business & technical seminar delivered at the Client’s site
Benefits to your Business ? Understanding how to remove Apps limitations in the area of Mobile, Social, Digital and Cloud Integration. Delivering more with less resources and shorten time-to-market and lower risk. Leverage other customers cases to impact your business
Ideal Client Audience ? C-Level people responsibile for Apps strategy Other Business Users, Application Owners, Enterprise Architects
Which other Customer Benefited from this service ? ABC Enterprises (Oracle Customer Reference )
41
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Additional materials
42
Oracle FMW for Applications: http://www.oracle.com/us/products/middleware/middleware-for-applications/index.html
Oracle AppAdvantage: http://www.oracle.com/us/products/middleware/middleware-for-applications/appadvantage-assessment-datasheet-1974892.pdf
Oracle AppAdvantage and Benefit to Partners: http://medianetwork.oracle.com/video/player/3890732652001
Oracle Confidential – Internal
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Q&A
43
Jakub Polec
ECEMEA AppAdvantage Product Leader
ISV Migration Center blog: http://blogs.oracle.com/imc
ISV Migration Center email: [email protected]
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
www.facebook.com/FusionMiddleware
www.twitter.com/OracleMiddle
www.youtube.com/OracleFusionMiddle
blogs.oracle.com/FusionMiddleware
www.oracle.com/appadvantage
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Oracle Partner Hub ISV Migration Center
Oracle.com Partner Hub
Team Info, Events/Activities Schedule, etc
Migration Center Team Blog
Webcasts, Howto, Demos, Guides, etc Youtube: OracleIMCteam
Slideshare:Oracle_IMC_team
twitter.com/OracleIMC
plus.google.com/+OracleIMC
facebook.com/OracleIMC
linkedin.com/groups/Oracle-Partner-Hub-Migration-Center-4535240
feeds.feedburner.com/oracleimc
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